Faiqa Khanam, Product Manager in Jaipur, Rajasthan, India
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Faiqa Khanam

Verified Expert  in Product Management

Product Manager

Jaipur, Rajasthan, India

Toptal member since September 2, 2024

Bio

Faiqa has 12 years of experience in project and product management with a strong focus on Agile methodologies. Skilled at translating market insights into innovative solutions that meet customer needs and business objectives, she excels at defining product features, developing web/mobile apps, managing backlogs, and ensuring seamless collaboration across cross-functional teams to deliver high-quality products. Faiqa is well-versed in both B2B and B2C segments, leading product launches.

Project Highlights

Web and Mobile App
Designed and deployed web and mobile applications and enterprise resource planning (ERP) integration. Implemented analytics solutions, ensuring seamless integration with tools like Google Analytics and Google Maps.
Digital CV Creation Mobile App using GenAI
Created the product roadmap by analyzing requirements and formulating an implementation plan covering UI/UX design, API needs, and data handling. Oversaw product releases and executed A/B testing to ensure successful outcomes.
PowerBI Integration with Web Application
Conducted a thorough requirement analysis, created detailed user stories in Jira, and developed the product roadmap. I also managed the delivery process and oversaw testing to ensure successful product outcomes.

Expertise

  • IT Product Management
  • New Products
  • Product Coach
  • Product Launch
  • Product Management
  • Product Roadmaps
  • ProductPlan
  • User Requirements

Work Experience

Product Manager

2023 - 2024
Pivot Drive Inc.
  • Helped e.l.f. Cosmetics launch their DTC operations in India. Created a strategic plan and spearheaded the implementation of the IT Service Management framework using ServiceNow, aimed at ensuring seamless customer interactions.
  • Collaborated closely with the clients during the product initiation phase to gather requirements and complete understanding. Interacted with clients through implementation and final execution.
  • Provided ongoing support to the design, development team, and implementation team and facilitated clear communication and efficient product execution.
  • Led cross-functional teams, providing direction, motivation, and support to achieve milestones and deliverables on time and within budget.
  • Resolved operational issues promptly and ensured the products functioned smoothly, maintaining timely data updates and proper functionality.
  • Implemented a KPI framework tailored for products, providing real-time product insights and enabling data-driven decisions that maximized project value.
  • Set up a robust support system, they tackled challenges unique to the Indian market, paving the way for e.l.f. to directly connect with customers.

Product Manager

2018 - 2023
Cybersurf India Pvt. Ltd.
  • Handled requirement gathering, including research analysis and user-centered design. Conducted research to identify customer needs and competitive trends for creating the product roadmap.
  • Facilitated Scrum ceremonies such as daily stand-ups, retrospectives, and sprint planning sessions to track sprint progress and address issues for resolution as per Agile methodology.
  • Took part in cross-functional team collaboration, including UX design and marketing values, and added support to the implementation team, content team, and development team.
  • Ensured successful product development and launch. Tracked product performance and made data-driven adjustments to improve user experience and drive revenue.
  • Proposed and implemented A/B testing strategies to validate hypotheses and optimize product elements. Led experiments that measured increases in key performance indicators, such as user engagement and conversion rates.
  • Enhanced product features and functionalities, leveraging insights gained from data analytics. Utilized real-time data to identify areas of improvement, leading to enhanced user experience and product performance.

Senior Product Manager

2017 - 2018
Knovos
  • Tasked with ensuring product launches and completions meet the expected quality and service level agreements.
  • Coordinated with the IT, analyst, and forensic teams (onshore and offshore). Worked closely with senior project managers and law firms to efficiently utilize products and services.
  • Gathered requirements from and provided consulting and reporting to case teams. Conducted planning meetings with clients to explore and craft case plans and document review strategies.

Senior Product Owner

2015 - 2016
CNet Technologies
  • Developed and managed product roadmaps, aligning with business objectives and timelines.
  • Took part in the software development lifecycle (SDLC), from requirement analysis to product launch, including creating user stories, defining acceptance criteria, and managing the backlog.
  • Collaborated closely with stakeholders to gather and document product requirements. Developed information architectures, software requirements specifications (SRS), and wireframes to guide development.

Product Owner

2013 - 2015
NetCreative Mind
  • Defined and drove the product vision and roadmap, ensuring alignment with the department’s strategic objectives and user needs.
  • Oversaw the development of wireframes and UI design, ensuring an intuitive and effective user experience.
  • Managed the product backlog by prioritizing content creation, moderation, and regular updates to keep the website relevant and engaging.
  • Facilitated collaboration between NetCreativeMind Solutions and the Department of Information Technology and Communication, resolving operational issues and maintaining website functionality and performance.
  • Assessed the website’s performance and user feedback regularly to implement necessary improvements and optimizations.

