Irune is available for hire
Hire IruneIrune Itoiz
Verified Expert in Engineering
PHP and WordPress Developer
Sexdrega, Sweden
Toptal member since March 31, 2016
Bio
Irune is a motivated and skilled back-end web developer with 20 years of commercial experience specializing in open source technologies such as WordPress, Craft CMS, and PHP development using a variety of frameworks. The code she writes is very structured, commented, and well-written. When you talk to her, it is evident that she is good at what she does. She has worked remotely before and knows the benefits of excellent communication.
Portfolio
Radiant Records
WordPress, WooCommerce, MailerLite, React Native, Stripe, Strapi, Next.js...
Leading The Way with Dr. Michael Youssef, Inc.
PHP, WordPress, JavaScript, Twig, Timber, Google Analytics, Google Tag Manager...
New Life Fellowship
JavaScript, Next.js, Laravel 11, Laravel, Tailwind CSS, Vite, Sanity Studio
Experience
- PHP - 20 years
- Back-end - 20 years
- Data Structures - 20 years
- JavaScript - 10 years
- WordPress - 10 years
- Linux - 5 years
- Laravel 5 - 2 years
- React - 1 year
Preferred Environment
Git, GitHub, Docker, PhpStorm, MacOS
The most amazing...
...project I've worked on is a fantasy sports platform that allows people to play their fantasy leagues with their friends with nearly real-time data.
Work Experience
Software Engineer
2024 - PRESENT
Radiant Records
- Supported and maintained the current WordPress website, using WooCommerce as an eCommerce storefront.
- Developed a React Native music streaming app for the App Store and Google Play Store.
- Updated the app's back end from a Beta version of Strapi 3 to the current version.
- Managed infrastructure and deployment of the different parts of the music streaming platform on AWS.
- Developed a CMS for the music streaming platform using Next.js.
Technologies: WordPress, WooCommerce, MailerLite, React Native, Stripe, Strapi, Next.js, Amazon Web Services (AWS)
Senior WordPress Developer
2025 - 2025
Leading The Way with Dr. Michael Youssef, Inc.
- Assessed the status of the current bespoke WordPress theme and architecture.
- Added new functionality to the website, such as new post types and templates.
- Oversaw the integration of Faith Assistant, a biblically focused AI chatbot.
Technologies: PHP, WordPress, JavaScript, Twig, Timber, Google Analytics, Google Tag Manager, Alpine.js, Tailwind CSS, Laravel Mix, Search Engine Optimization (SEO), Chatbots
Software Engineer
2025 - 2025
New Life Fellowship
- Planned the project and gathered requirements for the new church website.
- Implemented Google Workspace for management of the digital side of the church.
- Guided and implemented Google Analytics best practices and designed and developed custom reports.
- Developed a bespoke back end using Sanity to power the website front end.
Technologies: JavaScript, Next.js, Laravel 11, Laravel, Tailwind CSS, Vite, Sanity Studio
WordPress and Front-end JavaScript Engineer
2024 - 2025
Looka Inc
- Developed new features on the current WordPress website.
- Built custom Integrations with their newsletter system.
- Fixed minor bugs and implemented good WordPress maintenance and best practices.
- Advised on the introduction of new plugins and third-party integrations from a technical standpoint.
Technologies: WordPress, Front-end, JavaScript, React
WordPress Engineer
2023 - 2023
UP for DIGITAL (Freelance)
- Developed a WordPress plugin using a custom API to integrate the Dynamics 365 events management unit with WordPress.
- Worked with the end customer and the Dynamics 365 development agency to identify and refine requirements and architecture for the application.
- Launched the new integration on all client sites, some on WordPress Multisite and some on standalone.
Technologies: WordPress, WordPress Multisite, WordPress Plugins, Dynamics CRM 365, APIs, REST APIs, API Integration, WordPress Themes
PHP Back-end Developer
2023 - 2023
Yahoo, Sports
- Fixed bugs on legacy PHP code, refactoring them into a more modern architecture when possible.
- Added automated tests for the existing PHP codebase.
- Reviewed other developers' code as part of the pull review process.
- Transitioned feed parsing processes from Perl to a new platform using Kotlin.
