Product Manager2019 - 2020Boardable
- Maintained a 20% conversion rate with a rapidly growing top of funnel marketing activity through analyzing free trial customer journeys and creating activity-based user messaging.
- Evaluated and implemented a new development process (Basecamp's Shape Up) for a technical team expanding beyond a technical founder.
- Trained new product support and marketing hires in developer collaboration (ticketing, quality assurance, etc.).
Product Manager2018 - 2019BuySellAds
- Grew to over $1 million in first-year sales as the lead product manager for the beta program of a white-label product for a publicly-traded enterprise client.
- Implemented Kanban development practice as the sole product manager on a fully remote team of about 10 engineers.
- Started regular collaboration between product, marketing, sales, and support teams to effectively break communication silos.
Product Strategist (Contract)2016 - 2018DeveloperTown
- Created the sprint-to-market process for rapid new venture ideation, market testing, and validated go-to-market strategies for the successful initial launch.
- Led the consulting process for multiple clients ranging from established large enterprises to independent founders.
- Executed paid digital advertising tests to validate product value propositions, brand strategies, and go-to-market strategies.
CEO2011 - 2016Adproval
- Grew to a marketplace of approximately 3,000 social media influencers and approximately 100 active brands/marketers.
- Interviewed, hired, and managed our team that ranged from four to six employees.
- Raised several hundred thousand dollars in growth capital as the sole founder after reaching bootstrapped sustainability.