Rastko Anicic, Product Manager in Belgrade, Serbia
Rastko Anicic

Product Manager in Belgrade, Serbia

Member since December 3, 2018
Rastko is an ambitious data-driven product manager specializing in the fintech and insurtech industry. Highly committed to the continuous discovery of top quality products and services, Rastko has achieved nothing less than the top level of customer satisfaction as well as excelling at insurtech digital transformation. Rastko provides Agile teams with the resources, tools, leadership, and knowledge to surpass challenging business objectives and reach strategic goals.
Rastko is now available for hire

Project Highlights

  • Increased insurance quote generation by 15% in the first four months after the feature launch
  • Integrated FSA with five different back-end SAP solutions in order to create an end-to-end real-time experience for quote generation and claim submission through an extensive 6-month long project across a 10-hour time zone difference.
  • Led the development of a geo-dispersed Agile team that implemented the SAP digital banking platform and integrated it with the bank's CRM and credit scoring system while also building a personal loan pricing engine.

Expertise

Select Certifications

Employment

  • Product Manager

    2020 - PRESENT
    Embroker
    • Increased insurance quote generation by 15% in a 4-month span through extensive enablement of the sales department and designing and supporting an appropriate marketing strategy.
    • Managed four cross-functional teams to achieve a platform rewrite and UI/UX design revamp. Created end-to-end solutions by conducting initial deep dive research through continuous discovery. Established continuous interviewing framework company-wide.
    • Improved the NPS score by 10% over the first four months through comprehensive customer collaboration and precise identification of customer pain-points through appropriate customer interview techniques.
    • Discovered the shopping process bottlenecks and redefined requirements based on customer analysis and multiple stakeholder workshops. The implementation resulted in lowered cart abandonment rate by 15% in four months.
    • Oversaw all the development stages and led functional testing, QA testing, employee training, change management, and broad post go-live support for multiple features across multiple teams.
  • Lead Product Owner

    2016 - 2020
    msgNetconomy
    • Successfully delivered over seven go-to-market releases together with enablement materials, documentation and post-release activities as a lead product owner of SAP retail eCommerce enterprise platform for insurers.
    • Delivered an 8-month long pilot implementation integrating with the bank's CRM, credit scoring system; developed also a custom personal loan pricing engine as a lead product owner for Standard Bank South Africa's digital transformation pilot.
    • Achieved a top level of customer satisfaction through a 6-month engagement with Mercedes-Benz Canada as a lead product owner on their eCommerce platform.
    • Created product demos and explored optimal product customization scenarios while working on presales activities for potential insurance customers of the SAP Financial Services Accelerator.
    • Delivered multiple proofs of concept and different product demos, customer webinars, and conferences representing the SAP Digital Insurance Platform.
    • Increased the Scrum team's capacity by 50% through optimization of business requirements by introducing a new Agile concept of stakeholder workshops and a 360° dedication model and continuous discovery.

Project History

  • Embroker Platform
    Increased insurance quote generation by 15% in the first four months after the feature launch

    Project Tasks:
    • Took full ownership of the shopping and customer onboarding experience of anonymous and registered clients on the platform.
    • Aligned growth strategy of shopping and customer onboarding with the company strategy.
    • Responsible for the continuous discovery of shopping and customer onboarding according to company strategy.
    • Lowered cart abandonment rate by 15% in four months.
    • Improved the NPS score by 10% during the first four months of work.
    • Increased insurance quote generation by 15% in Q3 when compared to Q2.
    • Oversaw the rapid prototyping for idea verification and fast decision-making with various stakeholders.
    • Created, scheduled, and performed customer interviews.
    • Implemented Agile discovery, planning, road mapping in order to transfer the best possible inputs to the development team.
    • Stayed aware of the commercial aspect of the business.
    • Worked on story writing, refining, and slicing.

  • Financial Services Accelerator
    Integrated FSA with five different back-end SAP solutions in order to create an end-to-end real-time experience for quote generation and claim submission through an extensive 6-month long project across a 10-hour time zone difference.

    Project Tasks:
    • Responsible for the development of the retail eCommerce enterprise platform for insurers.
    • Actively involved in all Scrum team activities.
    • Drive Scrum ceremonies: sprint planning, sprint reviews, and backlog refinements. • Created, defined, and sliced business requirements often in the form of epics, use cases, and user stories.
    • Worked with the development team to deliver the desired outcome.
    • Oversaw the Agile planning, scoping, and road mapping the product.
    • Created product demo videos and presented/showcased the product in front of an online and live audience.
    • Created functional customer training sessions for SAP Commerce Financial Services Accelerator.
    • Led and facilitated stakeholder workshops while defining the product vision together with the stakeholders.
    • Implemented continuous discovery using the SAP Hybris Application Lifecycle Framework.
    • Oversaw and was responsible for the transformation from an on-premise to a cloud solution.

  • Standard Bank South Africa SAP Implementation
    Led the development of a geo-dispersed Agile team that implemented the SAP digital banking platform and integrated it with the bank's CRM and credit scoring system while also building a personal loan pricing engine.

    • Responsible for the implementation of the SAP Commerce Financial Services Accelerator for Standard Bank South Africa.
    • Actively participated in finding the optimal solution for the client and facilitating product discovery workshops.
    • Delivered the pilot project according to the agreed roadmap within time, scope, and budget.
    • Oversaw and was responsible for the quality strategy of the product and writing and performing UATs.
    • Led the resource planning, invoicing, and monitoring of the financial success of the project.
    • Created the financial reports to C-level executives and financial forecasting of the project.
    • Maintained and improved the relationship with the client into something that was healthy and constructive.

  • Mercedes-Benz Canada SAP Implementation
    Established an amazing customer connection and trust with improved customer satisfaction. Improved the usability of the platform through doubling conversion rate over six months.

    • Oversaw client engagement which included the creation of quotes and quote negotiation.
    • Implemented scoping and requirement gathering with the client.
    • Consulted the client on functional and technical requirements of the solution. • Defined the business requirements and implemented the transformation to a development-friendly format often in the form of user stories and use cases. • Delivered the business requirements to the team and working tightly with the development.
    • Worked with the development team to deliver the desired outcome.
    • Implemented road mapping and real-time qualitative and quantitative monitoring of project success.
    • Created a resource plan which involved invoicing and monitoring the financial success of the project as well as giving financial reports to C-level executives.

Education

  • Master's degree in Information Technologies
    2016 - 2018
    University of Belgrade - Belgrade, Serbia

Certifications

  • Certified Scrum Product Owner
    OCTOBER 2016 - PRESENT
    Scrum Alliance

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