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Manish Menaria
Verified Expert in Engineering
Front-end Developer
Udaipur, Rajasthan, India
Toptal member since October 7, 2020
Bio
Dedicated to shipping high-quality software for 8+ years, Manish, a lead software engineer, drove innovations on the open-source WooCommerce platform at Automattic, where he led the 'Product Collection' block to become a new default, replacing 10+ legacy blocks. His successes include architecting a cybersecurity app (acquired by New Relic) and delivering 10+ five-star freelance projects. His expertise spans React, JavaScript/TypeScript, Next.js, Node.js, GraphQL, Redux, and modern web solutions.
Portfolio
Automattic
React, JavaScript, TypeScript, PHP, Redux, HTML5, CSS3, Jest...
Launch Tabletop
JavaScript, TypeScript, React, GitHub, Storybook, Design Systems, CSS3, HTML5...
Freelance Agency
Web Development, Bitbucket, Git, SCSS, CSS, TypeScript, JavaScript, React...
Experience
- CSS - 8 years
- JavaScript - 8 years
- Git - 8 years
- React - 8 years
- TypeScript - 6 years
- SCSS - 4 years
- Next.js - 3 years
- GraphQL - 2 years
Work Experience
Senior JavaScript Engineer
2022 - 2025
Automattic
- Actively contributed to open-source WooCommerce as a key/leading contributor, primarily developing intuitive and flexible core WooCommerce Blocks (Gutenberg) to significantly enhance the platform's user experience for merchants globally.
- Directly engaged the open-source community by initiating and constructively facilitating a public GitHub discussion to resolve a user-flagged 'Store Notice' issue, prioritizing user experience and transparent, collaborative solutions.
- Spearheaded the versatile Product Collection block for WooCommerce from concept through its strategic launch as the new default (WooCommerce 9.5), replacing 10+ legacy blocks and becoming the platform's most widely used product display solution.
- Provided focused and meticulous leadership as the directly responsible individual (DRI) for the Product Collection block through its critical stabilization phases, removing its 'Beta' label and ensuring its stable release in WooCommerce 9.0.
- Architected and delivered a robust, forward-thinking extensibility model for the Product Collection block, with comprehensive and developer-friendly documentation that fostered significant third-party innovation and expanded WooCommerce's capabilities.
- Proactively elevated WooCommerce's code quality through meticulous public pull request reviews on GitHub, unearthing and resolving subtle issues pre-release to ensure a consistently stable, high-performing open-source platform.
- Initiated and seamlessly implemented a direct user feedback form within the Product Collection block, creating a vital channel for actionable user insights that directly informed data-driven product enhancements and strategic planning.
- Volunteered and facilitated an engaging and productive team-wide retrospective using the 'Starfish Model' framework, fostering a constructive environment that guided the team to identify actionable improvements for processes and collaboration.
Technologies: React, JavaScript, TypeScript, PHP, Redux, HTML5, CSS3, Jest, React Testing Library, Playwright, Git, GitHub, Agile, WordPress, WooCommerce, Gutenberg Editor, Open Source, Community, GitHub Actions, Algorithms, Front-end, SVG, User Interface (UI), AI Agents, Agentic AI, Websites, eCommerce, Docker, Full-stack Development, API Integration, Responsive UI, Web Accessibility, Responsive Web Design (RWD), Architecture, Large Language Models (LLMs), Full-stack, APIs, Databases, Vite, Search Engine Optimization (SEO), RTK Query, Content Management Systems (CMS), Mobile-first Design, UI Development, Responsive Design, Tablet UI, Performance Optimization, Chrome DevTools, Lighthouse, Security, Software Architecture, Web Performance Optimization (WPO), Web Scalability, Application State Management, ECMAScript (ES6), Core Web Vitals, Lazy Loading, WebPageTest, Front-end Development, Web Design, UI Design, WCAG 2, Design Patterns, Component Libraries, ESLint
Lead Front-end Developer
2020 - 2022
Launch Tabletop
- Developed a web application from scratch, an end-to-end platform solution for board game creators and publishers with multiple modules and different permissions.
