Terri Trovato
Verified Expert in Marketing
Marketing Expert
Tampa, FL, United States
Toptal member since September 4, 2024
Terri is an expert media buyer specializing in Meta-paid advertising and other paid social platforms. With a decade of experience in digital strategy for B2B and B2C clients, she has developed custom digital multiplatform advertising-based strategies for high-end consumer brands to deliver the best ROI possible. Terri's clients include Condé Nast, Lionsgate Entertainment, Sony, Disney on Ice, Monster Jam, Whole Foods, Marchesa, and Rachel Roy.
Project Highlights
Expertise
- Ad Optimization
- Facebook Ads
- Funnel Optimization
- Meta Ads
- Paid Advertising
- Paid Media
- Pinterest Ads
- eCommerce Marketing
Work Experience
Digital Paid Media Consultant
An Online Freelance Agency
- Developed and strategized digital multiplatform advertising-based efforts for high-end consumer brands, including funnel design, campaign setup, ROAS, and conversion rate optimization.
- Managed accounts for Sony, Disney on Ice, Monster Jam, Whole Foods, Costco, Sam's Club, Marchesa, Rachel Roy, and Weis Markets.
- Became the top freelancer on the online freelance agency, achieving a 100% job success rate.
Campaign Manager
Condé Nast
- Worked with high-end brands and Condé Nast UK account management teams to create successful digital, multiplatform campaigns.
- Collaborated with the LA team to deliver home entertainment launches for films by Lionsgate Entertainment Studios.
- Built campaigns that were featured on digital social pages for British Vogue, Wired UK, Glamour UK, House & Garden, Condé Nast Traveller, British GQ, Tatler, Architectural Digest, World of Interiors, and Vogue España.
- Launched home entertainment and pre-theatrical digital campaigns for the following films: Spiral, The Hitman's Bodyguard's Wife, Midnight in the Switchgrass, The Protege, The Habit, and The Jesus Music.
Social Media Director
Platypus
- Managed a team of five colleagues and grew the social media department remotely while sourcing new social media clients and handling all current account management.
- Doubled the size of the social media department, increased its client load by 40%, and retained all previous accounts.
- Obtained the Most Improved Department award for the social media team in 2018.
Digital Media Producer
PBS
- Produced original digital content for the local PBS and NPR stations.
- Increased membership sign-ups by 37% with online digital campaigns during PBS Pledge Week.
- Managed and grew all social accounts, promoted local events, filmed on location for local programming, and provided voiceover work for on-air PBS commercials.
Project Manager
ESI Design
- Collaborated with international clients and internal project teams from concept to delivery on experience design projects ranging from museum exhibits to corporate communications networks.
- Served as a design lead for specific projects, keeping the internal team focused on the creative challenge and the client's goals.
- Wrote all communication tools for assigned projects, from dynamic presentations and animatics to live, video, and interactive scripting and content development.
Project History
Event Season Sale for Marchesa
Led the development and management of a highly successful Meta and Pinterest sale promo campaign that resulted in 13x ROAS and over $700,000 in sales within 30 days.
Marchesa is a global fashion brand specializing in elegant evening, bridal, and day wear. Its designs are often used and seen at high-profile events, including the Met Gala, the Oscars, and the Cannes Film Festival. This project, involving developing and managing a Meta and Pinterest sale promo campaign, was a big success, resulting in 13x ROAS and over $700,000 in sales within 30 days.
Kid Day Promotion for Camp Fire
https://campfire.org/kidday/Developed and optimized the digital promotion for Camp Fire's Kid Day in 2023 and 2024, which resulted in over 8,000 new sign-ups and grew Camp Fire Girl USA's alumni groups to over 5,000 members at $0.16 per lead.
Camp Fire, formerly Camp Fire USA and originally Camp Fire Girls of America, is a co-ed youth development organization that offers innovative youth development programs and leadership camps to help young people thrive and develop the life skills they need for success.
This project involved creating and improving the digital promotion for Camp Fire’s Kid Day in 2023 and 2024. These efforts resulted in over 8,000 new sign-ups during Kid Day. In addition, the campaign grew Camp Fire Girl USA’s alumni groups to over 5,000 members at $0.16 per lead.
Ticket Sales Promotion for Disney on Ice
https://www.disneyonice.com/Managed and optimized the 2022 digital ticket sales promotion for the US performances of Disney on Ice, achieving over 6,000 ticket sales at a 6.98x ROAS.
Disney on Ice, originally Walt Disney’s World on Ice, is a series of touring ice shows produced by Feld Entertainment’s Ice Follies and Holiday on Ice under agreement with The Walt Disney Company. My work for the company focused on managing and optimizing the 2022 digital ticket sales promotion for US performances. Within one month of running ads, the campaigns delivered over 6,000 ticket sales at a 6.98x ROAS.
Education
Bachelor of Arts Degree in Culture, Communications, and Anthropology
Ithaca College - Ithaca, NY, USA
Certifications
Meta Business Partner
Meta
Certification in Animation, Interactive Technology, Video Graphics, and Special Effects
School of Visual Arts
Skills
Core
X (formerly Twitter) Ads, Google Paid Ads, YouTube Ads, TikTok Ads, Digital Marketing, Funnel Marketing, Funnel Optimization, Facebook Ads, Marketing Analytics, Product Marketing, Paid Advertising, 3D Design, App Store Marketing, LinkedIn Ads, Content Marketing, Social Media Content, Content, Lead Generation, B2C Marketing
Platforms & Tools
Facebook Ads Manager, Instagram Ads
Business Models
Business to Consumer (B2C), SaaS Product Marketing, Business to Business (B2B)
Other
Meta Ads, Pinterest Ads, Midjourney, Market Research, Ad Optimization, Growth Marketing, Paid Media, Facebook Pixel, eCommerce Marketing, Shopify, Video Animation, Analytics, Apps, Advertising Copy, Reporting, Client Management, Content Management, User Experience Design, Experience Strategy, User Experience (UX), Project Management, Design, Sales Promotion, eCommerce
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