Lindsay Denninger

A spring campaign for The New York Times section announcing daylight savings time and the new collection. I worked with a photographer and the marketing team to ensure the story was on-brand and highlighted the special nature of the collection and time of year.

An article that I wrote for Bustle after interviewing This Is Us star Chrissy Metz. Below is an excerpt of the piece I wrote in 2018.

“Chrissy Metz makes millions of people cry every single week. It’s nearly impossible to watch her character Kate Pearson’s emotional evolution on This Is Us from happy-go-lucky kid to devastated teenager to picking-up-the-pieces adult without being reduced to a pile of salty tears. But when we meet on a blustery October afternoon, Metz lacks the cloud that Kate usually has over her head. She’s just weathered what seems like an avalanche of interviews and appearances crammed into one blink-and-you’ll-miss-it trip to New York. She has to work again in the morning, and she’s already fresh off taping two Today show segments in the early morning hours — and yet she still radiates warmth and kindness. She’s more than willing to answer questions and help fix the set during her photoshoot. Metz is happy to be here, and she couldn’t have done any of it without Kate (and all of America’s tears).”

Drove the strategy for various ongoing email marketing campaigns for multiple brands. Select clients include HBO Max, Kate Spade, Ann Taylor, ASICS, American Greetings, 1-800-Flowers.com, Northwell Health, Bustle, Cosmopolitan, Vince, CASETiFY, One Kings Lane, Ritz-Carlton, PacSun, THE WELL, and Boll & Branch.