- Added full coverage functional tests to the new Kotlin feed parsers.
- Fixed bugs on the legacy Perl codebase, adding tests when possible.
Technologies: PHP, Back-end, Data Structures, Object-oriented Programming (OOP), REST APIs, Linux, MySQL, Kotlin, Perl, XML, PHPUnit, Functional Testing, Unit Testing, Continuous Deployment, Pull Requests, Slack, Concurrent Programming, API Integration
PHP Developer
2022 - 2023
National Milk Records
- Developed a new website for National Milk Records (NMR) to match their new branding using Craft CMS.
- Managed the project from requirement gathering and introductory meetings to weekly delivery and reporting on progress to the leadership team.
- Guided the client in developing an information architecture strategy that would be reflected on the website.
- Oversaw the launch, go-live, and communication with stakeholders along the process.
- Created custom plugins for Craft CMS to integrate with 3rd-party services like Mailchimp and a share price monitoring service.
- Assisted in migrating data from the old website and CMS to the new one.
Technologies: PHP, Craft CMS, Alpine.js, Tailwind CSS, Mailchimp, REST APIs, APIs, Site Speed Optimization, Web Speed, Full-stack, SQL, MySQL/MariaDB, Vagrant, Twig
WordPress Developer
2019 - 2023
Oxford Royale Academy
- Redeveloped the company brand website from scratch.
- Implemented an API using Cloudflare Workers to integrate with the bookings management system.
- Advised the design team on usability and performance.
- Integrated with 3rd-party bookings system and other APIs.
- Built a module-based page builder for added flexibility.
- Supported the client with technical questions related to performance and deployment and WordPress in general.
- Advised the client on performance for the Core Web Vitals Google update and general usability.
- Added new features to the system as the client requirements changed over time, such as improving the course search and multimedia experience.
Technologies: Git, WordPress REST API, WordPress Plugins, WordPress API, Agile Software Development, Docker, ACF PRO, JavaScript, WordPress, PHP, Back-end, MySQL, REST APIs, Linux, Performance Tuning, Site Speed Optimization, Web Speed, Full-stack, SQL, MySQL/MariaDB, Slack, Vagrant, Cloudflare, WP Engine, API Integration, WordPress Themes, Figma
PHP Developer
2021 - 2022
Wash - Engineering
- Worked for a services management platform. Extended the existing Washboard application to support new functionality on mobile and web interfaces.
- Fixed performance issues related to database structures and configuration.
- Implemented a new system to enable high-load reporting for finance departments without affecting the live customer experience.
- Debugged the communication issues between the main application and other back-end systems and third parties, such as the payment gateway.
- Migrated the main PHP application to an entirely different version, supporting the DevOps and QA teams.
- Fixed database-related issues that came to light when upgrading to the more recent version of the platform.
Technologies: PHP, CSS, HTML, CodeIgniter, Git, Firebase, APIs, Object-oriented Programming (OOP), REST APIs, Kubernetes, Amazon Web Services (AWS), Jira, Agile, Query Optimization, Performance Tuning, Full-stack, SQL, API Integration
Senior WordPress and PHP Developer
2020 - 2021
Snopes
- Developed new features, from writing technical specs to launch.
- Tracked and fixed bugs using Jira as a reporting tool for technical and non-technical stakeholders.
- Integrated 3rd-party SaaS applications such as Auth0, Iubenda, and Klaviyo with the main Snopes codebase.
- Implemented a complete set of membership features for Snopes' paid members, including account management and member-only features such as ad-free browsing.
- Developed a tool that allows editors to import Associated Press news and images directly into WordPress using the AP News MediaAPI.
- Ported WordPress meta fields using different libraries to metafields.io to consolidate the codebase and reduce the number of plugins used.
- Updated the existing codebase to follow official WordPress/HumanMade coding standards.
- Participated in Agile ceremonies and demoed new features to stakeholders, alongside writing the testing plans for such features.
- Added new API endpoints for third-party webhooks and JavaScript functionality that require custom API calls to WordPress.
- Audited performance and compliance with Core Web Vitals and presented results and a way forward for improvement with key action points and quick wins.
