Ayush Gupta
Verified Expert in Product Management
Product Manager
Gurugram, Haryana, India
Toptal member since July 1, 2025
Ayush is a product leader with nine years of experience in product management, growth marketing, analytics, and business operations across telecom (Airtel), hospitality (OYO), and food tech (Zomato). Skilled in product launches, user acquisition, retention, revenue management, yield optimization, data monetization, and AI-driven products, he delivers strong results. He excels in adtech, martech, customer lifecycle management, and data products, scaling platforms to boost engagement and revenue.
Project Highlights
Expertise
- Advertising Technology (Adtech)
- Analytics
- Business Strategy
- Cross-selling
- Customer Lifetime Value (CLV)
- Marketing Technology (MarTech)
- Product Management
- Product Strategy
Work Experience
Senior Product Manager
Bharti Airtel Pvt Ltd
- Oversaw the development of the ad server, ad software development kit (SDK), and data monetization products, driving advertising annual recurring revenue (ARR) growth from 10 crore rupees to 200 crore rupees by enabling ad delivery and integration.
- Architected a machine learning-driven audience targeting and look-alike modeling platform that increased click-through rates (CTRs) and adapted seamlessly across advertising categories.
- Developed an omnichannel recommendation platform for telecom cross-selling, driving 200,000 new monthly customers by personalizing content and offers across customer touchpoints.
Project History
Ad Stack Architecture and Implementation
https://www.airtel.in/ads/Scaled advertising revenue from 10 crore rupees to 200 crore rupees across Wynk, Xstream, and Thanks apps by optimizing ad delivery, targeting, and platform integration.
I drove the development of the ad server, ad SDK, and data monetization products, scaling advertising ARR from 10 crore rupees to 200 crore rupees by enabling seamless ad delivery and monetization across Wynk Music, Airtel Xstream, and the Airtel Thanks app.
Ad Recommendation System
Boosted CTRs by 20% in the banking, financial services, and insurance (BFSI) segment by developing a machine learning-powered ad recommender, scalable for personalized product campaigns across channels.
I designed a machine learning-based ad recommendation system that increased CTRs by 20% for BFSI campaigns, significantly improving campaign efficiency. The solution is scalable and supports personalized recommendations across product categories.
Customer Lifecycle Management Platform
Developed an omnichannel recommendation engine for telecom cross-selling that leverages user context and behavior to personalize content, driving the acquisition of over 200,000 new customers each month.
I built an omnichannel recommendation engine for telecom cross-selling that leverages user context and behavior to personalize offers, driving the acquisition of more than 200,000 new customers monthly across SMS, app, and call center channels.
Education
Bachelor's Degree in Physics
University of Delhi - New Delhi, India
Skills
Tools
Jira, Zoom, Slack
Other
Business Strategy, Advertising Technology (Adtech), Marketing Technology (MarTech), Analytics, Product Management, Product Strategy, Customer Lifetime Value (CLV), Cross-selling, mSQL, Big Data, Platforms, Product Roadmaps
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