LeRon Jackson
Verified Expert in Product Management
Product Manager
Atlanta, GA, United States
Toptal member since February 4, 2025
LeRon is a results-driven technical product manager with extensive experience in digital product management, engineering collaboration, and UI/UX-driven solutions. He is also skilled in API integrations, web and mobile applications, and enterprise platforms. With a strong focus on design prototyping and scalable SaaS platforms, LeRon excels in bridging the gap between business and technology to deliver impactful solutions.
Project Highlights
Expertise
- Adobe Experience Manager (AEM)
- Cross-functional Collaboration
- Product Development
- Product Launch
- Salesforce
- Software Development Lifecycle (SDLC)
- User Experience (UX)
- User Interface (UI)
Work Experience
Product Manager | Business Analyst
Merkle
- Translate Barclays Banking (client) stakeholder requirements into detailed business specs and user stories, defining AEM (Adobe Experience Manager) components and page templates.
- Collaborated daily with offshore developers and UX/UI designers through Agile ceremonies (standups, sprint planning, grooming) to align priorities and ensure delivery.
- Built and configured AEM web pages for demos, QA, and UAT, while implementing advanced features such as the style system, experience fragments, and content fragments.
- Managed backlog prioritization and led sprint planning sessions, balancing business value with technical feasibility.
- Partnered with developers to review CSS/JavaScript, resolve defects, and maintain scalable, high-quality component design.
Product Manager | Senior Technical Business Analyst
Inspire Brands
- Spearheaded developing and deploying mobile and web platforms using React Native, optimizing eight restaurant brands' online presence and increasing online orders by 25% and user satisfaction by 20%.
- Held efficient collaboration between business and senior engineering teams, enhancing the requirements gathering and user story creation process—reducing development cycles by 15% and increasing feature rollout by 20%.
- Developed a customer-centric product roadmap, strategically aligning features with user demands to drive higher adoption rates and overall product performance.
Technical Product Manager – AEM
IHG Hotels & Resorts
- Led the development and deployment of AEM-powered websites and components across 19 hotel brands, boosting online bookings by 25% and user satisfaction by 20%.
- Facilitated seamless collaboration between business and technical stakeholders, streamlining requirements gathering and user story authoring processes—reducing development time by 30% and increasing feature delivery efficiency by 15%.
- Crafted the product roadmap, aligning features with customer needs and enhancing adoption and satisfaction for improved product performance.
Associate Director – Product Management
Razorfish
- Guided and managed projects to modernize digital operations for Citigroup, focusing on improving how they design, manage, and deliver digital experiences.
- Collaborated closely with teams to streamline processes and enhance their digital capabilities, ultimately helping clients adapt to changing market trends more effectively.
- Crafted and executed comprehensive product strategies, shaping the overall direction of the Salesforce platform, while meticulously measuring success through the identification and analysis of benchmarks, KPIs, and documentation.
Senior Product Manager – Salesforce
Razorfish
- Spearheaded end-to-end development and launch of Salesforce features for Southern Glazer's—the number one wine and spirits distributor in the US—improving sales productivity by 20% and customer engagement by 15%.
- Streamlined collaboration with client stakeholders, reducing feature development time and increasing feature adoption by 25%, validated through post-launch user feedback and usage analytics.
- Managed product roadmap, prioritization processes, and sprint planning, achieving a flawless 100% on-time delivery rate for all feature releases and bug fixes while fostering cohesive teamwork across departments.
Product Manager | Senior Technical Business Analyst – AEM
Walmart
- Led the design and implementation of an AEM-powered HR intranet website for the Fortune 1 retail enterprise Walmart, boosting employee productivity by 10% and reducing communication overhead by 25%.
- Collaborated with business and technical stakeholders to gather and analyze requirements, authoring user stories and acceptance criteria that improved feature delivery efficiency and decreased development iterations.
- Developed and executed a strategic roadmap for the intranet project, achieving a 95% alignment with organizational objectives and priorities, as evidenced by post-launch performance metrics and stakeholder feedback.
- Directed sprint planning, backlog prioritization, and QA/UAT procedures, resulting in a flawless product release without defects and receiving recognition from executive leadership for exemplary project execution.
Product Manager | Technical Business Analyst – AEM
Canadian Cancer Society
- Grew site traffic by 30% and user engagement by 25% after leading the revamp of a public-facing website leveraging AEM in collaboration with UI/UX and tech teams, business stakeholders, and the CEO in an Agile environment.
- Managed the development of multiple product features, decreasing development time by 20% and improving feature adoption rates by 15%.
- Implemented JavaScript tags from Adobe Analytics DTM, Google Analytics, and Google Tag Manager, boosting marketing ROI by 15% and data analytics accuracy by 10%.
