Irune Itoiz, PHP and WordPress Developer in Gullspång, Sweden
Irune Itoiz

PHP and WordPress Developer in Gullspång, Sweden

Member since February 19, 2016
Irune is a motivated and skilled back-end web developer with 11 years of commercial experience specializing in open source technologies such as WordPress, Magento, and PHP development using a variety of frameworks. The code she writes is very structured, commented, and well-written. When you talk to her, it is evident that she is good at what she does. She has worked remotely before and knows the benefits of excellent communication.
Irune is now available for hire


  • Snopes
    Accelerated Mobile Pages (AMP), WordPress, PHP 7, JavaScript, jQuery...
  • Oxford Royale Academy
    Git, WordPress REST API, WordPress Plugins, WordPress API...
  • DPC Agency
    Git, GitHub, Laravel 5, WordPress REST API, WordPress Plugins, WordPress API...



Gullspång, Sweden



Preferred Environment

Git, GitHub, Docker, PhpStorm, MacOS

The most amazing...

...project I've worked on is a fully fledged learning platform supporting rich content formats, using React and the WordPress API.


  • Senior WordPress/PHP Developer

    2020 - 2021
    • Developed new features, from writing technical specs to launch.
    • Tracked and fixed bugs using JIRA as a reporting tool for technical and non-technical stakeholders.
    • Integrated third-party SaaS applications such as Auth0, Iubenda, and Klaviyo with the main Snopes codebase.
    • Implemented a full set of membership features for Snopes' paid members, including account management and member-only features such as ad-free browsing.
    • Developed a tool that allows editors to import Associated Press news and images directly into WordPress using the AP News MediaAPI.
    • Ported WordPress meta fields that were using different libraries to to consolidate the codebase and reduce the number of plugins used.
    • Updated the existing codebase to follow official WordPress/HumanMade coding standards.
    • Participated in Agile ceremonies and demoed new features to stakeholders, alongside writing the testing plans for such features.
    • Added new API endpoints for third-party Webhooks and JavaScript functionality that require custom API calls to WordPress.
    • Audited performance and compliance with Core Web Vitals alongside presenting the results and a way forward for improvement with key action points and quick wins.
    Technologies: Accelerated Mobile Pages (AMP), WordPress, PHP 7, JavaScript, jQuery, Auth0 API, Shopify, Git, Agile Software Development, Jira
  • WordPress Developer

    2019 - 2021
    Oxford Royale Academy
    • Redeveloped the company brand website from scratch.
    • Advised the designer team on usability and performance.
    • Integrated with third-party bookings system and other APIs.
    • Built a module-based page builder for added flexibility.
    • Supported the client with technical questions related to performance and deployment and WordPress in general.
    • Advised client on performance for the Core Web Vitals Google update and general usability.
    • Added new features to the system as the client requirements change over time, such as improving the course search and improving the multimedia experience.
    Technologies: Git, WordPress REST API, WordPress Plugins, WordPress API, Agile Software Development, Docker, ACF Pro, JavaScript, WordPress, PHP
  • WordPress/PHP Developer

    2019 - 2021
    DPC Agency
    • Developed an import module for the OctoberCMS to import user application data.
    • Updated the data structure and validation for 2019 for a yearly application and judging process.
    • Updated the design and copy on a theme for OctoberCMS.
    • Debugged ad-hoc WordPress pages and updated work, as well as informally consulted for DPC's more advanced WordPress technical functionality.
    • Assisted with integrations with SalesForce and DynamicsCRM, doing the required work against third-party APIs on the WordPress side.
    Technologies: Git, GitHub, Laravel 5, WordPress REST API, WordPress Plugins, WordPress API, Agile Software Development, Docker, JavaScript, Google Maps, OctoberCMS, Laravel, PHP, WordPress
  • Senior Software Developer

