Ryan Walberg, Product Manager in Bixby, OK, United States
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Ryan Walberg

Bio

Ryan builds ML-enabled product platforms that help organizations make better decisions under uncertainty. Since 2017, he has led product strategy across enterprise commerce, forecasting, and AI systems, partnering with engineering and data science to turn complex signals into measurable gains in fill rate, revenue, and operations. He focuses on turning predictive models into workflow-driven tools that improve real-world execution across AI, analytics, commerce, and healthtech.

Project Highlights

Organizational Transformation Initiative
Led a transformative consulting engagement for a fintech leader, providing critical insights that enabled immediate organizational change and process optimization.
Digital Transformation of Field Force Operations
Achieved remarkable product outcomes, driving substantial business growth and enhancing operational efficiency for a multi-billion dollar US utility.
Cultivating a Product-first Culture
Established a robust, high-impact product function from inception, seamlessly integrating it into the organizational framework and catalyzing transformative change.

Expertise

  • Business Strategy
  • Consulting
  • Cross-functional Collaboration
  • Cross-functional Team Leadership
  • Head of Product
  • Product Strategy
  • Python
  • Strategy Development

Work Experience

Senior Principal Technical Product Manager

2026 - PRESENT
PepsiCo
  • Owned product vision and roadmap for ML-enabled forecasting and fulfillment optimization platforms.
  • Partnered with data science to operationalize predictive models into workflow-based decision systems.
  • Defined measurement frameworks linking model performance to fill rate, revenue, and execution metrics.

Data Product Owner (eCommerce)

2025 - 2026
PepsiCo Global - Main
  • Led product strategy for ML-driven commerce and forecasting systems prior to FTE conversion.
  • Built scalable data pipelines enabling proactive signal detection and risk intervention.
  • Designed executive dashboards and operational decision-support workflows.

Lead Director of Digital Product

2024 - 2025
CVS Health
  • Drove high-impact product enhancements that expanded the user base for a prescription benefits management underwriting platform by refining product strategy.
  • Spearheaded a company-wide digital transformation initiative, improving cross-functional collaboration and creating scalable solutions that reduced manual processes.
  • Mentored junior team members, fostering growth, improving decision-making capabilities, and enhancing overall team performance.

Product Manager (via Toptal)

2024 - 2024
PepsiCo
  • Spearheaded the development of an AI-driven chatbot, significantly enhancing decision-making processes by enabling in-depth analysis of supply chain data.
  • Led the creation of a machine learning-powered demand planning model, improving forecast accuracy by 25% and driving $15 million in annual net gains.
  • Unified fragmented business units through expert workshops, creating a cohesive strategic framework that boosted enterprise agility.

Regulatory Affairs Strategist (via Toptal)

2023 - 2024
Sema Technologies, Inc
  • Provided strategic guidance on global regulations, resulting in a 40% increase in organizational efficiency.
  • Developed innovative solutions for software and AI bill of materials, enhancing investment evaluation processes and streamlining due diligence for private equity firms.
  • Authored industry-leading white papers and articles, establishing thought leadership in generative AI regulation.

Product Manager (via Toptal)

2023 - 2023
Deckers Brands
  • Enhanced sales operations and forecast precision through the development of the Sales Operations Journey platform.
  • Led product discovery workshops, significantly improving operational efficiency and team productivity.
  • Orchestrated comprehensive product discovery workshops, identifying critical pain points within the existing operational paradigm. Synthesized discovery insights to shape a visionary product strategy, guiding the subsequent build-learn phase.

Principal Product Manager

2021 - 2022
Giant Machines Software
  • Orchestrated consulting and product development endeavors for a high-value $20 million client portfolio. Spearheaded the expansion and leadership of the product function, tripling the size of the product management team.
  • Spearheaded the development of a cutting-edge internal tool for a major Northeastern utility aimed at optimizing field activities. This innovative product significantly streamlined workflows and boosted efficiency, delivering substantial benefits.
  • Cultivated enduring client partnerships, identifying strategic value-additions to drive tangible and significant client outcomes.
  • Formulated and refined compelling business cases for product development initiatives, conducting meticulous ROI assessments and benefit evaluations across intricate organizational and stakeholder landscapes.
  • Personally oversaw, mentored, and coached a dynamic team of nine adept product managers. Fostered unity through innovative collaboration methodologies, facilitated peer-to-peer learning, and instituted a deliberate growth and development framework.