Technologies: Accelerated Mobile Pages (AMP), WordPress, PHP 7, JavaScript, jQuery, Auth0 API, Shopify, Git, Agile Software Development, Jira, PHP, Back-end, Data Structures, MySQL, REST APIs, Linux, Query Optimization, Performance Tuning, Site Speed Optimization, Web Speed, Full-stack, SQL, MySQL/MariaDB, WordPress VIP, API Integration, WordPress Themes
WordPress and PHP Developer
2019 - 2021
DPC Agency
- Developed an import module for the October CMS to import user application data.
- Updated the data structure and validation for 2019 for a yearly application and judging process.
- Updated the design and copy on a theme for October CMS.
- Debugged ad-hoc WordPress pages and updated work, as well as informally consulted for DPC's more advanced WordPress technical functionality.
- Assisted with integrations with SalesForce and DynamicsCRM, doing the required work against third-party APIs on the WordPress side.
Technologies: Git, GitHub, Laravel 5, WordPress REST API, WordPress Plugins, WordPress API, Agile Software Development, Docker, JavaScript, Google Maps, October CMS, Laravel, PHP, WordPress, Object-oriented Programming (OOP), Back-end, Data Structures, MySQL, REST APIs, Query Optimization, Performance Tuning, Site Speed Optimization, Full-stack, WordPress Multisite, MySQL/MariaDB, Slack, Vagrant, API Integration
Senior Software Developer
2020 - 2020
Confidential Startup
- Developed a tool to pre-process and send PDF files and dynamically create metadata into Watson using the Watson APIs with Python.
- Configured Watson collections to enable search, filtering, and training with the training datasets.
- Developed a tool to bulk-train Watson using CSV files and the Watson API.
- Created a Node.js and React prototype to show stakeholders and potential clients the web interface to query the search engine and filter the results.
- Worked iteratively to refine the original data set and pre-processing methods to allow for higher-quality search results and reduce required manual effort.
Technologies: Python, Node.js, React, IBM Watson, Watson Developer Cloud SDK, PHP, Object-oriented Programming (OOP), Back-end, Data Structures, MySQL, REST APIs, Linux, Full-stack
Freelance PHP Developer | Director
2009 - 2020
Zoodo Web Development
- Developed WordPress websites based on client-provided designs.
- Installed Google Analytics and optimized reports for troubleshooting issues.
- Created a WordPress-based document management application for business use.
- Added custom features such as review exporting to a bespoke PHP system for a subscription box website.
- Supported the main stakeholders on the day-to-day running of their websites as well as suggesting new features and providing project management services.
- Built a web application using CodeIgniter and Flash for creating and sending personalized Christmas postcards.
- Created a Facebook competition for a major cosmetic brand which also acted as a mini-CMS for the competition's section of the company's Facebook page.
- Developed a secure PHP scratchcard lottery application for a charity fundraiser.
- Implemented PSD designs into HTML5 and CSS3 compliant code.
- Developed a social media competition using a Zend Framework and Facebook APIs.
Technologies: Git, GitHub, WordPress REST API, WordPress Plugins, WordPress API, Agile Software Development, Docker, ACF PRO, JavaScript, Google Maps, Bootstrap, Google Analytics, Mandrill, Mailchimp, jQuery, HTML5, CSS3, X (formerly Twitter), Facebook, MySQL, Zend Framework, CodeIgniter, PHP, Magento, WordPress, Object-oriented Programming (OOP), Back-end, Data Structures, Full-stack, WordPress Multisite, Concurrent Programming, Vagrant
WordPress Developer
2019 - 2019
Taste Buds Entertainment LLC
- Finished the development of the brand's new responsive website.
- Assisted the client in defining and developing a suitable MVP.
- Increased the performance and caching of the new website.
- Managed the data transfer from the previous version of the website.
Technologies: Git, GitHub, WordPress Plugins, Agile Software Development, Docker, ACF PRO, JavaScript, Bootstrap, PHP, WordPress, Object-oriented Programming (OOP), Back-end, MySQL, Full-stack
WordPress Developer
2019 - 2019
Oxford Royale Academy
- Audited the performance on their main site, providing a list of actions to increase the speed of the current legacy theme with a focus on mobile.
