Philippe Araujo, Product Manager in London, United Kingdom
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Philippe Araujo

Verified Expert  in Product Management

Product Manager

London, United Kingdom
Toptal Member Since
November 5, 2020

Phil is an agile, SaaS, and mobile product manager who has led the development of various products in industries, such as IoT, bank, insurance, and HR, in B2B and B2B2C organizations. He has a proven track record of remotely leading teams of 25+ for startups for the top ten banks and insurance companies. Phil is thoughtful, enthusiastic, creative, up for a challenge, and known for leading and inspiring his teams to develop new and growing existing products for the international markets.

Project Highlights

Increased MRR by 20% and Decreased Contractor Errors by 40% for the First SaaS Project
Migrated 20,000 workers for registration and compliance of the self-serve solution to be used by all COVID-19 centers in the UK.
Launch of a New Mobile Product from MVP to V1 with Growth and Revenue
Took ownership and rescued the mobile project, launching the first product after 300 months acquiring quickly 200 users, and creating and launching three new products from MVP to version 1 in less than a year.
Increased Driver Retention and Onboarding Conversion by 20%
Led the design and implementation of Mixpanel and new communication to drive a better engagement during the onboarding and retention process.


Work Experience

Digital Innovation Consultant | Product Manager

2020 - PRESENT
Freelance Client
  • Designed and defined new innovative solutions for a multinational company in Switzerland. Ran customer discovery, multi-disciplinary workshops, design thinking, and customer interviews.
  • Led the digital transformation project for the innovation department of a multinational company, implementing, coaching, training, and managing a multidisciplinary team on digital best practices.
  • Developed the roadmap of an innovation strategy for a new product related to connected objects pursuing the company's strategy around the IoT.
  • Improved processes and digital innovation awareness.

Digital Innovation Manager

2022 - 2023
  • Spearheaded and uncovered groundbreaking insights in the UK's HR tech market through customer discovery.
  • Planned and executed a targeted customer discovery process for a specific audience, which entailed collecting data, conducting over 700 business calls, and conducting qualitative and innovative one-on-one interviews.
  • Uncovered new and valuable insights about the HR tech market in the UK, which helped drive critical business decisions and company strategies.
  • Conducted a customer discovery process, uncovering the pain points and challenges faced by the target audience and their unmet needs and desires, and gained a deep understanding of what truly mattered to them.

Teaching Fellow

2021 - 2023
Cambridge Spark
  • Prepared, designed, and delivered a workshop and provided information on product management in AI for apprentices in the UK.
  • Trained over 800 business analysts, product managers, data scientists, and engineers in product management and digital transformation.
  • Prepared, designed, and delivered the content for workshops in digital transformation, emerging technology, digital product management, decision-making, and storytelling for product managers.

Chief Product Officer

2019 - 2020
  • Drove a growth mindset to accelerate the prioritization (using KPIs and RICE score prioritization) by redesigning the roadmap definition process on Airtable.
  • Improved stakeholder relationships with new KPIs and dashboards, scaling the communications system with Mixpanel and giving a base supporting the change to come in the product.
  • Improved market penetration in France with a specific solution and commercial replicable offering opening a potential growth of 1500 drivers by the end of the year (almost 250% of the current database).
  • Improved the understanding and diminished dropout on onboarding by 30% by designing a revamped onboarding sequence (marketing email and onboarding sequence on mobile), and a new user journey.
  • Designed and defined a new engagement solution and design on iOS and Android; used email to grow sustainable engagement in the mobile app which helped businesses reach their safety goals.
  • Improved the understanding and tone of app voice by leading the team in a complete review of the design on the mobile app (iOS and Android) for clients in the fleet management industry.

Product Director and Growth Product Manager

2017 - 2019
Engage Technology Limited
  • Reduced 66% of the technical debt in the compliance product by migrating the solution to the new technology stack.
  • Migrated 6,000 business and 20,000+ workers details and compliance documentations helping the business reducing support.
  • Grew the MRR by 20%, reducing the time to compliance and fraud by developing a new registration solution with the automated recognition of ID and API integration.
  • Worked as a growth manager and created new partnerships which led to an additional £150,000+ in revenue with companies such as Reed, Jumio, and Twilio while in compliance and regulation of the contractor product.
  • Created new opportunities and business model changes by discovering new pain points and untapped opportunities by interviewing more than 70 site managers, recruiters, and workers.
  • Improved productivity (75% more than other teams) and happiness of a team of ten engineers remotely in five countries from analytics implementation, new design implementation, integration with an external system, and migration from a legacy system.
  • Acted as a senior product manager, product owner, Agile coach, team leader, innovation and growth manager, and partnership manager.
  • Drove a startup, growth, and innovation mindset under the strategy director to develop a new MVP solution by applying the principle of the lean startup based on Steve Blank principles and design thinking.
  • Led the roadmap definition and strategy for two lines of the product: contractors and recruiting agencies experience for registration and compliance.
  • Increased the completion by 40% in our first try of the compliance process by identifying a full strategy and redesign of the registration/compliance product with two senior UX designers.

