Stefan Salatic

• 0-to-1 — Explorer-as-a-service Product Direction Defined and Built
• 10+ — Explorer and Developer Tooling Workflows Shaped

Tenderly had strong developer tooling, but needed a standalone public explorer product for blockchain networks. The product had to serve as a primary network explorer, not just a developer-focused debugging tool. The experience needed to support public users, developers, protocol teams, and network teams working with complex EVM data.

I created the product direction for a standalone public explorer offering while continuing work on developer tooling. I owned discovery, roadmap planning, prioritization, PRDs, technical specifications, competitive research, and stakeholder alignment. I covered transactions, addresses, tokens, NFTs, contract verification, traces, simulations, APIs, analytics, indexing, and network onboarding, working on EVM/L2 topics, including OP Stack, bridges, interoperability, account abstraction, and blockchain data models.

I defined a standalone explorer offering for blockchain networks, expanded the product beyond developer tooling, and helped align customer needs, scope, and delivery planning to support client signings before completion.

• 15x — Expected Installs by Coca-Cola Exceeded in the First Three Months
• 30x — Project Budget Increased Due to Results
• 5 Years — Project Lifetime Extended from 6 Months

Coca-Cola was repeatedly building short-lived promotional apps tied to bottle codes and seasonal campaigns. Each app had a limited lifespan of only a few months. The client needed a durable platform for recurring promotions, influencer content, and long-term consumer engagement across markets.

I proposed replacing one-off promo-code apps with a long-term cooking and food inspiration platform. I defined SimplyTastly as a reusable consumer mobile app for recipes, influencer content, brand engagement, and promotions, and led product and technical direction from concept through delivery. I designed the platform so Coca-Cola could keep engaging users after campaigns ended and reuse it for future promotions, supporting rollout from Serbia into additional countries.

We turned Coca-Cola’s short-term campaign into a long-term platform, exceeded install targets by 15x, reached top rankings overall in 3 countries, extended the project to 5 years, and supported a 30x budget increase.

• 500+ — Person Technology Organization Supported
• 3 — ISO Standards Implemented
• 2 — Acquisition Integrations Supported
• 30% — Executive Planning Time Reduced

Quantox needed to scale its operating model after acquiring Bstorm and growing into a 500+ person technology organization. Internal processes, role definitions, delivery expectations, and operational visibility needed stronger structure. The company also needed ISO readiness, better CRM/ERP integration, and support for international expansion.

I led business operations work across company strategy, organizational structure, process design, and cross-department execution. I also standardized roles, skills, responsibilities, and operating practices to improve delivery consistency across teams. I drove ISO 9001, ISO 27001, and ISO 27701 implementation work, led CRM/ERP integration initiatives to improve operational visibility, reporting, and execution, and supported acquisition work, sales initiatives, client product design, and Canada office setup.

I helped scale Quantox’s operating model across 500+ people, implemented 3 ISO standards, improved CRM/ERP visibility, standardized delivery practices, and supported international expansion.