Entrepreneur in Residence
2020 - PRESENTCiti- Worked on cutting-edge projects in automated detection around anti-money laundering.
- Led organizational-wide programs around fostering innovative thinking and executing on improvements.
- Developed projects surrounding improving opportunities for African-American business owners.
Principal
2018 - PRESENTVictoriam Consulting Group- Created a boutique remote consulting firm to focus on product management, digital marketing, and IT project management for non-profits and technology startups.
- Worked with an on-demand photography company to revamp the engineering team, and instill correct product management practices in the leadership team.
- Ran the IT department for a California-based non-profit organization, and developed new CRM and Analytics systems for them.
Founder
2017 - PRESENTWealth Noir- Started a digital media site and brand to advocate for financial literacy and wealth creation among professional black millennials.
- Grew a fully-remote team to operate across nine time zones in a distributed work environment.
- Built writing, editorial, and marketing teams to produce weekly high-quality personal finance articles, and an email newsletter.
- Grew social media and website reach to over 100,000 views monthly on a shoestring budget by understanding our audience and using growth hacking strategies.
- Designed and Implemented Google Analytics and other data analytics systems to monitor marketing, website usage, and email marketing metrics in one platform.
VP of Product Manager
2019 - 2020Camillion- Led the company’s pivot from a social networking app to a B2B communication platform for teams during the COVID-19 outbreak, shifting to a more revenue rich market and generating additional fundraising opportunities.
- Introduced data-driven decision making to the product development process and created a product roadmap for the upcoming months utilizing Amplitude for data analytics.
- Designed and implemented their first product roadmap and product development process across engineering, marketing, user research, and design leading to.
Director of Programs and Operations
2017 - 2018Dev Color- Brought data-driven thinking into the development and monitoring of our core program, Strove to improve member satisfaction.
- Defined company-wide KPIs to track the quality of member experiences and success in meeting our organizations' mission.
- Managed and mentored three coworkers in personal and professional development within the company.
- Advocated and helped implement an early marketing strategy for the growing application and awareness of the organization across the US.
Product Manager
2014 - 2017Facebook- Led the Facebook Editor product, growing the quantity of location data added by people on Facebook over by 300%.
- Led the company's exploration into advertising measurement products focused on digital and television.
- Transitioned Facebook's crowdsourced location data qualifiers to a machine-learned platform for improved data accuracy.
- Brought a new Mixed Market Modeling (MMM) platform to Facebook's ad measurement options for large brand advertisers.
- Built out a community focused growth strategy for Facebook Editor, including a full rebrand and repositioning of the product.
Product Manager - Game Lead
2012 - 2013TinyCo- Ran the Super Slot game studio as TinyCo's major casino game studio, growing average user revenue and total users before sunsetting the game.
- Worked closely with the marketing team to drive up the quality of acquired users and drive down customer acquisition costs across several game titles.
- Developed and monitored key KPIs for various games at TinyCo, reporting to the head of product and CEO in monthly product reviews.
Product Manager - Intern
2011 - 2011Zynga- Managed the Android version of the Zynga Mobile Poker app as its first product manager.
- Implemented monetization in our Android app and grew the game to the #1 revenue generating spot on the Google Play store.
- Worked with local and international development teams to increase game features and grow our user base.
Associate
2006 - 2009Booz Allen Hamilton- Led the engineering development of DCAM, our proprietary Capabilities Based Assessment product for use with DoD and Civil US Government clients.
- Developed facilities assessment and a reporting analytics model for DoD clients to make strategic decisions on investments in facilities development.
- Revamped source control and DevOps systems for my engineering team leading in fewer bugs and higher team collaboration.
- Moved to Technical Lead for my engineering team to better impact team organization and throughput.
- Worked with the IRS to build improved fraud detections technical systems and processes across the organization.
Software Developer in Test Intern
2004 - 2004Microsoft- Created a new testing metrics monitoring dashboard for the Windows Mobile Device test team.
Damien Peters
Product Manager in Silver Spring, MD, United States
Member since June 20, 2019
Damien is an experienced product manager having worked at Facebook, Zynga, TinyCo, and other tech companies. He grew the reach and impact of the Facebook Editor, led the development of brand ad measurement products at Facebook, launched monetization for Zynga Poker on Android, and led two mobile game studios. He holds an MBA from MIT, and degrees in Computer Science and Economics.
Damien is now available for hire
Project Highlights
- Rebranded and repositioned Facebook's location-based crowdsourcing platform for 300% user growth.
- Started a remote company and built a team with total reach over 100,00 monthly using content and social media marketing.
- Led a six-person game studio at TinyCo to grow hundreds of thousands of users with unique story-based slots experience.
Expertise
- Data Analytics
- Digital Marketing
- Product Management
Education
- Massachusetts Institute of Technology
- University of Maryland
- University of Maryland
Select Certifications
- Project Management Institute (PMI)
Employment
Project History
- Facebook EditorRebranded and repositioned Facebook's location-based crowdsourcing platform for 300% user growth.
Facebook's crowdsourcing efforts were starting and the team lacked guidance. I moved quickly to define a real vision for the product and work across my engineering, marketing, and data teams to quickly grow our user base, and transition our classification system into a machine-learned system.
- Wealth NoirStarted a remote company and built a team with total reach over 100,00 monthly using content and social media marketing.
Wealth Noir targets high-income black millennials to bring awareness to the importance of financial freedom and wealth building. With a small, fully remote, team, we have quickly grown our website, email, and social media reach using best-in-class digital marketing practices.
- Super Slots Mobile GameLed a six-person game studio at TinyCo to grow hundreds of thousands of users with unique story-based slots experience.
I joined the existing game and was quickly promoted to team lead in six months. I worked cross-functionality with engineering, UX design, art, marketing, and analytics to set KPIs, drive down customer acquisition costs, and grow our user base. I created our product roadmap and managed the execution and development of features against it to drive our key metrics. As our company's strategy changed, I managed the sunsetting process and re-allocating the team to other game studios.
Education
- Master's degree in Business Administration2010 - 2012Massachusetts Institute of Technology - Cambridge, Massachusetts, USA
- Bachelor's degree in Economics2001 - 2006University of Maryland - College Park, Maryland, USA
- Bachelor's degree in Computer Science2001 - 2006University of Maryland - College Park, Maryland, USA
Certifications
- Sun Certified Java Programmer (SCJP)DECEMBER 2010 - PRESENTSun Microsystems
- Six Sigma GreenbeltDECEMBER 2008 - DECEMBER 2012Motorola University
- Project Management Professional (PMP)DECEMBER 2008 - DECEMBER 2012Project Management Institute (PMI)
