
Gustav du Plessis
Verified Expert in Product Management
Product Manager
Pretoria, Gauteng, South Africa
Toptal member since May 11, 2021
Gustav is a product leader and entrepreneur with 10+ years of experience delivering impactful SaaS products across edtech, healthcare, field service, mining, and more. He’s led global teams across startups and enterprises, driving user-focused, scalable solutions. Skilled in strategy, stakeholder alignment, and execution, he oversees products from discovery to delivery. Gustav holds a Master’s in ICT Management and is completing a doctorate in enterprise software change.
Project Highlights
Expertise
- Agile Product Management
- Business Analysis
- Business Process Optimization
- IT Strategy
- Product Owner
- Relationship Management
- SaaS Product Management
- Strategic Planning & Execution
Work Experience
Product Manager | Product Owner
Britehouse Mobility
- Built and led a cross-functional, remote-first product team—onboarding new hires, fostering a transparent and async-friendly team culture, and introducing documentation standards that improved collaboration and reduced onboarding time.
- Owned and delivered across multiple B2B product streams spanning healthcare, logistics, mining, retail, and field services.
- Drove product discovery across all product streams through stakeholder interviews, continuous feedback loops, and iterative planning—ensuring roadmap alignment with user needs and business priorities.
- Maintained and enhanced an enterprise-level healthcare incident management system with 6,000+ active users—used daily to capture alerts, track incidents, and measure performance through automated workflows, integrations, and detailed reporting.
- Planned and launched a new governance and compliance platform to support ongoing risk assessments and audits, complete with approval workflows, notifications, and reporting tied to compliance success metrics and regulatory standards.
- Led the successful launch of a major new version of a field services SaaS platform, addressing technical debt and introducing customer-driven features that improved scalability, system performance, and reporting capabilities.
- Designed and implemented real-time dashboards and automated reporting using Metabase and Carbone.io, reducing reporting turnaround from weeks or days to hours and enabling faster, insight-driven decisions for clients.
Chief Product Officer (Consultant)
Edublox Online Tutor
- Co-founded a standalone edtech SaaS platform—evolved from Edublox’s franchise business—offering a gamified, subscription-based online learning experience.
- Delivered the initial launch ahead of schedule by coordinating multiple outsourced development and UX teams and later migrated infrastructure to Azure to support 1,000+ concurrent learners with 99.95%+ uptime.
- Implemented a CRM and analytics stack (Segment, Mixpanel, and ActiveCampaign) and combined it with user research and A/B testing to optimize onboarding and lifecycle marketing.
- Created an updated UI and UX—driven by user research and insights from the CRM and analytics stack— that led to a 50%+ increase in user activation and over 30% improvement in retention.
- Launched and scaled a new service line in under two weeks using a lean MVP approach. After strong validation, the full offering was rolled out—doubling company revenue within a few months and opening a scalable new channel for international growth.
Chief Information Officer | Co-owner
Edublox Reading and Learning Clinic
- Scaled a regional education company into a 40+ location franchise network across Southern Africa by aligning technology strategy with business growth and leading digital transformation efforts.
- Managed and evolved an internal education SaaS product, sold with franchise packages and to international clients on an annual subscription model—laying the groundwork for a future online SaaS startup and expanding recurring revenue opportunities.
- Designed in-house systems to support franchisees, standardize delivery, and reduce reliance on manual processes—improving operational efficiency and ensuring consistent quality across locations.
- Worked across education, operations, and tech teams to align digital tools with learning goals and business needs—driving a successful shift to blended learning and supporting adaptation to changing educational and operational demands.
Interim Senior Product Manager
MURAL
- Led a fully remote team at a high-growth SaaS scale-up, delivering critical product features on time while ensuring alignment with the company vision.
- Launched an in-product help and learning feature, improving onboarding, reducing friction, and enhancing customer experience across a global user base—with over 1 million monthly active users at its peak.
- Led product discovery through design thinking workshops, rapid prototyping, and stakeholder feedback, quickly validating ideas and evolving features from concept to MVP.
- Developed clear product documentation (PRDs and technical prototypes using Postman) and played a key role in the strategic integration of new content, ensuring seamless cross-functional alignment and minimal disruption to user experience.
Product Manager
Iscann Group
- Realigned a product development initiative between a UK-based organization and an outsourced development team, quickly identifying challenges and refining the product roadmap to deliver a working MVP over five weeks.
