Vanesha G Darla

I worked with a finance business to develop an SEO strategy for specific products. We researched the target audience, industry trends, and competition to create a data-driven keyword and content strategy. We then produced optimized landing pages and articles. We were challenged to be as lean as possible with content inventory and prioritize bottom-funnel transactional keywords.

The strategy significantly improved traffic, engagement, and lead generation. This project showcases a well-planned and executed content calendar, keyword research, and overall data-driven SEO strategy, which increased online visibility, attracted targeted traffic, and generated leads.

I developed a successful SEO strategy targeting head terms using content and backlinks. We researched the competition to identify long-tail keywords to support each head term. We produced high-quality niche content optimized for those keywords and obtained backlinks through outreach and relationship building.

The strategy resulted in significant improvements in the quality of users, leading to increased business growth. The project showcased how an effective combination of content creation and backlink acquisition can yield excellent SEO, traffic, and revenue results.

The content calendar project involved the assessment of existing content, consolidation recommendations, and keyword research in supporting a newly created site section after migrating it into a new CMS system. The comprehensive plan laid out the roadmap to maintain and gain keyword rankings post-migration and increase website traffic from targeted healthcare audiences. The calendar included detailed plans for content creation, publication, and optimization. In addition, it was updated to reflect changes within the healthcare industry and trends.

I was contracted to help drive SEO maturity for a financial client. The website had experienced tremendous growth but suddenly began to decline. I was tasked with stopping decline trends and growing traffic.