Gustavo Loureiro dos Reis
Verified Expert in Product Management
Product Manager
São José dos Campos - State of São Paulo, Brazil
Toptal member since May 30, 2022
Gustavo is an analytics expert keen on building growth products for the gaming, education, and travel industries. He is highly skilled at user-centered discovery processes that can be applied across different project scopes, from new product launches to sales funnels and prototype development. Gustavo has successfully created and scaled solutions from zero to a large-scale implementation, significantly increasing business profitability.
Project Highlights
Expertise
- Amplitude
- B2C Marketing
- Conversion Rate
- Copywriting
- Growth Hacking
- Product Growth
- Product Strategy
- Unity
Work Experience
Social Media Editor
Forbes LLC - Main
- Created an automated pipeline to evaluate and decide which articles would make better posts on which social platforms.
- Published over 1,500 pieces of content on Forbes' Instagram, TikTok, Facebook, and Twitter.
- Collaborated with design to create high-engagement content for social media.
Technical Product Manager
Hydraulic Controls
- Scoped an MVP for translating the entire hydraulics training to a gamified version.
- Built the Wireframe for the MVP to change the entire hydraulics training to a gamified version.
- Cooperated with the client and the developer in organizing and distributing work using Agile principles.
Product Manager
Mainstreet Communities, LLC
- Analyzed the best way to implement 3D visualization and saved thousands of dollars using Mapbox instead of Unity.
- Created a way to talk to 8,000 leads about the benefits of the city that was being built through CRM.
- Developed the tone of voice to better communicate the challenging mission of creating a new town in Alabama, US, with different mechanics on owning and renting property.
Copywriter
Forbes LLC - Main
- Changed an email sequence that increased Labor Day's sales by 11% in conversion.
- Increased conversion on abandoned cart sequence of emails. Changed an email sequence that increased Labor Day's sales by 11% in conversion.
- Increased subscriptions to newsletters by changing the description text at each one of the six most important ones.
Marketing Copywriter | Content Strategist
The University of Tulsa - Communications & Marketing
- Rewrote 84 pages of Tulsa's main website for a more compelling copy and more attuned with TU's intended tone of voice.
- Changed the International Student's brochure copy, driving 150% more views to the video about Tulsa for international students.
- Rewrote TU's main page for better readability and conversion for the most important step: applying as a student.
Facebook Ads Specialist
Eduardo Abreu Foss de Oliveira
- Worked on optimizing Facebook Ads to reduce CPA from R$1.00 to slightly less than R$0.40 (60% reduction).
- Applied Facebook Leads form to reduce CPA from R$1.00 to a little less than R$0.40.
- Optimized targeting, campaign structure, and copy to reduce CPA on Facebook Ads.
Copywriter
Publicis Groupe EMEA - LePub Netherlands
- Provided copywriting service for a new social gathering app.
- Created a localized version for the copy of the social gathering app.
- Organized a 10-people demo group in Sao Paulo to test the social gathering app.
Growth Marketing Director
Storytap
- Created an eight-channel funnel to successfully market Video FAQ, a Shopify app for FAQs with video.
- Started three successful social media accounts to market Video FAQ and the Shopify app.
- Optimized Google Ads keywords to 80%, reducing the costs with no loss of leads.
Product and Marketing Lead
Eiman Zolfaghari
- Developed a Facebook Meta Campaign that successfully led to new app downloads for $3 CPA involving a frame reversal.
- Did a full audit on the app with Posthog for Product Analytics and uncovered two major areas with dropoffs.
- Audited the app for UX flaws and found 18 medium to high-importance changes that, when fixed, improved the app's conversion by 26%.
Head of Product
Teach Me To
- Analyzed the website for CRO opportunities and drove overall conversion from 1.8% to 3.5% in two months.
- Overhauled the general engineering process to deliver medium to large tasks inside one-week cycles rather than four.
- Implemented all necessary Google, Facebook, and Tiktok tracking for marketing conversion.
Principal Product Manager
Buser
- Drove discovery for growth opportunities in all company areas.
- Created product management best practices and educated the product team to implement them.
- Implemented tools and processes that enhanced the overall performance of the product team.
