Sean Lorenz
Verified Expert in Product Management
Product Manager
Boston, MA, United States
Toptal member since August 26, 2022
Sean is a product management leader with over a decade of experience taking artificial intelligence products from 0 to 1 across a number of industries. He has led PM and cross-functional teams to launch customer-centric, UX-focused digital and physical products spanning seed-stage startups to public high-tech companies. He's applied for a PhD in cognitive and neural systems to construct product usage data KPI decision-making, internal metrics dashboards, and AI-driven feature creation.
Project Highlights
Expertise
- Artificial Intelligence (AI)
- Data Science
- Data Visualization
- Digital Health
- Go-to-market Strategy
- Internet of Things (IoT)
- Market Research
- Product Requirements Documentation (PRD)
Work Experience
Senior Director of Product Solutions
Altoida
- Developed product and data science requirements for an AI-driven neuropsychological diagnostic digital health platform.
- Contributed to market research, financial modeling, and product roadmap strategy for pharmaceutical and clinical markets.
- Wrote QMS documentation for a regulated healthcare platform.
- Created product and engineering team process and standardization within Jira and Confluence.
Consultant
The Seangularity
- Founded a product management and product marketing consultancy focused on digital health, AI and IoT startups (now via TopTal).
- Created, for Scripta Insights, their agile and Jira processes; also developed the PRD to transform a customized pharmacy benefit spend solution into a scalable, repeatable product.
- Contributed to the creation of a smart logistics Sawyer cobot system for Rethink Robotics; this included market research, industrial IoT hardware testing, and PRD development.
- Created a GTM strategy and unique value proposition to differentiate Nara Logistics' synaptic intelligence platform in the horizontal AI market.
- Served as a product evangelist at conferences, developing Python and R content to market Domino Data Lab's enterprise MLOps platform.
- Provided a marketing strategy and copywriting for Grax, working on a unique value proposition, website redesign, and deck creation.
Business Strategy & GTM Expert
PatientVox
- Collaborated with the client and team members to define the minimum viable product (MVP) for an AI-based behavioral care app.
- Explored funding and grant resources relevant to behavioral healthtech.
- Performed market research and commercial viability of voice-based AI applications across various behavioral health submarkets.
Senior Director of Product Management
Linus Health
- Led the Senior Living cross-functional team leveraging Linus Health's DCT Clock, one of Time's "100 Best Inventions of 2021."
- Conducted market research and user interviews for MVP PRD development of the first comprehensive brain health app for continuing care retirement communities.
- Created all product requirements and market research decks/research for Assisted Living and Memory Care brain health app (Bevie) and the CCRC web portal to track residents' cognitive health.
- Acted as the Senior Living cross-functional team (eight members) lead, overseeing OKR progress across product, design, sales, marketing, medical, engineering, data science, and customer success.
- Contributed to the market research, product requirements, and UI prototype creation for the CPT Code 99483 (cognitive impairment care planning) PCP reimbursement tool.
- Partnered with three third-party connected device companies to brainstorm API-based, multimodal ML solutions for Linus product integration.
Director of Product Management
Humatics
- Determined market use case focus for updated legacy UWB product, developing Milo, a logistics and warehouse automation SaaS system to track, predict, and analyze the movement of warehouse employees and assets.
- Launched Milo hardware/software systems in beta customer warehouse sites to track and forecast forklift traffic patterns, each a $100,000+ pilot deal.
- Developed the Milo software platform GTM strategy, competitive analysis, pricing, and TAM/SAM/SOM revenue projection models for intralogistics, manufacturing AMR, and port crane positioning markets.
- Oversaw a team as an interim director of marketing; led Humatics "micro-location" category creation, decreasing budget by 75% while increasing website traffic by over 300% in six months.
Product Marketing Lead
Formlabs
- Introduced product marketing/management processes to Formlabs, creating a robust, repeatable global product launch system across eCommerce, B2B, and channel sales.
- Did GTM planning, pricing, packaging, messaging, and web strategy for all product launches, overseeing a cross-functional team of 15–20 members.
- Launched eight SLA resins, accelerating revenue projections in dental and manufacturing markets; pushed for enterprise pricing and new B2B revenue models.
- Launched Form Cell, automated SLA 3D printing, announcing partnerships with SAP and Gillette's custom 3D handle product, Razor Maker.
Founder
Senter
- Founded a consumer-facing "Boston digital health startup to watch," leveraging AI, smart home devices, and Alexa to help seniors safely age in place, managing five direct reports.
- Took responsibility for the roadmap and PRD creation, real-time sensor fusion ML model creation, seed investor deck creation, and pitching.
- Conducted the market research and business development pipeline to begin the initial pilot customer feedback.
- Conducted an alpha partner program creation with two continuing care retirement communities (CCRC) to test the MVP.
Director of Market Strategy, Xively
LogMeIn
- Provided thought leadership and strategic marketing direction for LogMeIn's IoT platform, Xively (now part of Google).
