Salahuddin Hussain
Verified Expert in Marketing
Marketing Expert
Toronto, ON, Canada
Toptal member since November 14, 2022
Salahuddin is a multifaceted business leader with a proven track record of success driving growth for multinational corporations, such as L'Oréal and Alibaba Group's Daraz, and emerging enterprises through implementations and engagements in digital marketing, eCommerce, retail marketing, and paid social. To enable the clients' online success, Salahuddin is ready to apply his expertise in SEO analysis and social media marketing, including content and design, ads, and lead generation.
Project Highlights
Expertise
- Content Strategy
- Facebook Ads
- Google Ads
- Google SEO
- Lead Generation
- Social Media Content
- Website Audits
- Websites
Work Experience
Digital Marketing Manager | Customer Success Manager
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- Established lasting strategic advisory relationships with customers in my portfolio through successful retail marketing campaigns, continuous value delivery, and problem-solving skills.
- Assessed the client's current digital landscape through web analysis, on and off-page SEO Analysis, content marketing through social media organic analysis, and social media paid analysis, including Google, Meta, Microsoft Bing, and TikTok.
- Helped clients set their key performance indicators (KPIs) to track, evaluate, and optimize progress.
- Delivered weekly reporting and client updates on key metrics to manage client expectations and ensure transparency.
Project History
Real Estate Lead Generation
Generated motivated and active buyer and seller leads for realtors in North America while maintaining the cost per lead under $10.
For this project, I used paid social channels such as Facebook and Instagram to generate leads, leveraging the special ads category since Facebook is stringent on running real estate campaigns in North America.
Google Search Engine Marketing
Generated website traffic and business leads on Google for an in-house digital marketing agency while keeping the cost per lead in the range of $350–$400.
I leveraged cost-per-click (CPC) and target cost-per-action (CPA) bidding strategies. Keyword selections included phrase match and exact match. Each service type had multiple ad groups, and each group had a collection of unique keywords based on primary keyword research.
ClickFirstSMM Website
Designed a website for an in-house social media marketing company called ClickFirstSMM.
I executed the project entirely, starting with web design, web content, on-site optimization, off-page optimization, and live chat integration using Zendesk and Google Search campaigns to drive targeted traffic.
Skills
Core
Social Media Content, Content Strategy, Lead Generation, Facebook Ads, Google Ads, Google SEO, SEO Content, Retail Marketing Campaigns
Platforms & Tools
Instagram Ads
Other
Social Ad Design, Zapier, Website Audits, Branded Content, Website Traffic, Websites, Web Design, Post Sales Consulting
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