Eray Buyukakin
Verified Expert in Product Management
Product Manager
Istanbul, Turkey
Toptal member since October 25, 2022
Eray is a product manager with experience in development and analysis. He led website and mobile application projects and products for startups and industry-leading eCommerce platforms in various sectors. Eray profoundly understands the technical aspects of web and mobile solutions, product vision, and roadmap planning.
Project Highlights
Expertise
- APIs
- Jira Administration
- Mobile Applications
- Product Management
- Requirements Analysis
- Technical Product Management
- Web Development
- eCommerce
Work Experience
Lead Product and Process Manager
Inveon
- Managed the migration of an eCommerce platform software's monolithic architecture to a microservices-based new version. Provided insight into software processes and SEO practices.
- Prepared a technical solution for a new headless commerce approach to the existing microservices architecture of an eCommerce product. Conducted customer meetings, analysis documentation, and technical guidance.
- Collaborated with a core product owner within the product engineering team for sprint-based development and resource planning. Managed a white-label product demo environment for internal and external use.
- Improved merchant admin panel's UX levels. Started working with Balsamiq and low-fidelity mockups and continued with Figma designs. Worked with the product teams, providing solutions and Balsamiq and Figma designs.
- Provided feature requirements and technical information for embedding other products into the eCommerce platform. Contributed to Metabase reports in the merchant admin panel for reporting purposes. Added MySQL replication idea to solution.
- Participated in business development and technical sales processes. Prepared and presented customer-level feature documentation for sales leads. Maintained communication with third-party providers about feature and technical aspects of integrations.
- Created high-level architectural designs in technical sales processes for composable commerce offerings. The architecture provided a baseline for new projects' analyses and development tasks.
- Collaborated with one of two managing partners to improve processes in project management and flows between teams. Gathered current status and needs from departments and senior executives. Documented and created educational videos for new processes.
Product Manager
Secretcv
- Gathered requirements, conducted technical analysis, and generated a mockup for Secretcv mobile applications two times. Phased out hybrid applications and, after two years, created new applications with new UX.
- Updated design and back-end technologies of the desktop website, mobile website, iOS and Android mobile applications, admin interface, and internal CMS interface.
- Created and managed a product roadmap based on customer needs, local competitors, and social job listing features like LinkedIn. Managed external SEO analysts, ad providers, and internal marketing team communications.
- Updated an HR admin interface with a new responsive design and Laravel-based back end. Completed analysis and mockups for each module and managed development and QA phases.
- Managed the development team as a software development manager. Hired and onboarded developers and managed their weekly plans.
- Integrated third-party solutions and provided API-based or iframe-based tools for our customers. Participated in the analysis of customer-specific projects based on the existing product.
- Added Jira to the project management process and created workflows for each project and product type. Created educational materials about Jira for employees.
- Integrated GitLab into the software development lifecycle with the development team. Completed one-click deployments for all test and live environments based on authorizations.
- Provided communication and planning with campaign email, SMS, and push providers containing job offers and other paid marketing emails. Updated existing systems with in-house and third-party solutions to send millions of notifications weekly.
Business Analyst
E-Bebek
- Led an analysis for ERP and eCommerce teams. Completed website modules connecting ERP, retail POS system, and eCommerce applications for website and native mobile.
- Managed company-wide Jira usage and flows as each department had its own Jira project and workflow. Created department-to-department Jira task flows and validations and updated all reports based on Jira tasks.
- Partnered with a local ERP provider for the company's retail POS and eCommerce needs. Provided analysis and documentation support with the internal analysis team.
Project Manager
Bonubon | Dogus Grubu
- Launched a daily deals site and its mobile applications, followed by a nationwide marketing campaign. Managed the growth and site performance after offline and online advertising actions.
- Managed a multi-company team consisting of internal developers and business analysts from Dogus Group, an external development team from a web and mobile development agency, and a payment team from Garanti Bank.
- Created one-of-a-kind recommendations and personalization options in a daily deals site. Managed the development of this industry-leading module with opt-in interests and background tracking of customer actions.
Technical Support Executive
Asseco SEE
- Formed a second-level support department between first-level support and development teams. Created and updated SDK documentation for virtual POS systems.
- Completed integration of value-added services for virtual POS systems with European third-party providers.
- Built Jira projects and workflows between support and development teams. Participated in Jira administration and usage workshops.
