Sreedevi Kaimal
Verified Expert in Product Management
Product Manager
Toronto, ON, Canada
Toptal member since April 25, 2022
Sreedevi is a ground-up executive with over 16 years of experience building, scaling, and transforming organizations at hypergrowth B2B and large companies. She led teams across Google, PepsiCo, Yara, and startups within product, strategy, and customer success. Sreedevi has experience working across several high-profile organizations and enterprises, including Barack Obama and Mitt Romney's teams during the 2012 US elections, Unilever, Mondelez, Philip Morris, and the Tata Group.
Project Highlights
Expertise
- Agile Product Management
- Customer Success
- Enterprise SaaS
- Jira
- Leadership
- Product Lifecycle Management (PLM)
- Product Vision
- Roadmaps
Work Experience
Senior Product Manager
Yara International
- Designed and successfully launched an admin platform and a digital application builder that would allow Yara's central team to validate, build, and launch new applications and seamlessly manage the entire product lifecycle.
- Drove digital product development and improvements, including road map creation and statement of direction development, by seamlessly collaborating across various regional and global teams.
- Led a distributed global team of product owners, designers, product marketing, and researchers, ensuring a successful product development and seamless launch.
- Reduced application development time by 85%, from 18-20 weeks to less than two weeks, thereby saving time for DevOps and engineering on a recurring basis.
Head of Growth and Strategy
Locus
- Led the product launch of orchestration, a product to manage a hybrid fleet by working across engineering, sales, marketing, and customer success, resulting in around a 15% increase in revenue.
- Drove growth-focused insights by conducting interviews to understand customer needs, market trends, and competitor intelligence to scope the minimum viable product (MVP).
- Developed business and go-to-market strategy around product offering, marketing, customer acquisition, and pricing structure, leading to increased customer base and revenue.
- Designed overall framework for channel strategies to support key partners such as Bain & Company and Microsoft to streamline and increase the partnership-generated opportunities and overall expansion.
VP: Global Customer Success
Locus
- Oversaw the expansion, retention, and growth globally across Locus' 150+ customer base, including enterprises such as Unilever, Nestle, TATA Group, etc. Set up reference-ability for >$2M book of business and implemented client loyalty.
- Led global strategic and tactical expansion and retention to maintain churn under 0.5% and NRR of >120% yearly.
- Managed a global team of account managers, customer success managers, and support and integration engineers.
- Developed a complex selling strategy and developed and grew new lines of business via cross-selling, upselling, geographical and business expansion, and alternative channels. Resulted in an 18% revenue increase and CSAT to 99%.
Project Lead
- Led activities related to staffing, planning, training, budgeting, reporting, and monitoring performance of vendor partners.
- Contributed to training, testing, workforce planning, communication, and streamlining AdWords policies with operations, legal, sales, and engineering teams.
- Worked with the core group to rehaul and launch new AdWords policies.
Express Ad Specialist
- Acted as the sole point of contact for all ad-related requests for the US elections 2012. Received appreciation emails from Barack Obama, Mitt Romney’s office, and senior Google executives.
- Served as a liaison between clients and sales to implement process improvements to increase automation and compliance.
- Collaborated with legal and marketing teams to revamp the ad policy globally for political ads.
Subject Matter Expert | Ad Policies
- Worked on several high-priority and large spend advertisers to suggest ways to increase automation rate and customer happiness.
- Mentored peers and policy specialists across departments to share insights and knowledge of customer behavior and patterns.
- Implemented changes across AdWords help center to make it advertiser-friendly, reducing ad disapprovals.
Launch Specialist
- Launched expedited ad approval, a 24/7 coverage model for time-sensitive campaigns.
- Created frameworks and process improvement by working across operations, policy, legal, and engineering.
- Led staffing, training, mentoring, workforce planning, production capability assessments, and communications for vendors and Googlers.
Project Manager | Ad Approval Outsourcing
- Helped hire 50+ vendors in India. I was responsible for training, ramp, and day-to-day operations.
- Designed the process for vendor outsourcing and presented insights, tradeoffs, and risks to the leadership.