- Led negotiations with branding and growth marketing stakeholders, keeping everyone on the same page regarding the product vision.
- Analyzed the feature to turn Buedas into a blockchain that would yield NFT badges for hardcore users.
PdM Screening
Toptal
- Vetted and interviewed talents wanting to joy the platform.
- Reviewed online tests that talents undertook to join Toptal.
- Analyzed presentations that talents sent to join Toptal.
Product Marketer
Zero to Hero Education
- Audited the platform to be in accordance with the current marketing practices.
- Implemented and tested a marketing strategy as we worked toward a product-market fit.
- Worked with the client to get a clear understanding of marketing goals and correct KPIs to follow.
Product, Market, and User Researcher and Analyst
WeAreEight Ltd
- Defined and listed the reasons behind merchants' buying decisions when purchasing a theme in the Theme Store.
- Created an actionable plan to address the findings and improve ranking and the disconnect between merchant needs and wants.
- Delivered more insight into how to make Shopify products more successful.
Strategic Advisor
Functional Patterns LLC
- Coached David to find the correct strategy for long- and medium-term growth.
- Wrote and fixed seven landing pages to have a better copywriting appeal to increase conversion.
- Outlined the most important topics to tackle for growth in the long term.
Growth Product Manager
Buser
- Searched and implemented product growth opportunities by changing the user experience and applying mental triggers.
- Coordinated with the growth marketing team on platform integrations such as Salesforce, Amplitude, and ads on Facebook, Instagram, Google, and Tiktok.
- Managed the product roadmap and handled discovery and prototyping to get tests done as quickly as possible, granting the most likely path to growth.
- Conducted discovery for changing our internal currency (Buedas) into a blockchain that would yield NFT badges for hardcore users.
Growth Marketing Director
Fluentics
- Created sales funnels for all courses, handling from social media ads to upsell checkout.
- Managed every certified public accountant (CPA) to keep the return on advertising spend (ROAS) as high as possible.
- Developed and tested almost 20 new offers per week, every week.
- Directed each single sales video and oversaw post-production.
Game Developer
Backpacker
- Prototyped and created minigames to teach English to beginner and intermediate-level learners.
- Connected the front and back end on several different back end as a service (BaaS).
- Spearheaded user experience, level design, and the overall experience design.
Quantitative Risk Analyst
BANCO BOCOM BBM S.A.
- Analyzed the viability of changing the internal SQL database to a NoSQL database.
- Translated the most important queries from SQL to C# to quantify risk.
- Saved millions of dollars in migrations by coordinating the transition from an SQL database to a NoSQL database.
Project History
WhatsApp Sales Channel for Buser
https://www.buser.com.br/whatsappLed the discovery, prototyping, and development of a whole new sales channel now contributing to over 18% of the total revenue in Buser.
Buser is a leading travel application in Brazil, similar to Uber, but for bus travel. The process was done via the smallest MVP possible. Nowadays, the channel serves hundreds of thousands of users every month.
Decision Tree Model to Optimize Routes Revenue at Buser
http://buser.com.brLed the creation of a process to determine what to do with weak routes and reduce the time for becoming profitable, increasing profitability by $2 million in the first quarter.
Buser operates intercity bus services in Brazil on behalf of bus operators, known as bus partners. It’s like Uber for buses. The process was thoroughly done in close cooperation with the data and routes planning team.
Teaching Growth Marketing at Udemy to 12,000+ Students
Created top-rated and top-selling copywriting and AI courses in Portuguese and English. These were delivered via Udemy to more than 12,000 professionals.
Udemy is a world-leading online learning platform allowing instructors to build and deliver courses on their preferred topics. It currently serves 100 million monthly active users worldwide. I’ve been teaching there since 2019.
Speech Spinach
http://speechspinach.comI created a SaaS to help people with anxiety about presentations. It helped over 100+ people in the last three months organically and with some Google Ads.
Speech Spinach is a platform that leverages OpenAl and other Al services (Roboflow, Deepgram, etc.) to produce a complete and robust
presentation solution to help people with anxiety train and find flaws in their presentations.
Al-led Growth
http://ailedgrowth.ioAILG achieved 1,100 subscribers organically and through some social media ads (mainly Reddit and Quora) while talking about developments in Al and applying them to growth marketing.