- Implemented lazy loading for video and images to improve website performance, particularly on smaller devices.
- Rewrote code that could affect the site security into WordPress best practices.
- Created new interfaces for the editors to update the site data without requiring them to use HTML.
- Rewrote key page templates to be standard-compliant and performant.
- Established a deployment procedure alongside implementing the use of code repositories.
Technologies: Git, WordPress REST API, WordPress Plugins, WordPress API, Agile Software Development, Docker, ACF PRO, JavaScript, Google Analytics, Advanced Custom Fields (ACF), PHP, WordPress, Object-oriented Programming (OOP), Back-end, MySQL, Query Optimization, Performance Tuning, Site Speed Optimization, Web Speed, Full-stack, SQL, MySQL/MariaDB, Slack, Vagrant, API Integration
WordPress Performance Optimization Expert
2019 - 2019
BEAM Interactive
- Identified the performance bottleneck on the admin dashboards for a data-heavy custom post type.
- Developed a plugin to allow a read-only mode for ACF fields to optimize performance.
- Made adjustments to taxonomies and custom post-type listings to improve performance.
- Audited the data importing process via the API to ensure the performance wasn't affected.
Technologies: Git, GitHub, Docker, ACF PRO, JavaScript, WordPress, PHP, Back-end, MySQL, REST APIs, APIs, Query Optimization, Performance Tuning, Site Speed Optimization, Web Speed, Full-stack, SQL
Magento Developer
2018 - 2019
The Source Snowboards and Skateboards
- Provided ongoing remote Magento support and development for a retailer of snowboards, skateboards, and other snow sports goods.
- Developed landing pages for promotions, sales, and seasonal offers.
- Rationalized catalog rules and catalog organization for performance.
- Supported the client in increasing the store's uptime and fixing Magento bugs and malfunctions.
- Integrated the logistics and off-line store inventory software.
- Implemented changes to the theme and provided general support to the sales department.
- Conducted performance monitoring and optimization.
Technologies: Git, GitHub, Docker, JavaScript, Google Maps, Search Engine Optimization (SEO), ChainDrive, PHP, Magento 1, Object-oriented Programming (OOP), Back-end, Data Structures, MySQL, Query Optimization, Performance Tuning, Web Speed
WordPress Developer
2018 - 2018
Pragmatic
- Worked on a variety of WordPress projects as part of an Agile Scrum team.
- Developed the front-end theme from Zeplin designs.
- Integrated with third-party APIs and WooCommerce both to acquire and send data.
- Implemented JavaScript to transform a WordPress application into a PWA.
- Added Google Analytics features to the AMP versions of the website pages.
Technologies: Git, GitHub, WordPress REST API, WordPress Plugins, WordPress API, Agile Software Development, Docker, ACF PRO, JavaScript, Google Maps, PWA, Progressive Web Applications (PWAs), Tealium, Accelerated Mobile Pages (AMP), WooCommerce, Sass, WordPress, PHP, Object-oriented Programming (OOP), Back-end, Data Structures, MySQL, Full-stack, WordPress Multisite, API Integration
WordPress Developer (Contract)
2018 - 2018
Colart
- Developed the eCommerce branch of a popular art supplies brand with WordPress.
- Built multilanguage WooCommerce-based sites for eCommerce for the various brands that fall under the Colart umbrella on a WordPress MU environment.
- Integrated APIs for the logistics software using microservices.
- Constructed a proof of concept (PoC) of a B2B site integrating with logistics and CRM via APIs and microservices.
- Integrated WordPress with the product information management (PIM) system via APIs.
- Developed WordPress themes for customer-facing websites supporting various languages for different countries.
Technologies: Git, GitHub, WordPress REST API, WordPress Plugins, WordPress API, Agile Software Development, Docker, ACF PRO, JavaScript, Microservices, PIM, Akeneo, Symfony, WordPress, WooCommerce, PHP, Object-oriented Programming (OOP), Back-end, Data Structures, MySQL, APIs, REST APIs, Query Optimization, Performance Tuning, Web Speed, Full-stack, SQL, API Integration
Freelance WordPress Developer
2017 - 2018
HyperGrid (via Toptal)
- Added and improved the functionality on the customer-facing website such as the home page, customizable landing pages, and the blog.