    2020 - 2020
    Confidential Startup
    • Developed a tool to pre-process and send PDF files and dynamically created metadata into Watson using the Watson APIs using Python.
    • Configured Watson collections to enable search, filtering, and training with the training datasets.
    • Developed a tool to bulk train Watson using CSV files and the Watson API.
    • Created a Node.js and React prototype to show stakeholders and potential clients the web interface to query the search engine and filter the results.
    • Worked iteratively to refine the original set of data and pre-processing methods to allow for higher quality search results and reduce required manual effort.
    Technologies: Python, Node.js, React, IBM Watson, Watson Developer Cloud SDK
  • Freelance PHP Developer | Director

    2009 - 2020
    Zoodo Web Development
    • Developed WordPress websites based on client-provided designs.
    • Installed Google Analytics and optimized reports for troubleshooting issues.
    • Created a WordPress-based document management application for business use.
    • Added custom features such as review exporting to a bespoke PHP system for a subscription box website.
    • Supported the main stakeholders on the day-to-day running of their websites as well as suggesting new features and providing project management services.
    • Built a web application using CodeIgniter and Flash for creating and sending personalized Christmas postcards.
    • Created a Facebook competition for a major cosmetic brand which also acted as a mini-CMS for the competition's section of the company's Facebook page.
    • Developed a secure PHP scratchcard lottery application for a charity fundraiser.
    • Implemented PSD designs into HTML5 and CSS3 compliant code.
    • Developed a social media competition using a Zend Framework and Facebook APIs.
    Technologies: Git, GitHub, WordPress REST API, WordPress Plugins, WordPress API, Agile Software Development, Docker, ACF Pro, JavaScript, Google Maps, Bootstrap, Google Analytics, Mandrill, Mailchimp, jQuery, HTML5, CSS3, Twitter, Facebook, MySQL, Zend Framework, CodeIgniter, PHP, Magento, WordPress
  • WordPress Developer

    2019 - 2019
    Taste Buds Entertainment LLC (via Toptal)
    • Finished development of the brand's new responsive website.
    • Assisted the client to define and develop a suitable MVP.
    • Increased the performance and caching of the new website.
    • Managed data transfer from the previous version of the website.
    Technologies: Git, GitHub, WordPress Plugins, Agile Software Development, Docker, ACF Pro, JavaScript, Bootstrap, PHP, WordPress
  • WordPress Developer

    2019 - 2019
    Oxford Royale Academy
    • Audited the performance on their main site, providing a list of actions to increase the speed of the current legacy theme with a focus on mobile.
    • Implemented lazy loading for video and images.
    • Rewrote code that could affect the site security into WordPress best practices.
    • Created new interfaces for the editors to update the site data without requiring them to use HTML.
    • Rewrote key page templates to be standard-compliant and performant.
    • Established a deployment procedure alongside implementing the use of code repositories.
    Technologies: Git, WordPress REST API, WordPress Plugins, WordPress API, Agile Software Development, Docker, ACF Pro, JavaScript, Google Analytics, ACF, PHP, WordPress
  • WordPress Performance Optimization Expert

    2019 - 2019
    BEAM Interactive (via Toptal)
    • Identified performance bottleneck on the admin dashboards for a data-heavy custom post type.
    • Developed a plugin to allow a read-only mode for ACF fields to optimize performance.
    • Made adjustments to taxonomies and custom post type listings to improve performance.
    • Audited the data importing process via the API to ensure the performance wasn't affected.
    Technologies: Git, GitHub, Docker, ACF Pro, JavaScript, WordPress
  • Magento Developer

    2018 - 2019
    The Source Snowboards and Skateboards
    • Provided ongoing remote Magento support and development for a retailer of snowboards, skateboards, and other snow sports goods.
    • Developed landing pages for promotions.
    • Rationalized catalog rules and catalog organization for performance.
    • Fixed Magento hiccups.
    • Integrated the logistics and off-line store inventory software.
    • Implemented changes to the theme and provided general support to the sales department.
    • Conducted performance monitoring and optimization.
    Technologies: Git, GitHub, Docker, JavaScript, Google Maps, Search Engine Optimization (SEO), ChainDrive, PHP, Magento 1
  • WordPress Developer