- Implemented a design system using Storybook for building UI components and pages in isolation.
- Led the team and reviewed pull requests to ensure the codebase's maintainability, reliability, and efficiency. I also ensured that the codebase followed best practices and well-known patterns.
- Set up a CI/CD pipeline using GitHub Actions to deploy on development, staging, and production servers whenever pull requests were approved and merged.
- Used Apollo Client for all GraphQL queries and mutations. Also, set up GraphQL Code Generator to automatically generate TypeScript types for GraphQL queries/mutations.
- Wrote the front-end documentation, including development workflow, best practices, etc. This worked as a knowledge base for developers.
- Converted Figma designs from UX designs to beautiful and responsive web pages.
Technologies: JavaScript, TypeScript, React, GitHub, Storybook, Design Systems, CSS3, HTML5, Apollo, GraphQL, REST APIs, ClickUp, React Query, Next.js, Unit Testing, Playwright, Progressive Web Applications (PWAs), Jest, Zustand, Front-end Architecture, Code Refactoring, Code Review, Algorithms, Front-end, SVG, User Interface (UI), Websites, CI/CD Pipelines, Full-stack Development, DevOps, API Integration, Responsive UI, Web Accessibility, Responsive Web Design (RWD), Architecture, Tailwind CSS, APIs, Vite, Search Engine Optimization (SEO), Radix UI, RTK Query, Zod, Content Management Systems (CMS), Apollo Server, Mobile-first Design, UI Development, Responsive Design, Tablet UI, Performance Optimization, Chrome DevTools, Lighthouse, Security, Caching, SSG, Software Architecture, Server-side Rendering (SSR), Web Performance Optimization (WPO), Static Site Generators, Web Scalability, Application State Management, ECMAScript (ES6), Core Web Vitals, Lazy Loading, WebPageTest, Front-end Development, Material UI, Web Design, MUI CSS, UI Design, WCAG 2, Design Patterns, Component Libraries, ESLint
Freelance React Developer
2020 - 2020
Freelance Agency
- Developed 10+ web applications on freelancing platforms that have five-star ratings.
- Created responsive landing pages for an educational technology startup, a travel startup, a consulting firm, and new software products, among others.
- Developed a landing page for Expeditions Connect, a global skill-sharing community for adventure experts and positive impacts (https://www.expeditionsconnect.com).
Technologies: Web Development, Bitbucket, Git, SCSS, CSS, TypeScript, JavaScript, React, Redux, Redux-Saga, Front-end Architecture, Code Refactoring, Code Review, Front-end, SVG, User Interface (UI), Websites, CI/CD Pipelines, API Integration, Responsive UI, Web Accessibility, Responsive Web Design (RWD), Architecture, Next.js, APIs, Search Engine Optimization (SEO), Vercel, Mobile-first Design, UI Development, Responsive Design, Tablet UI, Performance Optimization, Chrome DevTools, Lighthouse, Security, Serverless, SSG, Software Architecture, Web Performance Optimization (WPO), Web Scalability, Application State Management, ECMAScript (ES6), Core Web Vitals, Lazy Loading, WebPageTest, Front-end Development, Material UI, Web Design, MUI CSS, UI Design, WCAG 2, Design Patterns, Component Libraries, ESLint
Freelance React Developer
2020 - 2020
The Future School
- Converted more than 20 Figma design pages into pixel-perfect web pages.
- Made all pages fully responsive for all screen sizes.
- Completed REST API integrations of more than 50 APIs using Axios library.
- Implemented role-based routing for users, administrators, and creators.
