Rastko Anicic, Product Manager in Belgrade, Serbia
Rastko is available for hire
Hire Rastko

Rastko Anicic

Verified Expert  in Product Management

Product Manager

Location
Belgrade, Serbia
Toptal Member Since
September 28, 2020

Rastko, an accomplished entrepreneur with extensive startup experience in agritech, embodies a results-driven and visionary product manager specializing in data-driven approaches as well as the ever-evolving landscape of retail eCommerce. He consistently achieves remarkable customer satisfaction by leading triumphant eCommerce digital overhauls. By equipping Agile teams with resources, resolute guidance, and invaluable insights, Rastko empowers the realization of ambitious goals.

Project Highlights

Azrieli eCommerce
Efficiently led the reconstruction and successful launch of a decoupled SPA, microservice-oriented, enterprise commerce marketplace for Israel's largest publicly traded real estate corporation, resulting in the retirement of the previous platform.
Farminator BOT
Spearheaded the creation of a comprehensive project plan, strategically outlining every aspect of the initiative. Effectively presented the plan to investors, securing the funds required to commence the project from scratch.
Embroker Platform
Achieved a notable 15% increase in insurance quote generation within the initial four months following the feature launch.

Expertise

Work Experience

Technical Product Manager | Business Analyst

2023 - PRESENT
Ricoh Americas
  • Leveraged a strong technical background to bridge the product strategy and development gap. This proficiency allowed informed decision-making and effective collaboration with developers and technical experts.
  • Engaged with stakeholders, including product managers, developers, and designers, to facilitate a shared understanding of the product vision. Aligned expectations across teams, resulting in a unified and effective development process.
  • Collaborated closely with product managers and UX designers to transform high-level product strategies into detailed and actionable user stories, ensuring alignment with user needs and business objectives.
  • Demonstrated a deep understanding of Agile methodologies, actively participating in Agile ceremonies, such as daily stand-ups, sprint planning, and retrospectives. Contributed to the team's adherence to Agile principles and iterative development.

Chief Product Officer | Co-founder

2023 - 2023
V3-Robotics
  • Collaborated with a diversity of investors to develop the inaugural product roadmap and comprehensive business plan for the initial 6-month prototype and pilot of an AI-guided, green-powered, autonomous robot designed for agricultural applications.
  • Conducted thorough market research across EU and West Balkan countries, assembling a targeted focus group for the pilot project. Additionally, orchestrated early adopter interviews to gain deeper insights into their pain points and preferences.
  • Orchestrated a rigorous and all-encompassing analysis of budgeting and resource allocation for successfully utilizing funds acquired during the initial fundraising round, culminating in a highly accomplished initial investment phase.
  • Developed and executed a compelling promotional video showcasing the pilot concept to investors. Spearheaded the scripting, production, and editing processes, demonstrating a keen eye for detail and creativity in conceptualizing impactful scenes.

Technical Product Manager | Business Analyst

2020 - 2023
Azrieli Ecommerce Ltd.
  • Spearheaded the redevelopment and successful launch of a decoupled single-page application (SPA) microservice-oriented enterprise commerce marketplace for Israel's largest publicly traded real estate corporation, retiring the legacy platform.
  • Oversaw seamless integration of core back-end systems, including payment providers, invoice generators, SMS services, single sign-on (SSO) services, order management systems (OMS), and product information management (PIM) systems.
  • Engineered a robust user migration process, enabling customers to seamlessly transfer their entire profiles and authentication data from the old platform to the new one while ensuring a smooth transition to a new authentication platform.
  • Orchestrated the integration of unified authentication and multi-capture flow with a local Israeli payment provider, supporting retail and marketplace transactions.
  • Implemented a click-and-collect purchase flow in collaboration with a local Israeli distribution company, enhancing the overall user experience.
  • Designed and implemented a loyalty program enabling customers to pay using loyalty points and credit cards.

Product Manager

2020 - 2022
Embroker
  • Increased insurance quote generation by 15% in four months through extensive enablement of the sales department and designing and supporting an appropriate marketing strategy.
  • Managed four cross-functional teams to achieve a platform rewrite and UI/UX design revamp. Created end-to-end solutions by conducting initial deep-dive research through continuous discovery. Established continuous interviewing framework companywide.
  • Improved the NPS score by 10% over the first four months through comprehensive customer collaboration and precise identification of customer pain points through appropriate customer interview techniques.
  • Discovered the shopping process bottlenecks and redefined requirements based on customer analysis and multiple stakeholder workshops. The implementation lowered the cart abandonment rate by 15% in four months.
  • Oversaw all the development stages and led functional testing, QA testing, employee training, change management, and broad post-go-live support for multiple features across multiple teams.

