Publication
Timing Is Everything: Choosing the Right Product Launch Strategy
https://www.toptal.com/product-managers/product-management-consultant/product-launch-strategy-timing
Elena is currently unavailable
Elena Grigoras
Verified Expert in Product Management
Product Manager
Madrid, Spain
Toptal member since May 10, 2022
Bio
Elena is a visionary product leader with 12+ years of expertise in driving strategic growth, product development, and executing complex business initiatives across global markets. She has also managed cutting-edge SaaS platforms, end-to-end BPM applications, process automation tools, and API integrations. Elena possesses a wealth of experience and demonstrated success in delivering transformative product strategies to enhance competitive market positioning.
Project Highlights
Traduno BPM Application
Led the product development of Traduno for nine years, which resulted in end-to-end integrations of over 1,000 B2B clients, enterprise operations, and a global supply chain of over 8,000 suppliers.
Data/AI-driven Competency Management Platform for Healthcare Institutions
Led strategic business discovery initiatives to identify growth opportunities and drive data-driven product innovation in healthtech, improving healthcare outcomes across the healthcare education and service provider sectors through edtech.
Expertise
- Business Analysis
- Data Strategy
- IT Product Management
- Product Discovery
- Product Requirements Documentation (PRD)
- Product Strategy
- Product Vision
- Product-market Fit
Work Experience
Senior Growth Product Manager
2022 - 2024
Laerdal Medical
- Developed and executed a clear product strategy that aligned with Laerdal's vision and goals for a data/AI-driven competency management platform in healthcare institutions harnessed by AI.
- Conducted extensive market research in the healthcare education segment around the globe to identify customer needs, trends, and competitive landscape to inform product development decisions.
- Created and owned the product roadmap, prioritizing features and enhancements based on customer feedback, business value, and market demand.
- Engaged with key stakeholders, such as business executives, regional offices, customers, and internal teams, to gather feedback and ensure customer-centric product development.
- Monitored market positioning, including customer value, product benefits, and unique value offerings.
- Developed a pricing strategy that aligns with the product's value proposition, target market, and business objectives.
- Facilitated knowledge sharing by creating internal documentation, conducting share-out sessions, and providing support to other teams.
- Developed and presented strategic recommendations to senior executives and the executive board.
- Assisted in the development of long-term business strategies and product development initiatives.
- Conducted and reported on merger and acquisition analysis.
Tech and Product Strategy Consultant
2021 - 2022
Odys Global
- Provided expert insights and value-driven advice to best support the accelerated business growth of the company's IT products, digital tools, and eCommerce platforms.
- Defined and implemented a new tech architecture, product roadmap development, end-to-end product life-cycle, along with business reporting metrics.
- Automated the business processes and leveraged the technology to drive and track the business under a rigorous data-driven approach.
- Established business KPIs and provided executive recommendations.
Product Management Executive
2013 - 2021
Travod International
- Managed and collaborated with over a dozen product management teams across 12 geographies: United Kingdom, European Union, Latin America, United States, and Canada.
- Defined and executed the vision, strategy, and development of IT products. Led product discovery and market research activities to articulate the product vision and roadmap to support the required business value.
- Worked with agile product owner artifacts, through development and deployment. Served well-established processes, agile frameworks, methodologies, and SMART KPIs to deliver on the product roadmap.
- Developed strong analysis of the markets, competitors, and customer trends using PEST, SWOT, Porter's Five Forces, growth-share matrix, position mapping, and Gartner Magic Quadrant.
- Facilitated large sets of data, and made data-driven decisions to improve business operations and tech efficiency.
- Translated trends, patterns, and insights into product development opportunities and product value increments using Power BI, Tableau, and Data Studio.
- Initiated and executed intensive, key strategic projects to deliver strong go-to-market strategies and commercial objectives.
- Maximized sales and marketing effectiveness, efficiency, and customer engagement through effective cross-functional collaborations, customer-centric programs, and product training.
- Experienced in P&L management, forecasting, planning, and financial reporting.
Project History
Impro SAGE
Led the product vision and the product design of the Impro SAGE CRM application.
Impro SAGE is an internal application used by Impro Group to consolidate customer relationship information. The company used PIM profiling to automatically track and manage outbound and inbound leads and match customer queries and orders with products from the companies’ fulfillment centers or third-party vendors. This allowed us to track product preferences, product queries, order filling, shipping, invoicing, and billing.
Traduno BPM Application
Led the product development of Traduno for nine years, which resulted in end-to-end integrations of over 1,000 B2B clients, enterprise operations, and a global supply chain of over 8,000 suppliers.