Technologies: Web Development, GitHub, CSS, SCSS, TypeScript, JavaScript, React, Cloud Firestore, Asana, Unit Testing, Front-end Architecture, Code Refactoring, Code Review, Front-end, SVG, User Interface (UI), Websites, API Integration, Responsive UI, Web Accessibility, Responsive Web Design (RWD), Architecture, APIs, Search Engine Optimization (SEO), Mobile-first Design, UI Development, Responsive Design, Tablet UI, Chrome DevTools, Lighthouse, Security, Software Architecture, Web Performance Optimization (WPO), Web Scalability, Application State Management, ECMAScript (ES6), Core Web Vitals, Lazy Loading, WebPageTest, Front-end Development, Web Design, UI Design, WCAG 2, Design Patterns, Component Libraries, ESLint
Software Engineer
2017 - 2020
AppPerfect Corp
- Led the team to collaborate with the UX design team to convert the mockups into beautiful, responsive web pages.
- Led the team to develop two microservices to be used by end-users.
- Worked with clients to define requirements, implement new functionalities, and optimize existing web applications.
Technologies: Web Development, GitHub, JavaScript, AngularJS, SCSS, CSS, React, Node.js, Jira, CSS3, Chart.js, Data Visualization, Unit Testing, Front-end Architecture, Code Refactoring, Code Review, Algorithms, Front-end, SVG, User Interface (UI), Websites, Docker, Full-stack Development, Responsive UI, Web Accessibility, Responsive Web Design (RWD), Architecture, APIs, Databases, Search Engine Optimization (SEO), Mobile-first Design, UI Development, Responsive Design, Tablet UI, Performance Optimization, Chrome DevTools, Lighthouse, Security, Web Performance Optimization (WPO), Web Scalability, Application State Management, ECMAScript (ES6), Core Web Vitals, Front-end Development, Web Design, UI Design, WCAG 2, Design Patterns, ESLint
Project History
WooCommerce Blocks
A core open-source initiative to deliver a modern, "no-code" site-building experience to millions of merchants through a library of reusable "blocks," conceptually similar to a React component library.
Actively contributed to open-source WooCommerce as a key contributor, developing reusable and flexible WooCommerce Blocks. I introduced a library of over 100 modular blocks, replacing a legacy shortcode-based system and giving merchants direct, visual control over their online stores. I also aligned the WooCommerce platform with the strategic full-site editing future of the broader WordPress ecosystem.
Learn more at https://woocommerce.com/document/woocommerce-store-editing.
Actively contributed to open-source WooCommerce as a key contributor, developing reusable and flexible WooCommerce Blocks. I introduced a library of over 100 modular blocks, replacing a legacy shortcode-based system and giving merchants direct, visual control over their online stores. I also aligned the WooCommerce platform with the strategic full-site editing future of the broader WordPress ecosystem.
Learn more at https://woocommerce.com/document/woocommerce-store-editing.
Launch Tabletop
https://www.launchtabletop.comLaunch Tabletop is an innovative end-to-end platform solution for board game creators and publishers. It is an end-to-end platform built from the ground up to provide a comprehensive solution for board game creators and publishers to manage their entire creative lifecycle.
It features distinct, permission-based modules for different user workflows, including a "Launch Lab" for game creation, an "HQ" for content review, and a "Support" portal with Zendesk integration. It is built on a modern front-end stack (React, Next.js, TypeScript, GraphQL) to ensure a scalable, high-performance user experience.
It features distinct, permission-based modules for different user workflows, including a "Launch Lab" for game creation, an "HQ" for content review, and a "Support" portal with Zendesk integration. It is built on a modern front-end stack (React, Next.js, TypeScript, GraphQL) to ensure a scalable, high-performance user experience.
K2 Manager
https://www.k2io.com/cyber-security-platforms/I developed a complex web application for a cybersecurity startup from scratch to release. I also implemented a clustering algorithm for network nodes of the vis.js library because built-in clustering was too slow, and the UI was freezing. Finally, I conducted regular code reviews with peers by creating a pull request on GitHub to maintain code quality, proper documentation, and coding standards.