- Redeveloped the support portal from scratch using WordPress interacting with the Salesforce API.
- Overhauled the partner's portal which uses WordPress and is heavily integrated with Salesforce through APIs.
- Integrated HubSpot forms and the API to store customer data.
- Developed a comparison calculator from scratch using WordPress, third-party APIs and HubSpot API (available at CloudMadeClear.org).
- Migrated to the WordPress engine hosting and enabled HTTPS.
- Implemented development best practices such as Git repositories.
Technologies: Git, GitHub, WordPress REST API, WordPress API, Docker, ACF PRO, JavaScript, jQuery, Salesforce, CSS, HTML, MySQL, PHP, WordPress, Object-oriented Programming (OOP), Back-end
Senior WordPress Developer
2017 - 2018
Rehab London
- Developed the back end of a learning platform for Facebook, heavily using WordPress API.
- Supported front-end developers who were building the app on React.
- Designed the API and data models used to transform WordPress into a learning platform with multiple data formats.
- Integrated Facebook login and the Facebook account kit.
- Configured the application using WordPress MU so it can support multiple future locations and languages.
- Developed advanced features such as user quizzes, user dashboard to keep track of user progress, and achievements.
- Participated in HackWeek to generate new ideas to make the platform the most advanced learning platform in the market.
- Integrated WordPress content with the Facebook onsite messenger bot.
- Successfully passed Automattic's WordPress VIP Go code reviews, considered among the most demanding in the industry.
Technologies: Git, GitHub, WordPress REST API, WordPress Plugins, WordPress API, Agile Software Development, Docker, JavaScript, Facebook Login, Go, Facebook, React, MySQL, PHP, WordPress, Object-oriented Programming (OOP), Back-end, Data Structures, REST APIs, Query Optimization, Full-stack, SQL, WordPress VIP, API Integration
WordPress Developer
2017 - 2017
Chi/Donahoe (via Toptal)
- Followed up on a previous project for Smart Growth America to update some functionalities.
- Customized membership plugin search features to answer the client's requirements and filters.
Technologies: Git, GitHub, WordPress API, Agile Software Development, Docker, ACF PRO, JavaScript, HTML, CSS, Wireframing, MySQL, PHP, Back-end, REST APIs, WordPress Multisite
WordPress Developer
2017 - 2017
Ministry of Justice UK
- Audited an existing intranet solution with a view to improving functionality and reducing technical debt.
- Added new features and fixed bugs on the existing intranet project.
- Planned the migration to a new version of the intranet, involving an almost full refactoring of the code base.
- Developed the back-end of the new intranet version alongside front-end developers.
- Supported the SysOps team on the migration to a new hosting provider.
Technologies: Git, GitHub, WordPress REST API, WordPress Plugins, WordPress API, Agile Software Development, Docker, JavaScript, Google Analytics, CSS, HTML, MySQL, NGINX, PHP, WordPress, Object-oriented Programming (OOP), Back-end, Data Structures, REST APIs, Query Optimization, Performance Tuning, Web Speed, Full-stack, WordPress Multisite, MySQL/MariaDB, API Integration
Freelance Web Developer
2016 - 2017
Project - B
- Fixed a variety of existing issues with the monthly subscription box application.
- Integrated with the fulfillment center in order to allow for daily send of customer boxes, which used to be done manually once a month.
- Added a feature to send review reminders to customers daily, instead of manually once a month.
- Held an advisory role for technological decisions and development planning.
- Added features in order to add new products to the website, including one-off boxes instead of a subscription.
- Used Google Analytics to identify opportunities to increase conversion rates and improve user experience.
Technologies: JavaScript, Wireframing, HTML, CSS, MySQL, PHP, Object-oriented Programming (OOP), Back-end, Data Structures, MySQL/MariaDB
Freelance WordPress Developer
2016 - 2016
WestWing
- Implemented responsive alternative templates for specific sections of the site.