Vice President of Product and Customer Success

2019 - 2021
Fieldforce
  • Entrusted with the pivotal task of establishing and overseeing a contemporary product organization dedicated to harnessing profound customer insights, agile methodologies, validated learning, and swift iterative development.
  • Recruited, onboarded, nurtured, and honed a team of junior offshore product professionals strategically, transforming them into a high-achieving unit adept at conducting product discovery and development in intricate client landscapes.
  • Crafted a comprehensive product strategy for a multifaceted product platform. Devised and executed astute methodologies to ensure seamless alignment between prioritization efforts and the development roadmap.
  • Spearheaded the acquisition of $2 million in new business within the telecommunications sector. Oversaw all client accounts across a diverse portfolio, spanning from telecommunications to the electric vehicle charging vertical.

Enterprise Program Manager

2017 - 2019
Dish Network (Wireless)
  • Worked as staff enterprise program manager with strategic acumen, entrusted with spearheading new technology ventures in the dynamic landscape of alternative digital entertainment.
  • Oversaw a team of eight senior-to-principal program managers directly while providing indirect leadership to an additional eight program managers spanning wireless PMO, supply chain, finance, operations, and analytics.
  • Demonstrated adept management of an intricate vendor network, pivotal in supporting a rapidly evolving operational ecosystem to meet FCC-regulated network expansion prerequisites.
  • Conducted comprehensive service and systems mapping and optimization of initiatives, instrumental in the establishment of an efficient and high-performing program management organization from its inception.

Product and Business Analyst

2010 - 2017
Intelligent Software Solutions
  • Served as an embedded business analyst within product and customer success divisions, wielding specialized knowledge in the client base's industry. Nurtured client relationships to expand market presence and deliver outstanding solutions.
  • Discerned and translated client needs into actionable functional requirements, playing a pivotal role in guiding product development efforts to meet and exceed client expectations.
  • Led the onboarding of hundreds of institutional users onto the software platform, guaranteeing a comprehensive comprehension of the software solution. Conducted regular health assessments to fine-tune user experiences within the system.

Project History

Organizational Transformation Initiative

Led a transformative consulting engagement for a fintech leader, providing critical insights that enabled immediate organizational change and process optimization.

As the engagement lead and product portfolio manager for a prominent fintech company in New York, I keenly discerned systemic challenges impeding the potential of our product teams.

I proactively proposed a precisely targeted cross-functional consulting endeavor aimed at dissecting these challenges and devising bespoke solutions. With resounding endorsement from senior leadership, I expertly choreographed a dynamic six-week engagement. This intensive process encompassed exhaustive discovery workshops, collaborative ideation sessions, rigorous data analysis, and strategic synthesis.

The culmination of our collective efforts yielded a comprehensive set of recommendations meticulously fortified with actionable implementation strategies. This bespoke roadmap not only paved the way for transformative evolution but also empowered the client to achieve unprecedented levels of operational efficiency and strategic alignment.

Digital Transformation of Field Force Operations

Achieved remarkable product outcomes, driving substantial business growth and enhancing operational efficiency for a multi-billion dollar US utility.

Tasked with spearheading the modernization of a major US utility’s field force operations, I assumed a pivotal role in driving product development within a diverse portfolio. As the lead, I not only managed the business stakeholders but also orchestrated a dynamic product development strategy.

My responsibilities extended beyond conventional product management. I fostered an environment conducive to the success of our product development teams, providing guidance on product strategy, outcomes, and roadmap. This hands-on approach ensured that our teams were well-structured, engaged effectively, and excelled in product discovery and innovation.

One of the key achievements was expanding our engagement with the client. By conducting comprehensive stakeholder analyses and pinpointing their specific needs, we formulated robust business cases and communicated them strategically. This, coupled with meticulous business value case development, ensured that our product endeavors yielded substantial, sustained returns on investment. This initiative not only achieved exceptional product outcomes but also contributed significantly to the utility’s overall growth and operational efficiency.

