Tom Welgemoed
Data Warehouse Design Developer
Tom has been a data architect and visualization expert for 15 years, eight of which he spent working for Accenture, a Big 5 consultancy. His passion is to use data to help improve the way organizations perform, whether that be through coaching, consulting, or delivering the solution myself. Tom has a variety of skills that include data modeling, architecture, visualization, and team leadership.
Portfolio
Experience
Data Warehouse Design - 14 yearsSQL - 10 yearsData Visualization - 9 yearsAlteryx - 7 yearsQlik Sense - 6 yearsMicrosoft Power BI - 3 yearsTableau - 2 yearsSnowflake - 2 yearsLocation
Availability
Preferred Environment
Snowflake, Microsoft Power BI, Database Modeling, Data Visualization, Database Design, SQL, Microsoft SQL Server, Qlik Sense, Alteryx
The most amazing...
...project I've worked on was to create a real-time sports analytics dashboard that could predict real-time win probability and evaluate player performance.
Work Experience
Data Solution Architect
Abn Amro
- Created a data architecture roadmap to highlight the journey to a cloud-based platform and process.
- Supported the creation of a future state architecture for all applications.
- Built the solution design for a single customer view project.
DevOps Specialist
APG
- Developed a front-end dashboard to help track taxes due globally for APG.
- Fostered a user community around Alteryx, hosting various workshops and community meetings and uploading content onto the SharePoint site.
- Consulted projects as an Alteryx SME to ensure accurate delivery and success.
Data Architect and Visualization Expert
Philips
- Developed a Qlik Sense dashboard that monitors and projects inventory volumes across all B2B products for the forthcoming year.
- Created a data model in Microsoft Azure to support end-to-end sales and order management monitoring and performance tracking to ensure a better customer experience and revenue recognition.
- Designed a dashboard in Qlik Sense to enable order management teams to easily identify priority order issues and root causes to expedite resolution and on-time delivery.
- Led projects technically and directed the efforts of other developers to deliver the target architecture.
- Liaised with senior stakeholders and represented the project at the steering committee level.
Data Visualization Team Lead
Accenture
- Set up, led, and grew the data visualization team in the Netherlands by 100%. Effectively held responsibility for career coaching, role placement, and hitting key performance KPIs.
- Led the technical team and data delivery aspects of a multi-year, multi-million pound B2B UK telecoms data warehouse and KPI reporting capability. Technologies included Netezza, Alteryx, Qlik Sense, and Informatica.
- Designed very successful data and ETL architecture for a large data migration project using Alteryx and Microsoft technologies. The resulting solution saved approximately 50-75% in resource cost.
- Built a KPI dashboard for a large hospitality-based firm based in the Netherlands. Created the solution in Qlik Sense in only one to two weeks.
Data Visualization Manager and Consultant
Accenture UKI
- Led one of the most inventive projects for real-time sports analytics. Blended data ingestion, visualization in near real-time, storytelling, cloud hosting, predictive analytics, and feeding unique performance insights to over 1 million mobile users.
- Designed, technically led, and built a complex B2B telecoms solution for a large B2B client to unify the customer journey. Delivered a single customer view that is the cornerstone of the client's analytics framework.
- Spoke at various public engagements regarding solutions built, including the Alteryx conference, Twickenham rugby stadium, and multiple clients such as Vodafone, Virgin Media, and RBS.
Business Intelligence Team Lead
Talk Talk
- Led a team of 15 onshore and offshore developers to meet all our clients' reporting needs.
- Delivered a major data migration project that would save the company 500,000 per month once delivered.
- Created a new telco data warehouse that included customer base and movements reporting, call data record (CDR) reporting, and aged debt reporting.
- Saved the company 18 million GBP (in regulatory fines) by creating a report that would help ensure the company did not wrongfully bill customers who indicated they wanted to disconnect.
Data Warehouse Architect and BI Expert
Carphone Warehouse
- Designed and evolved the data warehouse globally for the Carphone Warehouse as one of six data architects.
- Delivered a complex, cross-European customer and address matching solution. This single customer view enabled improved customer management and targeting (marketing) opportunities.
- Coached and led a team of four external partner developers to grow the existing platform.
Experience
Real-time Sports Analytics
http://www.guruinabottle.com/accenture-leverage-rbs-six-nations-sponsorship-by-showcasing-technologySkills
Tools
Qlik Sense, Microsoft Power BI, Tableau
Paradigms
ETL, Business Intelligence (BI), Database Design, Object-oriented Programming (OOP), Agile
Platforms
Alteryx, QlikView, Oracle, Amazon Web Services (AWS), Azure
Storage
Database Modeling, Microsoft SQL Server, Database Management, Netezza
Other
Data Visualization, Data Architecture, Data Management, Data Profiling, Consulting, Data Warehouse Design, Data Engineering, Azure Synapse, Team Mentoring, Geospatial Analytics, Team Leadership, Technical Leadership, Stakeholder Management, Coaching, Economics, Econometrics, System Design, Decision Support Systems, Decision Analysis, Scrum Master, Informatica, Data Migration, Cryptocurrency, Data Warehousing, Data Modeling, Cloud Computing, Designing for Data, Solution Design
Languages
SQL, Snowflake
Industry Expertise
Project Management, Banking & Finance
Education
Bachelor's Degree in Information Technology and Economics
North West University - South Africa
Certifications
Microsoft Azure Data Engineer
Microsoft
Alteryx Core Designer
Alteryx
Qlik Sense Business Analyst
Qlik
Alteryx Advanced
Alteryx
Agile Scrum Master
Scrum Alliance