Lead Product Owner

2016 - 2020
msgNetconomy
  • Delivered over seven go-to-market releases with enablement materials, documentation, and post-release activities as a lead product owner of the SAP retail eCommerce enterprise platform for insurers.
  • Delivered an eight-month pilot implementation integrating with the bank's CRM and credit scoring system; developed a custom personal loan pricing engine as a lead product owner for Standard Bank South Africa's digital transformation pilot.
  • Achieved top-level customer satisfaction through a six-month engagement with Mercedes-Benz Canada as a lead product owner on their eCommerce platform.
  • Created product demos and explored optimal product customization scenarios while working on presales activities for potential insurance customers of the SAP financial services accelerator.
  • Delivered proofs of concept and product demos, customer webinars, and conferences representing the SAP digital insurance platform.
  • Increased the scrum team's capacity by 50% by optimizing business requirements by introducing a new agile concept of stakeholder workshops, a 360° dedication model, and continuous discovery.

Azrieli eCommerce

http://www.azrieli.com

Efficiently led the reconstruction and successful launch of a decoupled SPA, microservice-oriented, enterprise commerce marketplace for Israel's largest publicly traded real estate corporation, resulting in the retirement of the previous platform.

Project Tasks:
Spearheaded the redevelopment and successful launch of a decoupled single-page application (SPA) microservice-oriented enterprise commerce marketplace for Israel's largest publicly traded real estate corporation, retiring the legacy platform.
Oversaw seamless integration of core back-end systems, including payment providers, invoice generators, SMS services, single sign-on (SSO) services, order management systems (OMS), and product information management (PIM) systems.
Engineered a robust user migration process, enabling customers to seamlessly transfer their entire profiles and authentication data from the old platform to the new one while ensuring a smooth transition to a new authentication platform.
Orchestrated the integration of unified authentication and multi-capture flow with a local Israeli payment provider, supporting retail and marketplace transactions.
Successfully implemented a click-and-collect purchase flow in collaboration with a local Israeli distribution company, enhancing the overall user experience.
Additionally, designed and implemented a loyalty program enabling customers to pay using loyalty points and credit cards.

Farminator BOT

Spearheaded the creation of a comprehensive project plan, strategically outlining every aspect of the initiative. Effectively presented the plan to investors, securing the funds required to commence the project from scratch.

Collaborated with senior executives to develop the inaugural product roadmap and comprehensive business plan for the initial six-month prototype and pilot of an AI-guided, green-powered, autonomous robot designed for agricultural applications.
Conducted thorough market research across EU and West Balkan countries, assembling a targeted focus group for the pilot project. Additionally, orchestrated early adopter interviews to gain deeper insights into their pain points and preferences.
Orchestrated a rigorous and all-encompassing analysis of budgeting and resource allocation for successfully utilizing funds acquired during the initial fundraising round, culminating in a highly accomplished initial investment phase.
Developed and executed a compelling promotional video showcasing the pilot concept to investors. Spearheaded the scripting, production, and editing processes, demonstrating a keen eye for detail and creativity in conceptualizing impactful scenes.

Embroker Platform

http://embroker.com

Achieved a notable 15% increase in insurance quote generation within the initial four months following the feature launch.

Project Achievements:
• Orchestrated the optimization of shopping and customer onboarding experiences for both anonymous and registered clients on the platform.
• Aligned growth strategies for shopping and customer onboarding with overarching company objectives.
• Managed continuous discovery efforts, ensuring alignment with the company's strategic vision.
• Effectively reduced cart abandonment rate by 15% within four months.
• Significantly enhanced the NPS score by 10% during the initial four months of tenure.
• Demonstrated exceptional results by increasing insurance quote generation by 15% in Q3 compared to Q2.
• Oversaw rapid prototyping activities to validate ideas and expedite decision-making in collaboration with various stakeholders.
• Conducted well-structured customer interviews to gain valuable insights.
• Implemented agile discovery, planning, and road mapping techniques to provide optimal inputs to the development team.
• Maintained a keen focus on the commercial aspects of the business.
• Contributed to story writing, refinement, and slicing processes with meticulous attention to detail.

