Maggie Whalen
Verified Expert in Marketing
Marketing Expert
New York, NY, United States
Toptal member since April 9, 2024
Maggie is a health education expert, professional writer, and wellness enthusiast. She specializes in making complex health-related topics easy to understand for people of all demographics. Her work focuses on sexual and reproductive health, environmental health, reproductive justice, and health policy. In everything she does, Maggie aims to help individuals and communities build resilience, knowledge, and empowerment in areas that affect their health and well-being.
Project Highlights
Expertise
- B2B2C
- Empathic Communication
- Health Communication
- Health Education
- Patient Advocacy
- UX Research
- UX Writing
- Writing & Editing
Work Experience
Senior Copywriter
Omnicom Group
- Mastered the standards of the market access space as well as disease states for new and investigational pharmaceutical products and innovative treatments for rare conditions.
- Mastered agency workflows and best practices for collaboration with art, design, account, and client-facing teams.
- Created manuscripts and supported the design of layouts for various types of market access-related assets.
Content Strategist and Writer
HSS Hospital for Special Surgery
- Conceptualized, created, and designed a new professional practice model for HSS's nursing and professional development department, ensuring the final product reflected the hospital's strategic vision.
- Authored the 2023 HSS Nursing Annual Report, crafting compelling data-driven insights about nursing outcomes and persuasive qualitative narratives supporting the hospital's 6th consecutive Magnet designation application.
- Assessed and compiled recommendations for the next iteration of HSS's digital patient engagement and remote patient monitoring platform. Collaborated with design, PM, and development on strategic vision.
Creative Copywriter Strategist
True Care Home Care
- Managed the content team, overseeing content creation and editorial processes across multiple platforms, including email, blog, newsletter, SMS, social, video, and website for a suite of 5-8 healthcare brands.
- Contributed to ground-floor ideation, brand creation, and content strategy for the teen residential treatment clinic. Presented concepts to the senior leadership and financial stakeholders in a formal pitch, earning company buy-in.
- Crafted website copy for five brand websites, collaborating with the design and development teams, subject-matter experts, and senior leadership. Brought all websites to launch within eight months.
Healthcare and Lifestyle Writer and Producer
Kaia Health
- Contributed to creating tone-of-voice and style guidelines and the glossary for user-facing in-app content for digital physical therapy, including crafting six distinct user personas.
- Conceptualized and scripted a series of six pieces of meta-content for the app that orient and instruct the user on the intended manner of engagement with the product. Co-managed the project throughout its development.
- Collaborated with subject-matter experts to create accurate, instructional in-app content that direct users through various therapeutic activities, including guided breathing and relaxation, movement, and education about different aspects of pain.
Health and Medicine Reporter
interMDnet
- Collected data and sourced quotes from various reputable sources to craft accurate and compelling new stories about the latest in public, population, reproductive, and sexual health news.
- Pitched and composed an average of five long-form articles per month for digital publication on a popular health and medical journalism blog.
- Researched, fact-checked, and self-edited my pieces to ensure accuracy and empower readers with actionable, evidence-based steps to improve their health and well-being.
Outreach Specialist
GMHC
- Revised and instructed a 16-unit comprehensive sex education curriculum for a group of 13 high school students in a low-income public school.
- Carried out city-funded grants in collaboration with the NYC DOHMH and ONE Condoms to distribute 30,000+ safer sex products per month to 150+ sites throughout Manhattan.
- Conducted pre- and post-intervention assessments to evaluate the impact and outcomes of various health education initiatives.
Full-spectrum Doula
The Doula Project
- Completed comprehensive training on supportive touch methods, breathing techniques, compassionate communication, and human reproduction.
- Helped multiple families through the live birth process, providing physical and emotional support to laboring parents, partners, and newborns.
- Supported hundreds of people through the experiences of fetal loss and pregnancy termination. Guided them through options counseling for birth control and ensured they obtained their desired method.
Project History
HSS Nursing Professional Practice Model
Led the conceptualization, creation, and design of a new HSS professional practice model for the nursing and professional development department.
The HSS nursing professional practice model encompasses the essential practices and core values of HSS’s incredible nursing staff. The model is designed to invoke the atom, a dynamic and universal symbol of change and momentum. This design was a conceptual leap from the more conventional former model, designed specifically to be memorable and easily recalled.
Secondhand Smoke Affects Babies Before Birth
https://www.thedoctorwillseeyounow.com/content/addiction/art6399.htmlDrove the research, editing, fact-checking, and drafting of this public-facing blog article.
This article explores recent data and findings surrounding the effects of secondhand smoke on the developing fetus. The piece concludes with advice and data-informed recommendations for pregnant people looking to mitigate the risks of secondhand smoke in their developing pregnancies.
Women’s Health, Whole Health: Prevention, Care, and Well-being
https://truecareny.com/womens-health-whole-health-prevention-care-and-wellbeing/Steered the creation, editing, fact-checking, visual design, and publication of this public-facing SEO-optimized blog article.
This article was launched in observation of Women’s Health Month as part of a serial content type focused on health observance days and months, which were particularly relevant to our target populations.
Education
Master of Public Health Degree in Community Health Education and Social Science Research
CUNY Graduate School of Public Health and Health Policy - New York, NY, USA
Bachelor's Degree in World Politics
Hamilton College - Clinton, NY, USA
Skills
Core
Writing & Editing, Content Strategy, Content Creation, Brand Strategy
Platforms & Tools
Asana, Canva, Monday.com, HubSpot Marketing Hub, HubSpot
Business Models
B2B, B2B2C
Other
Google Docs, Empathic Communication, Research, Linguistics, Public Speaking, Public Health, Health Education, Health Communication, Microsoft Teams, Ziflow, iOS, AI Content Creation, People Management, Brand Building, Video Scripts, Content Production, UX Research, UX Writing, Interviewing, Patient Advocacy, Presentations, Languages, Qualitative Research, Community-based Participatory Research (CBPR), Program Evaluation, Journalism, Options Counseling, Motivational Interviewing, Digital Publication, Program Planning
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