Rastko Anicic

Project Tasks:
Spearheaded the redevelopment and successful launch of a decoupled single-page application (SPA) microservice-oriented enterprise commerce marketplace for Israel’s largest publicly traded real estate corporation, retiring the legacy platform.
Oversaw seamless integration of core back-end systems, including payment providers, invoice generators, SMS services, single sign-on (SSO) services, order management systems (OMS), and product information management (PIM) systems.
Engineered a robust user migration process, enabling customers to seamlessly transfer their entire profiles and authentication data from the old platform to the new one while ensuring a smooth transition to a new authentication platform.
Orchestrated the integration of unified authentication and multi-capture flow with a local Israeli payment provider, supporting retail and marketplace transactions.
Successfully implemented a click-and-collect purchase flow in collaboration with a local Israeli distribution company, enhancing the overall user experience.
Additionally, designed and implemented a loyalty program enabling customers to pay using loyalty points and credit cards.

Collaborated with senior executives to develop the inaugural product roadmap and comprehensive business plan for the initial six-month prototype and pilot of an AI-guided, green-powered, autonomous robot designed for agricultural applications.
Conducted thorough market research across EU and West Balkan countries, assembling a targeted focus group for the pilot project. Additionally, orchestrated early adopter interviews to gain deeper insights into their pain points and preferences.
Orchestrated a rigorous and all-encompassing analysis of budgeting and resource allocation for successfully utilizing funds acquired during the initial fundraising round, culminating in a highly accomplished initial investment phase.
Developed and executed a compelling promotional video showcasing the pilot concept to investors. Spearheaded the scripting, production, and editing processes, demonstrating a keen eye for detail and creativity in conceptualizing impactful scenes.

Project Achievements:
• Orchestrated the optimization of shopping and customer onboarding experiences for both anonymous and registered clients on the platform.
• Aligned growth strategies for shopping and customer onboarding with overarching company objectives.
• Managed continuous discovery efforts, ensuring alignment with the company’s strategic vision.
• Effectively reduced cart abandonment rate by 15% within four months.
• Significantly enhanced the NPS score by 10% during the initial four months of tenure.
• Demonstrated exceptional results by increasing insurance quote generation by 15% in Q3 compared to Q2.
• Oversaw rapid prototyping activities to validate ideas and expedite decision-making in collaboration with various stakeholders.
• Conducted well-structured customer interviews to gain valuable insights.
• Implemented agile discovery, planning, and road mapping techniques to provide optimal inputs to the development team.
• Maintained a keen focus on the commercial aspects of the business.
• Contributed to story writing, refinement, and slicing processes with meticulous attention to detail.

Project responsibilities:

• Spearheaded the development of a robust retail eCommerce enterprise platform catering to insurers’ needs.
• Actively engaged in all Scrum team activities, driving the efficiency of sprint planning, sprint reviews, and backlog refinements.
• Skillfully crafted and delineated business requirements through epics, use cases, and user stories.
• Collaborated closely with the development team to ensure successful project outcomes.
• Oversaw Agile planning, scoping, and product road mapping for seamless project execution.
• Demonstrated product expertise by creating engaging demo videos and compelling presentations to online and live audiences.
• Designed and conducted functional customer training sessions for SAP Commerce Financial Services Accelerator.
• Led stakeholder workshops to define and refine the product vision collectively.
• Implemented continuous discovery utilizing the SAP Hybris application lifecycle Framework.
• Successfully managed the transformation from an on-premise to a cloud-based solution, assuming full accountability for the process.

• Responsible for the implementation of the SAP Commerce Financial Services Accelerator for Standard Bank South Africa.
• Actively participated in finding the optimal solution for the client and facilitating product discovery workshops.
• Delivered the pilot project according to the agreed roadmap within time, scope, and budget.
• Oversaw and was responsible for the quality strategy of the product and writing and performing UATs.
• Led the resource planning, invoicing, and monitoring of the financial success of the project.
• Created the financial reports to C-level executives and financial forecasting of the project.
• Maintained and improved the relationship with the client into something that was healthy and constructive.

Project Tasks:
• Oversaw client engagement, which included the creation of quotes and quote negotiation.
• Implemented scoping and requirement gathering with the client.
• Consulted with the client on the functional and technical requirements of the solution.
• Defined the business requirements and implemented the transformation to a development-friendly format, often in the form of user stories and use cases.
• Delivered the business requirements to the team and worked tightly with the development.
• Worked with the development team to deliver the desired outcome.
• Implemented road mapping and real-time qualitative and quantitative monitoring of project success.
• Created a resource plan which involved invoicing and monitoring the financial success of the project as well as giving financial reports to C-level executives.

• 4 Months — Development Timeline
• $350 Billion — Resale Market Target MVP Architecture
• $100,000 — Fundraising Budget at YC

The primary market challenge was that resellers currently lack an “all-in-one tool” and struggle to make fast, informed decisions due to the need to manually research across multiple platforms like eBay, Poshmark, and social media.

The client aimed to build “Summerhill.ai,” a multi-platform resale intelligence tool designed to help clothing and accessory resellers make data-driven profit decisions rather than relying on guesswork. Their specific objective for this engagement was to transform a high-level vision into a concrete execution plan, which included creating a business plan, conducting a technical feasibility study, and delivering a working prototype to secure fundraising.

We reduced the product validation timeline to one week, delivering a system that automates data retrieval and analysis in three minutes per request.
We established a lean MVP architecture with a projected tech burn rate of approximately $300/month.