Andy Shanks, Product Manager in London, United Kingdom
Andy Shanks

Product Manager in London, United Kingdom

Member since June 19, 2019
Andy's been collaborating with visionary and creative teams to make ideas happen for over 15 years. He's launched a DJ brand at Pro-Audio, worked in digital advertising as a project manager, at Google as a producer, Red Bull as a digital manager and founded a digital product design studio. He's guided over 100 web, mobile, and IoT projects and specializes in designing and delivering against strategic MVP roadmaps to validate ideas.
Andy is now available for hire

Project Highlights

Expertise

Education

Employment

  • Founder | Managing Director | Product Director

    2012 - PRESENT
    Ideas Made
    • Oversaw and directed the delivery of a variety of digital products, services, and experiences for well-known brands and lesser-known startups.
    • Managed the products and projects.
    • Designed and iterated against strategic MVP roadmaps.
    • Developed the business.
  • Mentor

    2018 - 2018
    D&AD
    • Mentored at D&AD's creative startup school helping young and ambitious entrepreneurs shape their ideas, design their brands, build MVPs, and plan the execution and funding of their ideas.
    • Helped design the course program.
    • Created much of the learning content.
  • Product Manager

    2012 - 2014
    Google
    • Oversaw and was responsible for the delivery of a brand partnership product launch between Google and Sainsburys (grocery) to use technology to tackle food waste.
    • Directed and coordinated the teams.
    • Tested the product and generated development feedback.
  • Digital Marketing Consultant

    2012 - 2013
    Red Bull
    • Managed the F1 teams' digital marketing channels and campaigns while they looked to hire a full-time manager.
    • Led the requirements gathering for a new fan website.
    • Oversaw the design, management, and delivery of the new web platform.
  • Digital Producer | Project Manager

    2010 - 2012
    Various Global Digital Agencies
    • Worked as a project manager on digital advertising and marketing campaign projects.
    • Worked as a contract senior digital producer at Tribal DDB, TBWA/Tequila, Host, Lowe, and Three Drunk Monkeys in Sydney.
    • Was contracted at Mother, Agency Republic and Work Club in London.
    • Worked on brands such as Volkswagon, Google, YouTube, Adidas, BBC, Mercedes, and Bankwest.
  • Digital Producer | Product Tester

    2005 - 2007
    Harman Pro
    • Supported, as a semi-pro DJ at the time, the product development department to design, develop, and test a range of new digital DJ mixers.
    • Worked in the marketing department on digital project management, advertising, and events.
    • Collaborated with ambassadors to test and feedback on the products we were designing.
    • Performed research in retail outlets.

Project History

  • NINE App | A Visual To-do List
    Launched my own app product, which now has 250,000 users and has been featured by Apple in over 27 countries.

    I worked with my business partner to scratch an itch that we had, the troublesome problem of losing photos we had taken in our camera roll. NINE app lets you organize your pictures in nine categories: things to do, see, buy, go to, watch, listen, and so on. Built for visual thinkers who use their camera as a way of remembering things they want to take action on—NINE lets you capture quickly, organize simply, and find easily.

    After we launched the product to market, Apple featured it in best new utility apps across 27 counties, helping it reach 250,000 users and still growing.

  • Launching a Fintech Web Platform MVP
    Led the design and development of an innovative startup investment platform MVP that raised $1M to develop the full product.

    Owing to an NDA agreement, I can't disclose much else except that I was highly involved in the requirements gathering, designing the user experience, leading the development team, and providing ongoing support and improvement iterations.

  • Launching a Health Tech MVP
    Led and managed the design and development of a complex AR-powered wellbeing app.

    Due to an NDA, I can't disclose much else except the app is due to go into clinical trial after next round of funding, and that I played a crucial role in moving the product development forward along the roadmap.

  • Press for Peroni | IoT Button
    Led the design and development of a prototype Amazon Dash-style "beer" button field-tested with 200 beta testers.

    Amazon Dash had just been released, and Peroni wanted to investigate what it would take to develop their own IoT button product. They wanted to give their users a way to make sure that whenever they ran out of good beer that it would get replaced by whoever managed their online grocery shopping.

    The button enabled users to connect to their WiFi and online grocery account and pick the type of beer product they wanted when pressed. It had several LED states, a support app, and a website.

    My role was to manage and direct the project team liaising with product design, project management, customers, and the client.

    This was a project delivered by Ideas Made, the digital product studio I founded.

  • Sainsbury's Food Rescue Powered by Google
    Successfully led a challenging brand partnership project between Google and Sainbury's to tackle food waste in the UK.

    I arranged a series of strategic and creative workshops to ideate a solution to the problem that over 50% of food in the UK is wasted. The answer was a web app powered by Google voice search that enabled users to speak the ingredients they had leftover in their cupboards and get quality recipe ideas in return so they could rescue the food from the bin. We also created a platform and community hub was to track how much food was being saved around the country via a leaderboard.

    It was a large team across both companies and several agencies with many legal and logistical challenges which I pushed through to launch the product successfully spawning a whole new community of Food Rescuers for Sainsbury's.

Education

  • altMBA degree in Business Administration (Online Leadership and Management Workshop)
    2017 - 2017
    altMBA by Seth Godin - Remote
  • Bachelor's degree in Marketing
    1998 - 2002
    Aston Business School - Birmingham, UK

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