
Khaavya Shanthi Loganathan
Verified Expert in Product Management
Product Manager
Minnesota City, MN, United States
Toptal member since February 5, 2025
Khaavya is a dynamic product management leader with 10+ years of retail, real estate, insurance, and property management expertise. She specializes in Salesforce, product management, AI/ML-driven automation, and Agile execution. With a proven track record in data-driven decision-making and cross-functional leadership, Khaavya accelerates product delivery, enhances operational efficiency, and drives scalable, customer-centric innovations that fuel business growth.
Project Highlights
Expertise
- Artificial Intelligence (AI)
- Cross-functional Team Leadership
- Execution
- Feature Prioritization
- Jira
- Product Management
- ROI
- Salesforce
Work Experience
Senior Product Manager
Asset Marketing Services
- Led product strategy and roadmap, owning a multi-cloud Salesforce platform and ensuring Salesforce and Five9 investments directly support revenue growth, sales efficiency, and customer experience targets.
- Owned the multi-phase transformation from legacy CRM to Salesforce, defining pilot scope, rollout plans, success metrics, and risks, and driving decisions with data.
- Directed cross-functional collaboration across sales, operations, engineering, data, and IT to implement scalable integrations between Salesforce, Five9, Azure, Databricks, and core enterprise systems.
- Acted as a key partner to senior leadership, translating business strategy into a prioritized platform roadmap and clearly communicating progress, trade-offs, and outcomes.
Order Management Analyst
Writer (WriterAI) - Main
- Owned the order management experience for AI product sales from deal close through fulfillment, supporting multiple sales motions.
- Partnered with Sales, RevOps, and Engineering to improve order accuracy and readiness, reducing back-and-forth on incomplete orders.
- Defined and standardized SKUs, pricing structures, required fields, and approval flows, improving order completeness by approximately 25–30%.
- Identified workflow gaps and recommended automation, helping reduce manual touchpoints and operational friction.
Technical Product Manager, CRM
FreedomRoads, LLC - Main
- Led effort to streamline duplicate opportunity cleanup, improving data quality and enabling a 25% improvement in report accuracy for Sales leadership.
- Drove implementation of task automation and cadence tracking features, contributing to a 30% increase in agent task completion and reducing overdue follow-ups by 20%.
- Delivered a complete overhaul of post-quote email templates, integrating branded visuals and detailed messaging, which led to a 15% increase in customer engagement rates.
Technical Product Manager
Gravie
- Optimized product roadmap alignment, leading to a 15% improvement in feature delivery timelines, while ensuring market demands were met.
- Streamlined cross-functional team collaboration, increasing operational efficiency by 20% and reducing misalignment between marketing, sales, and customer care.
- Led product development lifecycle, ensuring 100% on-time delivery of new enhancements and features through structured sprint cycles.
- Managed ServiceNow PPM portfolio, ensuring successful delivery of 5+ product initiatives per quarter with minimal disruptions to business operations.
- Developed comprehensive technical documentation, streamlining feature delivery and reducing implementation time by 20%.
Senior Manager
Invitation Homes
- Enhanced Salesforce platform workflows, leading to a 25% reduction in process bottlenecks and improving user experience for 100+ internal users.
- Developed custom Salesforce reporting solutions, enabling data-driven decisions that contributed to a 10% growth in customer retention.
- Conducted comprehensive system audits, ensuring 99% platform uptime and reducing critical bugs by 40% through proactive monitoring and updates.
- Engaged stakeholders in Agile ceremonies, improving team collaboration and delivery by 15% while maintaining focus on customer-centric goals.
Product Manager
Costco Wholesale
- Developed product solutions in collaboration with architects, resulting in the automation of 20% of manual workflows, increasing overall productivity.
- Led end-to-end product lifecycle, from market research to resource allocation, contributing to a 15% increase in product launch success rates.
- Monitored KPIs and performance metrics, optimizing user experience and improving customer satisfaction by 18% across product lines.
- Streamlined service support operations, achieving a 30% reduction in issue resolution time by implementing ITSM best practices using ServiceNow.
Senior Product Manager
Solid
- Orchestrated delivery of three key products, resulting in 10% profit growth and a 35% ROI by optimizing Salesforce automation and customer service processes.
- Transitioned company legacy operations to multi-cloud Salesforce, streamlining processes and improving team productivity by 30%.
- Managed product backlogs and feature prioritization, aligning efforts with strategic business goals, leading to a 25% improvement in project alignment.
- Implemented a robust OKR framework, ensuring product development efforts were closely aligned with the company’s strategic objectives, achieving a 95% goal completion.
Product Owner
Deekay Electricals
- Automated workflows and optimized CRM operations, reducing manual work by 30% and improving team efficiency and data accuracy.
- Managed 100+ user roles, permissions, and security settings, ensuring compliance and access control.
- Led Salesforce customization efforts, implementing dashboards and automation that increased reporting efficiency by 40%.
- Executed a strategic product roadmap that accelerated feature development by 20%.
- Managed backlog and feature prioritization, ensuring 100% alignment with business needs and driving a 30% improvement in project delivery efficiency.
- Collaborated with cross-functional teams, improving stakeholder communication and increasing adoption of Salesforce solutions by 50% across departments.
Project History
Salesforce and Business Process Transformation
Migrated from legacy systems to Salesforce, implemented multiple cloud solutions, and automated business processes to streamline operations across various teams, improving efficiency and collaboration.
I led a Salesforce migration project, identifying and addressing inefficiencies in sales workflows, streamlining accountability before implementing automation. I conducted user interviews to uncover pain points, including unbilled change orders, and implemented a feature that alerted teams to ensure accurate invoicing. I built trust with stakeholders through discovery sessions and used Figma to prototype solutions, iterating based on direct user feedback.