Senior Operations Manager | Technical Business Analyst
WarnerMedia
- Managed external products, including Cartoon Network and CNN, for a Fortune 500 media enterprise with 50 million daily users on NBA.com, increasing user engagement by 15% through new features and bug resolutions.
- Guided the launch of multiple product features, reducing development time by 20% and improving user satisfaction ratings by 10%.
- Implemented JavaScript tags from Google Analytics and Google Tag Manager, enhancing marketing and advertising analytics accuracy by 25%.
- Developed launch plans ensuring seamless deployment across mobile, web, and connected devices, growing user adoption within the first month by 30%.
Senior Manager | Business Analyst | Product Manager – AEM
AT&T
- Developed and implemented the eCommerce strategy, digital ads, and mobile ad integration, increasing online transactions by 30%.
- Translated business requirements into UI experiences, enhancing customer satisfaction by 25% across mobile and website touchpoints.
- Utilized Agile methodologies to guide project lifecycles, reducing the time-to-market for new features and updates by 20%.
- Provided comprehensive employee training on CQ5 (now AEM), resolving 95% of escalated technical issues independently.
- Conducted UAT for all development tickets, ensuring a 100% defect-free launch with improved feature adoption rates by 15%.
- Streamlined website and mobile app integration for digital ads, optimizing ad performance and increasing click-through rates by 20%.
Project History
Back to Core Initiative
Assisted in refactoring legacy JavaScript code to improve performance, reduce errors, and modernize the codebase, leading to a more efficient and maintainable web and mobile experience.
I led the Back to Core initiative, focusing on refactoring JavaScript to resolve errors, optimize outdated structures, and integrate new libraries for improved performance across web and mobile applications. Simultaneously, I spearheaded the Brand White Labeling effort, consolidating eight restaurant brands into a unified codebase. This initiative streamlined development, improved maintainability, and ensured a consistent user experience across multiple digital platforms, enhancing scalability and operational efficiency.
Language Expansion & Group Reservations
Expanded multilingual support by integrating the Smartling API—translating 500+ webpages for 19 hotel brands within AEM and enhancing global customer engagement.
I drove the language expansion initiative by implementing the Smartling API to localize extensive website content, improving accessibility for international customers across 19 hotel brands in AEM. I also spearheaded the Groups360 integration, embedding a 3rd-party API booking solution within AEM, allowing customers to manage group reservations and meeting space bookings efficiently. Additionally, I led the hotel brand refresh effort, ensuring each brand received personalized AEM components and templates—reinforcing brand values and enhancing user experience across web platforms.
Sales Efficiency Optimization
Improved Salesforce by customizing features, refining UI/UX workflows, and optimizing components, enabling Southern Glazer's sales representatives to streamline order placements and increase efficiency.
I drove Salesforce enhancements by customizing functionalities, improving the user interface and experience, and optimizing sales workflows to enable Southern Glazer’s sales team to process orders more efficiently. I also spearheaded the SAP Hybris integration, developing a robust eCommerce platform that allowed customers to place orders autonomously, reducing manual intervention and enhancing the overall digital purchasing experience. These initiatives improved sales efficiency, streamlined operations, and contributed to greater customer satisfaction.
Certifications
Adobe Experience Manager Sites Business Practitioner
Adobe
SAFe 6 Product Owner/Product Manager (POPM) Certification
Scaled Agile, Inc.
Full Stack Web Development
Georgia Institute of Technology
Certified ScrumMaster (CSM)
Scrum Alliance Inc.
Skills
Tools
Jira, Adobe Experience Manager (AEM)
Paradigms
Business to Business to Consumer (B2B2C), Agile Business Analysis, Agile, Agile Product Management, Scrum
Other
Product Development, Product Launch, Sprint Planning, User Experience (UX), Product Roadmaps, Technical Product Management, Backlog Grooming, User Acceptance Testing (UAT), Product Owner, Product Management, Mobile, Business Analysis, Backlog Management, Acceptance Criteria, Business Requirements, Functional Requirements, Product Discovery, A/B Testing, Roadmaps, Salesforce Sales Cloud, Product Ownership, Business to Consumer (B2C), Product Lifecycle Management (PLM), Mobile Apps, API Integration, Software Development, Minimum Viable Product (MVP), APIs, Web Applications, UX Design, Web & Mobile Applications, Mobile Applications, Sprint Retrospectives, Mobile Development, User Requirements, Mobile User Acquisition, Agile Program Management, Digital Product Development, Quality Assurance (QA), Technical Requirements, User Stories, Salesforce, Software Development Lifecycle (SDLC), eCommerce, User Interface (UI), Feature Backlog Prioritization, Cross-functional Collaboration, Digital Product Management, Scrum Master, Scaled Agile Framework (SAFe), SAP
How to Work with Toptal
Toptal matches you directly with global industry experts from our network in hours—not weeks or months.
Share your needs
Choose your talent
Start your risk-free talent trial
Top talent is in high demand.
Start hiring