    2018 - 2018
    • Worked on a variety of WordPress projects as part of an Agile Scrum team.
    • Developed the front-end theme from Zeplin designs.
    • Integrated with third-party APIs and WooCommerce both to acquire and send data.
    • Implemented JavaScript to transform a WordPress application into a PWA.
    • Added analytics features to AMP.
    Technologies: Git, GitHub, WordPress REST API, WordPress Plugins, WordPress API, Agile Software Development, Docker, ACF Pro, JavaScript, Google Maps, Progressive Web Applications (PWA), PWA, Tealium, Accelerated Mobile Pages (AMP), WooCommerce, Sass, WordPress
  • WordPress Developer (Contract)

    2018 - 2018
    • Developed with WordPress for the eCommerce branch of a popular art supplies brand.
    • Built multilanguage WooCommerce-based sites for eCommerce for the various brands that fall under the Colart umbrella, on a WordPress MU environment.
    • Integrated APIs for the logistics software using microservices.
    • Constructed a proof of concept (PoC) of a B2B site integrating with logistics and CRM via APIs and microservices.
    • Integrated WordPress with the PIM (product information management) system via APIs.
    • Developed themes on customer-facing websites.
    Technologies: Git, GitHub, WordPress REST API, WordPress Plugins, WordPress API, Agile Software Development, Docker, ACF Pro, JavaScript, Microservices, PIM, Akeneo, Symfony, WordPress, WooCommerce
  • Freelance WordPress Developer

    2017 - 2018
    HyperGrid (via Toptal)
    • Added and improved the functionality on the customer-facing website such as the home page, customizable landing pages, and the blog.
    • Redeveloped the support portal from scratch using WordPress interacting with the Salesforce API.
    • Overhauled the partner's portal which uses WordPress and is heavily integrated with Salesforce through APIs.
    • Integrated HubSpot forms and the API to store customer data.
    • Developed a comparison calculator from scratch using WordPress, third-party APIs and HubSpot API (available at
    • Migrated to the WordPress engine hosting and enabled HTTPS.
    • Implemented development best practices such as Git repositories.
    Technologies: Git, GitHub, WordPress REST API, WordPress API, Docker, ACF Pro, JavaScript, jQuery, Salesforce, CSS, HTML, MySQL, PHP, WordPress
  • Senior WordPress Developer

    2017 - 2018
    Rehab London
    • Developed the back end of a learning platform for Facebook, heavily using WordPress API.
    • Supported front-end developers who were building the app on React.
    • Designed the API and data models used to transform WordPress into a learning platform with multiple data formats.
    • Integrated Facebook login and the Facebook account kit.
    • Configured the application using WordPress MU so it can support multiple future locations and languages.
    • Developed advanced features such as user quizzes, user dashboard to keep track of user progress, and achievements.
    • Participated in HackWeek to generate new ideas to make the platform the most advanced learning platform in the market.
    • Integrated WordPress content with the Facebook onsite messenger bot.
    • Successfully passed Automattic's WordPress VIP Go code reviews, considered among the most demanding in the industry.
    Technologies: Git, GitHub, WordPress REST API, WordPress Plugins, WordPress API, Agile Software Development, Docker, JavaScript, Facebook Login, Go, Facebook, React, MySQL, PHP, WordPress
  • WordPress Developer

    2017 - 2017
    Chi/Donahoe (via Toptal)
    • Followed up on a previous project for Smart Growth America to update some functionalities.
    • Customized membership plugin search features to answer the client's requirements and filters.
    Technologies: Git, GitHub, WordPress API, Agile Software Development, Docker, ACF Pro, JavaScript, HTML, CSS, Wireframing, MySQL, PHP
  • WordPress Developer