Project History

ServiceNow Implementation Lead at e.l.f. India During Their India Operations Launch

Streamlined IT Service Management with ServiceNow. Boosted response times by 30%, enhanced change management efficiency by 40%, and reduced ticket volume through automation and self-service solutions.

Incident management: Automated incident routing based on predefined criteria such as priority and affected service. Enabled event management integration to automatically generate high-priority incidents from monitoring alerts, which reduced our mean time to resolution (MTTR) by 25%.

Change management: Configured change request workflows with an automated approval hierarchy in the approval engine, establishing distinct paths for standard, minor, and high-impact changes. By linking these approvals with CAB meeting schedules in ServiceNow, we reduced the time from request to implementation by 40%.

Self-service portal: Developed a user-friendly service catalog with standard requests like password resets and common access requests. Within three months, we saw a 20% reduction in support tickets, freeing up agents for higher-priority incidents.

Technical integrations: To support seamless use, I configured single sign-on (SSO) using our Active Directory and implemented REST API integrations to link ServiceNow with our asset management and CRM systems. This provided agents with a consolidated view of asset data and customer interactions within ServiceNow, improving response accuracy and speed.

e-LMS (SaaS)

Designed product roadmap, acted as a subject matter expert, and articulated the requirements. Consulted with clients to determine system functional specifications and partnered with an in-house development team.

A learning management system (LMS) portal was implemented for the university. It onboards stakeholders from the education domain, such as students, teachers, and principals. It provides features like role-wise functioning, an attendance system, assignment completion, result declaration, online e-learning, and further monitoring and tracking.

RESULTS
• Successfully onboarded over 1,500 stakeholders (students, teachers, principals) from the education sector.
• Streamlined role-specific functionalities for different user groups, improving workflow efficiency by 30%.
• Implemented an automated attendance system, reducing manual attendance errors by 95%.
• Enabled 100% completion of assignments and timely result declarations through an integrated submission and tracking system.
• Increased student engagement by 40% with an online e-learning module.
• Achieved real-time monitoring and tracking, providing faster learning progress and analytics access.

Local Bank – Online Loan Web/Mobile Application

Defined and executed the product vision, gathered and documented requirements, and managed the product backlog by prioritizing user stories approx 200 in number and acceptance criteria, ensuring alignment with business objectives.

The online loan management application system is a comprehensive solution designed to streamline and automate the loan management process. It offers robust features for managing loans and accounts, facilitating seamless loan applications, and providing real-time status updates.

RESULTS
• Streamlined loan processing, reducing application processing time by 40%.
• Enabled real-time status updates, improving customer satisfaction by 25%.
• Automated 95% of manual loan management tasks, significantly reducing human error.
• Supported over 10,000 loan applications in the first year, boosting operational efficiency.

Citizens Infoline – ERP (SaaS)

http://www.infoline.com

Led the implementation of India’s largest online business directory, including developing an ERP module, deploying a mobile app, and creating a desktop application for call centers, driving significant user engagement and operational efficiency.

Citizen Infoline is an ERP module, a user-friendly mobile app, and a dedicated desktop application for call center operations. I leveraged .NET and SQL database technologies to manage a vast network of over a million businesses while supporting 30,000 daily visitors.

RESULTS
• Enhanced operational efficiency for call centers, handling over 5,000 daily calls.
• Boosted user engagement by 40% through seamless integration across mobile, web, and desktop platforms.

Salesforce LWR Implementation and Analytics Integration

Played a pivotal role in the Salesforce team, leading the implementation of LWR to enhance platform performance and user experience.

RESULTS
• Spearheaded the initiative to ensure seamless compatibility with Google Analytics, enabling comprehensive data capture and analytics functionality.
• Developed test cases: Authored and executed a suite of test cases to validate Salesforce LWR against various business use cases, significantly improving platform robustness and reliability.
• Customized solutions: Provided technical expertise in scripting and developed tailored solutions for integrating Salesforce with Google Analytics, ensuring uninterrupted and accurate data flow.
• Enhanced data analytics: Enabled comprehensive and accurate data capture, optimizing analytics capabilities for informed business decision-making.
• Improved platform performance: Ensured robust testing and validation of LWR, leading to a more reliable and efficient Salesforce platform.
• Streamlined integration: Delivered customized solutions that facilitated seamless integration with Google Analytics, enhancing the effectiveness of data-driven strategies.

