Janis Lanka, Product Manager in Vancouver, BC, Canada
Janis Lanka

Product Manager in Vancouver, BC, Canada

Member since June 5, 2019
As a SaaS product leader, I've been lucky to work with venture-backed startups, biotechnology companies, and global consultancies, helping to bridge the gap between their business priorities, user needs, and technology capabilities. I enjoy the scaleup moments of the company where I can lead talented cross-functional teams of product managers, analysts, designers, and technologists to do their best work - building products that solve real problems and create impactful end-user experiences.
Janis is now available for hire

Project Highlights


  • B2B
  • Business Analysis
  • Business Coaching
  • Product Strategy
  • Roadmaps
  • User Experience (UX)
  • Web Entrepreneurship
  • eCommerce Management



  • Head of Product

    2020 - 2022
    • Managed several roadmap revisions based on Product Opportunity Assessment, ODI, and other frameworks.
    • Grew Product and Engineering units 5X (90+ team members) within two years; afterwards for more effective performance, oversaw a split process into two separate departments.
    • Led technical and creative product teams, as well as collaborated with other peer executives to rapidly scale Product and Engineering organizations, defined product planning and strategy, and established Product Ops.
  • Senior eCommerce and Platform Strategist

    2018 - 2021
    • Coached and project managed an introduction of eCommerce capabilities with Shopify to established European fashion manufacture.
    • Led technology research and approach design for a bra-fitting app using third scanning approach.
    • Built out a product strategy and business plan for an ingredient ontology aware search engine used by pharmacists.
    • Provided strategy advice and post-Magento2 migration platform management for US-based children's product manufacturer.
  • Product Strategy Adviser

    2018 - 2020
    Apply Digital
    • Created a roadmap and lead process and tool digitization process of a 100-year publishing company in the construction industry.
    • Led requirements gathering, and built out a product strategy for a mobile platform connecting esports gamers, facilitating escrow functionality, and game tracking involving machine learning.
    • Coached client team to perform user research and interviews to craft a roadmap for a service targeting data scientists.
  • Associate Director, Ecommerce & Digital

    2015 - 2018
    STEMCELL Technologies
    • Formed multi-disciplinary groups (eCommerce enablement, insights and search engine marketing, marketing content integration, and web development).
    • Sponsored and led projects such as taxonomy redesign, cross-sell modeling and testing, free shipping modeling, a new shipping model design that gained margin improvement by 37%, social media playbook development, and PunchOut enablement for eProcurement customers.
    • Built eCommerce experience and environment to attain 31% annual revenue growth compared to 22% revenue growth of the company.
  • Senior Strategist, eCommerce and Digital Platforms

    2010 - 2015
    Blast Radius
    • Served as the senior business analyst for Nike’s multi-million dollar NG360 Golf project; exceeded 12-month goals within the first two weeks that landed the second multi-million dollar phase (focused on business analysis and roadmaps).
    • Headed successful completion of requirements gathering, strategy definition, and iteration planning for Bombardier Recreational Products and Vehicles.
    • Focused on customer experience, competitive audits, persona development and testing, working with international clients like Nike Golf, Microsoft, Xbox Kinect, Starbucks, Bombardier (BRP), SaskTel, and Michelin as the global digital strategist.
  • UX and Front-end Lead

    2008 - 2010
    Elastic Path Software
    • Supervised the redesign, usability testing, A/B Split experiments, and the store-front implementation process for the Vancouver 2010 Olympic Site, Hudson`s Bay Company, and Hockey Canada for the Vancouver 2010 Winter Olympics.
    • Worked with internal client teams as the senior lead in driving; usability testing, customer experience analysis, design, wireframe creation, microsite development, and multiple store features concept development.
    • Provided product development, professional services, and marketing support increasing department growth margins as the manager of internal front-end team and vendors.
  • Co-founder + CEO

    2004 - 2010
    • Co-founded an international web agency, responsible for business development and partnership programs; working with nine countries and over 60 high-profile clients.
    • Established an outsourcing partnership program that secured international growth opportunities for Emotion; generated over 55% of the company’s revenue and exceeded planned revenue by 60%.
    • Managed project development for 60+ clients from nine countries, varying in size from sole proprietorship to international organizations.

Project History

  • Vancouver 2010 Winter Olympics Online Store
    Supervised the redesign, usability testing, A/B Split experiments, and the storefront implementation process.

    The same contract included doing the same with Hudson’s Bay Company, and Hockey Canada online stores.

  • Strobox - Photography Lighting Education Platform
    What started with an iPhone app, grew into 12,500 submissions, 4 published books, and 68,000 Facebook Fans.

    Since 2009 we have provided tools and environment for photographers to share the common goal: to educate others and learn new lighting techniques along the way.

  • Nike Golf 360 App
    Introduced a new way of tracking, competing, and connecting with Nike Golf.

    Senior business analyst for Nike’s multi-million dollar NG360 Golf project; exceeded 12-month goals within the first two weeks that landed the second multi-million dollar phase (focused on business analysis and roadmaps).

  • Minnit CRM
    Co-founder and product owner of first on-demand CRM in Baltics.

    Strategically managing a product's strategy and roadmap, overseeing budget, team, development, design, user experience, product marketing, and client training. Coordinated a negotiation of a subsequent acquisition.

  • Publication: “Benchmark Report of Online Stores in Lithuania”
    Surveyed 144 online stores and published 15 reports on the current state of eCommerce in Lithuania.

    Year-long quantitative research into the state of eCommerce.


  • Continuing Studies in Business Analysis Essentials
    2009 - 2009
    Simon Fraser University - Vancouver, Canada
  • Masters Level Courses in Organizational Leadership
    2005 - 2007
    Azusa Pacific University - Online
  • Bachelor's Degree in Business Administration
    1999 - 2004
    LCC International University - Lithuania

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