Stefano Ginella, WordPress Developer in Novara, Province of Novara, Italy
Stefano Ginella

WordPress Developer in Novara, Province of Novara, Italy

Member since August 16, 2018
Since 2011, Stefano has been making a living as an Italy-based web developer and designer, however, his interest in HTML, CSS, JavaScript, PHP, and WordPress began long before. His specialty is WordPress development–creating tailored WordPress websites, converting various design files (PSD, AI, INDD) to WordPress, WordPress maintenance, optimization, and hardening, along with possessing an in-depth knowledge of most major plugins.
Stefano is now available for hire


  • Self-employment
    WordPress, WooCommerce, Jekyll, HTML, CSS, SCSS, JavaScript, PHP
  • RT7, Inc.
    WordPress, HTML, Photoshop, Illustrator
  • MTV Italia
    Social Media, Forum Moderation, Proprietary CMS



Novara, Province of Novara, Italy



Preferred Environment

Windows 10, WSL, VS Code

The most amazing...

... thing I've done was developing the redesign of a high trafficked news website, considerably improving its loading time and resource usage.


  • Freelance Web Designer and Developer

    2012 - PRESENT
    • Designed, redesigned, and developed more than 50 websites from simple showcase websites to full-fledged eCommerce platforms.
    • Provided ongoing support to dozens of clients, keeping their websites secure, optimized, and updated.
    • Developed custom WordPress websites, integrating all major plugins, such as WooCommerce, Gravity Forms, ACF Pro, and many others.
    • Helped clients to configure and optimize their hosting and set up all of the third-party services needed in order to take full advantage of their online presence.
    • Developed super-fast static websites with Jekyll.
    • Worked for various international clients such as web agencies, graphic designers, and directly with many small and medium-sized companies.
    • Collaborated efficiently with various professional figures, from graphic designers, to project managers, SEO specialists, and copywriters.
    Technologies: WordPress, WooCommerce, Jekyll, HTML, CSS, SCSS, JavaScript, PHP
  • Junior Web and Graphic Designer

    2011 - 2011
    RT7, Inc.
    • Designed websites and graphic materials for print and screen.
    • Improved my English during a working holiday experience.
    Technologies: WordPress, HTML, Photoshop, Illustrator
  • Community and Social Media Specialist

    2006 - 2011
    MTV Italia
    • Moderated and managed a forum and a community, formed mostly of teenagers.
    • Managed multiple social media accounts during the time when social media marketing was still unchartered territory.
    Technologies: Social Media, Forum Moderation, Proprietary CMS


  • Blog (Development)

    I developed the new blog during a Toptal engagement. I used Roots Sage 9 as a starter framework with extensive use of ACF Pro. The website integrates seamlessly with the Instagram API and YouTube Data API (all videos are taken automatically from their YouTube playlists). Everything was deployed to Kinsta hosting.

  • (Development)

    I built Parsons TKO's website during a Toptal engagement. We based the site on a design provided by the client. For the starter framework, I adopted Roots Sage 8 for development. I also extensively used ACF Pro to create a custom page builder template to allow their team to compose each page in different ways. The website was deployed to the web host,

  • (Development)

    I developed the new version of based on a provided design. The website is based on Roots Sage 9, so it takes advantage of some modern front-end development technologies. It also makes large use of Advanced Custom Fields Pro to manage custom content, and the homepage layout.

  • (Development)

    I developed the new version of based on a provided design. The website is a high trafficked Italian news portal, and with the new version, I've also managed to greatly reduce the page loading speed and server resource usage.

  • (Development)

    This is a WordPress website for a new Italian payment and investment app. The website is based on a provided design. I used Sage Roots 8 as a starter framework and ACF Pro to create a friendly interface to let the client edit the website in a smooth and easy way.

  • (Development)

    I developed this multilingual eCommerce website with WordPress and WooCommerce.

  • Modern WordPress Development Workflow with the Roots Stack (Publication)
    WordPress development relies on tried and tested technologies and techniques. This allows for good backward compatibility but also causes many developers to stick to legacy solutions for far too long. In this article, Toptal WordPress Developer Stefano Ginella introduces us to the Roots stack and explains how it can help WordPress developers harness the latest front-end technologies.


  • Languages

    HTML, CSS, SCSS, JavaScript, PHP
  • Tools

    Adobe CC, PhpMyAdmin, Advanced Custom Fields (ACF), WPML, Jekyll,, ACF Pro, Adminer, Parallels Plesk Panel, Plesk, Bitbucket, Git, SourceTree, Roots, Gutenberg Editor
  • Paradigms

    Responsive Coding, Responsive Web Design (RWD)
  • Platforms

    WordPress Theme Design, WordPress, cPanel, WooCommerce, Linux Subsystem
  • Other

    Responsive Design, WordPress Themes, AI to WordPress, PSD to WordPress, HTML to WordPress, Custom Post Types, Content Management Systems (CMS), WP Super Cache, Autoptimize, Gravity Forms, Elementor, Wamp, WordPress Plugins, Sketch to WordPress, Accelerated Mobile Pages (AMP)
  • Frameworks

    Bootstrap, Tailwind CSS
  • Libraries/APIs

    jQuery, YouTube API, Instagram API, Twitter API, Facebook API
  • Storage


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