Clinton J. Pracher, Product Manager in Las Vegas, NV, United States
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Clinton J. Pracher

Product Manager

Las Vegas, NV, United States

Toptal member since June 4, 2026

Bio

Product leader with 16 years building AI, data, and marketing technology at scale. At Dentsu he owned a 13-product AI portfolio across 100+ markets on an $8M budget. At Merkle he built the KPI and decision system behind $600M in annual marketing investment across 140 markets, cutting decision latency 40 percent. His pattern: find the constraint slowing a product org, fix the operating model, and leave a team that runs without him. Now he runs CP Product Advisory for scaling enterprises.

Project Highlights

Expertise

  • AI Product Management
  • AI Product Strategy
  • Cross-functional Team Leadership
  • Customer Data Platform (CDP)
  • Head of Product
  • KPI Framework Design
  • Marketing Technology (MarTech)
  • Product Strategy

Work Experience

Founder and Principal Advisor

2025 - PRESENT
CP Product Advisory, LLC
  • Deliver fractional head of product and advisory engagements for scaling enterprises across AI adoption, product strategy, and operating model design.
  • Cut requirements cycles from two weeks to two days and eliminated 40% engineering rework in a single engagement.
  • Redesigned a client's sprint release process in 30 days into a business-facing signal that is still in use today.
  • Built a scaling engineering organization's 2027 product strategy, board-level investment case, and risk framework.
  • Built AI governance and ethics frameworks for enterprises adopting GenAI, balancing speed against privacy, compliance, and regulatory risk.

Director of Product Management

2024 - 2025
Dentsu
  • Owned product strategy for 13 AI and data products across 100-plus markets, leading a 60-person team and an $8M budget.
  • Built the KPI and decision infrastructure governing how that $8M was prioritized, giving leadership a single source of truth for the first time.
  • Led the flagship creative-to-measurement product, integrating a creative partner's GenAI studio, the media buying platform, and consulting into one creative-to-revenue pipeline.
  • Aligned engineering, data, privacy, and legal around a shared roadmap, keeping global growth and GDPR, CCPA, and AI ethics compliance from competing.
  • Rebuilt portfolio governance across product, marketing, data, and finance into a self-sustaining model that ran without constant intervention.

Senior Product Manager, Data Platforms

2022 - 2024
Merkle
  • Built the KPI operating system governing $600M in global media spend across 140 markets, enabling portfolio-level investment allocation and accountability.
  • Unified 45-plus data sources into one decision platform covering 95% of annual ad spend, cutting decision latency about 40% and moving leadership from weeks of reconciliation to near-real-time.
  • Gave a major streaming client a proactive allocation system across CTV, DSP, DV360, and SA360, turning decisions that took weeks into ones that took hours.
  • Designed the data architecture connecting identity, analytics, and activation across markets, the backbone behind that $600M in annual allocation.
  • Advised enterprise clients on MarTech strategy across CDPs, data warehouses, identity resolution, and activation, turning complex stacks into clear investment calls.

Senior Technical Project Manager, Data Group

2021 - 2022
Insider
  • Led end-to-end delivery of the AWS-to-Snowflake data migration, owning design through cutover against scope, timeline, and budget.
  • Kept identity, subscriber, and analytics data flowing through the cutover, protecting the growth signals the business ran on.
  • Aligned engineering, editorial, growth, and revenue teams around shared delivery milestones during a high-growth period.
  • Introduced prioritization and delivery workflows across the data platform team, cutting coordination overhead and speeding releases.
  • Translated platform capabilities and constraints into business decisions for editorial, growth, and revenue leadership, keeping data investment tied to monetization.

Product Manager

2020 - 2021
Fulcrum Digital
  • Owned end-to-end delivery of enterprise eCommerce implementations, the single accountability point across requirements, engineering, and client management.
  • Delivered implementations for multiple Fortune 500 clients in parallel on fixed timelines, balancing scope, engineering capacity, and stakeholder expectations.
  • Translated client requirements into engineering-ready specs, cutting the ambiguity that drove rework and missed milestones.
  • Built repeatable delivery patterns that scaled to new client engagements and got adopted across the team.