- Led cross-functional collaboration by implementing Agile methodologies, enhancing communication, and ensuring alignment between the development team and business goals.
- Delivered a fully tested MVP on time, ensuring it met key business requirements, aligning stakeholders on expectations, and clarifying the product vision to streamline development and achieve important milestones.
IT Manager and Business Coach
Edublox Reading and Learning Clinic
- Contributed to key strategic decisions that supported the franchise network’s growth to 40+ locations across Southern Africa.
- Built and launched a comprehensive Excel (VBA) business management tool within eight weeks—covering budgeting, operations, marketing, sales tracking, and reporting.
- Facilitated monthly coaching sessions with 15+ franchisees, offering business guidance, performance analysis, and profitability recommendations.
- Led the implementation and continuous improvement of business processes, ICT tools, and support systems in collaboration with developers and consultants.
IT Support Consultant
Edublox Reading and Learning Clinic
- Delivered three Excel-based tools in 16 weeks to manage clients, invoicing, and learner progress—used as MVPs for the later integrated system.
- Managed CRM activities across the network, including data preparation, campaign building, and distribution of a monthly client newsletter.
- Designed and implemented IT support and training procedures for the national franchise network, laying the groundwork for scalable tech operations.
Project History
SaaS Educational Software
Led the design, development, and implementation of an education platform with over 1,500 active learners.
Intelligence and Security SaaS MVP
Reviewed the product status and revamped the roadmap to ensure the completion of an MVP within five weeks by introducing Scrum practices and project management tools; closed the gap between management and the development team.
The product extracts key insights for relevant search terms or indicators using a propriety algorithm to index and prioritize data obtained from crawling eCommerce, social media, news, and blog sites. This product provides users with critical insights often missed in an information-overloaded world.
Integrated CRM and Analytics Solution
Led the implementation and integration of Intercom, Segment, Mixpanel, Power BI, and ActiveCampaign to improve customer activation, retention, and monetization.
Once the monthly budget increased and resources allowed for improvement, we introduced an integrated CRM system with relevant automation, reports, and onboarding/retention campaigns. As the business grew and environments changed, we continuously reviewed, improved, and adapted reports, automation, and campaigns.
IoT Solar Energy Solution
Developed an IoT product that increased a solar system's average daily generation by over 100%. The product automatically redirects any additional solar energy to high-wattage appliances with grid fallback and inverter overload protection automation.
Live Tutoring Solution for Online Classes
Delivered an all encompassing live tutoring solution within 12 weeks after the MVP was proven successful.
Publication: The DOI Experience
Co-authored and presented a research paper that suggests a model to improve technology adoption within an organization by taking the human experience of the technology users, such as employees, into account when technological changes occur.
It was published and presented at the 20th IFIP Conference e-Business, e-Services, and e-Society I3E2021 in Galway, Ireland (I3e2021.com/).
DOI: Doi.org/10.1007/978-3-030-85447-8_28
Franchise Management Software
Led the design and development of a custom designed business system that enables the daily operation of 40+ franchises in Southern Africa.
The first version of the system was developed within 12 weeks from an MVP designed in MS Excel.
Franchise Business Management and Forecasting Workbook
Developed a comprehensive Microsoft Excel VBA business management workbook within eight weeks.
Franchise Helpdesk System
Led the implementation of Freshdesk for an entire franchise network to improve query response and resolution time by over 100%.
