Joe Turco

Fynn is a one-system senior living enterprise application for managing marketing, staff, scheduling, care, and medications within three months. A groundbreaking product, Fynn increases well-being through insights and predictive care models.

I led the product team of six, including product owners and UI/UX designers, to ideate, research, design, document, and communicate the various features for Fynn. A significant challenge was to balance and simplify the size and complexity of Fynn into a simple product strategy and seamless user experience.

KEY ACTIVITIES
• Facilitated workshops and ideation sessions to capture the vision and personas.
• Captured and drafted the various user journeys.
• Collaborated with the business and engineering to determine a viable product strategy.
• Prioritized the roadmap and determined the MVP.
• Worked with end users to capture workflows and requirements to draft PRDs and user stories.
• Organized a product advisory committee of 8+ external stakeholders to drive innovation and feedback.
• Prioritized stories for Scrum sprints and facilitated refinements and acceptance.

Under my leadership, we launched 6+ senior living communities and implemented forecasts and metrics in Superset.

I joined Rialto Markets to lead the product and engineering teams to develop a bond trading application for institutional investors. About a year into the project, the business wanted to pivot from bonds to digital securities. The primary objective was to be the first FINRA and SEC-approved digital security trading application. To accomplish this, we set a goal to launch in six months, and I led the product team as their product manager and the scrum team as their scrum master.

KEY ACTIVITIES
• Facilitated workshops to quickly generate the overall vision, requirements, and user experience.
• Worked with engineering to determine what to repurpose from the existing bond trading application, reducing engineering effort by over 250%.
• Collaborated with custodial agents to design and innovate a blockchain-based solution for digital custody of securities to pass FINRA audits.
• Led the design and development of the trading application across multiple sprints.

We launched the trading application within the six-month goal and successfully passed the FINRA audits to become the first SEC-compliant digital security trading application.

PINCH is a mobile application providing on-demand, pre-priced, same-day or scheduled home cleaning. PINCH came about as an idea after one of the founders experienced frustration with cleaning services. However, the founders could not bring the idea to reality, so they brought me to the team to lead the entire product strategy and technical implementation.

KEY ACTIVITIES
• Led competitive analysis of other on-demand home service apps.
• Championed the business plan, including lean canvas and product market fit analysis.
• Collaborated with UI/UX designers and evaluated rapid prototypes.
• Surveyed cleaners and customers to determine pricing strategies.
• Hired and stood up the engineering team, process, and practices.
• Led the design and development of the iOS and Android versions of PINCH and the JHipster-based admin console.
• Built and executed a phased go-to-market and implemented rapid feedback mechanisms.
• Analyzed usage with UXCam and Google Analytics and feedback to plan and implement enhancements.

We scaled nine additional markets, including Tampa and Charlotte, and saw an average of 20% month-to-month growth. We are now considered one of the largest cleaning firms in the Southeast when measured by cleaner base.