- Collaborated with legal, third-party operations, IT, and security teams to get necessary access and infrastructure for vendors to function smoothly.
Project History
Hybrid Fleet Management
Led the product launch of orchestration, a product to manage hybrid fleet by working across engineering, sales, marketing, and customer success.
Drove growth-focused insights by conducting interviews to understand customer needs, market trends and competitor intelligence to scope a minimum viable product (MVP). Developed business and GTM strategy to launch the product and increase the customer and revenue base.
Customer Success
Led strategic and tactical expansion, retention, and growth globally to maintain churn under 0.5% year on year.
I developed processes and best practices to scale and maximize revenue from the ground up to $2 million.
I gained experience in complex selling strategy and growing new lines of business via cross-selling, upselling, geographical and business expansion, and alternative channels.
US Elections 2012
Acted as the sole point of contact for all ad-related requests for Google during the US elections in 2012.
I worked with legal and marketing teams to revamp the global ad policy for political ads.
I also liaised between clients, Barrack Obama and Mitt Romney’s political teams, and sales to implement process improvements to increase automation and compliance.
Product Growth & Strategy
Developed business and go-to-market(GTM) strategy around product offering, marketing, customer acquisition, and pricing structure, leading to increased customer base and revenue.
I designed frameworks and decks by mapping product features and industry pain points to craft strong selling narratives and propel growth.
I also implemented marketing, pricing, support, and channel strategies to support key partners such as Bain & Company and Microsoft to streamline and increase the partnership-generated opportunities and overall business expansion.
Education
Bachelor's Degree in Commerce and Accounting
Osmania University - Hyderabad, India
Skills
Tools
Jira, Zoom, Slack, Confluence, Figma, Asana, Google Workspace, Atlassian
Platforms
Zendesk, Google Ads
Industry Expertise
Logistics, Agrotech
Paradigms
Agile Product Management
Other
Product Management, Product Launch, Customer Success, Customer Insights, Leadership, Account Management, Client Relations, Distributed Team Management, Cross-selling, Upselling, Customer Retention, Client Lifecycle Management, Product Lifecycle Management (PLM), B2B, Go-to-market (GTM) Strategy, Enterprise, Fleet Management, Pitch Decks, Startups, SaaS, Customer Service, Team Leadership, Software as a Service (SaaS), Advisory, Responsibility Assignment Matrix (RAM), Business Processes, Post Sales Consulting, Customer Journey Management, Notion, Enterprise SaaS, Product Growth, Strategy, Product Marketing, Launch Strategy, Customer Support, API Integration, Board Presentations, Competitive Strategy, Roadmaps, Product Vision, Metrics, Project Management, Business, Market Research, Business Design, Product Roadmaps, Feature Backlog Prioritization, Governance, Business Planning, Go-to-market Plans, Transformational Leadership, Grocery Delivery, Solution Architecture, MVP Design, Digital Transformation, CX Strategy, Omnichannel Marketing, International Projects, Growth Strategy, Pricing Strategy, B2B Partnerships, Sales & Channel Enablement, Product Owner, Key Performance Indicators (KPIs), Portfolio Management, Customer Data, Customer Analysis, Investor Presentations, Key Account Management, International Expansion, Customer Satisfaction, Feature Prioritization, Staffing, Vendor Management, Training, Vendor Selection, Policy Development, Reporting, Mentorship & Coaching, Budgeting, Cross-cultural Management, Process Improvement, Google Advertising, Automation, Ads, Relationship Management, Sales Management, Client Presentations, Customer Experience, Policies & Procedures Compliance, Process Flows, Cross-departmental Collaboration, Frameworks, Business to Business (B2B), Outsourcing, Policy, Team Management, Project Budget Management, Client Relationship Management, Business Process Improvement (BPI), Market Insights, Finance, Stakeholder Management, Platforms, Digital Experience Design, Global Product Management, Product Planning, Product Strategy, Microsoft 365, Channel Strategy, Expansion Strategy
How to Work with Toptal
Toptal matches you directly with global industry experts from our network in hours—not weeks or months.
Share your needs
Choose your talent
Start your risk-free talent trial
Top talent is in high demand.
Start hiring