Traduno is a leading management software solution that distributes and processes localized content and data in over 100 languages. The platform manages the entire workflow in a single solution, from client requests to quote, order, job, and invoice management to reporting. Extensions for quality management as well as integrations with external platforms, ERPs, and financial accounting tools.
Odys eCommerce Platform
Provided expert insights and value-driven advice to support the accelerated business growth of the company's IT products, digital tools, and eCommerce platforms. Developed product roadmap along with business reporting metrics.
Odys Global is the world’s leading marketplace for brandable aged domains with built-in SEO. The eCommerce platform allows the entrepreneurs and ventures across the globe to purchase digital assets to kick start their business instantly and buy SEO time.
Data/AI-driven Competency Management Platform for Healthcare Institutions
Led strategic business discovery initiatives to identify growth opportunities and drive data-driven product innovation in healthtech, improving healthcare outcomes across the healthcare education and service provider sectors through edtech.
By utilizing data analytics and machine learning, the competency management platform sought to provide valuable insights into the performance and competencies of professionals in both educational and hospital environments. The AI-driven adaptive learning algorithms and real-time feedback mechanisms would empower institutions to tailor educational experiences to the specific needs of learners, while integration with 3rd-party products would enhance the educational process and improve healthcare outcomes in hospital settings.
Other Experience
Education
2020 - 2021
Master's Degree in Executive Master in Innovation, Marketing & Sales
SDA Bocconi - Italy, Spain
2018 - 2019
Master's Degree in Oxford Executive Diploma in Leadership
Said Business School, Oxford University - Oxford, UK
Certifications
OCTOBER 2024 - PRESENT
Data Strategy: Building a Data-driven Course
360 Careers, Bernard Marr
Skills
Tools
Asana, Jira, Slack, Trello, Confluence, Atlassian, Hotjar, Microsoft Power BI, Google Analytics
Paradigms
Kanban, Agile Product Management, Requirements Analysis, Agile Project Management, Design Thinking
Platforms
Zendesk, ProductPlan
Other
Creative Problem Solving, Data-driven Decision-making, Team Leadership, Organizational Change Management (OCM), Change Leadership, Operations & Business Support Systems (OSS/BSS), Business Transformation, Agile Leadership, Strategic Planning & Execution, Product Innovation, Business Intelligence (BI), Data Analytics, Sales Management, Digital Marketing Strategy, Product Management, Pricing Strategy, CRM Design, Marketing Strategy, Go-to-market (GTM) Strategy, Strategic Marketing, Digital Transformation Program Management, eCommerce UX, eCommerce UI, Digitization, Service-level Agreements (SLAs), UI Design, Web Design, Web Development, Customer Success, Search Engine Optimization (SEO), Search Engine Marketing (SEM), Copywriting, Conversion-driven UX, Social Media Marketing (SMM), Loyalty Programs, Scrum Master, Budget Modeling, Project Budget Management, Annual Budgets, Burn-down Charts, UI Development, Business to Business (B2B), Technical Business Analysis, Business Process Analysis, Business Systems Analysis, Certified Business Analysis Professional (CBAP), Business Modeling, Human Resource Management Systems (HRMS), Key Performance Indicators (KPIs), Process Automation, Automation Tools, IT Product Management, Web Product Management, Business to Consumer (B2C), Product Vision, Product Strategy, Product Roadmaps, B2B, Software as a Service (SaaS), Functional Specifications, Quality Assurance (QA), Requirements & Specifications, Product Owner, SaaS, Websites, Web App Development, User Experience (UX), Data Strategy, Trend Analysis, Market Research & Analysis, Stakeholder Management, Business Analysis, Product Requirements Documentation (PRD), Healthtech, Competitive Intelligence, Process Improvement, Optimization, Sales Enablement, Salesforce, Product Discovery, Product-market Fit, Automation, APIs, Predictive Analytics, Amazon Web Services (AWS), DigitalOcean, UX Design, Custom APIs, Heatmaps, QA Automation, QA Testing, Ruby on Rails (RoR), Backlog Management, Backlog Grooming, Feature Prioritization, Business Models, User Research, Mergers & Acquisitions (M&A), Competitive Analysis, Node.js, React Redux, Google Kubernetes Engine (GKE), Market Strategy and Research Product Manager, B2C Marketing, Process Innovation, Artificial Intelligence Product Manager, Product Information Management (PIM), Online Auctions, Pricing Models, Dynamic Pricing, Big Data, Mobile eCommerce, eCommerce Design, eCommerce Management, eCommerce Payments, eCommerce Analysis, eCommerce Development, eCommerce Fulfillment, eCommerce Platforms, Growth Hacking, Growth Marketing Product Manager, Healthcare IT, Edtech Design, Business Design, Artificial Intelligence (AI), Competition Research, Data Governance, Data Center Infrastructure
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