- Integrated the template with the store API to be able to bring updated product listings via JavaScript calls.
- Integrated a template with the main framework system to acquire website elements such as the header and footer using JavaScript.
- Advised on the requirements for the product API in order to be consumed safely.
- Created additional configuration options for the new templates using ACF.
Technologies: Git, GitHub, WordPress REST API, WordPress Plugins, WordPress API, Agile Software Development, Docker, JavaScript, Facebook Login, CSS, Gulp, Sass, HTML, jQuery, WordPress, PHP, Object-oriented Programming (OOP), Back-end, MySQL, REST APIs, Web Speed
Freelance PHP/WordPress Developer
2016 - 2016
Chi/Donahoe (via Toptal)
- Created custom post types and functionality.
- Developed two bespoke WordPress themes with custom functionality.
- Created fully responsive HTML from PSD designs.
- Consulted on WordPress best practices and possible solutions for the brief.
Technologies: Git, GitHub, WordPress API, Agile Software Development, Docker, JavaScript, Bower, Advanced Custom Fields (ACF), Gulp, NPM, jQuery, HTML5, CSS, Sass, Bootstrap 3, MySQL, PHP, WordPress, Back-end
WordPress Developer (Contract)
2016 - 2016
New Scientist (RBI Group)
- Optimized theme queries to reduce database loads and improve performance on the customer-facing website, reducing loading times by 95% on the homepage.
- Added custom shortcodes to allow editors to use rich content on articles.
- Debugged API calls for registration and login access.
- Customized the existing theme to allow for third-party analytics and ad-serving integration.
- Added a new functionality through custom WordPress plugins to the existing theme.
- Integrated a social login via Facebook and a Google API with a custom authentication and credentials system.
Technologies: Git, GitHub, WordPress REST API, WordPress Plugins, WordPress API, Agile Software Development, Docker, JavaScript, Facebook Login, jQuery, MySQL, WordPress, PHP, Back-end, REST APIs, Performance Tuning, Web Speed, SQL, API Integration
Freelance PHP Web Developer
2016 - 2016
Breakthrough Media
- Created plugins to encapsulate features that could be used across a variety of different WordPress websites.
- Supported the front-end development team with any issues related to programming or databases.
- Built a social-sharing WordPress plugin to enable flexible and lightweight sharing without JavaScript.
- Developed a WordPress plugin for a flexible AJAX search using the WPSearch engine.
- Troubleshot website deployments to AWS, alongside performing WordPress maintenance and configuration work.
Technologies: Amazon Web Services (AWS), GitHub, Docker, Sass, CSS3, HTML5, jQuery, PHP, WordPress, Object-oriented Programming (OOP), Back-end, Data Structures, MySQL
Lead Developer | Web Project Manager
2012 - 2015
RUSH Hair & Beauty
- Developed the customer-facing WordPress website for the company, which served over a million visitors per month.
- Managed all the web projects and supported key stakeholders in the decision-making process.
- Developed an eCommerce platform using Magento for the sale of professional hair products.
- Developed a career website using WordPress that acted as the candidate application system and exported the data to various job boards using their APIs.
- Supported the marketing team with web-related queries, from Google Analytics reports to eCommerce management.
- Implemented an Agile working process and formal testing within the development and marketing team.
- Created a salon locator using the Google Maps API.
- Created analytics dashboards and automated periodical reports for stakeholders.
Technologies: dotmailer, ResponseTap, Google Maps API, REST, Laravel, Mailchimp, Linnworks, Mandrill, WordPress, Magento, PHP, Object-oriented Programming (OOP), Back-end, Data Structures, MySQL, REST APIs, Web Speed, SQL, API Integration
Freelance PHP Developer
2011 - 2011
R/GA
- Created a web service to power an iPhone application for a major sports retailer.
- Developed a server-side application to get data from a variety of third-parties using different APIs.
- Integrated the PHP Twitter and Facebook APIs.
- Updated the original web service to add CMS functionality and the ability to create other views for different apps using the same underlying platform.
- Integrated the Brightcove API for video.
