Aditi is available for hire
Hire AditiAditi Jain
Verified Expert in Product Management
Product Manager
San Francisco, CA, United States
Toptal member since February 13, 2025
Bio
Aditi is a product and digital commerce leader who drives scalable user acquisition and revenue through data-driven strategies and consumer insights. At Blue Bottle Coffee, she scaled multichannel growth across direct-to-consumer (DTC) touchpoints, optimizing the full-funnel experience. Her product leadership delivered significant revenue across the app, subscription, and eCommerce. At Levi's, Aditi accelerated global market expansion by developing a localized eCommerce market entry model.
Project Highlights
Replatforming Bluebottlecoffee.com
Led the end-to-end rebuild of bluebottlecoffee.com to drive growth in bottom-of-funnel metrics by creating an experiential online experience in parity with Blue Bottle Cafes.
Expanding eCommerce Presence for Levi's in Asia Markets
Launched a best-in-class eCommerce experience in key markets in Asia—an experience that was investment-light but also met the local needs of consumers.
Launching TikTok Shop for Blue Bottle Coffee
Fueled revenue and new customer acquisition for Blue Bottle Coffee.
Expertise
- General Management
- Growth
- P&L Responsibility
- Product Management
- Strategy
- Team Leadership
- User Experience (UX)
- eCommerce
Work Experience
Senior Director, Head of US Digital | Former Global Head of eCommerce
2020 - 2024
Blue Bottle Coffee
- Owned and managed a multimillion-dollar P&L for all digital businesses, including their app, US online channel offering coffee bean subscriptions and a la carte purchases, TikTok eCommerce, and 3rd-party food delivery services.
- Hired and built a high-performing team of six from the ground up, leading product, product experience, digital media, CRM, and A/B testing. The team had the highest engagement scores companywide.
- Led the rebuild of bluebottlecoffee.com, increasing conversions by 10%. Owned the full product lifecycle: conducted market research, defined the user experience and technical stack, and managed development.
- Established an A/B testing program. Orchestrated 24+ annual experiments, achieving strong bottom-of-funnel metrics: 25% add-to-cart rate and 50% checkout conversion.
- Drove the app's end-to-end product strategy. Secured C-suite buy-in for a rebuild while implementing high-impact features like endless scrolling, one-click reordering, and Apple Pay integration based on user behavior data and business metrics.
- Managed a cross-functional team in rebranding the coffee subscription program, transforming it from auto-delivery to a premium Blue Bottle Coffee service, laying the groundwork to double subscribers by 2026.
- Oversaw a multimillion-dollar digital media budget across Meta, Google Search, Shopping, and Affiliates, improving ROAS by 20%. Spearheaded the agency selection, KPI measurement, and channel diversification strategy.
- Designed a scalable, cost-efficient coffee subscriber acquisition strategy. Acquired 1-time guests through paid channels at a third of the subscriber cost per acquisition, then leveraged CRM campaigns to convert them to repeat buyers and subscribers.
Technical Co-founder, &Co. Ventures Incubator within Levi’s
2018 - 2020
Levi Strauss & Company
- Validated 17 niche DTC brand concepts—each adding around $100 million in revenue—by developing a novel framework to identify whitespace opportunities. Conducted primary and secondary market research.
- Pitched a $500 million work-leisure brand opportunity to C-suite. Led comprehensive concept validation: identified consumers, performed market assessment, gathered consumer insights, and defined brand positioning.
- Evaluated 40+ partners across platforms, order management systems, payments, returns, and fulfillment commensurate with the size of new brands.
Senior Manager, Global DTC Growth & Strategy
2016 - 2018
Levi Strauss & Company
- Launched the eCommerce business in 10 markets across the Americas, Europe, and Asia—adding $10 million in sales in 2018 and scaling to $50+ million in three years—in close collaboration with the engineering and regional sales teams.
- Architected global eCommerce expansion by conducting a market-driven digital commerce strategy, defining localized site experiences, curating strategic technology partnerships, and establishing a performance-driven KPI framework.
- Orchestrated cross-functional digital transformation, aligning sales, marketing, regional business, and engineering teams to design scalable local eCommerce experiences. Built a playbook to drive global eCommerce innovation.
Senior Manager, Visual Merchandising & Operations Strategy
2011 - 2014
Zovi.com
- Hired and led an 11-member team of photographers and graphic designers to manage the look and feel of the website. Developed and deployed content to position products toward high quality and value.
- Led a project increasing Zovi's net promoter score by 7% by fielding a survey to understand unmet consumer needs, such as a "bad apparel fit," and collaborated with the design team to implement corrective measures.
- Recruited and led a 40-person customer success team. Defined and measured KPIs of consumer satisfaction, such as first call resolution (FCR) and calls per order (CPO). Increased FCR by 25% and reduced CPO by 70%.
Project History
Replatforming Bluebottlecoffee.com
http://bluebottlecoffee.com/Led the end-to-end rebuild of bluebottlecoffee.com to drive growth in bottom-of-funnel metrics by creating an experiential online experience in parity with Blue Bottle Cafes.
I led the end-to-end rebuild of bluebottlecoffee.com, increasing conversion by 15% and driving the business on pace to double revenue in 2025 over the COVID-19 baseline. I owned the entire product lifecycle. I conducted market research, defined user requirements and experience, selected the technical stack (Sanity and Chord), and managed development across the UI/UX agency and engineering teams.
Expanding eCommerce Presence for Levi's in Asia Markets
https://www.levi.co.kr/Launched a best-in-class eCommerce experience in key markets in Asia—an experience that was investment-light but also met the local needs of consumers.
I expanded Levi's eCommerce presence in four key Asian markets: Australia, India, Japan, and Korea. I also managed the project's end-to-end product lifecycle, including strategy development, KPI forecasting, technical stack selection, and global cross-functional collaboration.
Launching TikTok Shop for Blue Bottle Coffee
https://www.tiktok.com/@bluebottle?lang=enFueled revenue and new customer acquisition for Blue Bottle Coffee.
I pioneered Blue Bottle Coffee's TikTok Shop strategy as a category innovator, driving $1+ million in revenue with 95% new customer acquisition within six months. I spearheaded comprehensive market research, strategic positioning, cross-functional partnership, and an integrated marketing strategy to unlock emerging digital commerce channels.
Education
2014 - 2016
Master of Business Administration (MBA) in General Management
Haas School of Business, University of California Berkeley - Berkeley, CA, USA
2004 - 2008
Bachelor's Degree in Biotechnology
Indian Institute of Technology Madras - Chennai, India
Skills
Tools
Slack, Jira, Google Analytics, Looker
Other
General Management, Product Management, eCommerce, shortcut, Sigma.js, Technical skills, Growth, User Experience (UX), Customer Retention, Digital Marketing, Leadership, Team Leadership, P&L Responsibility, Strategy, Social Media
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