Nacer Lalaoui
Verified Expert in Product Management
Product Manager
Dubai, United Arab Emirates
Toptal member since November 16, 2020
Nacer is an experienced product manager with a solid engineering background and strong business acumen. He has led world-class products from large B2B enterprise software, consumer subscription services to eCommerce platforms and online stores. He shipped features to more than 100 million users worldwide and led multi-million dollar P&L management. Nacer has a proven experience working with startups, as well as the largest tech companies like Microsoft and Amazon in the US, EU, and MENA.
Project Highlights
Expertise
- Business Development
- Go-to-market Plans
- P&L Management
- Product Management
- Project Management
- Software Development
- Startups
- eCommerce
Work Experience
Entrepreneur in Residence
Antler
- Selected as a technical founder for London 2020 cohort at Antler, a global startup generator and early-stage VC with a 3% acceptance rate.
- Contributed to building a digital as a service product for gyms and fitness studios to help them offer a world-class at-home fitness experience to their members.
- Explored multiple startup ideas, as I am currently focused on building a full digital pharmacy service for chronic patients in MENA.
Senior Product Manager
Amazon
- Served as a product manager within Amazon's launch team for amazon.ae and amazon.sa websites. Managed the Books customer experience and P&L in Amazon MENA marketplaces — the United Arab Emirates, the Kingdom of Saudi Arabia, and Egypt.
- Led a cross-team effort to develop and execute Books launch strategy in MENA, resulting in a 4x increase in revenue.
- Drove the migration of Books' catalog, vendors, and third-party sellers from Souq, a startup acquired by Amazon, to Amazon systems.
Product Manager II
Microsoft
- Managed the media product discovery and acquisition experiences in Microsoft Store on the web, PC, and Xbox.
- Designed the E2E flow and led the delivery of Microsoft's first bookstore on the web.
- Led experiments and development to improve the upsell of the Groove Music Pass subscriptions on Windows 10.
Technical Consultant
Microsoft
- Selected for the Microsoft Academy for College Hires (MACH), Microsoft's exclusive leadership program for high potential graduates.
- Served as an Office 365 and Yammer adoption consultant. Helped customers identify and implement their best use cases and accelerate user adoption.
- Supported the presales, delivered customer workshops, and spoke at internal and external conferences for SharePoint EMEA SME.
Analyst Intern
Accenture
- Collaborated with the customer service of the largest energy company in Europe.
- Implemented an appointment management tool using ASP.NET and Sitecore.
- Reduced the call center’s monthly workload by half, employing the new tool I implemented.
Project History
Microsoft Store
https://www.microsoft.com/en-us/store/movies-and-tvLed the media product discovery and acquisition experiences for Microsoft Store on different platforms.
• Analyzed users’ feedback, led user research and A/B testing, and designed an upgraded learn and buy experience.
• Drove the engineering investigations of web blending, focusing on its impact on the user experience and the business revenue.
• Implemented a feature that resulted in an increase in conversion rate and business revenue and sped up time to market.
Amazon UAE
https://www.amazon.ae/Collaborated with Amazon's launch teams to launch Amazon Books and define the customer experience and P&L for the UAE, KSA, and Egypt marketplaces.
• Spearheaded the development and execution of the Amazon Books launch strategy in MENA, achieving four times higher revenue.
• Migrated the catalog, vendors, and third-party sellers from Souq to Amazon.
• Led the Books restriction and compliance program in MENA, resulting in zero escalation from regulators.
• Established and executed a PR and marketing plan for Books on the amazon.ae website.
ReaLive App
Built the best digital fitness experience as a service for gyms.
- Ran market research, user discovery, and customer interviews.
- Built an MVP and secured multiple pilots with high-potential customers.
- Put together a pitch deck that got us a lot of traction from high-profile VCs.
Microsoft Groove
https://www.microsoft.com/en-us/p/groove-music/9wzdncrfj3ptLed experimentation to improve the upsell of the Groove Music Pass subscriptions on Windows 10.
• Led user research and segmentation, analyzed usage data, and estimated the business potential and its impact on revenue.
• Worked closely with the design team to explore the best user experiences to upsell Groove Music Pass on Windows 10.
• Assessed the reportability and dashboarding requirements and worked with the data science team to run and evaluate the experiment.
Microsoft AI Builder
https://powerapps.microsoft.com/en-us/ai-builder/Led the ideation, product vision, and roadmap to incorporate AI capabilities into Dynamics 365.
• Defined the product vision and roadmap for Microsoft AI Builder and how it fits with the wider Power Apps platform.
• Worked closely with customers and presales team to build the right capabilities and run the initial pilots.