Cultivating a Product-first Culture

https://getfieldforce.com/

Established a robust, high-impact product function from inception, seamlessly integrating it into the organizational framework and catalyzing transformative change.

Under my stewardship, I orchestrated the establishment of a product team rooted in the Empowered Product Team model. This marked a pivotal shift, transforming our organization from one predominantly focused on engineering to a dynamic, product-centric entity.

To ensure the success of this transformation, I meticulously devised onboarding and professional development strategies. These initiatives empowered junior product professionals to evolve into high-achieving contributors, both to their respective products and the collective product team.

However, this endeavor went beyond mere structural changes. It necessitated a comprehensive change management campaign that fostered strategic alliances across the organization. Through targeted efforts, we transitioned from a sales-centric entity to a product-driven paradigm. This transition was underpinned by a deepened understanding among business stakeholders, engendering advocacy for our product-first approach. The result was a seamless integration of the product function, poised to drive transformative outcomes for the entire organization.

Education

2023 - 2024

MS in Applied Quantitative Finance in Applied Quantitative Finance

University of Denver - Denver, CO, USA

2015 - 2017

Executive MBA in Business Administration

University of Colorado - Denver, CO, USA

Skills

Tools

Zoom, Asana, Trello, Slack, Jira, Atlassian, R, Figma

Paradigms

Agile Product Management, Agile Project Management, Agile Software Development, Requirements Analysis, Agile, Scrum, Change Management, Data Product Management, Design Thinking

Platforms

Monday.com

Industry Expertise

Digital Agencies, Financial Services, Government

Other

Product Roadmaps, B2B Product Management, Product Leadership, Project Management, Leadership, Product Management, Backlog Grooming, Instruction & Coaching, Stakeholder Management, Feature Analysis, Feature Prioritization, Roadmaps, Business Requirements, Product Lifecycle Management (PLM), Business Process Improvement (BPI), Project Planning, Project Coordination, Project Reporting, Product Development, Staffing, Product Demonstrations, User Acceptance Testing (UAT), Consumer Services, Director of Product, Business Administration, Feature Backlog Prioritization, User Flows, Lean, Feature Roadmaps, Process Optimization, Project Tracking, Cross-functional Team Leadership, Cross-functional Collaboration, Business, Product Strategy, Program Management, Startups, Product Vision, Operations, Product Discovery, Product Analytics, UX Leadership, Business Analysis, Project Delivery, Systems Engineering, Lean Startups, Web Applications, Minimum Viable Product (MVP), Entrepreneurship, COO, Vendor Management, Story Mapping, Head of Product, Business Processes, Business Strategy, Process Improvement, Digital Transformation, Agile Practices, Digital Transformation Program Management, Innovation, Product Design, SaaS, Requirements, Functional Requirements, User Requirements, Project Timelines, Scope, Mobile Apps, UX Wireframes, B2B, Digital Product Management, Mobile, Chief Product Officer (CPO), Growth Strategy, Consulting, Portfolio Management, Strategy, Microsoft PowerPoint, MVP Design, Business Cases, Business Consulting, Product Strategy Consultant, Microsoft Excel, Miro, Coaching, Team Mentoring, Agency, Software as a Service (SaaS), Business to Business (B2B), New Product Development, Customer Research, Hardware, User Experience (UX), User Journeys, User Research, User Stories, Supply Chain, Product Launch, Pitch Decks, Go-to-market (GTM) Strategies, Financial Modeling, Business Development, Product Positioning, Revenue Strategy, Market Research & Analysis, Pricing Models, Pricing Strategy, Business Models, Technical Product Management, Mobile App Development, Mobile/Web Project Management, Business to Consumer (B2C), UX Design, Subscriptions, Technology Trends, Marketing, R&D, Wireframing, Prototyping, Web & Mobile Applications, Web App Design, Web Project Management, Conceptualization, Agile Leadership, Sprint Planning, Strategy Development, Data Analysis, Python, SQL, Management Consulting, Fintech, Software Architecture, Quantitative Finance, Product Owner, Generative Pre-trained Transformers (GPT), Regulations, Artificial Intelligence (AI), Research, White Papers, Executive Presentations, Large Language Models (LLMs), Generative Artificial Intelligence (GenAI), Machine Learning, Data, Digital Product Development

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