Technologies: APIs, XML, Brightcove API, Facebook API, X (formerly Twitter) API, CodeIgniter, PHP, Object-oriented Programming (OOP), Back-end, Data Structures, MySQL, REST APIs
Freelance PHP Developer
2011 - 2011
Smile Machine
- Created an API to provide content to a Flash-based website.
- Developed a PHP-based CMS to power all of the micro-sites of a major hair care brand.
- Added a multi-language functionality to the CMS, modifying the database to account for that.
- Built editorial features to the main CMS website such as multiple users and user levels, and the ability to preview and approve changes at different editorial levels.
- Developed the non-Flash parts of the microsites which used the content from the CMS and third-party sources using REST APIs.
Technologies: jQuery, CSS, HTML, Flash, APIs, MySQL, PHP, Object-oriented Programming (OOP), Back-end, Data Structures, REST APIs, API Integration
Freelance PHP Developer
2011 - 2011
Wednesday
- Developed an internal multi-brand management CMS for a fashion retailer.
- Integrated a client's existing intranet with the newly developed CMS.
Technologies: Doctrine 2, Zend Framework, WordPress, PHP, Object-oriented Programming (OOP), Back-end, Data Structures, MySQL
Freelance PHP Developer
2010 - 2011
Stink Digital
- Developed a server application using PHP to power a Flash front-end for Diesel Island, a social marketing campaign by a fashion brand.
- Integrated the Twitter and Facebook APIs for a variety of projects.
- Integrated the Google Maps API to create bespoke store locators.
- Developed a server-side app to allow customers to send Christmas messages that would then be displayed on a London's Oxford Street building, using a projector.
- Created web services for several apps so they would follow a strict MVC model and several front-end views could use them.
Technologies: Google Maps API, Facebook API, X (formerly Twitter) API, MySQL, Zend Framework, PHP, Object-oriented Programming (OOP), Back-end, Data Structures, API Integration
Freelance PHP Developer
2010 - 2010
Everything Everywhere Ltd
- Updated the content on the Orange websites.
- Developed new widgets, or dynamic blocks of content, using PHP5 and XSLT.
- Supported the marketing and content teams writing technical specs for new features.
- Participated in the weekly Agile programming and scheduling.
- Worked closely with the QA team.
Technologies: PHP, XSLT, XML, CSS, HTML, Object-oriented Programming (OOP), Back-end, Data Structures, MySQL
Freelance Senior PHP Developer
2009 - 2010
i-Level
- Programmed new features for their ad-serving platform, Media Genie, used to trade over £400 million GBP a year.
- Working on the integration of the PHP platform with the Microsoft Dynamics ERP.
- Supported the ad-selling team by adding tags and tracking code to some of the managed websites.
- Improved the existing interfaces to make them easier to use for the traffic team.
- Added exporting and importing options to help migrate data across platforms.
Technologies: Microsoft Dynamics, CSS, HTML, MySQL, PHP, Object-oriented Programming (OOP), Back-end, Data Structures
Experience
National Milk Records Website (UK)
http://www.nmr.co.ukA Craft CMS website for the largest milk laboratories in the UK using Tailwind and Alpine.js to provide a fast customer experience even on mobile phones and low connectivity environments. It was developed based on the new brand guidelines in 2022 and designs created by a designer. The website showcases all the National Milk Records (NMR) services, including their milk testing and genetic testing offerings. It also offers information for investors and regulatory compliance.
Oxford Royale Academy
https://www.oxford-royale.comAn ongoing project to develop and update the WordPress website for a provider of summer courses in top universities worldwide. Currently using WordPress and integrating with a custom back-end bookings and CRM system.
Looka
A marketing website for an AI-powered logo and brand assets application. The project included public and restricted content types, dynamic content, and seamless integration with the logo creation app. The entire website is powered by WordPress, along with some popular plugins, including ACF and Yoast SEO.
New Scientist
This is a very popular science magazine that uses WordPress as a platform for its online version. It uses many custom plugins built from scratch, as well as a custom WordPress theme that integrates seamlessly with their custom user management system.
Hypergrid
A customer-facing website for Hypergrid, built using WordPress. It is easily managed by non-technical staff while remaining highly configurable in terms of layouts. It allows the marketing team to create new landing pages without requiring code changes.