Education
Master's Degree in ICT Management
University of Pretoria - South Africa
Bachelor of Commerce Degree in Business Management (Cum Laude)
University of South Africa - South Africa
Bachelor of Commerce Degree in Marketing and Management Science
Institute of Marketing Management - South Africa
Skills
Tools
Trello, Skype, Excel 2016, Slack, Zapier, Jira, Microsoft Exchange Online, Office 365, TeamViewer, Mailchimp, Hotjar, Microsoft Exchange, Microsoft Power Apps, Figma, Postman, Microsoft Power BI, Azure Logic Apps
Paradigms
Agile Product Management, Business Process Modeling Notation (BPMN), Agile Project Management, Scrum, Kanban, Requirements Analysis, B2C, User Testing, Azure DevOps, Agile, Change Management, Agile UX, Key Performance Metrics
Industry Expertise
Education Technology (Edtech), Franchises
Platforms
SharePoint, Microsoft Power Automate, SharePoint 365, Enterprise Resource Planning (ERP), Mixpanel, Azure
Other
Product Management, Business Analysis, Business Process Optimization, IT Strategy, Data Analysis, Business Coaching, Feature Backlog Prioritization, Software Implementation, Creative Problem Solving, Information & Communications Technology (ICT), Relationship Building, Relationship Management, Business Process Analysis, Data Flows, IT Support, Business Strategy, Requirements & Specifications, Product Strategy, Microsoft Excel, Pricing, Pricing Models, Estimations, Product Ownership, Feature Prioritization, Communication, Analysis, Microsoft PowerPoint, Documentation, Digital Product Management, Web Platforms, Visual Basic for Applications (VBA), Intercom, Microsoft Teams, Product Owner, WordPress, Excel VBA, Strategic Planning & Execution, SaaS Product Management, Marketing, IT Management, Best Practices, Software Development Lifecycle (SDLC), Backlog Grooming, Product Launch, Project Management, Requirements, Software QA, Software Development Management, IT Operations Management (ITOM), Entrepreneurship, Training Materials, Workflow, Workflow Analysis, User Acceptance Testing (UAT), Project Budget Management, Stakeholder Management, Service-level Agreements (SLAs), Outsourcing, Scrum Product Owner, Intercom API, Technical Writing, Automation, Process Mapping, Process Improvement, eCommerce, Product Roadmaps, Desktop Support, Email Support, Product Support, Technology, Backlog Management, Discovery Workshops, Estimation & Planning, Market Research, CreativeJS, Chief Product Officer (CPO), Roadmaps, Subscription Pricing, Talent Management, Minimum Viable Product (MVP), Web Applications, Miro, Discovery, Feature Planning, Feature Roadmaps, User Stories, Planning, Subscriptions, Product Requirements Documentation (PRD), Lean, New Products & Services, Project Planning, Product Planning, Project Timelines, Data Analytics, Functional Requirements, Team Management, Technical Product Management, Business to Consumer (B2C), Business to Business (B2B), Process Flows, Startups, Ideation, MVP Design, Process Documentation, Software as a Service (SaaS), User Validation Testing, New Product Development, Project Consultancy, Team Leadership, Remote Team Leadership, Invoicing, Customer Relationship Management (CRM), Technical Requirements, Business Requirements, Community, Sprint Planning, Data Visualization, Data Entry, API Integration, Data, Dashboard Development, Key Performance Indicators (KPIs), ActiveCampaign, HTML, CSS, SQL, A/B Testing, JSON API, CRM Systems, Training, Management, Strategy, Strategic Planning, Use Cases, IT Infrastructure, Freshdesk, Quality Assurance (QA), Risk Analysis, Ethical Sourcing, Financials, Budgeting, JSON, Microsoft Clarity, Analytics, Teams, Cloudflare, Operations, Digital Economy, Knowledge Management, Data Research, Research, Disruptive Innovation, User Needs, System Requirements, User Requirements, QA Testing, SaaS, Monitoring, Internet of Things (IoT), Policy Development, Change Leadership, APIs, Automation Tools, Home Automation, Employee Experience, Employee Training, Psychology, User Behavior, User Experience (UX), Innovation, Negotiation, Risk, Technical Project Management, Customer Acquisition, Customer Acquisition Cost (CAC), Conversion, Conversion-driven UX, User Journey Maps, Agile Leadership, Facilitation, Staffing, Story Mapping, Mobile Apps, Mobile Applications, Mobile App Development, Email Marketing, B2B, User Personas, User Journeys, Product Design, Product Discovery, Pricing Strategy, Customer Journeys, User Research, Scrumban, Design Requirements, Fitness, Coaching, Metrics, Web Analytics, Games, Business Models, CTO, Launch Strategy, Web App UI, Web App UX, IoT Protocols, User Interface (UI), System Integration, Writing & Editing, Dashboards, Client Management, Segment.io, Scripting, Wireframing, Technical Research, Proof of Concept (POC), Mixpanel API, Lean Startups, Early-stage Startups, Qualitative Research, Lean Product Manager, Security, Open Source, Business, Machine Learning, Presentations, Project Reporting, Data Reporting, Technical Business Analysis, B2B Product Management, Enterprise SaaS, Go-to-market Strategy, Online Payments, Diagrams, eCommerce UX, Process Automation, Sensor Data, Healthcare IT, Forecasting, Healthcare Services, Legal, Scalability
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