- Acted as the point of contact for PR interviews, AR meetings, product marketing collateral, API documentation, and overall messaging for Xively.
- Built MVP documents for customers across numerous industries to visualize how IoT connectivity could be used to update and bolster their customers' B2C, B2B2C, and B2B product offerings.
- Collaborated with ARM, Texas Instruments, Raspberry Pi, and other IoT board manufacturers to create quick start packs for easy connectivity with Xively's IoT platform.
Director of Product and Marketing
Neurala
- Helped find and write an accepted NASA STTR Phase 1 proposal and wrote the commercialization strategy for an accepted NASA STTR Phase 2 proposal.
- Collaborated with the development team to develop an iPad app UI/UX for an autonomous, adaptive robot.
- Participated in the TechStars Boston 2013 Spring program.
- Performed market research for many robotic sectors, working with the founding team to solidify a business model in a new market.
Project History
Bevie
http://www.linus.healthLed MVP market research, customer focus, and feature scope for Bevie, an app available in Apple's App Store.
Telepresence Robot Intelligence
https://youtu.be/xbNE92xyEkcLeveraged Neurala's biologically-inspired vision and navigation neural network algorithms to create a smarter telepresence feature for Romo users, which required new Neurala tablet application development and a Neurala-ready version of Romo.
Micro-location Software Platform Milo
https://humatics.com/Led market research, product requirements, and UI/UX development for Humatics' software platform, Milo, built to track Humatics UWB micro-location products.
Education
PhD in Cognitive and Neural Systems
Boston University - Boston, MA, USA
Skills
Tools
Jira, Confluence, Asana, MATLAB, Figma, MQTT, R, Tableau
Paradigms
Agile, Data-informed Visual Design, B2B2C, Iterative Design, Agile Product Management, Iterative Development, Pragmatic Marketing, Business to Business to Consumer (B2B2C), B2C
Industry Expertise
Consumer Products, Healthcare, Health & Wellness, Industrials
Platforms
Azure, AWS IoT, Amazon Alexa
Other
Neuroscience, Machine Learning, Artificial Intelligence (AI), Robotics, Data Science, Digital Health, Product Requirements Documentation (PRD), Sensor Data, B2B, Requirements, Data Visualization, Data-informed Decisions, Product Launch, Smart Homes, IoT Protocols, Market Research, Product Management, Product Roadmaps, Feature Prioritization, Backlog Management, Minimum Viable Product (MVP), Go-to-market Strategy, User Requirements, Product Growth, Market Research & Analysis, Project Timelines, Scope Management, User Experience (UX), User Interface (UI), Startups, SaaS, Competitor Analysis & Profiling, SaaS Product Management, Product Design, B2B Product Management, Feature Roadmaps, Website Redesign, Websites, Product Delivery, New Product Development, Consumer Applications, Mobile Applications, User Feedback, Project Planning, Consumer-facing Product Design, Analytics, Product Leadership, Branding, Feature Backlog Prioritization, Product Strategy Consultant, Developer Relations, Business Cases, UX Design, Web Design, Revenue Strategy, Wireframing, Monetization Models, Stakeholder Management, Medical Applications, Medical Software, Business Strategy, New Products & Services, Pitch Presentations, Healthcare Services, Early-stage Startups, Product Strategy, Pitch Decks, Internet of Things (IoT), Data Analytics, UX Research, Jobs to be Done (JTBD), Market Segmentation, System Requirements, Functional Requirements, Business Requirements, Business Analysis, Roadmaps, MVP Design, Data Analysis, Technical Requirements, Customer Segmentation, Product Frameworks, Consulting, Product-market Fit, Marketing Strategy, Market Fit, Digital Services, Business Models, Pricing Models, Business Architecture, Technical Product Management, Product Planning, Project Scoping, App UX, Commercial Strategy, Web UI, Web & Mobile Applications, Mobile Apps, AI Product Management, Product Consultant, AI Strategy Development, Amazon Web Services (AWS), Eye Tracking, 3D Printing, Automation, B2B Partnerships, JSON API, Monetization, Project Management, Fundraising, Cost Analysis, Focus Groups, eCommerce, Head of Product, Digital Marketing, Product Coach, Feasibility Studies, Business Plan Consulting, Fitness, Industrial Equipment, B2C Marketing, Automation Tools, Technical Project Management, Performance Metrics, AI Integration, Python, Amplitude, Machine Vision, Programming, Brain-computer Interface, EEG, fMRI, Graphics Processing Unit (GPU), iOS, Web, Connected Devices, APIs, Data Engineering, System Integration, Integration, Channel Strategy, Raspberry Pi, Smart Grid, Business Development, Salesforce, Market Opportunity Analysis, Industrial Internet of Things (IIoT), Industry 4.0, Grants, Startup Funding, Government Contracting, Product Marketing, SaaS Product Marketing, Value Proposition, User Research, Copywriting, UI Design, Ethics, Business Planning, Partnerships, Neural Networks, Cars, eCommerce UX
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