Working closely with development teams, I validated concepts in the field, adapting quickly based on live feedback. I integrated Field Service Lightning and Marketing Cloud to support project tracking and customer engagement, ensuring cross-functional alignment. I also evaluated the right Salesforce products based on business needs and ROI, led both onshore and offshore teams, and selected vendor partners. This hands-on, user-focused approach helped reduce manual work by 40% and significantly improved adoption and operational efficiency.
Salesforce Health Cloud Migration
Migrated from Sales Cloud to Health Cloud to enhance payer-specific workflows, automation, compliance, and data security.
The Salesforce Sales Cloud to Salesforce Health Cloud migration optimized payer management and healthcare operations, achieving a 35% ROI within the first year. I led comprehensive business process mapping to document features accurately, ensuring long-term scalability and alignment with organizational OKRs. I also defined user personas, security roles, and data access policies, enhancing compliance and operational efficiency across sales, claims, and customer support teams.
The project also involved managing cross-functional collaboration, driving stakeholder alignment from business, IT, and compliance teams, overseeing onshore and offshore teams, and optimizing resource allocation and trade-offs to stay within budget. I extensively leveraged Health Cloud’s standard functionalities, reducing customization costs by 40% while delivering an MVP in six months. I improved operational efficiency by 30%, enhanced data accuracy by 25%, and enabled better patient and payer engagement. I also established a requirement traceability matrix to ensure all features aligned with OKRs, contributing to a 20% increase in process automation.
AI-powered Intelligent Document Processing for Underwriting Efficiency
Implemented an AI/ML-based intelligent document processing tool, reducing manual underwriting work by 50% and increasing quote acceptance rates by 23% during open enrollment.
I led the development of an AI/ML-powered intelligent document processing system hosted on AWS, which streamlined underwriting workflows and reduced manual effort by 50%. Previously, underwriters manually reviewed extensive documents, leading to inefficiencies, especially during open enrollment when proposal volume doubled.
The solution leveraged Amazon S3 (AWS S3) for secure document storage and AWS Lambda for real-time data extraction and processing, ensuring scalability and compliance. I collaborated with underwriting, sales, and engineering teams to define business requirements and train the AI model to recognize, classify, and extract key underwriting data. I also established a feedback loop to improve accuracy and ensure compliance with regulatory requirements. We also designed a dynamic rules engine to flag missing data and inconsistencies, reducing underwriting errors by 35%.
The resulting system enabled real-time underwriting criteria validation, reducing back-and-forth communication by 60% and significantly improving turnaround times. As a result, underwriters could focus on complex cases while routine document processing was fully automated.
Education
Master's Degree in Communication Engineering
Coimbatore Institute of Technology - Coimbatore, India
Bachelor's Degree in Electronics and Communication Engineering
Anna University - Coimbatore, India
Certifications
Certified Scrum Product Owner (CSPO)
Scrum Alliance
Business Analyst
Salesforce
Certified Salesforce Administrator
Salesforce
Skills
Tools
Jira, Tableau, Salesforce Marketing Cloud, HubSpot
Paradigms
Change Management, Agile, Agile Product Management, Agile Software Development, Rapid Prototyping, HIPAA Compliance, Scrum
Platforms
Enterprise Resource Planning (ERP), Azure
Industry Expertise
Insurance
Other
Salesforce Sales Cloud, Salesforce Service Cloud, Analytics, Technical Consulting, Risk Assessment, Artificial Intelligence (AI), Data Interpretation, Risk and Analytics, Salesforce System Administration, Business Process Automation, User Access & Security Management, Business Requirements, Process Mapping, Reporting, Product Requirements Documentation (PRD), Stakeholder Management, ROI, Backlog Management, Feature Prioritization, Continuous Improvement, Sprint Planning, Execution, Cross-functional Team Leadership, Product Management, Salesforce, Custom CRM Modules, Customer Relationship Management (CRM), Roadmaps, Technical Product Management, System Design, Product Owner, User Interviews, Low-code Development, Product Strategy, Product Discovery, No-code Development, Interactive Prototypes, Product Roadmaps, Project Planning, Project Management, Workflow Automation & System Integration, Digital Transformation, Salesforce, Project Coordination, Enterprise Software, Leadership, SAFe Product Owner/Product Manager (POPM), Team Leadership, Product Ownership, Resource Management, Agile Project Management, CRM Systems, Call Centers, Sales Funnel, System Integration, ServiceNow, Salesforce Health Cloud, Miro, Copado, DocuSign, Salesforce CPQ, Data Integration, Business Analysis, SOP Development, Field Research, User Research, Technical Business Analysis, Organizational Change Management (OCM), Web Product Management, Chief Product Officer (CPO), Property Insurance, Subscriptions, AI Product Management, Project Scoping, Process Optimization, Sales, Order Management, Asana, Kanban, Web Platforms, Web Project Management, Figma, Vendor Management, Product Launch, Discovery, Client Success, Data-driven Decision-making, Performance Optimization, Product Lifecycle Management (PLM), Key Performance Indicators (KPIs), Budget Management, Objectives & Key Results (OKRs), Recruitment, Vendor Selection, Vendor Management, Business Process Management (BPM), Data Security, Requirement Traceability Matrices, Integration, Machine Learning, Amazon S3 (AWS S3), Compliance, Documentation, Requirements, Workflow, Robotic Process Automation (RPA), Large Language Models (LLMs), Agency, User Onboarding, Digital Marketing, Google Analytics, Cloud Migration, Data Analysis, User Surveys
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