Rochelle Ramirez

Trua is the first user-centric trust exchange network enabling individuals to generate a continuously updated TruaScore. TruaScore is an unbiased, objective measure that allows a person to establish trust without directly exchanging sensitive personal information. It algorithmically evaluates data covering identity, education, credentials, and court records. Utilizing advanced facial recognition, graph database, NPL, blockchain, and millions of computations. The data is synthesized into a single score. Different aspects of the score are weighted and scored based on the seriousness and recency of the event. The score is then translated into multiple UI and API applications for all users (consumer and business).

I formulated the CEO’s vision into a testable hypothesis. Maturing the vision into a product concept, through testing, iteration, and research. Creating a full product strategy based on market research and analysis. The project culminated in a full build, where I was involved in every step from strategy, to requirements and fully executing the GTM. The product launched V1 in June 2021 as a multi-application web platform and full scoring engine.

AboutTheData.com (patented) was a first-of-its-kind, consumer-focused web portal that enabled consumers to see and edit marketing data about them unlike any company had ever made available before. Doing so helped each consumer to be an active participant in their data trail and removed much of the mystery about how their data was being used for marketing purposes.

This was a complicated project where I was tasked with developing the product strategy and fully executing it. This included integrating many disparate data assets and creating a consumer-facing application.

I achieved corporate goals to be first to market and received positive PR coverage from the NYT, CNN, WSJ, and many top industry media outlets. In addition to having over 1M visitors before the end of the first month, without an assigned marketing budget. One of the fun parts of this GTM was presenting it to the FTC and multiple Senate committees, along with multiple top 500 brands.

Endera is an easy-to-use and highly secure SaaS platform for continuous evaluation of workforce, supply chain, and third-party risk. It helps companies identify and act on people-based risk indicators like arrests, convictions, financial distress, registry, and watchlist status as they surface in public records in order to prevent insider threats.

At the time of hire, they had only a few engineers who based their work efforts on the whim of its leadership and in general no set way for the team and company to drive to success.

I worked with the CEO to understand his goals and created a long-term vision. This changed the overall business approach. I developed a new product business plan that addressed real market needs and ultimately established organizational goals to align all teams.

With this, I introduced and implemented (from the ground up) all product management, sprint cadence, and release management practices. The teams now had a common goal and vision to follow. Work was prioritized against the goals and supported by market and user feedback. This significantly increased the team’s velocity and created relevant output.

This resulted in the company landing its first client based on a strategy that had a clear market fit.