Leon Chevalier

Mood was one of the top five fastest-growing eCommerce sites on the internet and urgently needed site speed optimization, code refactoring, project management, and tech team leadership.

• Helped them gain and maintain site stability to handle the incredible growth they were experiencing.
• Created a holistic site audit to present site issues and clear resolution suggestions with accompanying timelines.
• Created custom database indexes to increase performance.
• Activated enterprise-level object caching.
• Used New Relic to diagnose and resolve issues in the custom codebase.
• Refactored the custom theme to solve coding issues and introduce a custom caching framework.
• Migrated the site to Next.js (React) and a headless CMS with Shopify APIs.

Discover Healing needed immediate and urgent performance optimizations to both the back end and front end of their WordPress installation. The back end would regularly take over 60 seconds for pages to load, making admin a terrible chore. The front end was averaging around 13 seconds for a page load, despite caching. Previous developers had been unable to resolve the issues.

• Diagnosed and fixed hard-to-find issues with rogue plugins.
• Improved the front-end load time by 60%, despite the requirement to stick with a heavy theme and third-party tags.
• Wrote custom code to improve their user permissions.
• Wrote custom code to streamline the WooCommerce My Account system (including easy custom avatars).

The Creation Station needed mentoring, branding and design, web design, web development, third-party vendor integration, and project management.

I helped them create a new product to add to their offering while assisting them in streamlining their current business.

• Designed the website for the new product offering.
• Designed the technical architecture for an enterprise-level franchise management system.
• Co-developed the franchise management system.
• Integrated the system with various third-party providers.
• Streamlined aspects of their current email marketing automation.
• Trained their staff and created documentation.

Clear Factor needed mentoring, branding and design, web design, web development, and security set up and monitoring.

I helped them create a slick, well-targeted brand for their company and establish their web presence. Security is very important for Clear Factor, and I ensured their hosting setup was secure and monitored with a custom WordPress plugin to deploy website changes to a CDN.

• Designed their logo and branding.
• Created a custom WordPress plugin to deploy to secure hosting.
• Created a secure headless CMS setup using GraphQL.
• Co-produced and edited their intro video.
• Created their pre-launch landing page.
• Project-managed their launch website with other developers.
• Designed their documents (their Lightpaper and Whitepaper).
• Set up their email marketing (Amazon SES, Email Octopus).

Powerleague needed mentoring, web design, web development, analytics, optimization, and third-party vendor integration.

I helped them over many years as a tech lead, marketer, developer, and designer.

I was the lead Powerplay developer for many years, handling front-end design and back-end dev using the Code Igniter Framework. This was a very complex system used to power the entire business. I handled the code evolution over many years, including PHP upgrades.

I project-managed the relaunch of the Powerleague website in 2016. I also handled paid traffic (Adwords, Facebook) and email marketing (Dotmailer and Campaign Monitor) for the whole group in 2017/2018.