Digital Experience Product Manager, Catalog, Content Management & SEO

2019 - 2020
Academy Sports + Outdoors
  • Drove $60 million in incremental revenue, 331% YoY organic revenue growth, and 29% YoY organic traffic growth within 12 months through catalog optimization and SEO-driven product architecture improvements.
  • Led technical product strategy for an omnichannel platform serving millions of users, owning catalog architecture, SEO, and growth experimentation across web and mobile.
  • Restructured catalog architecture for SEO discovery, eliminating duplicate listings, consolidating fragmented taxonomies, and surfacing high-intent pages.
  • Directed technical SEO across page architecture, internal linking, and crawl efficiency, compounding organic discoverability across the catalog.
  • Led a mobile-first overhaul that brought web and mobile to parity and lifted discoverability, performance, and conversion.

Senior Business Analyst and Product Owner

2019 - 2019
William Hill (Caesars Entertainment)
  • Designed and built the Deposit Terminal, a self-service wagering interface, owning product design, transaction flow, and state gaming compliance.
  • Drove delivery of the William Hill sports betting app across five new US state markets during the Eldorado technology transformation, managing state-by-state regulatory requirements.
  • Replaced a multi-week requirements sign-off cycle with a same-session validation workflow that became the standard intake pattern post-launch.
  • Coordinated product, UX, legal, compliance, and engineering across concurrent state launches, meeting regulatory requirements without slowing cadence.

Head of Product Management

2018 - 2019
V Shred
  • Promoted to head of product management within one year based on product execution and business impact.
  • Led zero-to-one mobile-first strategy for a consumer fitness platform that hit 100,000 downloads in 24 hours, with sustained engagement and retention gains after launch.
  • Built a five-person PM team from the ground up, giving each PM ownership of a slice of a 24-product portfolio with prioritization and accountability that scaled.
  • Owned go-to-market and delivery across the 24-product portfolio, designing launch sequencing and positioning for simultaneous releases.

Product Manager

2014 - 2018
Advance Auto Parts, Inc.
  • Led the turnaround of a subscription platform with 75% annual churn, shifting strategy from feature delivery to retention and cutting churn to under 30% in year one.
  • Built a data-driven roadmap aligned to retention that sustained 10 to 12% annual subscription growth for three years running.
  • Built MotoSHOP SMS, a mobile-first shop management system with VIN scanning, replacing legacy desktop tooling and supporting the retention recovery.
  • Established continuous discovery and aligned product, engineering, customer success, and finance around retention as the North Star, surfacing the workflow friction driving churn.

Project History

AI Adoption and Product Transformation Strategy

  • 13 — AI Products Delivered
  • 100+ — Global Markets Deployed
  • $8 Million — Annual Product Investment Governed

A scaling enterprise organization lacked a clear AI strategy and execution model. Disconnected AI experimentation across business units limited the company’s ability to scale automation, improve decision-making, and capture efficiency gains. Without an operating model and governance infrastructure, AI investment risked stalling at the proof-of-concept stage.

I defined the enterprise AI product strategy, including use case prioritization, AI governance and ethics frameworks, and integration into existing product and operational workflows. I led cross-functional alignment across product, engineering, data, privacy, and legal teams to operationalize AI initiatives at enterprise scale. I built the decision infrastructure that enabled AI investment to be sequenced against business outcomes rather than driven by experimental enthusiasm.

I accelerated AI adoption across product and operational workflows, enabling scalable decision systems and compliance-safe deployment. I established the operating foundation for AI-driven product innovation across 100+ global markets.

Global KPI and Operating System Transformation

  • **$600 Million ** — Global Marketing Spend Governed
  • 140 — Global Markets Unified
  • 95% — Spend Consolidated

A global streaming client lacked a unified operational system for in-house media. Teams manually reconciled performance data across dozens of disconnected channels and markets before any investment decision could be made.

I built a centralized reporting and decisioning infrastructure, replacing fragmented spend tracking with a unified system that gave media, finance, and marketing leadership a single view of performance, cost drivers, and ROI across channels.

I enabled in-house media to operate from a single system governing 95% of a $600 million budget across 140 markets, replacing weeks of manual reconciliation with a unified decisioning view across CTV, DSP, DV360, and SA360.

Catalog Optimization and SEO-driven Growth for Enterprise Retail

  • $60 Million — Incremental Revenue Generated
  • 331% — YoY Organic Revenue Growth
  • 29% — YoY Organic Traffic Growth

A large enterprise retail platform serving millions of users had organic growth that was not keeping pace with its strategic ambitions. Product architecture and catalog organization were not optimized for SEO-driven discovery.

