Austin Wilson

Renewed products on Amazon give customers the option of choosing like-new products at 20% or more off the list price of equivalent new items. My team owned this business’s customer experience (CX) and profit and loss statement (P&L), and it increased four times in one year. I presented a critical insight to senior management: customers wanted to see renewed items shown side-by-side with new ones. There was resistance to this idea, but I managed to get an experiment approved by Amazon’s hardlines division’s senior vice president. The experiment’s success was measured by an increase in conversion versus similar products with no renewed equivalent. Getting approval to launch these features was vital for the business to grow four times in one year.

BitLocker Drive Encryption is a data protection feature for Windows that integrates with the operating system and addresses the threats of data theft or exposure from lost, stolen, or inappropriately decommissioned computers. It was initially delivered in the enterprise SKU of Windows Vista and is now part of all versions of Windows 10 and 11. I owned product management of the feature when it was under development. I suggested the BitLocker name, which Microsoft trademarked, and it was the anchor feature of the Windows enterprise SKU, which also debuted with Windows Vista.

The team I led was made it easier for Amazon customers to discover, compare, and affordably purchase consumer electronics, such as mobile phones, laptops, and televisions. I had a team of ten product managers who owned features such as comparison widgets in the search experience and on product detail pages. These interstitials help customers find compatible accessories for the product that they are purchasing. In addition, the team owned the delivery of features, including trade-in and financing to make consumer electronic devices more affordable.