AILG is a pioneering newsletter about developments in Al and how to apply them to growth marketing. It featured articles mostly about GenAl and conversational bots and how to apply them for better CRM, ads, and overall copywriting.
Education
Bachelor's Degree in Computer Engineering
Aeronautics Institute of Technology (ITA) - São Jose dos Campos, Brazil
Skills
Tools
Trello, Google Analytics, Google Optimize, Slack, Git, Figma, Jira, Confluence, Microsoft Power BI, Tableau, Claude
Paradigms
Agile Software Development, Agile, B2C, Agile Project Management, Agile Product Management, Scrum, Requirements Analysis, Design Thinking, Conversion Rate Optimization (CRO), Iterative Design, Data Product Management, Digital Marketing Best Practices, Pay-per-Click (PPC), User Testing, Marketplace Platforms, Sustainable Business Management, Kanban, Acceptance Testing, Augmented Reality (AR), Mobile App Design, Gamification
Industry Expertise
Video Gaming, Marketplaces, Sustainability, Education Technology (Edtech), Healthcare, Financial Services, Banking & Finance, Food, Health & Wellness, Holistic Wellness, Music
Platforms
Azure PlayFab, Firebase, Enterprise Resource Planning (ERP), Mixpanel, Google Ads, Blockchain, Shopify, Mapbox, AppsFlyer, X (formerly Twitter)
Other
Amplitude, Product Growth, Growth Hacking, B2C Marketing, Product Management, Copywriting, Product Strategy, Growth Marketing, Customer Acquisition, Digital Marketing, Search Engine Optimization (SEO), Data Analytics, Social Media, eCommerce, Growth Strategy, Digital Marketing Strategy, Business Planning, Backlog Management, Team Management, Feature Backlog Prioritization, Monetization, Mobile Apps, Cost Estimation, Feature Roadmaps, Feature Prioritization, Market Research, Startups, Monetization Models, Technical Product Management, Agile Leadership, Sprint Planning, Analytics, Dashboards, Travel Product Manager, Web Applications, Cost Management, User Requirements, Gaming, Product Launch, Competitor Analysis & Profiling, Roadmaps, Business to Consumer (B2C), Best Practices, User Stories, Customer Interviews, Conversion Rate, User Journeys, User Journey Maps, Product Marketing, A/B Testing, Language Learning, Early-stage Startups, Data Analysis, CRM Systems, Performance Marketing, Growth, Google, Data, Tracking, Marketing, Performance Analysis, Customer Journey, Journey Mapping, Customer Experience, SEO Tools, Digital Product Management, Data-driven Dashboards, Data Visualization, Dashboard Development, Proof of Concept (POC), Product Development Manager, Go-to-market Plans, Growth Marketing Product Manager, Go-to-market (GTM) Strategy, Community Growth, Social Media Marketing (SMM), Social Communication, Advertising Campaigns, Instagram Ads, Social Media Posting, Customer Research, Voice of the Customer (VoC), Product Owner, Backlog Grooming, Data Product Manager, Organic SEO, Seos, Website Traffic, Web Product Management, Product Branding, Digital Branding, Social Media Content, Technical Writing, Sprint Retrospectives, Mobile Applications, Project Management, Project Planning, Lean Startups, Native Ads, Google SEO, Advertising, Digital Advertising, Revenue Strategy, MVP Design, Project Timelines, Web & Mobile Applications, Communication, Presentations, Negotiation, Estimations, Product-market Fit, User Validation, Functional Requirements, Hypothesis Testing, Data-driven Decision-making, Data-informed Decisions, Statistical Data Analysis, Experimental Design, Wireframing, Conversion, Stakeholder Analysis, Benchmarking, Content Management, Consumer Applications, UX Design, Requirements, Product Leadership, Brand Positioning, Technical Requirements, Product Positioning, Contract, User Interface (UI), eCommerce UX, Digital Marketing Product Manager, Product Vision, Launch Strategy, Product Ownership, Software Development Management, Email Marketing, Reporting, Referrals, User Retention, Feature Planning, Computer Science, Scope, Technology Trends, Business Development, Content Creation, Staffing, Conceptualization, Product