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Tara Gardner

Verified Expert in Marketing

Marketing Expert

Chicago, IL, United States

Toptal member since September 9, 2024

Expertise

Copywriting Content Strategy Social Media Content Creation Social Media Marketing SEO Copywriting Brand Strategists Copy Editing Content Writing Marketing Analytics Google Analytics 4 (GA4)Influencer Marketing HubSpot Marketing E-commerce Marketing

Bio

Tara is an award-winning content strategist, editor, and social media expert with 18+ years of experience in fashion, beauty, and lifestyle editorial and brand content. She's held digital editorships with InStyle UK, Jimmy Choo, and Harrods and has consulted with brands including TOM FORD, Estée Lauder, CHANEL, Everlane, and Reebok. Tara has a proven record of driving innovative strategies and content that fuel engagement, impact, and record growth.

Expertise

Brand Strategy
Content Marketing Strategy
Copy Direction
Copywriting
Editorial Direction
Email Content
SEO Content
Social Media Strategy

Education

2000 - 2003

Bachelor's Degree in English Literature

University of Sussex - Sussex, England

Skills

Core

Content, Marketing, Social Media, Google SEO, Copywriting, SEO Content, Content Strategy, Organic Social Media, Social Media Strategy, Brand Strategy, Content Marketing Strategy, Social Media Content, SEO Tools, SMS Marketing, Influencer Marketing, Social Media Design, Social Media Optimization

Platforms & Tools

Content Management Systems (CMS), Google Analytics 4 (GA4), HubSpot, Content Marketing Platforms

Other

Editorial Process, Article Writing, SEO Copywriting, Copy Editing, Brand Identity, Tone of Voice, Blogs, Email Content, Email Marketing Strategy, Creative Direction, Content Writing, Copy Direction, Creative Briefs, Creative Strategy, Editorial Direction, Campaigns, Fashion Journalism, Analytics, Mentorship & Coaching, Website Management, Print Media, Semrush, Airtable, Wrike, Adobe, Sprout Social, Hootsuite, eCommerce, Beauty Products, Website Redesign, Website Design, Social Selling, Content Design, Digital Creative Direction, Video Editing, Social Media Content Writing

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