Jinesh Parekh, Product Manager in Toronto, ON, Canada
Jinesh Parekh

Product Manager in Toronto, ON, Canada

Member since October 1, 2019
Over the last 14 years, Jinesh has launched 15+ B2B, B2C products for Fortune 100 companies like Bank of America, Wells Fargo, AMD, HP, UPS, and Zee5. He has shipped scalable products for web, mobile, and SmartTV platforms focusing on use-cases like patient and consumer health, eCommerce, logistics optimization, financial investments, and video streaming. Jinesh leads product teams with a focus on Lean/Agile product delivery.
Jinesh is now available for hire

Project Highlights




  • Product Lead

    2021 - PRESENT
    • Laid out a product roadmap for a device-based wellness offering for 2Qs at a time. Created a go-to-market (GTM) strategy, product/market fit (PMF), and brand awareness. Helped the product team to identify releases, mapping to the roadmap.
    • Managed a team of product managers and designers and partnered with engineering to release features and experience to users.
    • Led the definition of customer service metrics, product FAQs, content, and other artifacts to achieve device and software adoption across the user target segments.
    • Managed a product that is on Android, iOS platforms offering premium subscriptions in Q3.
  • Lead Product Manager

    2019 - 2021
    • Led the nutrition tracking product to improvize existing experience and manage engagement metrics— daily active users (DAU), weekly active users (WAU), monthly active users (MAU), the number of days tracked/week, and other metrics.
    • Led a big data and data analytics product serving 8+ million users.
    • Created and provided customer intelligence and insights to internal and external stakeholders.
    • Created and experimented with various data science-based models to optimize marketing and business strategy.
  • Head of Product

    2018 - 2019
    LogiNext - Logistics B2B SaaS Product
    • Successfully pitched and implemented the SaaS Platform for UPS in North America which increased ARR by 20%.
    • Created PRDs for new modules in the platform: chat, route planning and optimization, smart dashboard, vehicle 3D stacking, and personalized experience manager.
    • Analyzed insights from GA, CSAT, NPS ratings and identified top five KPIs to improve in addition to elevating the product and customer experience.
    • Crafted business product strategy for Mile/Tracknext, SaaS logistics management products to expand in North America and Europe.
    • Co-managed product implementation at McDonalds franchises in South East Asia.
  • Head of Product

    2016 - 2017
    Zee Digital
    • Integrated dittoTV, a video streaming product, with leading national and international telecom providers, OTT players resulting in revenue growth by 50x and user base by 200x.
    • Implemented product distribution strategy and reduced the CAC by 50% and increased LTV by 150% for dittoTV subscriptions.
    • Co-led global product innovation practices to introduce a smart device catering to five senses which resulted in securing patent in 2018.
    • Created the product roadmap, market positioning, competitive analysis, global launch plan for OTT product – Zee5.
    • Managed the P&L of the product portfolio.
    • Identified new strategic business and vendor partnerships like Amazon FireOS and RailWire in India and South East Asia.
    • Headed the org structure and talent pool management.
  • Product Leader

    2014 - 2016
    MEDHOST | YourCareUniverse
    • Onboarded as a product manager to ship YCH, a SaaS-based patient engagement product meeting Obamacare, meaningful use (MU) regulations resulting in adding 330+ customers and catering to 10+ million lives on the YourCareUniverse (YCU) platform.
    • Led product development using Agile framework for disease management, YourCareData products targeting existing customers which increased the ARR by $5 million and ARPU by 125% in 4 quarters.
    • Based on user analytics from GA, MixPanel and other tools, created growth and customer retention strategy which resulted in uptick in YoY customer base by 125%, user base by 100x.
    • Identified new opportunities to expand product portfolio and identified new products namely Chronic Disease Management, YourCareData, consumer health, and wellness app.
    • Created pricing model and product packages for go-to-market strategies for SaaS portfolio.
    • Collaborated with product marketing and professional services to create collateral and evangelize YCU products.
    • Managed P&L for YCU product portfolio.
    • Managed product teams, hiring, and mentoring resources.
    • Led technology partnerships and alliances for YCU with EPIC, Cerner, Meditech, eClinicalworks, Athena Health, and AWS.
  • Lead Digital Consultant

