Luke Gonzales

• 1 Million — Affiliate-driven Revenue Generated
• 2,000 — Revenue-generating Creator Collaboration

The client faced inconsistent revenue growth from influencer and affiliate marketing despite significant creator activity and strong brand demand. Campaigns lacked a centralized strategy, performance attribution was fragmented across platforms, and creator output was difficult to scale predictably.

I designed and led a performance-driven, creator-led affiliate strategy focused on scalability, attribution, and conversion efficiency. First, I audited existing creator campaigns to identify top-performing content formats, creators, and traffic sources using platform analytics and affiliate performance data. I then rebuilt the creator pipeline with clear performance tiers, standardized onboarding, and structured incentives aligned to conversion outcomes rather than vanity metrics.

Affiliate-driven revenue scaled from fragmented, untracked performance to generating $1+ million in attributable sales. The number of active, revenue-generating creators grew to over 2,000.

• 5 Million — Affiliate Sales
• 3,000 — Revenue-generating Creator Partnership Monthly

The client faced inconsistent revenue growth from influencer and affiliate marketing despite significant creator activity and strong brand demand. Campaigns lacked a centralized strategy, performance attribution was fragmented across platforms, and creator output was difficult to scale predictably.

I designed and led a performance-driven, creator-led affiliate strategy focused on scalability, attribution, and conversion efficiency. First, I audited existing creator campaigns to identify top-performing content formats, creators, and traffic sources using platform analytics and affiliate performance data. I then rebuilt the creator pipeline with clear performance tiers, standardized onboarding, and structured incentives aligned to conversion outcomes rather than vanity metrics.

Affiliate-driven revenue scaled from fragmented, untracked performance to generating $5+ million in attributable sales. The number of active, revenue-generating creators grew to over 3,000.

• 4+ Million — Spend on Creator Led Campaigns
• 50 — Sponsored Videos Monthly

The client managed large-scale influencer marketing programs for multiple consumer brands but faced inefficiencies in creator performance, budget allocation, and campaign scalability. While influencer volume and spend were high, results varied significantly across creators and campaigns, making it difficult to hit performance targets consistently.

I redesigned creator selection and contract structures to prioritize performance-based outcomes, aligning compensation models with conversion, retention, and revenue metrics. I implemented standardized campaign workflows, including creator vetting, briefing, launch timelines, and post-campaign reporting, enabling consistent execution at scale.

Campaigns delivered measurable revenue growth while operating within a $4+ million monthly influencer marketing budget, ensuring spend was continuously optimized toward top-performing creators and content.