Amro Samir Moh'D Abuyasin
Verified Expert in Product Management
Product Manager
Dubai, United Arab Emirates
Toptal member since August 31, 2021
Amro is an astute product manager with ten years of broad-based experience in business operations, account management, client relations, and project management. He led product development in managing tasks required to launch new products successfully and participated in early engagement with customers and operating companies to document and resolve customer experience issues. Amro has the ability to influence stakeholders and work closely with them to determine acceptable solutions.
Project Highlights
Expertise
- Agile Product Management
- Communication
- Critical Thinking
- Jira
- Product Lifecycle Management (PLM)
- Slack
- Team Leadership
- Time Management
Work Experience
Director of Product Management
Sharaf DG
- Developed and executed the product management strategy in alignment with the company's overall vision and goals.
- Drove innovation, identified market opportunities, and stayed abreast of emerging technologies and industry trends.
- Collaborated with executive leadership in defining the product roadmap and setting strategic priorities.
- Led and mentored a team of product managers, providing guidance and fostering a culture of excellence.
- Conducted market research, competitor analysis, and customer feedback analysis to identify customer needs and market trends.
- Defined product requirements, user stories, and specifications based on customer insights and business objectives.
- Managed the entire product lifecycle, including product planning, development, testing, launch, and post-launch optimization.
- Worked closely with engineering, design, and quality assurance teams to ensure successful product development and delivery.
- Identified opportunities to increase revenue and drive business growth through strategic product planning and optimization.
- Collaborated with sales and marketing teams to develop effective go-to-market strategies that maximize product adoption and revenue generation.
Senior Product Manager
Top Digital Advertising
- Managed to help stakeholders raise $4 million based on the product roadmap defined.
- Carried out the market research and benchmarking with other taxi screen advertising providers and came up with a pricing plan that worked perfectly when the product was launched.
- Identified media buyers and media agencies as part of the product ecosystem, which helped capture main users in the market within the first quarter of product launch, resulting in selling 40% of available space in advance.
- Understood the customers' needs and updated software to produce reports for our customers on usage, active hours, activity status, impressions count, ads played count, and areas the ads were played in.
- Owned the complete software lifecycle starting from the roadmap, implementation, testing, deployment, and operations.
- Worked with suppliers to design the hardware with special aerodynamics to reduce screen temperature and noise from the crosswind.
- Managed the relationship with government officials to obtain the approvals needed for such a new project in the area.
- Updated software to include geofencing features and enabled geotargeted ads.
Co-founder | Product Manager
Tasqat
- Managed concept to launch of innovation management platform and generated AED10+ million since launching in 2018.
- Developed and managed implementation of goals, objectives, policies, procedures, and work standards with applicable foreign regulations.
- Led a team of 30 people with cross functions in all phases of custom product solutions delivery, from requirements gathering, testing, quality assurance, and support.
- Defined project scope, goals, and deliverables to ensure consistency with the company strategy.
- Managed the product vision, planning, design, usability, and quality of releases and translated roadmaps into the manageable product backlog.
- Analyzed product metrics and trends to assess product health and improvement opportunities.
- Established and monitored P&L and oversee sales, back-office functions, and development of products.
Project Manager
A Job Board for Freelance Work
- Directed towards the successful execution of critical and complex IT initiatives and programs via a close partnership with executives and senior leaders.
- Ensured guidelines and best practices are followed throughout all projects.
- Made certain the execution of projects is on time, within budget, while meeting the company goals.
- Analyzed information and made strategic recommendations.
- Organized, analyzed, and interpreted results and provided practical cost-effective solutions.
- Advised on the suitability of methodologies and suggested improvements.
Front-end Engineer
Tanasuk
- Converted designs into clickable prototypes using HTML/HTML5, CSS/CSS3, JavaScript, and PHP. Also worked with CSS precompilers (SCSS or LESS) and gained experience working with CSS frameworks (Bootstrap).
- Contributed to front-end optimizations tactics and increased page load speed for our client's website.
- Built templates and web pages from design mockups and got familiar with cross-browser/platform compatibility issues.
- Gained great attention to detail, knowledge of OOP, MVC, and JQuery, and responsive design.
Front-end Developer
Bayt
- Worked with and used HTML, HTML5, CSS, CSS3, JavaScript, and PHP.
- Did front-end optimizations and built templates and web pages from design mockups.
- Gained experience with CSS precompilers SCSS and LESS and CSS frameworks, Bootstrap.
- Became familiar with cross-browser and platform compatibility issues.
Project History
Innovation Management System
Led a team of 30 people with cross functions in all phases to deliver an innovation management system that replaced well-established systems in the field; entities using our system were able to achieve ideas UK platinum accreditation.
