Matthew Anderson, Product Manager in Mexico City, Mexico
Matthew Anderson

Product Manager in Mexico City, Mexico

Member since June 18, 2020
Matthew is a 2x startup founder turned product manager with 9+ years of product leadership experience. He has worn a lot of hats as a product leader for companies in different stages and industries, has raised $300,000 for his own B2C startup, and led a publicly-traded enterprise's B2B offshoot to over $1 million in first-year revenue. He loves the start-to-finish process of creating, scaling, and improving joyful tech products with world-class complete user experiences.
Matthew is now available for hire

Project Highlights

Expertise

  • Business Strategy
  • Early-stage Startups
  • Entrepreneurship
  • Ideation
  • Product Leadership
  • Product Management
  • Product Marketing
  • Product Support

Education

Select Certifications

Employment

  • Product Manager

    2019 - 2020
    Boardable
    • Maintained a 20% conversion rate with a rapidly growing top of funnel marketing activity through analyzing free trial customer journeys and creating activity-based user messaging.
    • Evaluated and implemented a new development process (Basecamp's Shape Up) for a technical team expanding beyond a technical founder.
    • Trained new product support and marketing hires in developer collaboration (ticketing, quality assurance, etc.).
  • Product Manager

    2018 - 2019
    BuySellAds
    • Grew to over $1 million in first-year sales as the lead product manager for the beta program of a white-label product for a publicly-traded enterprise client.
    • Implemented Kanban development practice as the sole product manager on a fully remote team of about 10 engineers.
    • Started regular collaboration between product, marketing, sales, and support teams to effectively break communication silos.
  • Product Strategist (Contract)

    2016 - 2018
    DeveloperTown
    • Created the sprint-to-market process for rapid new venture ideation, market testing, and validated go-to-market strategies for the successful initial launch.
    • Led the consulting process for multiple clients ranging from established large enterprises to independent founders.
    • Executed paid digital advertising tests to validate product value propositions, brand strategies, and go-to-market strategies.
  • CEO

    2011 - 2016
    Adproval
    • Grew to a marketplace of approximately 3,000 social media influencers and approximately 100 active brands/marketers.
    • Interviewed, hired, and managed our team that ranged from four to six employees.
    • Raised several hundred thousand dollars in growth capital as the sole founder after reaching bootstrapped sustainability.

Project History

  • Adproval Influencer and Brand Marketplace
    Sole founder/CEO of startup leading design, development, and growth to thousands of users for one of the first brand and influencer marketing marketplaces.

    Adproval began in 2011 by manually working with influential lifestyle bloggers to help monetize their sites by working directly with well-aligned brands. This turned into the ultimate design for Adproval to grow into one of the first self-service marketplaces for influencer marketing.

    As the sole founder, I was responsible for product ideation, go-to-market strategy, design and development oversight, fundraising, customer support, digital marketing, and growth. Adproval reached thousands of active influencers and over one hundred active brands on our self-service marketplace platform.

  • Self-Service Platform for Enterprise Client
    Led a team of three developers and one designer to build and support a white-label self-serve solution for an enterprise client that topped $1 million in first-year transactions.

    The self-service platform allowed brands to make direct purchases of over-the-top media advertisements. Self-service buys ranged between $5,000 to $100,000.

    The main challenge was to coordinate communication and development rhythms between our internal team (who was doing the heavy lifting) and the enterprise client (who needed to communicate up their organization for buy-in). This was solved by regimenting and managing a development system and communication cadence that created the visibility our client needed into our progress without burdening our development team with excessive red tape.

Education

  • Bachelor's degree in Entrepreneurship and Corporate Innovation, Business Management, and International Business
    2008 - 2012
    Indiana University - Bloomington, Indiana

Certifications

  • Product Leadership Certificate‚Äč
    FEBRUARY 2020 - PRESENT
    Product School
  • Full-stack Web Development
    OCTOBER 2019 - PRESENT
    Ironhack

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