Manuel Blechschmidt, Developer in Berlin, Germany
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Manuel Blechschmidt

Verified Expert  in Engineering

Salesforce Developer

Berlin, Germany
Toptal Member Since
November 2, 2020

Manuel is a certified Demandware developer and IT systems Engineer. His expertise lies in ERP and eCommerce systems, including shop design, marketing, analytics, material management, and production planning. Manual has created multi-tenant sites for fashion retailers in France, Belgium, and the USA. He has presented at the SAP TechEds in Las Vegas and Amsterdam and has contributed to the training of staff at previous roles.



Preferred Environment

Java EE, Salesforce Commerce Cloud (SFCC), SAP Fiori, Linux

The most amazing...

...product I created was a COVID-19 visualization featured on the biggest news site in Germany: "Frühwarnsysteme zum Coronavirus: Wie Karten Leben retten sollen."

Work Experience


2021 - PRESENT
Incentergy GmbH
  • Developed a market entry strategy together with the sales department.
  • Build a product according to the German law Patientendatenschutzgesetz.
  • Connected different tools in a continuous improvement and delivery pipeline.
Technologies: Java, JavaScript, Architecture, SOAP


2015 - PRESENT
Incentergy, GmbH.
  • Oversaw the entire company's development, including the company vision, accounting, human resources, and research and development.
  • Oversaw the customer acquisition of the IT consulting business.
  • Presented at SAP TechEd 2017 in Las Vegas on the topic: “Optimizing an SAP Fiori Application Based on a Real World Example.”.
Technologies: GeoServer, SAP Fiori, Java EE


2020 - 2020
  • Spearheaded the evaluation, selection, development, and operation of software solutions primarily in the eCommerce area.
  • Used an OKR-based performance management system to align the workforce with the company goals.
  • Improved the processes of human capital management (HCM).
  • Managed, trained, and educated approximately 30 employees.
  • Increased the utilization and the contribution margin with the use of statistical procedures in the project planning area.
Technologies: Shopify, Salesforce Marketing Cloud, Salesforce Commerce Cloud


2010 - 2015
Apaxo, GmbH.
  • Built a product based on my master thesis: "An architecture for evaluating recommender systems in real-world scenarios."
  • Led a team of five people in the machine learning and data science branch.
  • Acted as a member of the SAP Start Up Focus program, including usage of SAP HANA.
  • Presented at the SAP TechEd in Amsterdam: "The future of personalized marketing budget allocation with HANA and SCIP."
  • Operated a highly available infrastructure on AWS that scaled to multiple thousand transactions per seconds.
Technologies: Amazon Web Services (AWS), Machine Learning, GWT, Java EE

Proof-of-concept for a Decentralized Health Record File
Developed a health record that can be encrypted and exchanged decentrally with RSA. The server was implemented with an Apache James client and made with UI5 (SAP Fiori). The data was processed in FHIR, HL7, and DICOM formats. As sub-projects, the Web Key Directory Protocol was implemented in James.

Salesforce Commerce, Marketing, and Service Cloud (Canyon Bicycles)
Acted as scrum master. Led a five-person eCommerce team. Documented and implemented incident processes. Executed training. Moderated the technical implementation processes. Monitored SAP integration for master data, prices, stock levels, and payment data.

Agri Credit Scoring Fiori App

Programmed a UI5 and Java EE application that determines the value of a given farm based on agricultural assets such as land, machines, and crops to check its creditworthiness. Generated completed PDF forms.

Multi-tenant SaaS ERP for Farmers
Developed a multi-client farm information management system with several thousand international users. Designed the architecture based on Wildlfy 8, PostgreSQL, and UI5. Managed and coordinated development. Presented at SAP TechEd 2017 in Las Vegas on the topic: “Optimizing an SAP Fiori Application Based on a Real World Example.” Reviewed Spring Boot applications and their integration. Evaluated message-oriented middleware: HornetQ, ActiveMQ, RabbitMQ, and Kafka. Documented eProcurement processes such as B. SAP Ariba.

Implementation of Demandware for International Fashion Brands

I was the software architect, project lead, and developer in over 15 international Demandware and Salesforce Commerce Cloud roll-outs. I used all parts of the system to achieve the given goals, including Demandware Script, pipelines, controllers, OCAPI, XML imports, jobs, SiteGensis, SiteGensis 2.0, Storefront Reference Architecture, ISML, headless approaches including Mobify, and our own progressive web applications.

I was involved in the integration of SAP ERP, EPICOR, Microsoft Dynamics NAV, Microsoft Dynamics AX, Order Motion, Vcommerce, Right Now, IBM AS400, Odoo, OpenERP, PayPal, Computop, Heidelpay, and ExactTarget.

Multi-tenant Marketing Suite for Online Fashion Retailers

Developed, personalized, and optimized algorithms for the online marketing of ​​newsletters, websites, ad generation, budget allocation, and AdWord bidding. Operated software on SAP HANA. Assisted with the SAP Start-Up Focus program and presented at SAP TechEd in Amsterdam. Used Spring libraries for the integration of Social Media APIs, AWS EC2, AWS IAM, and AWS S3. Used Apache Hadoop, Mahout, and Spark to train models. Programmed the Magento module.
2007 - 2011

Master's Degree in IT Systems Engineering

Hasso-Plattner-Institut - Potsdam, Germany

2005 - 2007

Bachelor's Degree in IT Systems Engineering

Hasso-Plattner-Institut - Potsdam, Germany


Certified Demandware Developer

Demandware, Inc.


OpenLayers, JMS


SAP Fiori, Salesforce Commerce Cloud (SFCC), Salesforce Marketing Cloud, WildFly, SAP UI5, Microsoft Dynamics NAV, Microsoft Dynamics AX, Odoo, GPG, Manhattan OMS


Java, JavaScript, UML, Python


Data Science, Design Thinking


Linux, Java EE, Demandware, Amazon Web Services (AWS), Salesforce, Shopify, Computop, SAP HANA, Magento

Industry Expertise

Project Management


PostGIS, PostgreSQL, GeoServer, Salesforce Commerce Cloud, MySQL


GWT, Spring Boot, Hadoop, Spark


Web Programming, Leadership, Software Architecture, Machine Learning, OData, PayPal, Scrum Master, Architecture, Point of Sale, Personalization, Modeling, Mathematics, SAP ERP, Apache FOP, Point-of-Sale (POS) Systems, WebIDE, SAP, Epicor, Unzer, Order Motion, Vcommerce, Jmap, Windows Kernel Debugging (WKD), Apache James Server, HL7, GlassFish, SOAP

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