Andy Shanks

Co-founded the business and lead product development through prototype to MVP to scalable product. Raised £1.2m in investment and grants including over £500k in crowdfunding. Delivered over 550k hearing checks for users in 157 countries, featured by Apple. Achieved medical device certification, NHS and DHAF accreditation and Cyber essentials plus.

Collaborated with research team to scientifically validate the product's value proposition.Built and delivered a strategic roadmap to test and support B2C and B2B commercialisation strategies. Worked closely with the user research team to test ideas and iterate product development to meet user needs.

Built a highly insightful and flexible data analytics platform to inform user engagement and retention strategies and B2B data reporting. Consulted with range of stakeholders and specialist advisors to inform product development across hearing, audio design, audiology behavioural science and marketing.

Lead the re-design project, gathered stakeholder requirements and fan feedback, personally delivered the UX design and hired a great designer to do the design, worked with the production team to implement the design and scope the launch of the website.

I worked with my business partner to scratch an itch that we had, the troublesome problem of losing photos we had taken in our camera roll. NINE app lets you organize your pictures in nine categories: things to do, see, buy, go to, watch, listen, and so on. Built for visual thinkers who use their camera as a way of remembering things they want to take action on—NINE lets you capture quickly, organize simply, and find easily.

After we launched the product to market, Apple featured it in best new utility apps across 27 counties, helping it reach 250,000 users and still growing.

Owing to an NDA agreement, I can't disclose much else except that I was highly involved in the requirements gathering, designing the user experience, leading the development team, and providing ongoing support and improvement iterations.

Due to an NDA, I can't disclose much else except the app is due to go into clinical trial after next round of funding, and that I played a crucial role in moving the product development forward along the roadmap.

Amazon Dash had just been released, and Peroni wanted to investigate what it would take to develop their own IoT button product. They wanted to give their users a way to make sure that whenever they ran out of good beer that it would get replaced by whoever managed their online grocery shopping.

The button enabled users to connect to their WiFi and online grocery account and pick the type of beer product they wanted when pressed. It had several LED states, a support app, and a website.

My role was to manage and direct the project team liaising with product design, project management, customers, and the client.

This was a project delivered by Ideas Made, the digital product studio I founded.

I arranged a series of strategic and creative workshops to ideate a solution to the problem that over 50% of food in the UK is wasted. The answer was a web app powered by Google voice search that enabled users to speak the ingredients they had leftover in their cupboards and get quality recipe ideas in return so they could rescue the food from the bin. We also created a platform and community hub was to track how much food was being saved around the country via a leaderboard.

It was a large team across both companies and several agencies with many legal and logistical challenges which I pushed through to launch the product successfully spawning a whole new community of Food Rescuers for Sainsbury's.