Web and Mobile App

Designed and deployed web and mobile applications and enterprise resource planning (ERP) integration. Implemented analytics solutions, ensuring seamless integration with tools like Google Analytics and Google Maps.

This project transformed a traditional laundry service into a tech-driven operation. Delivered cutting-edge digital solutions for Suede Master, a prominent dry cleaning and garment care business in North York, Toronto, serving over 1,600 laundry shops across Southern Ontario and Upstate New York.

RESULTS
• Suggested and implemented IVR to enhance business process efficiency.
• Integrated Google Analytics and Google Maps, providing real-time data insights and location-based services and improving operational efficiency by 35%.
• Improved customer engagement through mobile apps, increasing service requests by 20%.
• Enhanced route optimization for drivers, reducing delivery times by 25%.

Skill India Digital – Web/Mobile App

Contributed to creating the product vision and strategy, including requirement gathering, data-driven analysis, planning, and execution. Built the user story and handled requirement analysis and data analytics.

I worked on the Skill India portal to re-skill and upskill Indian individuals. I managed student skilling and the skilling map of India and provided apprenticeships and job opportunities. I contributed to building the digital certificate generation system for students upon course completion. I provided training based on schemes.

RESULTS
• Managed the skilling of over 500,000 students across India through the Skill India portal.
• Implemented a digital certificate generation system, successfully issuing over 300,000 certificates upon course completion.
• Provided apprenticeships and job opportunities, increasing employment rates for participants by 15%.
• Developed analytic dashboard for training programs aligned with government schemes, contributing to a 40% increase in processes and data visibility.

eCommerce Solution

I developed the strategy for the clothing brand's web presence. I also conducted data-driven insights and market strategy and provided success metrics. I created the user story based on requirement analysis and successful product refinements.

I worked on the web presence of a clothing brand in the B2C domain, creating a website and mobile app via Shopify and Google Analytics integration. I focused on delivering a seamless shopping experience and integrating advanced features like personalized recommendations and omnichannel support.

RESULTS
• Launched a Shopify-based website and mobile app, leading to a 25% increase in online sales within six months.
• Integrated personalized recommendations, boosting average order value by 15%.
• Enhanced customer experience through omnichannel support, improving customer retention by 20%.
• Leveraged Google Analytics to track success metrics, optimizing conversions and reducing cart abandonment by 10%.

An Enterprise Solution for the Client – Sirion

I analyzed user engagement data for B2B website by identifying trends, patterns, and areas for improvement. Based on these insights, I provided recommendations to enhance the user experience and increase engagement by Hubspot CRM Integration.

A WordPress website for customers dealing in the B2B partnership domain. A custom-built solution tailored to enterprise needs, surpassing off-the-shelf solutions. The project required the integration of Google Analytics and understanding user behavior and patterns to identify page layoffs and engagement trends and suggest further enhancements.

RESULTS
• Custom-built the solution, leading to a 35% increase in user engagement within the first quarter.
• Integrated Google Analytics to track and analyze over 50,000 monthly visits, identifying key pages for optimization.
• Improved user navigation, resulting in a 15% reduction in bounce rate.
• Implemented page layout improvements that boosted conversion rates by 20%.

Digital CV Creation Mobile App using GenAI

Created the product roadmap by analyzing requirements and formulating an implementation plan covering UI/UX design, API needs, and data handling. Oversaw product releases and executed A/B testing to ensure successful outcomes.

The module required the user to enter all relevant information, and the system would create a smart digital CV based on the information verification and generative AI suggestions. API integrations and user information verification were also involved.

RESULTS
• Developed a smart digital CV module that automated CV creation, reducing user input time by 50%.
• Integrated API solutions for real-time information verification, improving data accuracy by 40%.
• Achieved a 25% higher success rate through A/B testing for optimal product release strategies.
• Boosted user engagement with the digital CV feature by 30%, thanks to AI-driven suggestions.

PowerBI Integration with Web Application

Conducted a thorough requirement analysis, created detailed user stories in Jira, and developed the product roadmap. I also managed the delivery process and oversaw testing to ensure successful product outcomes.

RESULTS
• Integrated Power BI Dashboards into the portal, enabling users to access district/state-level data, improving geographic data reporting accuracy by 40%.
• Mapped user access to specific dashboards based on sector, job role, and scheme type, streamlining dashboard permissions and increasing data security by 30%.
• Improved user-role mapping efficiency, reducing time to configure dashboards by 25%.
• Developed detailed user-to-dashboard mapping logic, enhancing dashboard accessibility and data segmentation across multiple roles and schemes.

