Paweł Bełtkiewicz
Verified Expert in Marketing
Marketing Expert
Wrocław, Poland
Toptal member since October 4, 2024
Paweł has been working on affiliate-related projects since 2010, focusing on various campaigns and always striving to understand his projects thoroughly. He quickly adapts to his environment and prioritizes the project's best interests to achieve tangible results. Paweł thinks outside the box and looks at problems from different perspectives to offer the best marketing solutions to each client.
Project Highlights
Expertise
- Affiliate Data Feeds
- Affiliate Management
- Affiliate Marketing
- Affiliate Programs
- Analytics
- Microsoft Excel
- Partnerships
- Spreadsheets
Work Experience
Publisher Development Manager and Client Success Manager
CJ Affiliate
- Managed international teams and developed campaigns for Polish brands in Central and Eastern European markets.
- Worked on various projects to develop technological collaborations, including AI, real-time bidding, data-driven strategies, purchase intentions, and automation.
- Developed marketing campaigns based on comparison shopping services and product listing ads.
- Built relationships and partnerships through comparison shopping services, loyalty programs, click-and-collect, ads, technology, and a data management platform.
- Arranged and supported the entry and growth of international publishers in the Polish market and Polish publishers in the Central and Eastern European markets.
Affiliation Marketing Manager
Passport Photo Online
- Created and managed a partnership channel from scratch for an AI biometric photography tool.
- Managed the community team, covering affiliation, partnerships, and social media.
- Established business relationships with key partners for the global market.
- Negotiated contracts, prepared business documentation, and made applicable recommendations.
- Controlled integration processes and initiated cooperation strategies.
- Monitored and reported results on network partner development and campaign optimization.
- Implemented new solutions in agreement with the IT and product departments.
- Initiated and implemented campaigns to improve reach, sales, and conversions.
Senior Associate
Shopee
- Prepared summaries and KPI analyses for business reporting regarding affiliate team implementations and affiliation and content marketing.
- Offered strategic support for long-tail and short-tail affiliate teams.
- Cooperated with the regional team on recommendations, reporting, and A/B testing.
- Planned, launched, and managed the price comparison channel.
- Cooperated with the business intelligence and business development departments to create new affiliation tools.
Website Comparison and Affiliate Acquisition Senior Specialist
MODIVO
- Developed and implemented price comparison campaigns.
- Planned and managed the channel budget based on the revenue plan.
- Controlled goals, budgets, and daily costs and handled campaign optimization.
- Supported the affiliate team and individual affiliate campaigns, performing technical and substantive tasks.
- Implemented and optimized marketing campaigns, supporting affiliate networks with relevant data and guidelines.
Affiliate Marketing Specialist
Neonet
- Conducted affiliate marketing for Neonet (main brand) and NEO24 (supporting brand).
- Created and implemented media and development plans for the affiliate channel.
- Managed and optimized various ongoing vendor campaigns.
- Maintained and developed a network of direct and affiliate partners.
- Prepared orders, contracts, NDAs, and processing contracts.
- Implemented and created affiliation procedures for the entire company.
- Put budget assumptions and optimizations into action to meet and surpass KPIs.
Affiliate Manager
Totalmoney.Pl Sp z oo
- Carried out a non-financial affiliate launch project, designing the entire system, including solutions, new functions, and mock-ups.
- Supported key customer campaigns through partner acquisition and optimization of advertising activities.
- Handled support for search and content control tools through IT project management.
Project History
Black Friday Campaign Summary for CCC
Prepared a summary to set development directions for next-year campaigns, focusing on one of several active affiliate networks.
CCC is a top footwear brand in Poland, with an annual revenue of four billion euros. In addition to reviewing market operations, my summary prepared conclusions and recommendations for actions supporting campaigns in the following year. The conclusions and recommendations presented were used to develop the strategy that is currently being implemented.
Summary and Actions for CCC in the Hungarian and Romanian Markets
Developed a summary of campaign results, establishing conditions and directions for development.
This project involved preparing an analytical summary of campaign execution in the Hungarian and Romanian markets based on publisher activities and activity types. The analysis and findings allowed for planning and optimizations.
Affiliation Program for Puffy
Presented a project to develop an affiliate campaign for a top bedding manufacturer.
The project aimed to identify possible avenues for developing an affiliate program over six months. It also aimed to support the achievement of KPIs through the participation of pay-per-click (PPC) channels.
Affiliate Campaign for a VPN Solutions Provider
Built a test project presenting a complete strategy and affiliate campaign for a VPN solutions provider.
The project involved preparing a one-year strategy. The goal of the actions was to achieve the set KPI in a highly competitive environment. The plan included a description of the competition, the landscape of affiliate networks, and recommendations for actions and cost allocation.
Skills
Core
Affiliate Marketing, Pay-per-Click (PPC), Social Media
Other
Affiliate Programs, Planning, Strategy, Development, Analysis, Partnerships, Business, Affiliate Management, Analytics, eCommerce, Email, B2B Partnerships, Affiliate Data Feeds, Real-time Bidding (RTB), Media Planning, Microsoft Excel, Spreadsheets, Descript, Knowledge Sharing, Data, Projects, Optimization, Management, Design
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