Susannah Brokl
Verified Expert in Marketing
Marketing Expert
Pensacola, FL, United States
Toptal member since June 10, 2025
Susannah creates large-scale, multichannel digital communications and automated customer marketing campaigns for consumer-facing companies like Fox Corporation, Google, and Uber. Her expertise spans growth marketing strategies, digital cross-channel communications campaigns, and customer lifecycle marketing. Susannah also generates customer-facing content, copy, and storytelling, including internal communications and content.
Project Highlights
Expertise
- Channel Strategy
- Collaboration
- Content Strategy
- Digital Marketing Strategy
- Email Content
- Email Management
- Email Marketing
- Teamwork
Work Experience
Growth Marketing Operations Manager
Fox Corporation
- Managed the migration of lifecycle communications from Salesforce CRM to the Braze platform and defined a new campaign management process in Jira.
- Supported new user acquisition and subscriber retention campaigns and liaised between the Fox CRM team, external agency resources, and internal development teams.
- Kicked off team projects, negotiated launch timelines and schedules, tested and validated campaigns before deployment, coordinated review rounds with internal stakeholders, and secured final launch approvals.
- Oversaw all-hands efforts to find and bring all communications and messaging across platforms during high-profile exits and transitions.
- Led several election-related launches with tight turnaround times, standing up welcome and newsletter templates for Battleground News, LiveNOW, and FOX LOCAL.
Nest Campaign Marketing Manager
- Recruited to work on product launches in September and October 2020, including Nest Audio, Chromecast with Google TV, Nest Thermostat, and Google Nest Wifi.
- Developed global email channels around Google smart home devices and subscription services, specifically product emails to drive sales and welcome emails to drive product education.
- Owned the development of campaigns from start to finish, working with the product stakeholders, creative agency, email distributor, and local reviewers for global launch content in 22 countries across the US, Canada, EMEA, and APAC.
CRM Marketing Manager
Uber
- Supported and scaled key areas of the US and Canada driver growth through multichannel marketing transactional communication strategies—email, SMS, push notifications, and in-app messages—focusing on compliance and safety.
- Generated automated communications for initiatives focused on early driver lifecycle, including regional onboarding requirements, background checks, compliance, vehicle inspections, greenlight hubs, and document processing.
- Drove program management for a global driving document notification system, with instructions for drivers, campaigns on fixing rejected documents, and notices of upcoming document expirations.
- Led the migration of our global multichannel document notification system over from external tools. Deliverability increased from 60% to 97% with a massive estimated annual cost savings in avoided acquisition costs.
Project History
Uber | New Product Safety Feature Announcement
Drove the strategy for the announcement of a new product safety feature at Uber.
The new safety feature was a randomized selfie verification for partner drivers, which ensured that the person online completing trips matched the photos on their driving documents. I led the creative development and content strategy for the safety feature’s announcement ahead of its launch.
Google Store | Preorder and Buy Now Emails
https://store.google.com/us/product/nest_doorbell?hl=en-USLed the global email strategy for the 2021 Nest product launches on the Google Store, including Nest Cam, Nest Cam with Floodlight, Nest Doorbell, and Nest Hub with Sleep Sensing.
The preorder emails introduced products and called out key features. The buy now emails were much more conversion-focused, designed to get people to add the product to their carts. These emails drove over half of the products purchased from the Google Store at launch.
Fox | Lifecycle Email Migration from Salesforce to Braze
Steered the migration of Fox Nation lifecycle emails from Salesforce to Braze to ensure a smooth transition and meet deadlines.
The migration involved auditing, documenting, and redeveloping our existing emails in a new tool. I also led proofreading, QA, and approvals before launch. The emails covered transactional and promotional intent and were automated and triggered.
Expiring Document Comms Channel Test
- 2.2% — statistically significant positive lift in 30-day document uploads and approvals
- -8.3% — statistically significant positive decrease in 30-day deactivations
The objective was to develop a more effective multi-channel strategy for keeping driver accounts active as driving document expiration dates occurred (KPIs: 30-day document uploads and decreasing 30-day deactivation rate).
We were only using email and SMS messaging at the time, and I led the expansion to push and in-app channels with a test:
• Control: Email + SMS
• T1: Control + Push
• T2: Control + Inbox Notification only
• T3: Control + Push + Inbox Notification
Since we wanted to properly test the impact of additional channels, we did not make any changes to the cadence or timing of the inherited messaging strategy.
In Email + SMS, where character count was not limited, we were able to state which document was expiring. With push and in-app, we had limited character count, so we had to be flexible and creative with what messaging looked like.
By adding push and in-app messages, all treatment groups drove a statistically significant lift in 30-day document uploads/approvals and a statistically significant decrease in 30-day deactivations. We made the largest impact by adding both push and inbox notification channels to the expiring doc comms flow.
Education
Bachelor's Degree in Kinesiology and Exercise Science
St. Olaf College - Northfield, MN, USA
Skills
Core
Digital Marketing Strategy, Content Strategy, A/B Testing, Channel Strategy, Email Automation, Email Marketing
Platforms & Tools
Braze, Monday.com
Other
Push Notifications, Teamwork, Collaboration, Project Planning, Project Management, Creative Briefs, Demand Generation, Customer Journey, QA Testing, Proofreading, Launch Strategy, Presentations, Marketing Reports, Data Reporting, Email Content, Creative Strategy, Jira, Content Localization, Localization Strategy, Messaging, Email Management, Email Migration, Localization, Development
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