Analyst and Developer
Nexum Bogazici
- Contributed to developing and implementing Nexum's CMS used by BSH Hausgeräte Turkey for its websites in all countries and languages. Created tools for multi-region and time zone features of this product.
- Participated in pre-sales analysis and waterfall project planning meetings with the sales team. Worked on pre-analysis and budget and time estimation of new projects and completed some projects as a project manager.
- Acted as the lead developer on new projects, mentored junior developers and interns in their first assignments, created a website with and without Nexum's CMS product, and participated in nearly 40 different projects in four years.
- Served as an outsourced team lead for Roche Pharmaceuticals and participated in a CRM database synchronization project. Built a helper tool created in SQL, which reduced the estimated work for each instance from 20 to two days.
Project History
Microservices-based eCommerce Platform
https://www.inveon.com/inveon-incommerceProvided analysis, documentation, and roadmap prioritization in transitioning Inveon's eCommerce product from monolithic to MACH architecture.
inCommerce is the eCommerce platform of a leading enterprise solution in Turkey. They also support the UK and EMEA-based customers. Their legacy system was monolithic and based on nopCommerce. The rebuilding of software into MACH architecture began years ago. I provided technical insights, requirement analysis support, competitor analysis, and roadmap prioritization for this transition. I also led the first two customers’ migration to the new product.
Today Inveon has a modern, headless, API-based product with defined goals and quarterly roadmaps.
Bonservis Headless B2B and B2C Project
Led the analysis and product management process for a B2B and B2C headless commerce project with an existing B2C product and provided insight and guidance for a headless approach to customer and internal teams.
Bonservis is a B2C and B2B HoReCa provider in Turkey, mainly serving restaurant chains and hotels with B2B websites and mobile applications. I completed the design of a new pricing engine according to B2B requirements and managed headless commerce features. These headless API features and the pricing engine strengthen the existing B2C eCommerce products.
inMotion Click and Collect
Oversaw the analysis phase of inMotion's click-and-collect eCommerce project based on existing legacy software and analyzed a website with a traditional eCommerce architecture and a website with only a click-and-collect feature.
inMotion is a click-and-collect B2C eCommerce website focused on airport commerce. Customers can select and pay for products on the website and collect them in inMotion stores at airports. I provided airport and flight information flow solutions for this unique business type and website.
Secretcv Mobile Website and Applications
https://www.secretcv.com/Completed analysis and mockup for Secretcv's new iOS, Android, and website applications, provided a modern UX and design, and standardized all these solutions' designs and features.
Secretcv is a job listing company in Turkey. They had hybrid mobile applications that were not usable and a problematic mobile website. I worked on requirements with senior management, internal teams, and UX consultancy companies, gathering insights with video-enabled user research sessions. We created mockups, analyses, and API documentation for these projects. I also led the development phase with internal and external teams until the projects went live.
Education
Bachelor's Degree in Computer Engineering
Mersin University - Mersin, Turkey
Skills
Tools
C#.NET WinForms, Jira, Balsamiq Mockups, UX Tools, Figma, Slack, Microsoft Dynamics CRM, Zoom, Asana
Paradigms
Requirements Analysis, Functional Analysis, Agile Product Management, Agile, Kanban
Other
Web Development, Jira Administration, IT Project Management, Web Project Management, eCommerce, Product Management, Software Development Management, APIs, JSON API, Feature Prioritization, Backlog Management, Sales Support, Product Vision, SQL, Gmail, System Requirements, User Requirements, Business Analysis, Technical Analysis, Technical Product Management, Product Requirements Documentation (PRD), Websites, Software Development, Project Management, Technical Project Management, Feature Backlog Prioritization, Roadmaps, HTML, C#, ASP.NET, Web Services, API Documentation, Payment APIs, Mobile Applications, Native Mobile Apps, eCommerce UX, Mobile eCommerce, Software Development Lifecycle (SDLC), SEO Tools, SEO Audits, Web UX, Laravel, Mockups, Business Process Optimization, Business Development, MySQL, Google Meet, Notion, Mobile Apps, Product Strategy, Product Owner, Digital Product Management, Algorithms, C++, XML, Active Server Pages (ASP), CSS, JavaScript, Test Documentation, POS, ERP Implementation, Product Roadmaps, User Experience (UX), Metabase, Mobile UX, UX Research, Competitive Analysis, iOS, Android, App Development, Sprint Planning, User Stories, Minimum Viable Product (MVP), Sprints, Product Information Management (PIM), PIM
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