Jenni Bruno

• 170% — YoY Affiliate Revenue Growth
• 10 to 50 — Team Headcount Growth
• 40% — Overpacing of Annual Budget

The challenge we faced included:

• A system launched in 2020 as a new property with steep, escalating revenue goals.
• Editorial, sales, and tech teams that needed to hit those goals without a mature data foundation.
• Decision-making that lacked a shared framework for spotting what was working and what wasn’t.

SOLUTION
• Stood up business models, scenario models, and pacing forecasts to guide strategic decisions across the affiliate commerce business lines.
• Scaled self-service analytics so stakeholders could access and act on data independently through Looker and Google Sheets.
• Implemented a cross-functional operating cadence grounded in leading and lagging indicators, enabling earlier detection of performance gaps and growth opportunities.
• Introduced a hypothesis-driven MVP process with product, design, and engineering, prioritizing features with direct revenue impact.

Forbes Vetted hit 170% YoY revenue growth, beating targets by 40%, powered by the data infrastructure and frameworks my team built. Stakeholders shifted to self-serve, and leadership gained earlier visibility to course-correct proactively.

• 87% — User Satisfaction Score
• Number 1 — User Favorite Feature

The challenge we faced included:

• Article production that carried heavy editorial overhead, with SEO best practices enforced through training and printed checklists.
• Freelancers and staff who had to internalize complex guidelines manually, slowing production and creating inconsistent SEO compliance.
• No systematic way to ensure content met quality and SEO standards before publishing.

SOLUTION
• Built an SEO scorecard tool that analyzes an article against internal content quality and SEO recommendations in real time.
• Partnered with writers, editors, and SEO SMEs to define the feature and fit it into the existing editorial process without disrupting production.
• Distilled previously training-dependent guidelines into a user-friendly workflow embedded in the CMS, accessible to freelancers and full-time staff alike.

I reduced editorial overhead and replaced training and printed checklists with an in-workflow tool, making SEO best practices easy to follow and meet across freelance and staff content. This feature repeatedly ranked Number 1 for user satisfaction.

The challenge we faced included:

• Writers who did not know how their content was performing, what metrics mattered, or how to improve them.
• The data that was available for developers was unstructured and slow.
• Data could only be updated once daily.

SOLUTION
• Led user interviews to understand the pain points and to develop empathy for the writers with the team.
• Developed a user-facing stats page within the content management system, with prompts to teach writers about how to improve their content. For example, we generated AI-generated headlines, image recommendations, and tags to improve the SEO strength of articles.
• Built a data infrastructure to reduce costs, reduce time to compile the data, and provide real-time stats to writers.

Statistics pages were consistently the authors’ Number 1 page viewed in the CMS, and writers consistently achieved high NPS scores.