Rastko Anicic

Project Tasks:
Spearheaded the redevelopment and successful launch of a decoupled single-page application (SPA) microservice-oriented enterprise commerce marketplace for Israel's largest publicly traded real estate corporation, retiring the legacy platform.
Oversaw seamless integration of core back-end systems, including payment providers, invoice generators, SMS services, single sign-on (SSO) services, order management systems (OMS), and product information management (PIM) systems.
Engineered a robust user migration process, enabling customers to seamlessly transfer their entire profiles and authentication data from the old platform to the new one while ensuring a smooth transition to a new authentication platform.
Orchestrated the integration of unified authentication and multi-capture flow with a local Israeli payment provider, supporting retail and marketplace transactions.
Successfully implemented a click-and-collect purchase flow in collaboration with a local Israeli distribution company, enhancing the overall user experience.
Additionally, designed and implemented a loyalty program enabling customers to pay using loyalty points and credit cards.

Collaborated with senior executives to develop the inaugural product roadmap and comprehensive business plan for the initial six-month prototype and pilot of an AI-guided, green-powered, autonomous robot designed for agricultural applications.
Conducted thorough market research across EU and West Balkan countries, assembling a targeted focus group for the pilot project. Additionally, orchestrated early adopter interviews to gain deeper insights into their pain points and preferences.
Orchestrated a rigorous and all-encompassing analysis of budgeting and resource allocation for successfully utilizing funds acquired during the initial fundraising round, culminating in a highly accomplished initial investment phase.
Developed and executed a compelling promotional video showcasing the pilot concept to investors. Spearheaded the scripting, production, and editing processes, demonstrating a keen eye for detail and creativity in conceptualizing impactful scenes.

Project Achievements:
• Orchestrated the optimization of shopping and customer onboarding experiences for both anonymous and registered clients on the platform.
• Aligned growth strategies for shopping and customer onboarding with overarching company objectives.
• Managed continuous discovery efforts, ensuring alignment with the company's strategic vision.
• Effectively reduced cart abandonment rate by 15% within four months.
• Significantly enhanced the NPS score by 10% during the initial four months of tenure.
• Demonstrated exceptional results by increasing insurance quote generation by 15% in Q3 compared to Q2.
• Oversaw rapid prototyping activities to validate ideas and expedite decision-making in collaboration with various stakeholders.
• Conducted well-structured customer interviews to gain valuable insights.
• Implemented agile discovery, planning, and road mapping techniques to provide optimal inputs to the development team.
• Maintained a keen focus on the commercial aspects of the business.
• Contributed to story writing, refinement, and slicing processes with meticulous attention to detail.

Project responsibilities:

• Spearheaded the development of a robust retail eCommerce enterprise platform catering to insurers' needs.
• Actively engaged in all Scrum team activities, driving the efficiency of sprint planning, sprint reviews, and backlog refinements.
• Skillfully crafted and delineated business requirements through epics, use cases, and user stories.
• Collaborated closely with the development team to ensure successful project outcomes.
• Oversaw Agile planning, scoping, and product road mapping for seamless project execution.
• Demonstrated product expertise by creating engaging demo videos and compelling presentations to online and live audiences.
• Designed and conducted functional customer training sessions for SAP Commerce Financial Services Accelerator.
• Led stakeholder workshops to define and refine the product vision collectively.
• Implemented continuous discovery utilizing the SAP Hybris application lifecycle Framework.
• Successfully managed the transformation from an on-premise to a cloud-based solution, assuming full accountability for the process.

• Responsible for the implementation of the SAP Commerce Financial Services Accelerator for Standard Bank South Africa.
• Actively participated in finding the optimal solution for the client and facilitating product discovery workshops.
• Delivered the pilot project according to the agreed roadmap within time, scope, and budget.
• Oversaw and was responsible for the quality strategy of the product and writing and performing UATs.
• Led the resource planning, invoicing, and monitoring of the financial success of the project.
• Created the financial reports to C-level executives and financial forecasting of the project.
• Maintained and improved the relationship with the client into something that was healthy and constructive.

Project Tasks:
• Oversaw client engagement, which included the creation of quotes and quote negotiation.
• Implemented scoping and requirement gathering with the client.
• Consulted with the client on the functional and technical requirements of the solution.
• Defined the business requirements and implemented the transformation to a development-friendly format, often in the form of user stories and use cases.
• Delivered the business requirements to the team and worked tightly with the development.
• Worked with the development team to deliver the desired outcome.
• Implemented road mapping and real-time qualitative and quantitative monitoring of project success.
• Created a resource plan which involved invoicing and monitoring the financial success of the project as well as giving financial reports to C-level executives.