Head of Mobile Product | Product Director

2016 - 2017
Michelin Connected Fleet
  • Rescued a year-late development project and developed the roadmap for the Smarter Driver app. Took back control and led the team to redesign and develop the new user experience—driving engagement in four months.
  • Improved team performance by 200% by focusing on and implementing a new work method to deal with technical debt, quality insurance, and incidents with a new leadership style.
  • Developed and launched a new app on iOS and Android: vehicle check and mileage expenses leading to the conversion of more than 500 drivers to the app in the first few months.
  • Led 20 people in three countries in total (seven locations remotely) on the design, mobile, back-end, and front-end experience definition.
  • Spearheaded the innovation and the design of new solutions, including a new driver behavior concept, universal search, new driver profile, weekly fleet manager digest, and analytics integrated with Mixpanel.
  • Oversaw user research and qualitative and quantitative surveys and worked closely with stakeholders and customers from 10 to 4,500 vehicle fleets in different industries, from construction to utilities.
  • Led the development and roadmap for eco-drive, which included defining the new features and experiments to design and develop the product and drive more engagement of drivers and safety managers.

Product Manager | Agile Product Owner | Client Relationship Manager

2014 - 2016
  • Reduced operation costs by 30% and helped the company make more accurate project estimates by adding structure to the proposal process.
  • Led a team of eight people in five different countries in consulting services for clients, led the redefinition of the operation management and offerings, and was responsible for culture definition.
  • Created a new accurate financial model that helped Arcbees bill by almost 90% based on budget, sprint, team velocity, and team availability.
  • Served as an Agile project management/product owner for external and internal projects in industries like banking, retail, and airport industries.
  • Led projects with teams built from client and Arcbees resources, developed roadmaps, gathered requirements for different clients. and finally took responsibility for QA before sending them to the clients for release.

Consultant | Product Manager | Agile Process Manager | ITSM Consultant

2009 - 2014
Fujitsu Canada
  • Created opportunities of $1.5 million+ by creating a 3-month program as a new offering around ITIL and IT service management—helping an organization redesign their process and reduce incidents and problems in their IT process in no time.
  • Merged the IT processes of two organizations and led the development of the product supporting them as a senior IT services architect in the merge of the project team.
  • Held more than 100 workshops and trained 9-12 participants for the definition and implementation of the new processes. Established and structure the roles and responsibilities for the governance and the different KPIs.
  • Streamlined the practices between the services and implement the processes of change management, release management, access management, incident and problem management, and continuous improvement process.
  • Acted as a product manager, product lead, product expert, product owner, Agile coach and Agile practitioner, ITIL consultant expert, and program manager during the full period at Fujitsu.
  • Gathered data from different systems and seek opportunities to improve the organization and processes. Collected data (financial, operational, it system) to conceive dashboards and models for governance purposes.

Increased MRR by 20% and Decreased Contractor Errors by 40% for the First SaaS Project

Migrated 20,000 workers for registration and compliance of the self-serve solution to be used by all COVID-19 centers in the UK.

The Engage Registration and Compliance platform is used by all contractors to register and be compliant with the Right to Work regulation in the UK. I replaced the outdated and complex legacy platform. I led the complete redesign with comprehensive qualitative and quantitative research, migrating to a new technology stack.

The system went from a user-intensive process to a completely self-serve process that leveraged APIs to interconnect with government systems. These interfaces and new business processes supported the rapid validation of data in real-time and reduced the number of errors and manual validation needed (slashing it down by almost 90%).

This was done by primarily running an analysis of the outdated solution, user research qualitative and quantitative, which led to a complete redesign of the user experience with a focus group (clients and contractors) and a complete project to migrate most of the experience to a new technology stack.

Launch of a New Mobile Product from MVP to V1 with Growth and Revenue

Took ownership and rescued the mobile project, launching the first product after 300 months acquiring quickly 200 users, and creating and launching three new products from MVP to version 1 in less than a year.

Masternaut is an enterprise solution first directed at businesses that want to control their cost and increase safety on the road. I worked on the eco-drive product and was responsible for taking over the new mobile program, which was nine months late on the schedule.

I drove a change in mindset with focus, structure, and best practices reuniting all the stakeholders under one common vision. This led to a redesign of the solution used and replicated for all the products receiving better engagement and using motion and experiences present in the market.

I worked closely with the CEO to ensure transparency, which led to more trust in the team. The team developed and launched the first product successfully after three months after taking over in a good and fun atmosphere.

In the following eight months, two new products were launched on the mobile app, and the process was replicated in over part of the business.

Increased Driver Retention and Onboarding Conversion by 20%

Led the design and implementation of Mixpanel and new communication to drive a better engagement during the onboarding and retention process.

Brightmile is a startup developing a new solution non-invasive to track and calculate risk taken by drivers on the road based on their behavior and environment. This application is mandatory and, unfortunately, can be seen negatively from drivers' points of view.

In this context, I created a new onboarding and engagement sequence with emails and notifications. It was supported by the implementation of Mixpanel as a new analytics solution helping me trigger a new onboarding sequence based on user behavior.

The new design and new experience led to a 20% better conversion and engagement during the first months of using the app and the following ones after drivers were dropping out or installing the app.
2006 - 2008

Master of Business Administration (MBA) in IT Managment

Laval University - Quebec, QC, Canada

2003 - 2005

Master's Degree in MIAGE (Technology Methodologies Applied to the Management of Organizations)

IUP Picardie Jules Vernes Amiens - Amiens, France


Professional Scrum Master Level I (PSM I)



University of Pennsylvania via Coursera


ISEB Green IT Foundation Certified

British Computer Society


ITIL Foundation V3


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