Navin Aswani, Salesforce Lightning Developer in Dubai, United Arab Emirates
Navin Aswani

Salesforce Lightning Developer in Dubai, United Arab Emirates

Member since July 29, 2021
Navin is an experienced Salesforce developer and application architect specializing in customer relationship management (CRM) analytics, especially Tableau CRM. He has delivered five Salesforce Lightning projects and three end-to-end Einstein Analytics implementations throughout his career. Along with his professional knowledge, Navin is an active member of the Salesforce Trailblazer Community as a speaker, writing about Salesforce, artificial intelligence, and machine learning on his blog.
Navin is now available for hire


  • Dubai Real Estate Company
    Salesforce Einstein, Einstein Analytics, Einstein API
  • Legend Boats
    Einstein Analytics, Tableau CRM, Einstein Discovery, Einstein API
  • PwC
    Salesforce Einstein, Einstein Analytics, Tableau, Einstein API...


  • Salesforce 5 years
  • Salesforce Lightning 4 years
  • SAQL 4 years
  • Tableau CRM 4 years
  • Einstein Analytics 4 years
  • Einstein API 3 years
  • Einstein Discovery 2 years
  • Einstein Vision API 2 years


Dubai, United Arab Emirates



Preferred Environment

Windows 10, SourceTree, VS Code, Einstein Analytics

The most amazing...

...project I've designed and developed is the customized Einstein Analytical Dashboard for Manufacturing Cloud, which was featured at Salesforce Dreamforce 2019.


  • Einstein Analytics Lead Developer

    2021 - PRESENT
    Dubai Real Estate Company
    • Built Einstein reports and dashboards based on data from Azure SQL database and SQL data warehouse.
    • Integrated Microsoft Dynamics, ERP, and Salesforce data into one large dataset in order to produce a complex report.
    • Implemented data recipes and data flows which provided support for multi-currency, date, and time zone formats based on client's expectations.
    • Created a data flow for calculating how many days are left in the opportunity lifecycle at a different stage.
    • Connected Tableau CRM (Einstein Analytics) to Microsoft Dynamics via Synapse Analytics.
    • Developed complex KPIs using SAQL, data recipes, and data flow.
    • Created an aging report to get the customer's outstanding information.
    • Converted an Excel sheet's calculation into analytics using multiple data recipes and data flows.
    Technologies: Salesforce Einstein, Einstein Analytics, Einstein API
  • Einstein Analytics Senior Developer

    2020 - 2021
    Legend Boats
    • Handled many-to-many object relationships in the SAQL, data flow, and data recipe to get accurate results.
    • Implemented key performance indicators (KPIs), year-over-year, quarter-over-quarter, and churn rate calculations using SAQL.
    • Developed lenses to provide ad-hoc reporting in Einstein Analytics and get answers to questions posed by data visualization.
    • Developed SAQL, dataflow, and recipe following best practices and avoiding governor limits.
    • Updated the opportunity owner based on a stage name in Einstein Analytics tables using the mass action update.
    • Implemented customized selective and results binding in Einstein Analytical dashboards to achieve responsiveness and dynamic feature.
    • Calculated the partition values from the object data by using the compute relative and compute expression dataflow node.
    • Configured the "connect data source" option to connect multiple datasets in the dashboard and slice the data according to the filter selected.
    • Developed custom page components in the Visualforce page to link to the Einstein analysis dashboard.
    Technologies: Einstein Analytics, Tableau CRM, Einstein Discovery, Einstein API
  • Senior Salesforce Consultant

    2018 - 2020
    • Built custom Lightning components for the Salesforce Community and implemented them on a customer engagement platform.
    • Implemented an order management system module using Apex and Lightning Framework to export orders to the SAP system.
    • Established the connection between Salesforce and SAP systems via the SFTP process.
    • Managed deployment processes with different DevOps tools, such as Sourcetree, BitBucket, Visual Studio Code, and Jenkins.
    • Created a mobile application that uses Einstein Vision API - Image Recognition to deliver results based on images searched.
    • Developed various predictive models using tools like opportunity and lead scoring, prediction builders, and Einstein Stories.
    • Managed security predicates based on the logged-in user in Einstein Analytical Dashboards and reports.
    • Integrated Einstein Analytics with Informatica to get transformed and cleaned data into analytics.
    • Developed complex reports using SAQL and custom queries in Einstein Analytics.
    • Received PwC Spot Advisory Award 2019 for successfully delivering Einstein Analytics project for one of the US clients.
    Technologies: Salesforce Einstein, Einstein Analytics, Tableau, Einstein API, Salesforce Community Cloud Certification, SFTP, Data Integration, SAP Integration, Third-party Integration, Einstein Vision API, Image Recognition, Einstein Discovery, Tableau Server, Tableau CRM, Salesforce Manufacturing Cloud
  • Application Development Analyst

    2015 - 2018
    • Implemented Salesforce Lightning components, Apex development, knowledge articles, and computer telephony integration (CTI).
    • Worked on SKUID, an AppExchange tool. Implemented SKUID models, functions, filters, HTML5, and CSS3 on the SKUID framework.
    • Developed a special billing instruction module on Salesforce Classic, including Salesforce configuration, including workflow rules, approval processes, validation rules, queues, and lead routing mechanisms.
    • Configured Salesforce reports and dynamic dashboards.
    • Provided excellent test class coverage and several VF pages to test and track the status of business processes.
    • Developed a customized community portal and added additional functionality.
    • Developed a batch class for mass updating monthly production environment activity.
    • Successfully set up Apache ANT-JAVA to define the continuous deployment strategy.
    • Awarded the Accenture Employee of the Month award for November 2016 for automating the data transfer for the client.
    • Received the Accenture Apex Award for Customer Community Portal with minimal defects delivered in Q3 and Q4 in FY17.
    Technologies: Salesforce, Salesforce Experience Cloud, Visualforce, Salesforce Lightning, Skuid, Batch Class, JSON, Salesforce Sales Cloud, Salesforce Apex, Wave Analytics, Salesforce Community Cloud Certification