SAP Financial Services Accelerator

http://help.sap.com

Executed seamless integration of FSA with five distinct back-end SAP solutions, culminating in establishing a comprehensive end-to-end real-time experience for quote generation and claim submission.

Project responsibilities:

• Spearheaded the development of a robust retail eCommerce enterprise platform catering to insurers' needs.
• Actively engaged in all Scrum team activities, driving the efficiency of sprint planning, sprint reviews, and backlog refinements.
• Skillfully crafted and delineated business requirements through epics, use cases, and user stories.
• Collaborated closely with the development team to ensure successful project outcomes.
• Oversaw Agile planning, scoping, and product road mapping for seamless project execution.
• Demonstrated product expertise by creating engaging demo videos and compelling presentations to online and live audiences.
• Designed and conducted functional customer training sessions for SAP Commerce Financial Services Accelerator.
• Led stakeholder workshops to define and refine the product vision collectively.
• Implemented continuous discovery utilizing the SAP Hybris application lifecycle Framework.
• Successfully managed the transformation from an on-premise to a cloud-based solution, assuming full accountability for the process.

Standard Bank South Africa SAP Implementation

Led the development of a geo-dispersed Agile team that implemented the SAP digital banking platform and integrated it with the bank's CRM and credit scoring system while also building a personal loan pricing engine.

• Responsible for the implementation of the SAP Commerce Financial Services Accelerator for Standard Bank South Africa.
• Actively participated in finding the optimal solution for the client and facilitating product discovery workshops.
• Delivered the pilot project according to the agreed roadmap within time, scope, and budget.
• Oversaw and was responsible for the quality strategy of the product and writing and performing UATs.
• Led the resource planning, invoicing, and monitoring of the financial success of the project.
• Created the financial reports to C-level executives and financial forecasting of the project.
• Maintained and improved the relationship with the client into something that was healthy and constructive.

Mercedes-Benz Canada SAP Implementation

https://www.mercedes-benz.ca/en/home

Established an amazing customer connection and trust with improved customer satisfaction. Improved the platform's usability by doubling the conversion rate over six months.

Project Tasks:
• Oversaw client engagement, which included the creation of quotes and quote negotiation.
• Implemented scoping and requirement gathering with the client.
• Consulted with the client on the functional and technical requirements of the solution.
• Defined the business requirements and implemented the transformation to a development-friendly format, often in the form of user stories and use cases.
• Delivered the business requirements to the team and worked tightly with the development.
• Worked with the development team to deliver the desired outcome.
• Implemented road mapping and real-time qualitative and quantitative monitoring of project success.
• Created a resource plan which involved invoicing and monitoring the financial success of the project as well as giving financial reports to C-level executives.
2016 - 2018

Master's Degree in Information Technologies

University of Belgrade - Belgrade, Serbia

2012 - 2016

Bachelor Degree in Computer Science

University of Belgrade - Belgrade, Serbia

FEBRUARY 2024 - PRESENT

Ricoh Security Awareness

Ricoh Learning Institute

AUGUST 2023 - PRESENT

Ricoh Corporate Security Compliance Training 2023

Ricoh Leaning Institute

AUGUST 2023 - PRESENT

HIPAA General Awareness

Ricoh

JUNE 2022 - JUNE 2024

Certified Scrum Professional Product Owner

Scrum Alliance

APRIL 2021 - APRIL 2024

Advanced Certified Scrum Product Owner

Scrum Alliance

DECEMBER 2019 - PRESENT

SAP Hybris Business Analyst

SAP

OCTOBER 2016 - APRIL 2024

Certified Scrum Product Owner

Scrum Alliance

Collaboration That Works

How to Work with Toptal

Toptal matches you directly with global industry experts from our network in hours—not weeks or months.

1

Share your needs

Discuss your requirements and refine your scope in a call with a Toptal domain expert.
2

Choose your talent

Get a short list of expertly matched talent within 24 hours to review, interview, and choose from.
3

Start your risk-free talent trial

Work with your chosen talent on a trial basis for up to two weeks. Pay only if you decide to hire them.

Top talent is in high demand.

Start hiring