NINE App | A Visual To-do List
Launched my own app product, which now has 250,000 users and has been featured by Apple in over 27 countries.
I worked with my business partner to scratch an itch that we had, the troublesome problem of losing photos we had taken in our camera roll. NINE app lets you organize your pictures in nine categories: things to do, see, buy, go to, watch, listen, and so on. Built for visual thinkers who use their camera as a way of remembering things they want to take action on—NINE lets you capture quickly, organize simply, and find easily.
After we launched the product to market, Apple featured it in best new utility apps across 27 counties, helping it reach 250,000 users and still growing.
Launching a Fintech Web Platform MVP
Led the design and development of an innovative startup investment platform MVP that raised $1M to develop the full product.
Owing to an NDA agreement, I can't disclose much else except that I was highly involved in the requirements gathering, designing the user experience, leading the development team, and providing ongoing support and improvement iterations.
Launching a Health Tech MVP
Led and managed the design and development of a complex AR-powered wellbeing app.
Due to an NDA, I can't disclose much else except the app is due to go into clinical trial after next round of funding, and that I played a crucial role in moving the product development forward along the roadmap.
Press for Peroni | IoT Button
Led the design and development of a prototype Amazon Dash-style "beer" button field-tested with 200 beta testers.
Amazon Dash had just been released, and Peroni wanted to investigate what it would take to develop their own IoT button product. They wanted to give their users a way to make sure that whenever they ran out of good beer that it would get replaced by whoever managed their online grocery shopping.
The button enabled users to connect to their WiFi and online grocery account and pick the type of beer product they wanted when pressed. It had several LED states, a support app, and a website.
My role was to manage and direct the project team liaising with product design, project management, customers, and the client.
This was a project delivered by Ideas Made, the digital product studio I founded.
Sainsbury's Food Rescue Powered by Google
Successfully led a challenging brand partnership project between Google and Sainbury's to tackle food waste in the UK.
I arranged a series of strategic and creative workshops to ideate a solution to the problem that over 50% of food in the UK is wasted. The answer was a web app powered by Google voice search that enabled users to speak the ingredients they had leftover in their cupboards and get quality recipe ideas in return so they could rescue the food from the bin. We also created a platform and community hub was to track how much food was being saved around the country via a leaderboard.
It was a large team across both companies and several agencies with many legal and logistical challenges which I pushed through to launch the product successfully spawning a whole new community of Food Rescuers for Sainsbury's.