Electric Jukebox
The Electric Jukebox is a plug-and-play music box that can be used on your TV to access thousands of tracks at CD quality. The website itself uses WordPress and WooCommerce to process sales.
Smart Growth America
https://smartgrowthamerica.org/I developed the theme for this website that aims to provide information to stakeholders on urban planning projects.
Rush Hair Website
https://www.rush.co.uk/I developed a client-facing website for one of the biggest hairdressing chains in the UK. The website is fully responsive. It included a salon locator, a salon management system, and a mobile bookings system.
Rush Careers
http://careers.rush.co.uk/I built a fully responsive recruitment website using WordPress and a series of bespoke WordPress plugins. It acts as the main recruitment website for Rush Hair and Beauty; it allows them to manage requisitions and publish them on third-party job boards.
Shoprush
I developed an eCommerce website using Magento. It's fully responsive, and the interface was developed using an iterative conversion optimization process in order to increase sales.
Diesel Island (2011)
I built the Flash front-end portion of the website. The website is powered by a PHP server which holds all the business logic and interfaces with Facebook and Twitter.
Education
1999 - 2004
Bachelor's Degree in Computer Sciences
Universidad Autonoma de Barcelona - Barcelona, Spain
Skills
Libraries/APIs
WordPress API, Facebook Login, WordPress REST API, Google Maps, jQuery, REST APIs, React, X (formerly Twitter) API, Facebook API, Doctrine 2, Brightcove API, Google Maps API, Auth0 API, Node.js, Salesforce API, Stripe
Tools
Advanced Custom Fields (ACF), Google Analytics, GitHub, Git, PhpStorm, Slack, Beanstalk, Gulp, Bower, Vagrant, MAMP, Mailchimp, Microsoft Dynamics, Flash, Linnworks, ResponseTap, NPM, NGINX, Akeneo, ACF PRO, Jira, IBM Watson, Watson Developer Cloud SDK, Figma, MailerLite
Languages
PHP 7, PHP, HTML5, CSS, SQL, Sass, JavaScript, CSS3, HTML, XML, XSLT, Go, Python, Kotlin, Perl, Timber
Frameworks
Bootstrap, Bootstrap 3, PHPUnit, CodeIgniter, Zend Framework, Laravel 5, Laravel, Symfony, Angular, Tailwind CSS, Alpine.js, Twig, React Native, Next.js, Filament PHP, Laravel 11, Laravel Mix
Paradigms
Search Engine Optimization (SEO), App Development, Object-oriented Programming (OOP), Agile Software Development, Concurrent Programming, REST, Microservices, Test-driven Development (TDD), Agile, Functional Testing, Unit Testing, Continuous Deployment
Platforms
WordPress, October CMS, Docker, WordPress VIP, MacOS, Windows, X (formerly Twitter), Mandrill, dotmailer, Salesforce, WooCommerce, Tealium, Magento 1, ChainDrive, Amazon Web Services (AWS), Shopify, Magento, Linux, Firebase, Kubernetes, Craft CMS, Sanity Studio
Storage
MySQL/MariaDB, MySQL, PostgreSQL, WP Engine
Other
Wireframing, WordPress Multisite, WordPress Plugins, Back-end, Data Structures, Query Optimization, Performance Tuning, Site Speed Optimization, Web Speed, API Integration, APIs, Full-stack, Facebook, PIM, PWA, Accelerated Mobile Pages (AMP), Progressive Web Applications (PWAs), Vite, Pull Requests, Cloudflare, Dynamics CRM 365, WordPress Themes, Strapi, Front-end, Google Tag Manager, Chatbots, Yoast SEO, Enterprise
Collaboration That Works
How to Work with Toptal
Toptal matches you directly with global industry experts from our network in hours—not weeks or months.
1
Share your needs
Discuss your requirements and refine your scope in a call with a Toptal domain expert.
2
Choose your talent
Get a short list of expertly matched talent within 24 hours to review, interview, and choose from.
3
Start your risk-free talent trial
Work with your chosen talent on a trial basis for up to two weeks. Pay only if you decide to hire them.
Top talent is in high demand.
Start hiring