    2017 - 2017
    Ministry of Justice UK
    • Audited an existing intranet solution with a view to improving functionality and reducing technical debt.
    • Added new features and fixed bugs on the existing intranet project.
    • Planned the migration to a new version of the intranet, involving an almost full refactoring of the code base.
    • Developed the back-end of the new intranet version alongside front-end developers.
    • Supported the SysOps team on the migration to a new hosting provider.
    Technologies: Git, GitHub, WordPress REST API, WordPress Plugins, WordPress API, Agile Software Development, Docker, JavaScript, Google Analytics, CSS, HTML, MySQL, Nginx, PHP, WordPress
  • Freelance Web Developer

    2016 - 2017
    Project - B
    • Fixed a variety of existing issues with the monthly subscription box application.
    • Integrated with the fulfillment center in order to allow for daily send of customer boxes, which used to be done manually once a month.
    • Added a feature to send review reminders to customers daily, instead of manually once a month.
    • Held an advisory role for technological decisions and development planning.
    • Added features in order to add new products to the website, including one-off boxes instead of a subscription.
    • Used Google Analytics to identify opportunities to increase conversion rates and improve user experience.
    Technologies: JavaScript, Wireframing, HTML, CSS, MySQL, PHP
  • Freelance WordPress Developer

    2016 - 2016
    • Implemented responsive alternative templates for specific sections of the site.
    • Integrated the template with the store API to be able to bring updated product listings via JavaScript calls.
    • Integrated a template with the main framework system to acquire website elements such as the header and footer using JavaScript.
    • Advised on the requirements for the product API in order to be consumed safely.
    • Created additional configuration options for the new templates using ACF.
    Technologies: Git, GitHub, WordPress REST API, WordPress Plugins, WordPress API, Agile Software Development, Docker, JavaScript, Facebook Login, CSS, Gulp.js, Sass, HTML, jQuery, WordPress
  • Freelance PHP/WordPress Developer

    2016 - 2016
    Chi/Donahoe (via Toptal)
    • Created custom post types and functionality.
    • Developed two bespoke WordPress themes with custom functionality.
    • Created fully responsive HTML from PSD designs.
    • Consulted on WordPress best practices and possible solutions for the brief.
    Technologies: Git, GitHub, WordPress API, Agile Software Development, Docker, JavaScript, Bower, ACF, Gulp.js, NPM, jQuery, HTML5, CSS, Sass, Bootstrap 3, MySQL, PHP, WordPress
  • WordPress Developer (Contract)

    2016 - 2016
    New Scientist (RBI Group)
    • Optimized theme queries to reduce database loads.
    • Added custom shortcodes to allow editors to use rich content on articles.
    • Debugged API calls for the registration and login access.
    • Customized the existing theme to allow for third-party analytics and ad-serving integration.
    • Added a new functionality through custom WordPress plugins to the existing theme.
    • Integrated a social login via Facebook and a Google API with custom authentication and credentials system.
    Technologies: Git, GitHub, WordPress REST API, WordPress Plugins, WordPress API, Agile Software Development, Docker, JavaScript, Facebook Login, jQuery, MySQL, WordPress, PHP
  • Freelance PHP Web Developer

    2016 - 2016
    Breakthrough Media
    • Created plugins to encapsulate features that could be used across a variety of different WordPress websites.
    • Supported the front-end development team with any issues related to programming or databases.
    • Built a social-sharing WordPress plugin to enable flexible and lightweight sharing without JavaScript.
    • Developed a WordPress plugin for a flexible AJAX search using the WPSearch engine.
    • Troubleshot website deployments to AWS, alongside performing WordPress maintenance and configuration work.
    Technologies: Amazon Web Services (AWS), GitHub, Docker, Sass, CSS3, HTML5, jQuery, AWS, PHP, WordPress
  • Lead Developer | Web Project Manager