Travel Portal

https://shreekailasmansarovar.com/

Created roadmap and concept (UI/UX suggestions) for a travel portal featuring tour information, online booking, itineraries, and other key functionalities by doing market analysis, competitor analysis and data driven insights.

RESULTS
• Enabled real-time booking for over 500 tours, increasing booking efficiency by 35%.
• Integrated itinerary management, resulting in a 20% improvement in customer satisfaction due to seamless travel planning.
• Processed 1,000+ bookings within the first three months of launch.
• Added user-friendly features that contributed to a 25% increase in overall site traffic.

Food & Beverage eCommerce (B2B & B2C)

Led the end-to-end development and launch of a dual-platform eCommerce solution tailored for a leading F&B distributor for wholesalers, restaurants, cafes (B2B), and individual customers (B2C) by launching an integrated web and mobile solution.

I developed a B2B platform with bulk ordering functionality, customized pricing for high-volume buyers, credit account management, and order scheduling for wholesalers and restaurants. On the B2C side, I implemented personalized recommendations, subscription models for regular grocery deliveries, real-time inventory updates, and multi-payment options. I also created a robust analytics dashboard to track user behavior, sales performance, and inventory turnover for both segments. Additionally, I launched iOS and Android apps to streamline order management, offer push notifications for deals, and boost customer engagement.

RESULTS
• Boosted conversion rate by 20% via enhanced checkout experience and real-time stock updates.
• Reduced B2B order fulfillment time from five to three days, improving customer satisfaction scores by 18%.
• Reduced B2C churn rate by 10% through personalized engagement strategies.

Education

2014 - 2016

Master of Business Administration (MBA) in Information Technology

Sikkim Manipal University - Gangtok, India

2008 - 2012

Bachelor's Degree in Information Technology

Rajasthan Technical University - Kota, India

Certifications

AUGUST 2024 - PRESENT

PMI Agile Certified Practitioner (PMI-ACP)

PMI

JULY 2024 - PRESENT

Project Management Professional (PMP)

Project Management Institute (PMI)

JUNE 2024 - PRESENT

Business Analysis and Process Management

Coursera

Skills

Tools

Git, Asana, Jira, Trello, Slack, Microsoft Power BI

Paradigms

Business to Business to Consumer (B2B2C), Agile UX, Scrum, Agile, Mobile App Design

Platforms

ProductPlan

Other

IT Project Management, Product Management, IT, Projects, New Products, Product Coach, Product Launch, Reporting, Product Roadmaps, User Requirements, Business Logic, Website CMS, Web UX, Web UI, Dashboard Design, Product Mapping, IT Product Management, UX Analysis, Software Technical SWOT Analysis, User Stories, Requirements, Strategy, Analysis, Agile Delivery, Product Delivery, Data Analytics, Feature Roadmaps, Feature Analysis, Backlog Management, Backlog Grooming, Feature Backlog Prioritization, Feature Planning, Websites, Mobile UI, WordPress, Business to Business (B2B), Business Analysis, Wireframe to Product, Agile CRM, Cross-platform App Development, Market Risk, Consumer Insights, Kanban, B2B, Business to Consumer (B2C), Project Planning, Direct to Consumer (D2C), B2C, Customer Success, Roadmaps, Data Analysis, System Integration, Business Intelligence (BI), ERP Implementation, Teams, GAP Analysis, Data-driven Dashboards, Google SEO, Google API, Website Redesign, Website Performance, Web Development, UX Audits, UX Flows, Product Information Management (PIM), Mobile App UI, Technical Project Management, BI Reporting, ServiceNow, BI Reports, Dashboards, Notion, Microsoft, Analytics, Search Engines, Agile DevOps, Business Cases, Process Design, Process Flows, Website Audits, Data, Mockups, Launch Strategy, SaaS, SaaS Design, Enterprise SaaS, SaaS Product Management, Software as a Service (SaaS), SaaS Product Marketing, IT Projects, Information Systems, Risk, Agile Sprints, Scrum Master, Scrum Testing, A/B Testing, Business Requirements, User Roles, Needs Analysis, Generative Artificial Intelligence (GenAI), Feature-driven Development (FDD), System Implementation, CRM APIs, Experience Maps, App UX, Mobile Apps, Sales, ITIL, IT Service Management (ITSM), Platform as a Service (PaaS), Incident Management

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