• Drove the design and delivery of the business card scanner app and component in PowerAI.
Dload eCommerce
Initiated, planned, and delivered an eCommerce website for digital products on Shopify and its automation and integration with external marketplaces.
• Defined product vision and roadmap and all the functional and technical requirements to integrate with external APIs and prevent fraud and multi-accounting.
• Built and drove a team to build an automated catalog pipeline, order management system, and KYC module.
• Contributed to the business development and the onboarding of the digital products publishers and wholesalers.
NEOM Tourism
Led the strategy, design and delivery of the tourism super-app for NEOM, a $500B futuristic cognitive city in Saudi Arabia.
• Defined the digital vision and strategy for Tourism in NEOM
• Led the product research/discovery and defined all the functional and technical requirements.
• Led the team to deliver an MVP around trail discovery and navigation powered by AR.
Confidential
Worked with an identity and payment startup to create a token-based incentive system around their product
• Planned the product and adapted it to the web3 world.
• Defined the tokenonmics and adapted the unit economics.
• Drove the token creation on Ethereum and the ICO preparation/launch.
• Put together a go-to-market plan.
Education
Master's Degree in Engineering Management
Paris Dauphine University - Paris, France
Bachelor's Degree in Computer Science
École Supérieure d’Informatique (ESI) - Algiers, Algeria
Certifications
Certified Scrum Product Owner (CSPO)
Scrum Alliance
Developing Solutions for Microsoft Azure
Microsoft
Entrepreneurship
Institut National des Sciences Appliquées de Lyon (INSA)
Skills
Tools
Figma, Jira, Slack
Paradigms
Scrum, Requirements Analysis, Agile Product Management, Testing, Agile Project Management, Agile Software Development, Marketplace Platforms, Agile, B2C, Conversion Rate Optimization (CRO), Design Thinking, Desktop Web Design, Kanban
Industry Expertise
Marketplaces, Professional Services, Healthcare, Health & Wellness, Sports
Platforms
Shopify, Azure
Other
Project Management, Software Development, Product Development, Product Management, Product Strategy, Technical Leadership, Technical Product Management, Product Roadmaps, Project Reporting, Product Owner, Amazon, Direct to Consumer (D2C), Product Ownership, Discovery Workshops, Estimation & Planning, Roadmaps, Key Performance Indicators (KPIs), Product Analytics, Discovery, Software, Requirements, Publishing, Certified Scrum Product Owner (CSPO), Business Analysis, Web App Development, Product Planning, Websites, Detail-oriented, Documentation, Video on Demand (VOD), Product Discovery, Story Mapping, Web Applications, Project Timelines, Requirements & Specifications, Business to Consumer (B2C), eCommerce Platforms, Funnel Optimization, Website Conversion, Funnel Analysis, User Experience (UX), Communication, Backlog Grooming, Backlog Management, Technical Requirements, Development, Website Redesign, Feature Planning, Market Research & Analysis, Fundraising, Startups, Go-to-market Plans, Pitch Decks, eCommerce, Category Management, P&L Management, Infrastructure, Mobile Apps, Partnerships, SQL, Business Process Analysis, Retail & Wholesale, B2B, Analytics, Content, Minimum Viable Product (MVP), Fitness, Microsoft Excel, Stakeholder Management, Product Vision, Build/Buy Analysis, System Process Mapping, Growth Hacking, App Growth, Growth Marketing Product Manager, Product-market Fit, Operations, QA Testing, Affiliate Marketing, Market Fit, Two-sided Marketplaces, Solution Architecture, CTO, Business Processes, Digital Marketing, Dashboards, Inventory Management, Data Visualization, WordPress, WordPress Plugins, Artificial Intelligence (AI), Data Product Manager, Data Products, Data Science Product Manager, SaaS Product Management, Dashboard Development, Data Analysis, Data Analytics, Data-driven Decision-making, Data-driven Methodology, Product Design, Lean Startups, APIs, Streaming, Startup Funding, Prototyping, Technical Project Management, Cost Estimation, Project Budget Management, Content Management Systems (CMS), Mobile, Subscription Box Service, Presentations, Enterprise SaaS, Early-stage Startups, Resource Allocation, Mobile App Development, Workshop Facilitation, Web 3.0, Leadership, Product Launch, Referrals, User Retention, Google Meet, Marketing, Business Development, Security, Subscriptions, Cloud, SaaS, Web Design, C#, .NET, Internet of Things (IoT), Marketing Technology (MarTech), Scaled Agile Framework (SAFe), Online Tracking Analysis, CRM Systems, Workflow, Finance, User Research, A/B Testing, Execution, Team Building, Flutter, iOS, Android, Tokenomics
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