    2012 - 2015
    RUSH Hair & Beauty
    • Developed the customer-facing WordPress website for the company which served over a million visitors per month.
    • Managed all the web projects and supported key stakeholders in the decision making process.
    • Developed an eCommerce platform using Magento for the sale of professional hair products.
    • Developed a career website using WordPress that acted as the candidate application system and exported the data to a variety of job boards using their APIs.
    • Supported the marketing team with any web-related queries, from Google Analytics reports to eCommerce management.
    • Implemented an Agile working process and formal testing within the development and marketing team.
    • Created a salon locator using the Google Maps API.
    • Created analytics dashboards and automated periodical reports for stakeholders.
    Technologies: dotmailer, ResponseTap, Google Maps API, REST, Laravel, Mailchimp, Linnworks, Mandrill, WordPress, Magento, PHP
  • Freelance PHP Developer

    2011 - 2011
    • Created a web service to power an iPhone application for a major sports retailer.
    • Developed a server-side application to get data from a variety of third-parties using different APIs.
    • Integrated the PHP Twitter and Facebook APIs.
    • Updated the original web service to add CMS functionality and the ability to create other views for different apps using the same underlying platform.
    • Integrated the Brightcove API for video.
    Technologies: APIs, XML, Brightcove API, Facebook API, Twitter API, CodeIgniter, PHP
  • Freelance PHP Developer

    2011 - 2011
    Smile Machine
    • Created an API to provide content to a Flash-based website.
    • Developed a PHP-based CMS to power all of the micro-sites of a major hair care brand.
    • Added a multi-language functionality to the CMS, modifying the database to account for that.
    • Built editorial features to the main CMS website such as multiple users and user levels, and the ability to preview and approve changes at different editorial levels.
    • Developed the non-Flash parts of the microsites which used the content from the CMS and third-party sources using REST APIs.
    Technologies: jQuery, CSS, HTML, Flash, APIs, MySQL, PHP
  • Freelance PHP Developer

    2011 - 2011
    • Developed an internal multi-brand management CMS for a fashion retailer.
    • Integrated a client's existing intranet with the newly developed CMS.
    Technologies: Doctrine 2, Zend Framework, WordPress, PHP
  • Freelance PHP Developer

    2010 - 2011
    Stink Digital
    • Developed a server application using PHP to power a Flash front-end for Diesel Island, a social marketing campaign by a fashion brand.
    • Integrated the Twitter and Facebook APIs for a variety of projects.
    • Integrated the Google Maps API to create bespoke store locators.
    • Developed a server-side app to allow customers to send Christmas messages that would then be displayed on a London's Oxford Street building, using a projector.
    • Created web services for several apps so they would follow a strict MVC model and several front-end views could use them.
    Technologies: Google Maps API, Facebook API, Twitter API, MySQL, Zend Framework, PHP
  • Freelance PHP Developer

    2010 - 2010
    Everything Everywhere Ltd
    • Updated the content on the Orange websites.
    • Developed new widgets, or dynamic blocks of content, using PHP5 and XSLT.
    • Supported the marketing and content teams writing technical specs for new features.
    • Participated in the weekly Agile programming and scheduling.
    • Worked closely with the QA team.
    Technologies: PHP, XSLT, XML, CSS, HTML
  • Freelance Senior PHP Developer

    2009 - 2010
    • Programmed new features for their ad-serving platform, Media Genie, used to trade over £400 million GBP a year.
    • Working on the integration of the PHP platform with the Microsoft Dynamics ERP.
    • Supported the ad-selling team by adding tags and tracking code to some of the managed websites.
    • Improved the existing interfaces to make them easier to use for the traffic team.
    • Added exporting and importing options to help migrate data across platforms.
    Technologies: Microsoft Dynamics, CSS, HTML, MySQL, PHP


  • Oxford Royale Academy

    This is an ongoing project to optimize the speed of the main landing pages for this website, with the goal of fully redeveloping it by the end of 2019.

  • Digital Training Hub from Facebook

    A channel for digital skill seekers to learn all about the digital skills they'll need to bring their businesses online.