I led technical product strategy across web and mobile, owning catalog optimization and SEO-driven product architecture improvements. I aligned product, engineering, and marketing around a data-driven growth strategy, replacing ad hoc decisions.

I delivered $60 million in incremental revenue, 331% YoY organic revenue growth, and 29% YoY organic traffic growth in 12 months. The data-driven roadmap remained in place across product, engineering, and marketing, sustaining the growth pattern.

Enterprise Product Delivery and Operating Model Scaling

  • 85% — Reduction in Requirements Cycle Time
  • 100% — Engineering Rework Eliminated
  • 30 Days — Operating Model Installation Window

A scaling B2B SaaS organization had a 60-person engineering team in which requirements clarification consumed two weeks per cycle, rework ran at 40%, and the sprint release process had become disconnected from business outcomes.

I diagnosed the constraint as workflow design rather than talent or effort. I redesigned the sprint release structure and cross-functional accountability model and reset expectations across engineering and business stakeholders without adding headcount.

Within 30 days, I cut requirements cycles from two weeks to two days, eliminated engineering rework from 40% to zero, and rebuilt the sprint release into a business-facing value-realization signal. The release model remained in use post-engagement.

Regulated Gaming Multi-market Product Launch

  • 5 — US State Markets Launched
  • 90% — Reduction in Requirements Approval Cycle
  • 100% — Regulatory Compliance Across All Markets

A regulated gaming operator needed simultaneous product launches across five new US state markets during a major technology transformation. Each state had distinct regulatory requirements, and intake followed a multi-week, sequential sign-off cycle.

I owned end-to-end delivery across five state markets, managing concurrent regulatory and operational requirements. I designed the Deposit Terminal wagering interface and redesigned requirements intake into a same-session validation workflow.

All five state markets launched within the rapid expansion timeline. The same-session validation workflow remained the standard intake pattern, eliminating weeks of cycle time per requirement while preserving regulatory compliance.

Consumer Fitness Mobile App Launch and Product Team Build

  • 100,000 — Mobile App Downloads in First 24 Hours
  • 5 — Product Management Team Members Built from Ground Up
  • 24 — Portfolio Products Managed

A direct-to-consumer fitness brand needed a mobile-first digital experience to capture brand momentum. The company also lacked the product management capacity to scale a 24-product portfolio without coordination overhead.

I defined product strategy and led zero-to-one mobile-first development and go-to-market. I hired and built a five-person PM team from the ground up, instilling discovery, prioritization, and delivery practices that allowed each PM to own a portfolio slice.

The mobile app reached 100,000 downloads in the first 24 hours with sustained post-launch engagement and retention gains. The 5-person PM team and operating system supported continued execution across the 24-product portfolio at consumer velocity.

Education

2002 - 2004

Master's Degree in Organizational Management

University of Phoenix - Phoenix, AZ, USA

1997 - 2001

Bachelor's Degree in Economics

Ripon College - Ripon, WI, USA

Certifications

APRIL 2023 - PRESENT

Connected Leaders Academy

McKinsey & Company

MARCH 2023 - PRESENT

Business Strategy

McKinsey & Company

FEBRUARY 2023 - PRESENT

Problem Solving

McKinsey & Company

OCTOBER 2015 - PRESENT

Certified Scrum Master

Scrum Alliance

Skills

Tools

Asana, Jira, Slack, Zoom, Google Analytics, Confluence, Salesforce Marketing Cloud, NetSuite, Trello, Looker, Tableau, ETL, Apache Airflow, Figma, GitHub

Paradigms

Business to Business to Consumer (B2B2C), Scrum, Agile, Kanban, Data Product Management, Design Thinking, Conversion Rate Optimization (CRO), Agile Product Management

Platforms

Productboard, Amazon DSP, Demand-side Platforms (DSPs), Google Analytics 360, Contentful, Google Cloud Platform (GCP)