Innovation Management System is a platform to manage the idea lifecycle from ideation, screening, reviewing, implementation, and development. The system is currently being used by more than 60,000 users of public sector employees in the UAE.
AI-based Job Board
Led the product lifecycle for an AI-powered job board and were able to have 1.2 million users within the first year after launch.
The product helps you get matched to your dream job with the help of AI technology. When you start building your profile, the AI will match you with jobs based on your skills and experience, and as a user, you will be able to track your application.
OOH Advertising Digital Screens on Top of Taxis
Managed to launch a new OOH medium in GCC that allows users to advertise their brands on top of taxi tops, by providing a hardware and software solution that includes geofencing, advanced reporting, and impression calculations.
Top Digital Advertising is an out-of-home (OOH) marketing medium that allows companies to advertise their brand on top of Taxi Tops using digital billboard screens. Current out-of-home advertising mediums are static in the form of billboards, lamp posts, and mupis, so we introduced digital billboard screens on top of taxis with geofencing, advanced reporting, and impression calculations.
Mobile Product Manager for Improving Customer Journey
Aligning and improving users journey in the mobile apps to be in tune with the web app offering.
Worked with the first travel booking site committed to connecting people to life-enriching experiences in nature. I collected the client’s requirements and assessed the status of the app and defined an improvement plan to design a better customer journey. I also defined the roadmap required for the improvement plan and divide it into sprints. In addition, I estimated the timeline and duration of the product delivery, including MVP.
Education
Bachelor's Degree in Computer Engineering
University of Jordan - Amman, Jordan
Certifications
Google Data Analytics Certification
Google Analytics Individual Qualification
Skills
Tools
Jira, Zoom, Slack, Trello, Tableau, Google Analytics, Asana
Paradigms
Agile Product Management, Requirements Analysis, User Testing, Marketplace Platforms, Agile, Agile Project Management, B2C, Key Performance Metrics, Testing
Industry Expertise
Healthcare
Platforms
RStudio
Other
Microsoft Teams, Critical Thinking, Analytical Thinking, Data Analytics, Product Lifecycle Management (PLM), Board Presentations, Wireframing, Wireframe to Product, Design Sprints, Design Specifications, User Stories, UI Design, User Interface (UI), User Experience (UX), Requirements & Specifications, Quality Assurance (QA), Two-sided Marketplaces, Mobile Applications, Minimum Viable Product (MVP), Ideation, Mockups, Project Timelines, Backlog Management, Web App Development, Requirements, Innovation, Product Marketing, Disruptive Innovation, Distributed Team Management, Process Improvement, Process Design, Budget Management, Financial Forecasting, Discussion Guides, Creative Solutions, Information Gathering, Relationship Building, Reporting, Team Leadership, Content Creation, Strategy Development, Trusted Advisor, Time Management, Leadership, Communication, Collaboration, Budgeting, Technical Product Management, Management Consulting, Process Documentation, Product Requirements Documentation (PRD), Product Roadmaps, Product Strategy, Product Management, User Personas, Decision Support, SaaS Product Management, Agile Sprints, SQL, Data Analysis, Project Management, Product Discovery, New Business Development, New Products, New Product Development, New Products & Services, Lean Startups, Social Media, Social Media Marketing (SMM), Social Media Platforms, Social Media Strategy, Data, Research, Revenue Optimization, Revenue Strategy, Mobile Apps, Android, iOS, Feature Backlog Prioritization, Growth Strategy, Market Research, Mobile UX, Product Ownership, Product Vision, Startups, User Onboarding, User Research, Recruitment, Staffing, Business to Consumer (B2C), Product Launch, Community Management, Product Analytics, Product Design, Feature Analysis, Coaching, Software Development, Workflow, Software as a Service (SaaS), Growth, Functional Specifications, Roadmaps, Mobile UI, Distribution, Startup Funding, Fundraising, Early-stage Startups, Business Planning, Pitch Decks, Investor Presentations, Consulting, Business Requirements, Offshore Team Management, Objectives & Key Results (OKRs), Key Performance Indicators (KPIs), Persuasion, Human Resources (HR), Analytics, Negotiation, Go-to-market (GTM) Strategy, Go-to-market Plans, Hardware Development, Software & Hardware Maintenance, Advertising, Programmatic Marketing, Lean, Stakeholder Management, Product-market Fit, UX Design, UI Prototyping, HTML, CSS, JavaScript, Healthcare Services, User Journeys, eCommerce, Mobile Design, React Native, Responsive Web Design (RWD), Booking Apps, Profit & Loss (P&L), Motivational Content, Senior Executive Management, Business Consulting, Usability
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