    I developed as a React application supported by a WordPress back end using the WordPress API heavily.

    It's also available in Hindi.

  • Startup Training Hub from Facebook

    A learning platform for the Indian market, it aim to give entrepreneurs the digital skills they will need to bring their product to life and achieve startup success.

  • Hypergrid

    A customer-facing website for Hypergrid, built using WordPress. It is easily managed by non-technical staff while remaining highly configurable in terms of layouts.

  • Cloud Made Clear

    A VM price comparison tool developed as a WordPress site that interacts with HubSpot and third-party applications.

  • Project-B

    A subscription box website targeting expectant mothers. It was developed using a custom MVC framework and my work involves updating it and adding extra functionality on the back-end.

  • WestWing Magazine

    This is a luxury furniture retailer based in Germany, providing a sales club service in a variety of languages. The magazine uses WordPress to provide inspirational content in the home decor and furniture niches.

  • Electric Jukebox

    The Electric Jukebox is a plug-and-play music box that can be used on your TV to access thousands of tracks at CD quality. The website itself uses WordPress and WooCommerce to process sales.

  • Smart Growth America

    I developed the theme for this website that aims to provide information to stakeholders on urban planning projects.

  • New Scientist

    This is a very popular science magazine that uses WordPress as a platform for their online version. It uses many custom plugins built from scratch, as well as a custom WordPress theme.

  • Rush Hair Website

    I developed a client-facing website for one of the biggest hairdressing chains in the UK. The website is fully responsive. It included a salon locator, a salon management system, and a mobile bookings system.

  • Rush Careers

    I built a fully responsive recruitment website using WordPress and a series of bespoke WordPress plugins. It acts as the main recruitment website for Rush Hair and Beauty; it allows them to manage requisitions and publish them on third-party job boards.

  • Shoprush

    I developed an eCommerce website using Magento. It's fully responsive, and the interface was developed using an iterative conversion optimization process in order to increase sales.

  • Diesel Island (2011)

    I built the Flash front-end portion of the website. The website is powered by a PHP server which holds all the business logic and interfaces with Facebook and Twitter.


  • Languages

    PHP, HTML5, CSS, Sass, JavaScript, CSS3, HTML, XML, XSLT, Go, PHP 7, Python
  • Frameworks

    Bootstrap, Bootstrap 3, PHPUnit, CodeIgniter, Zend Framework, Laravel 5, Laravel, Symfony, Angular
  • Libraries/APIs

    WordPress API, Facebook Login, WordPress REST API, Google Maps, jQuery, React, Twitter API, Facebook API, Doctrine 2, Brightcove API, Google Maps API, Auth0 API, Node.js, Salesforce API
  • Tools

    Google Analytics, GitHub, Git, PhpStorm, Slack, Beanstalk, Gulp.js, Bower, Vagrant, MAMP, Mailchimp, Microsoft Dynamics, Flash, Linnworks, ResponseTap, NPM, Nginx, Akeneo, ACF Pro, Jira, IBM Watson, Watson Developer Cloud SDK
  • Paradigms

    Search Engine Optimization (SEO), App Development, Agile Software Development, Concurrent Programming, REST, Microservices, Test-driven Development (TDD)
  • Platforms

    WordPress, OctoberCMS, Docker, WordPress VIP, MacOS, Windows, Twitter, Mandrill, dotmailer, Salesforce, WooCommerce, Tealium, Magento 1, ChainDrive, Amazon Web Services (AWS), Shopify, Magento
  • Storage

    MySQL/MariaDB, MySQL, PostgreSQL
  • Other

    ACF, Wireframing, WordPress Multisite, WordPress Plugins, AWS, Facebook, APIs, PIM, PWA, Accelerated Mobile Pages (AMP), Progressive Web Applications (PWA)


  • Bachelor's Degree in Computer Sciences
    1999 - 2004
    Universidad Autonoma de Barcelona - Barcelona, Spain

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