Conceptualization, Ideation, Business Analysis, Digital Solutions, APIs, Artificial Intelligence (AI), Natural Language Processing (NLP), Development, Android, Market Fit, Developer Relations, Software Implementation, Generative Pre-trained Transformers (GPT), Writing & Editing, Digital Services, Business Models, Pricing Models, Key Performance Indicators (KPIs), Data Management, Data Strategy, Data Governance, Metabase, Business Intelligence (BI), JavaScript, Scope of Work (SOW), Digital Transformation, Progress Reporting, Product Sourcing, Social Media Campaigns, Pricing, Social Media Management, Cross-functional Collaboration, Product Lifecycle Management (PLM), Mobile UX Design, UX Audits, AI Chatbots, Data Cleansing, AI Integration, CI/CD Pipelines, Software Development Lifecycle (SDLC), Employee Engagement, Employee Experience, Software Development, ClickUp, Front-end, Product Roadmaps, Affiliate Programs, Paid Advertising, Content Marketing, Facebook Ads, Search Engine Marketing (SEM), Business Strategy, Product Discovery, User Research, User Experience (UX), Minimum Viable Product (MVP), Release Management, Quality Assurance (QA), QA Testing, Client Relations, Stakeholder Management, Project Scoping, Product Design, Customer Support, Booking Systems, Mobile App Development, Apps, Game Development, Game Design, Mobile Game Development, Mobile, Third-party APIs, Stakeholder Engagement, Integration, Payment APIs, Vendor Selection, Algorithms, UX Research, Research, Validated User Research, Mobile User Acquisition, SQL, Adjust, Program Management, Feature Analysis, Market Research & Analysis, User Surveys, Product Analytics, Consulting, SEO Marketing, B2B, New Products, SaaS, Enterprise SaaS, Cryptocurrency, DApps, Two-sided Marketplaces, Documentation, User Feedback, Focus Groups, Community Management, Social Networks, Product Requirements Documentation (PRD), In-app Events, Mobile Games, Game Production, Promotion, Unity3D, Audience Targeting, Discovery Workshops, Team Leadership, Social Marketplaces, Instagram Marketing, Direct to Consumer (D2C), Social Media Apps, Community Development, Community, SEO Audits, On-page SEO, E-learning, Market Strategy and Research Product Manager, Order Management, Software as a Service (SaaS), B2B Product Management, Technical Recruiting, Video Games, Computer Graphics, Travel, React, Subscription Box Service, Website Redesign, Machine Learning, Management Consulting, Supply Chain, iOS, Cash Flow Modeling, Investment Analysis, Software Architecture, App Store, Google Play Store, App Store Acceptance Process, Business Architecture, Data Science Product Manager, Data Science, Python, Customer Service Support, SOP Development, CTO, Sales, Node.js, Public Safety, OpenAI GPT-4 API, Data Architecture, Large Language Models (LLMs), Non-fungible Tokens (NFT), Enterprise, Intranets, Corporate Communications, Miro, Unity, Google Meet, Mockups, Scrum Product Owner, Dating Apps, Tealium, Salesforce, New Product Development, Product Development, Strategy, Branding, Klaviyo, Beauty Products, Product Consultant, Two-sided Communities, Manufacturing Product Manager, Google BigQuery, Marketing Mix, Marketing Strategy, Startup Consulting, Startup Growth Strategy Development, Warehouse Management, FullStory, Discovery, Quality Control (QC), Chief Product Officer (CPO), Nutrition & Supplements, Finance, Fintech, Commercial Banking, Commercial Lending, Podcasting, Healthcare IT, Pitch Decks, Gambling, Legacy Software, Reddit Ads, LinkedIn Marketing, Facebook Pixel, Manufacturing, GraphQL, Amazon SEO, Translation, Ads, Law Enforcement, Content Writing, UX Writing, Web App Development, Virtual Reality (VR), Mechanical Engineering, Content, Web Content, Instagram, TikTok, Facebook, OpenAI, Next.js, beehiiv, SEO Content
How to Work with Toptal
Toptal matches you directly with global industry experts from our network in hours—not weeks or months.
Share your needs
Choose your talent
Start your risk-free talent trial
Top talent is in high demand.
Start hiring