    2011 - 2014
    Deloitte Digital
    • Shipped native mobile (iOS, Android) eCommerce app for a large retailer in Mexico catering to 10+ million online users which increased DAU by 75x and AOV by 48%.
    • Conceptualized and shipped a salesforce optimization native app for a leading hi-tech client catering to 5,000+ users, which reduced the enterprise sales cycle by 25%.
    • Shipped a time and expense app for 10,000+ employees of Fortune 50 technology client which increased time entry efficiency by 75%.
    • Shipped a health and wellness app for leading health system catering to 5+ million lives resulting in an increase in DAU by 40x and session duration to 15 minutes.
    • Created concept and shipped a B2B2C web and native mobile product for a leading life sciences client in US with a target customer base of 1+ million targeting consumer wellness routine and content.
    • Led digital product strategy for various use cases for clients like Alcon/Novartis, AMD, Broadcom, Liverpool (Mexico), Nissan, Coca-Cola, and Walmart.
    • Led product design with a high focus on design thinking principles, the voice of the customer, data analytics, and KPIs.
    • Shipped a wealth management/financial services-based product for Bank of America and Wells Fargo.
  • Product Manager

    2008 - 2011
    Deloitte Services LP
    • Shipped a B2E mobile and web app for time and expense catering to 60,000+ users resulting in ease of use and improving revenue collection cycle by 30%.
    • Shipped hospitality management product catering to 100,000+ users of Deloitte globally introducing a one-stop-shop for their stay during employee onboarding and organizational events.
    • Shipped performance management product for 60,000+ employees of Deloitte in the US resulting in $5+ million performance awards being transacted through the product and thereby increasing employee retention.
    • Shipped a document and creative services product for 60,000+ employees of Deloitte in the US resulting in faster processing of transactions by 72% and reducing cost by $5 million annually.
    • Interfaced with business stakeholders and users to analyze business problem statements and scope, and created business/application strategy.
    • Led cross-functional teams with sizes varying from 5-60 members spread across multiple geographies and time-zones.
    • Mentored junior product managers/business analysts.
  • Product Manager - Contract

    2007 - 2009
    • Managed an identity management product to automate permissions management for 60,000+ US employees of Deloitte – 95% accuracy for auto-permissions management.
    • Created long term business and product strategy including KPIs and future releases.
    • Successfully led product definition and design to gather requirements from business owners and users.
    • Led the QA and UAT phases of the project in conjunction with the business/project team.
    • Led product documentation delivering artifacts like product requirements, traceability matrix, wireframes, and mockups.
    • Created user acceptance criteria and testing plans.

Project History

  • Head of Product - Video Streaming Platform (OTT)
    Over 8 months, created a new OTT, video streaming B2C product across iOS, Android, and web platforms for 10+ million users.

    - Role involved consolidating more than five existing products spread across the world and create a universal product that would not only be personalized but localized to the user's native language and preferred content.

    - Led a team of four product managers, two UX designers, and 20+ engineering members to successfully roll out to a potential of 100+ million users

  • Head of Product - Logistics B2B SaaS
    Revamped the last mile logistics product with route optimization and allocation, 3D stacking, and on-demand delivery model.

    - Crafted competitive analysis and created product vision for 12 months
    - Created and evangelized a framework to validate product-market fit within the company
    - Managed a team of 10 engineers, UX designers, and product managers to rollout major uplift of product portfolio
    - Managed clients, accounting for 60% of the organization's revenue
    - Collaborated with business development to increase ARR by 72%
    - Implemented the product suite at UPS, McDonald's in South Asia, and Singapore Post

  • Principal Product Manager - HealthCare B2B SaaS Portfolio
    Launched Patient Portal, a flagship product of YourCareUniverse and created a user base of 10+ million in a span of 9 months.

    - Was charged to roll out the initial version of a regulatory-driven digital health product for patients and family members of community hospitals in the USA. Within a span of 6 months of the launch of the product, the number of SaaS customers signed up reached from 0 to 330+ with regulatory compliance reaching more than 70%.
    - Led product requirements, product execution phase with a focus on patient experience and collaboration with doctors, nurses, clinicians, hospital administration.
    - Created new products based on analytics and market research to target use cases like referral management, patient relationship management, and hospital transfers.
    - Conceptualized and created a chronic disease management platform catering to diabetes as the first disease which included engaging patients/family members with a daily diet, physical activity, medicine routine in addition to behavior management. Product provided the latest technology to use health wearable devices which would monitor blood glucose, blood pressure, heart rate, physical activity like running, jogging, and others.

  • Lead Product Manager - Deloitte
    Led the launch of an mCommerce app for a large retailer in Mexico, serving 1+ million users.

    - Led the product strategy and road mapping exercise focusing on user experience and providing a compelling mobile experience on Android and iOS to a new internet user base of 10+ million in Mexico.
    - Upon launch of the product, signups and user retention increased by 100x MoM.
    - AOV increased by 45%
    - Brand loyalty and recall was established for the retailer which provided a competitive advantage in cut-throat competition in the retail industry


  • Master's Degree in Management Information Systems
    2006 - 2007
    University of Texas at Dallas - Dallas, Texas
  • Bachelor's Degree in Computer Engineering
    2001 - 2005
    University of Mumbai - Mumbai, India


  • Project Management Professional (PMP)

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