Annie Dunham
Verified Expert in Product Management
Product Manager
Santa Barbara, CA, United States
Toptal member since May 9, 2022
Annie is a product leader with experience in strategic development, innovative technologies, and leading high-performing teams. She focuses on developing customer-centered SaaS solutions through modern product processes at high-growth organizations, iteratively delivering customer value on a frequent cadence while enabling teams to do their best work.
Project Highlights
Expertise
- Feature Prioritization
- Management
- Mentorship & Coaching
- New Product Development
- Product Development
- Product Management
- Roadmaps
- Strategic Planning
Work Experience
VP of Product Management
ProductPlan
- Defined business and product strategy to deliver maximum customer value while differentiating the product in a competitive market. I also contributed to 30%+ year over year growth.
- Inspired, built, and led the product management team. In addition, I optimized product, design, and engineering workflows to create an environment where individuals are accountable and motivated to do their best work resulting in 0% regrettable attrition.
- Led product development, including identification of new products from market research and validation through product development and launch. I released customer value on two-week sprints while increasing daily usage.
- Partnered with marketing, sales, and CS to develop thought leadership and build customer partnerships, increasing net retention by 15%.
- Established desired outcomes and metrics to inform experimentation, product direction, and investments.
- Collaborated with leadership team and partners across the organization to amplify the product impact.
Director of Product Management
LogicMonitor
- Created, communicated, and executed a product strategy aligned with business objectives. I also contributed directly to growth from $4 million ARR to $50 million and the acquisition by Vista Equity.
- Launched LogicMonitor's first add-on product, configuration management, while continuing to drive strategic core product growth—doubling revenue year over year.
- Implemented regular internal team collaborative sessions to communicate what the product team was working on and why we were doing it, and to solicit feedback and insights.
- Built a product team from the ground up, encompassing product management, user experience, and technical documentation.
- Implemented design and PM best practices to ensure everything in the product lifecycle moved visibly, efficiently, and meaningfully.
- Interviewed, visited, and interacted with the user base to understand existing pain points and those that may arise tomorrow.
Project History
Launch Add-on Product
Led the strategy, discovery, development, and launch of LogicMonitor's first add-on product, configuration management, as part of the move from a single product to platform.
LogicMonitor provides infrastructure monitoring for companies worldwide and was launched with a focus on devices on-premises or in datacenters.
I helped launch the first add-on product, configuration management. My role was to identify the best opportunity for an add-on product starting with opportunity identification and validation through product development, beta programs, and launch.
Product Workflows
Established product and development workflows that enable teams to release impactful and iterative features on a two-week cadence.
ProductPlan is the leading roadmap software for product and IT teams. I partnered with the engineering leader to move the teams from “scrum fall” to a more innovative process based on BaseCamp’s Shape Up methodology. As a result, feature delivery has met date expectations, 85% target, and advanced the value proposition of the core product in an interactive manner.
Strategy, Vision, and Roadmap Development
Created and presented a company and product vision for the entire organization. Vision has been used to set annual strategic initiatives.
ProductPlan is a leader in the roadmapping SaaS space. As VP of product, I partnered with the CEO to develop a long-term business vision strategy. I was able to distill this strategy and vision into a product vision, as well as one and three-year roadmaps. By presenting this in an easily accessible, transparent manner teams are able to have informed, meaningful conversations with customers and each other, creating the greatest impact for the business and users.
Customer Discovery
Used market research and customer interviews to identify and quantify a new product opportunity for ProductPlan.
ProductPlan proves roadmapping software for product and IT teams. To extend the value proposition into other areas of the product lifecycle, I completed a validation exercise including customer and market research. The proposal was accepted and is currently in development, extending ProductPlan’s core value proposition and perceived value in an interactive, meaningful manner for a significant portion of the target market.
Education
Bachelor's Degree in Spanish
University of Iowa - Iowa City, IA, United States
Certifications
Executive Product Management
University of California
Skills
Tools
Zoom, Jira, Slack, Figma
Paradigms
Requirements Analysis, Agile, Agile Product Management, User Testing
Platforms
ProductPlan, MacOS
Other
Project Management, Product Management, Product Development, Strategic Planning, Feature Prioritization, Roadmaps, Product Discovery, Customer Discovery, Management, Mentorship & Coaching, New Product Development, Launch Strategy, Product Coach, Product Growth, New Products, Team Mentoring, Product Vision, Lean Product Development, Product Roadmaps, Project Planning, Product Lifecycle Management (PLM), Head of Product, Product Launch, Product Strategy, User Requirements, Feature Backlog Prioritization, New Product Rollout, Minimum Viable Product (MVP), Product Development Manager, B2B, Consulting, Senior Executive Management, Product Owner, Sprint Planning, Agile Leadership, Detail-oriented, Productivity, Requirements, User Stories, Startups, Early-stage Startups, Lean Startups, Lean Product Manager, Enterprise SaaS, SaaS Product Management, Software as a Service (SaaS), B2B Product Management, Market Research, Lean Research, Functional Requirements, User Engagement, Product Ownership, Miro, Communication, Pricing, IT Product Management, Strategy, Backlog Management, Market Fit, Lean Product Management, Go-to-market (GTM) Strategy, Data Analysis, Data Analytics, User Research, Pitch Decks, Business Cases, New Product Business Cases, APIs, Technical Documentation, Data-driven Dashboards, Portfolio Management, Startup Consulting, User Validation, Qualitative Research, Project Consultancy, Web Product Management, Product Research, A/B Testing, Mobile Apps, Discovery Workshops, Customer Experience, User Flows, Architecture, Computer Skills, Customer Insights, Technical Product Management
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