Baptiste Picard
Verified Expert in Product Management
Product Manager
Milan, Metropolitan City of Milan, Italy
Toptal member since March 4, 2022
Baptiste is an experienced product leader with strong experience in the eCommerce space, scaling a mobile fashion business to $100 million, and in B2B SaaS, scaling businesses from $6 to $25 million ARR in two years. He is passionate about building products to solve meaningful problems and creating teams and organizations that deliver sustainably. Baptiste drives product development with Lean, user-centered design, and data-driven methodologies.
Project Highlights
Expertise
- Artificial Intelligence (AI)
- CRM Systems
- Objectives & Key Results (OKRs)
- Product Coach
- Product Strategy
- SaaS Product Management
- Software Integration
- eCommerce
Work Experience
Platform Lead Product Manager
BRYTER
- Defined, launched, and scaled GenAI product offering for a no-code platform.
- Implemented product-led sales approach to increase customer upsell by 60% year-over-year.
- Created public APIs and developer products to help customers extend the platform with adoption from 30% of customers.
Head of Product
Cognism
- Managed the product portfolio for growth, launching two new products and deprecating two other products.
- Formed and trained a team of five product managers and three product designers to drive the business growth and manage the increasing complexity of the scope.
- Spearheaded the product strategy and product roadmap in a fast pace environment.
- Led the product growth with fourfold increased revenues in two years and net retention going above 100%.
Senior Product Manager
Pivotal
- Launched a new software business unit for a large energy company.
- Developed a new payment management system for a large financial company.
- Trained 10+ teams to become autonomous and ship great software using the Lean methodology, extreme programming, and user-centered design.
Mobile Manager
YOOX NET-A-PORTER GROUP
- Launched a new iOS and Android app for yoox.com dedicated to fashion eCommerce. The iOS app was listed as the best new app in its first week in 25 countries.
- Increased mobile revenues from 2% to 15% over the first 12 months after the app launch.
- Created the mobile practice in the company for mobile product development, mobile marketing, and mobile strategy for the group with the merger between yoox and Net-a-Porter.
Project History
Scaling a B2B SaaS Product
https://www.cognism.com/Led the product growth for an early-stage SaaS startup, setting up the product practice and defining the product strategy for growth.
I led the Cognism SaaS business from Series B to post-Series C, increasing the revenues from $6 million to $25 million. My main achievements were:
• Creating the product practice and forming the habits and processes while training and hiring the right people for product and design
• Setting up the metrics and analytics, technically and strategically, to guide critical decisions using the Redshift configuration with DBT and Tableau to lead the roadmap updates
• Launching new products in the portfolio to pivot our solutions, such as Intent data in the Cognism suite
eCommerce Mobile Apps
https://apps.apple.com/us/app/yoox/id337727153Led the teams developing completely new mobile apps on iOS and Android for a large eCommerce company. We scaled mobile revenues from 2% to 15% of total revenues in less than 12 months.
Assembled the product teams and led the product development to innovate in the mobile field for yoox.com. We had to deal with some technology-related challenges, important mobile UX, and the mobile strategy definition to deliver the expected impact.
Innovation in Mobile Payments
Defined a new payment system to process the mobile payments of a large global payment company faster and more efficiently.
Led a large engineering team for an R&D project to address the challenges of a global payment leader in the mobile payment space. The challenges were:
• speed of transactions in different parts of the globe
• security of transactions
• cost-efficiency of the infrastructure, including some heavy encryption protocols in hardware security modules
Applying Lean and extreme programming, we managed to ship the first working prototype after three weeks and iterated several times a week over three months. The main challenges were related to database performance. I worked as a technical product manager to optimize that process and the encryption protocol to ensure security and efficiency, which I managed working closely with the encryption experts.
We managed to improve speed by 10x using an efficient cloud infrastructure while maintaining the security and decreasing the overall costs in the cloud compared to internal servers.
Education
Master's Degree in International Management
CEMS - Vienna, Austria
Master of Science Degree in Management and Finance
HEC Paris - Paris, France
Certifications
OKR Certified Coach
Workboard
Skills
Tools
Jira, Slack, Zoom, Figma, Pivotal Tracker, Asana
Paradigms
Agile Product Management, Mobile App Design, Agile Project Management, B2B2C, Pragmatic Marketing, Business to Business to Consumer (B2B2C)
Industry Expertise
Product Ideation
Platforms
Shopify, Monday.com, Blockchain, WooCommerce
Other
Miro, Product Strategy, SaaS Product Management, Lean UX, Roadmaps, CRM Systems, Agile Coaching, eCommerce, Data Analytics, Business Requirements, Product Roadmaps, SaaS, Product Management, Feature Roadmaps, Software as a Service (SaaS), System Integration, MVP Design, Product Launch, Data Analysis, Go-to-market (GTM) Strategies, User Requirements, System Requirements, Product Frameworks, Consulting, Technical Requirements, Functional Requirements, Business Analysis, Requirements, Product Requirements Documentation (PRD), B2B Product Management, Enterprise SaaS, Generative Artificial Intelligence (GenAI), Stakeholder Interviews, Project Planning, Backlog Management, Customer Retention, Minimum Viable Product (MVP), Software Integration, Feasibility Studies, Prototyping, Mobile Apps, Mobile UX, Monetization, product led sales, Product Research, Large Language Models (LLMs), Artificial Intelligence Product Manager, App Development, Feature Prioritization, Pitch Decks, Project Management, Web Applications, Feature Planning, Vendor Selection, Backlog Grooming, Chatbots, Machine Learning, Feasibility, Discovery Workshops, Product Discovery, Agile Sprints, Law, Legal Technology (Legaltech), User Stories, Cost Estimation, Legal, Technical Product Management, Objectives & Key Results (OKRs), Product Coach, Innovation Labs, Mobile, Data Flows, Startups, Business Models, Consumer Applications, Financial Modeling, Go-to-market Plans, Jobs to be Done (JTBD), Market Segmentation, Market Research, UX Research, Team Management, Chief Product Officer (CPO), Artificial Intelligence (AI), DocuSign, Natural Language Processing (NLP), Supply Chain, Accessibility, AI Agents, Retrieval-augmented Generation (RAG), Finance, Strategy, Marketing, Management, Coaching, International Commerce, User Experience (UX), Lean, Extreme Programming, Design, Training, Scaling, Fintech, iOS, Android, Mobile Marketing, Innovation, B2B, Encryption, Software Development
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