  • Automobile Reality - To Sell and Serve

    The app uses artificial intelligence to analyze images of used cars to provide details such as life span, tire condition, maintenance cost, and much more. For example, consider a situation in which the car mechanic performs a quality and maintenance check on the car and estimates the cost accordingly. Several factors will not be taken into consideration, such as the condition of the tire, its lifetime, and billing accuracy. With the help of artificial intelligence, this application helps users identify the cost and condition of a car and gives accurate outcomes.

  • Order Management System - Salesforce and SAP Integration

    Client - India's Largest Steel Manufacturer
    Location - Headquarters

    Developed the order management system that would allow business users to punch orders directly from Salesforce and send them to SAP via SFTP server integration. Salesforce development involves Apex development, Aura Lighting components, multiple validation rules, and complex products-based rules. Salesforce and SAP were integrated using the traditional method via SFTP servers, utilizing XML and JSON files for sending a single order to SAP. I was the sole Salesforce consultant and developer for the entire project; I spearheaded the requirements gathering, design, development, testing, and deployment.

  • Inventory Consumption Analytical Report - Einstein Analytics

    Client - Canadian Boat Manufacturers

    Business users needed to track the products that were available at different warehouses and those in the last stages of production. Users used to instruct manufacturing units according to their available inventories. The user previously calculated the process using excel sheets, but I developed the exact same report using Einstein Analytics. Since most Salesforce relationships are many-to-many, the final dataset involved several joined data recipes, certain dataflow nodes, and customized SAQL code.

  • Actionable Insights for Manufacturing Cloud - Einstein Analytics

    Client - American Sales and Manufacturing Conglomerates

    Developed Einstein Analytical Dashboard to illustrate how Manufacturing Cloud objects such as account forecast and sales agreement can generate actionable insights. In order to develop the lenses based on the scenarios, datasets, SAQLs, select, and result bindings were utilized. The final outcome was achieved by developing many dataflows and data recipes.

  • Predictive Analysis Application - Einstein Discovery

    Client - India's Largest Car Manufacturer Company

    Configured Salesforce's different predictive analysis tools such as opportunity and lead scoring model, prediction builder, and Einstein Stories in Einstein Discovery. Analysis was conducted using Einstein Stories of the Einstein Discovery to gauge the accuracy of the prediction. A number of sales and marketing analytics dashboards were developed to map out predictions and provide insights to the business users regarding hot leads and opportunities.

  • Real Estate Analytics Dashboard

    Client - Dubai Government Real Estate Firm

    Integrated data sources such as Microsoft Dynamics, Salesforce, and SQL databases into a complex analytical dashboard. Microsoft Dynamics was integrated using Synapse Analytics (previously SQL Data Warehouse). There are many charts that must be developed based on the customer's revenue, the maximum outstanding amount, the revenue expected, and many others. Created different KPIs using customized SAQLs such as customer retention rate, customer churn rate, cost efficiencies, customer satisfaction scores, identifying new customers, and customer acquisition and turnover.

  • Real-time Order Tracking Customer Portal - Salesforce Experience Cloud

    Client - India's Largest Steel Manufacturers

    Developed a community portal where business customers could access financial details such as invoices and owed amounts. Moreover, customers can also check the availability of products in nearby manufacturing units and track their orders in real time. Development involves customizing the user interface of the community portal, overlaying Aura Lightning components, and integrating the freight company at a UI level, which sends the exact location of orders, truck information, and driver information to the community portal.


  • Languages

    SAQL, APEX Code, SQL
  • Tools

    Salesforce Einstein, Tableau, Salesforce DX
  • Platforms

  • Other

    Salesforce Lightning, Salesforce Community Cloud Certification, Einstein Analytics, Einstein API, Tableau CRM, Einstein Vision API, Einstein Discovery, Artificial Intelligence (AI), Machine Learning, Salesforce Community Cloud, Tableau Server, Image Recognition, Datasets, Administration, Salesforce Community, Salesforce Certified Platform App Builder, Salesforce Platform Developer I Certification, Integration, Data Recipes, Data Binding, Result Binding, Select Binding, Predictive Analytics, Predictive Modeling, Predictive Learning, Einstein Stories
  • Paradigms

    ETL, Dataflow Programming
  • Frameworks

    Lightning Components
  • Storage

    Data Integration


  • Bachelor's Degree in Computer Science
    2011 - 2015
    University of Mumbai - Mumbai, India


  • Salesforce Certified Platform App Builder
    JULY 2020 - PRESENT
  • Salesforce Certified Community Cloud
    JULY 2020 - PRESENT
  • Salesforce Certified Einstein Analytics and Einstein Discovery Consultant
    MAY 2020 - PRESENT
  • Salesforce Certified Administrator
  • Salesforce Certified Platform Developer
  • Salesforce Certified Platform Developer II
    MAY 2019 - PRESENT

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