Industry Expertise

Sports

Other

Artificial Intelligence (AI), Artificial Intelligence as a Service (AIaaS), Generative Artificial Intelligence (GenAI), Big Data, Snowflake, Amazon Web Services (AWS), Data Visualization, B2B, Product Roadmaps, Feature Roadmaps, Portfolio Management, SEO Tools, User Requirements, System Requirements, Business Requirements, Technical Requirements, Requirements Matrices, App UX, Web UX, User Experience (UX), User Experience Design, Business to Consumer (B2C), Product Marketing, Media Production, Consulting, Operating Models, Operating Model Transformation, Decision Support Systems (DSS), Lean Portfolio Management, Scrum of Scrums, User Experience Strategy, Decision Frameworks, Customer Data Platform (CDP), Content Supply Chain, Performance Measurement, Audience Activation, Audience Segmentation, CTV Ads, Salesforce, Full-Funnel Measurement, Privacy-Safe Data Architecture, KPI Framework Design, Roadmap Governance, SAFe 6, Jobs to be Done (JTBD), JTBD Interviews, Objectives & Key Results (OKRs), Product Discovery, SQL Server, KPI Frameworks, KPI Tracking, Measurement Frameworks, Decisioning Platforms, Analytics Workflows, Marketing Technology (MarTech), Advertising Technology (Adtech), Customer Data, Identity Architecture, Content Production Automation, Marketing Attribution, Digital Asset Management, Microsoft Azure, Data Infrastructure Migration, Agile at Scale, Agile Delivery, Scrum Product Owner, North Star Metrics, Continuous Discovery, Product Management, Enterprise Product Management, B2B Product Management, B2B SaaS Product Management, Consumer Product Management, Mobile Product Management, SaaS Product Management, Subscription Product Management, Technical Product Management, Target Operating Models, Target Operating Model Design, Solution Portfolio Management, Project Portfolio Management (PPM), Decision Infrastructure, Capital Allocation, Project Budget Management, Strategy Development, Cross-functional Team Leadership, Stakeholder Management, Distributed Team Leadership, Global Team Leadership, Product Operations, Head of Product, Director of Product, Go-to-market (GTM) Strategies, Launch Sequencing, Digital Marketing Product Manager, Catalog Optimization, Technical SEO, Churn Reduction, Mobile Applications, Web & Mobile Applications, Voice of the Customer (VoC), Process Improvement, Process Redesign, Workflow Standardization, Business Requirements Documentation (BRD), Transaction Flow Design, Organizational Design, Fractional Product Leadership, Product Vision, Product Strategy, Enterprise E-Commerce, Client Stakeholder Management, Direct to Consumer (D2C), User Research, Greenfield Product Development, AI Adoption, Digital Product Management, Coaching, Product Coach, Customer Discovery, Automation, Data, Product Owner, Agile Leadership, Data Analysis, Enterprise SaaS, SaaS, Management Accelerator, Business Strategy, Complex Problem Solving, Data Mesh, SQL, Python, Regulations, General Data Protection Regulation (GDPR), Gaming, Generative Engine Optimization (GEO), Digital Out-of-home (DOOH) Advertising, Multi-touch attribution, California Consumer Privacy Act (CCPA), AI Ethics, Looker Studio, Aha!, Miro, Data Architecture, Data Infrastructure, Data Pipelines, Data Platform Management, Data Management Platforms, Investment Prioritization, Budget Management, Annual Budgets, Risk Modeling, Board-Level Communication, Hiring, Technical Hiring, Team Building, Product Management Coaching, Mentorship & Coaching, State Gaming Regulatory Compliance, Security Regulations, International Data Privacy Regulations, Positioning Frameworks, SaaS Product Marketing, Growth Marketing Product Manager, Retention Engineering, Subscription Growth, Web App UX, Quantitative User Research, Behavioral Data Analysis, A/B Testing, Product-market Fit, Business Process Improvement (BPI), Process Improvement Project Management, Engineering Velocity, Multi-Market Launch, Sprint Release Design, Pricing Strategy, AI Product Strategy, AI Product Management, DV360, SA360, Media Mix Modeling, iGaming, Regulated Industries, Agentic AI, AI Agents, Large Language Models (LLMs), Team Mentoring, AI-powered Product Design, Databricks, Azure Databricks, Big Data Architecture, Content, Google, Behavioral Design, eCommerce, Product Information Management (PIM), Cloud Services, Product Lifecycle Management (PLM), Strategic Planning & Execution, Leadership, Interim CPO

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