Landing Pages
Landing pages for multiple clients, developed while working as a full-time freelancer on different freelancing platforms:
- https://www.expeditionsconnect.com
- https://www.optiroute.co
- http://neuratree.com
I also developed landing pages for an edtech startup and a new software product. Both are protected under NDAs.
- https://www.expeditionsconnect.com
- https://www.optiroute.co
- http://neuratree.com
I also developed landing pages for an edtech startup and a new software product. Both are protected under NDAs.
Read-Indeed Web Application
A book summary web application that's highly responsive and includes role-based authentication/authorization for admin and end users. I built this with dummy data to learn about Firebase cloud functions. It's based on https://github.com/react-boilerplate/react-boilerplate, and it follows all the best practices.
Demo User:
Email: demo@ri.com
Password: demo1234
Demo User:
Email: demo@ri.com
Password: demo1234
Competitive Programming in JavaScript
An npm package with two modules—local and global—to help JavaScript/Node.js competitive programmers. The local module lets the user read the input from the terminal, one by one, as available in other languages such as Java and Python. The global module converts the code that was written using the local module into the submittable code on the competitive programming websites.
Education
2013 - 2017
Bachelor's Degree in Computer Science
Swami Keshvanand Institute of Technology, Management, and Gramothan (SKIT) - Jaipur, India
Certifications
FEBRUARY 2022 - PRESENT
BetterOn Certification
BetterOn
MARCH 2017 - PRESENT
Android Developer Nanodegree
Udacity
Skills
Libraries/APIs
React, Antd, Redux-Saga, Flexbox, React Redux, React Router, React Query, Node.js, REST APIs, Playwright, React Testing Library, Zod, Chart.js
Tools
Git, GitHub, Bitbucket, RTK Query, Lighthouse, WebPageTest, Firebase Authentication, NPM, Webpack, Jira, Figma, Gutenberg Editor, Shadcn, Slack, Asana, React Apollo
Languages
TypeScript, JavaScript, SCSS, CSS, HTML, Sass, HTML5, CSS3, ECMAScript (ES6), GraphQL, PHP, C, C++, Java
Frameworks
Redux, Material UI, Next.js, MUI CSS, Jest, Tailwind CSS, AngularJS
Paradigms
Code Refactoring, Responsive Web Design (RWD), Search Engine Optimization (SEO), Web Performance Optimization (WPO), UI Design, Design Patterns, Unit Testing, Web Design Principles, Agile, Object-oriented Programming (OOP), DevOps
Platforms
Visual Studio Code (VS Code), Firebase, WordPress, WooCommerce, Vercel, Linux, Docker
Industry Expertise
Web Design
Storage
Cloud Firestore, Databases, MongoDB, Database Management Systems (DBMS)
Other
Algorithms, Data Structures, Web Development, Front-end, Front-end Development, Pixel Perfect, Sagas, Front-end Architecture, Code Review, Gutenberg Block Development, User Interface (UI), Websites, API Integration, Responsive UI, APIs, Mobile-first Design, UI Development, Responsive Design, Tablet UI, Chrome DevTools, Security, Caching, SSG, Software Architecture, Server-side Rendering (SSR), Static Site Generators, Web Scalability, Application State Management, Core Web Vitals, Lazy Loading, WCAG 2, Component Libraries, ESLint, Firebase Cloud Functions, Firebase Hosting, Storybook, Data Visualization, Zustand, Cursor AI, Open Source, Community, GitHub Actions, Accessibility, Web Security, SVG, AI Agents, Agentic AI, eCommerce, CI/CD Pipelines, Web Accessibility, Architecture, Large Language Models (LLMs), Full-stack, Vite, Content Management Systems (CMS), Apollo Server, Performance Optimization, Serverless, Design Systems, Apollo, ClickUp, Progressive Web Applications (PWAs), Networking, Communication, Full-stack Development, Radix UI
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