Bronwen Fabb
Verified Expert in Product Management
Product Manager
Sydney, New South Wales, Australia
Toptal member since June 1, 2026
Bronwen is a Product Leader who specialises in turning messy, complex business problems into clear product strategies and delivered outcomes. With 20 years of experience across eCommerce, SaaS, and enterprise environments, she works at the intersection of product, data, and commercial growth - defining what to build, aligning stakeholders, and driving execution from discovery through to measurable results.
Project Highlights
Expertise
- Agile Product Management
- Backlog Management
- Digital Transformation
- Jira
- Product Management
- Product Roadmaps
- Stakeholder Alignment
- eCommerce
Work Experience
Product Manager
HealthBright Operations
- Inherited an overloaded Jira backlog and rationalized it by closing obsolete tickets, removing duplicates, and fleshing out missing user stories linked to epics, reducing the backlog by 80% and giving the team a focused, delivery‑ready pipeline.
- Introduced structure and clarity to work items by rewriting vague requests as clear user stories with acceptance criteria, so developers could estimate accurately and stakeholders could see what would be delivered and when.
- Shifted the team from “ticket maintenance” to outcome‑focused delivery by aligning the backlog with business priorities, surfacing dependencies, and creating a realistic sequence of work that improved visibility and confidence for stakeholders.
- Fixed a legacy Google Tag Manager setup by rebuilding GA4 tracking, cleaning up tags and triggers, and restoring accurate funnel and event data for product and marketing decisions.
Product Owner
SAI Global
- Led global digital transformation across 11 countries, establishing digital capability from the ground up.
- Migrated eCommerce from legacy Ektron to Intershop, delivering a scalable platform supporting international transactions.
- Integrated Salesforce, Pardot, and WordPress into a single connected stack, delivering clean pipeline data and performance measurement for the first time.
Product Manager
Maxwell Forest
- Shipped the beta release of OneFill, a white-label rewards redemption product sold to major financial institutions, including American Express, enabling cardholders to spend accrued points through branded rewards stores.
- Owned and managed the full product backlog, translating business priorities into sprint-ready user stories and maintaining tight alignment between development, design, and commercial stakeholders throughout delivery.
- Drove end-to-end product outcomes in a fast-paced contract environment, taking OneFill from backlog to beta within a compressed timeline while coordinating across cross-functional teams.
Product Owner
DigitalSorbet
- Co-founded a SaaS platform purpose-built for virtual assistants, taking the product from concept to MVP with 20–50 global beta users.
- Owned the full product lifecycle - discovery, roadmap, build, and go-to-market - operating as both founder and product lead in a lean, pre-revenue environment.
- Selected for the Commonwealth Bank Women in Focus Silicon Valley program, recognising the commercial potential of the platform and the strength of the founding vision.
Project History
Product Backlog Recovery and Platform Strategy
A newly launched patient booking app (mobile and web) had shipped but left behind a critical backlog problem. Work was ungroomed and unprioritised; the offshore development team lacked direction, and a measurement gap meant leadership had no visibility into how the product was actually performing
Took ownership of the backlog end-to-end — working with the offshore team to groom, rationalise, and reprioritise against business goals. Established a clear delivery sequence that restored team focus and momentum. Separately identified and resolved the analytics implementation issue, restoring accurate measurement. Conducted a platform evaluation and prepared a strategic recommendation for leadership on future technology direction.
Backlog reprioritised and delivery restored. Analytics gap resolved, giving leadership accurate data for the first time. Strategic platform recommendation delivered to guide next technology investment.
SaaS Product Launch for Virtual Assistants
https://womensagenda.com.au/latest/how-to-spot-a-market-gap-and-build-an-app-even-if-heavily-pregnant/There was no dedicated SaaS tooling built for the needs of virtual assistants — a growing segment with no purpose-built product to support how they actually worked. The opportunity existed but had to be built from zero.
Co-founded the business and led product from concept through to shipped MVP. Owned discovery, roadmap, build prioritisation, and go-to-market. Recruited and onboarded a global beta user cohort to validate the product in real conditions.
Launched MVP with 20–50 global beta users. Selected for the Commonwealth Bank Women in Focus Silicon Valley program, recognising the platform’s commercial potential and the strength of the product vision.
Product Ownership for Early-Stage Fintech
An early-stage B2B2C fintech startup was building a white-labelled rewards platform for banks with enterprise clients to win and no room for a slow or unfocused product process. The product needed to prove itself fast.
Owned the full product roadmap and backlog, prioritising features directly tied to enterprise client requirements and go-to-market milestones. Built prototypes and product demonstrations to support the sales team in live client pitches. Simultaneously scoped and planned an offshore delivery operation in Manila to ensure the business could scale without being bottlenecked by resourcing.
Product demonstrations directly contributed to enterprise client acquisition efforts. Offshore delivery planning laid the operational foundation for scalable growth beyond the founding team.
Education
Master's Degree in Business Administration (MBA)
University of Wollongong - Sydney, Australia
Skills
Tools
Pardot, Jira, Slack, HubSpot, Salesforce Marketing Cloud, Confluence, Spreadsheets, Tableau, Atlassian Suite, Hotjar, Figma, Google Docs
Paradigms
Agile, Agile Product Management, Conversion Rate Optimization (CRO), Azure DevOps
Platforms
Google Analytics 4 (GA4), WooCommerce, SharePoint
Industry Expertise
Healthcare
Other
WordPress, Business, Product Owner, Digital Transformation, User Journeys, eCommerce, Product Roadmaps, Product Management, Analytics, Business to Business (B2B), Project Management & Work Tracking Tools, Workflows, Product Strategy, Product-market Fit, B2B, Project Management, Early-stage Startups, Feature Prioritization, Stripe, Intershop, Digital Asset Management, Backlog Management, Stakeholder Alignment, Vendor Management, Integration, System Integration, User Workflows, Web Applications, Wireframing, Learning Management Systems (LMS), Implementation, Product Operations, A/B Testing, Data Analytics, Product Discovery, Team Mentoring, Customer Discovery, Business Systems Analysis, Systems Analysis, Business Analysis, Technical Product Management, Salesforce, Information Systems, CMS, APIs, Data Analysis, Automation, SQL, Excel VBA, Minimum Viable Product (MVP), Looker Studio, Loom, Backlog Grooming, Prioritization, User Stories, Performance Measurement, Reporting, Software as a Service (SaaS), iOS, Android, Chrome Extensions, Waterfall Methodology, Program Management, Payments, Mobile Apps, ERP Systems, Mobile
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