Saskia Van Der Stel

This project included working with influencers like Lola Rossi and Little Big Bell, where I tailored campaigns to specific markets while maintaining brand consistency. My efforts significantly enhanced conversion rates, generated additional revenue, and positioned Instagram as Toddlekind’s top sales channel in Europe.

This initiative also resulted in a 108% increase in online store sessions from social media. I drove social media growth, expanding the audience from 7,000 to 30,000 in just four months, eventually reaching 80,000 organically and now standing at 130,000 followers, creating a strong and engaged community.

TESTIMONIAL
“Saskia has been integral in the growth of our brand Toddlekind helping to bring it to a global audience. She understands how to create premium content that stands apart from the competition. She has a strong intuition and is highly skilled in all aspects of social media management such as creating content, stylizing content, engaging with audiences, strategic collaborations as well as email marketing. She is not only a creative and dynamic person but has a good understanding of all aspects of commercial business and is, therefore, a highly valued member of our business.” – Sam, Founder

I led the development and execution of a transformative social media strategy for Outschool after researching customer and industry insights—addressing the confusion around their offerings as a new product. By overhauling Instagram’s strategy and design, I grew the platform to 150,000 followers, with a 1,112% growth in new followers and a 6,573% increase in reach YoY. I also implemented growth-hacking strategies on Facebook, expanding the audience from 120,000 to nearly 400,000 followers in under a year.

Central to this success was a content strategy I developed to effectively demonstrate Outschool’s unique offerings, fostering a vibrant and engaged online community of customers and teachers. I collaborated closely with design, editorial, and performance marketing teams to ensure consistency in brand messaging across all platforms, enhancing brand visibility and audience engagement.

Your Space Amsterdam, a boutique office space provider, required a thorough digital marketing upgrade. I conducted an in-depth analysis of their existing digital channels, including their website, Google Ads, and social media. I then developed a detailed strategy to enhance their digital marketing and SEO efforts, including setting up Google Analytics and optimizing meta tags and descriptions. Additionally, I provided bilingual copywriting in English and Dutch to ensure consistent and effective communication in their brand’s tone of voice.