Andre N. Walker
Verified Expert in Sales
Sales Expert
St. Louis, MO, United States
Toptal member since April 3, 2024
Andre is a digital performance marketer and project manager with eight years of extensive experience in digital marketing project management, web management, brand strategy, and digital strategy. His expertise extends across brands such as Uber, Nestle Purina, HubSpot, and Acorns, where he has managed full-project lifecycles for 5+ years. Andre has led multiple initiatives where his projects with brands have increased open rates and CTR by 17%, driven leads by 40%, and grown revenue by 33%.
Expertise
- Asana
- Email Management
- Email Marketing
- Growth Marketing
- HubSpot Marketing Hub
- Marketing Automation
- Performance Marketing
- Project Management
Work Experience
Digital Marketing Project Manager
Uber
- Generated a 50% increase in digital engagement and a 35% growth in online customer acquisition by orchestrating a comprehensive digital marketing overhaul, leveraging targeted social media campaigns, and data-driven content strategies.
- Delivered a 30% improvement in cross-functional team synergy and project alignment by directing Acorns' influencer, strategy, legal, and creative teams, significantly enhancing the company's market positioning and innovation capabilities.
- Spearheaded cross-functional collaboration with key stakeholders, including product managers, engineers, designers, and data analysts, to achieve synergy and optimize project outcomes. This advanced Uber's digital presence and competitive edge.
- Maintained a 95% adherence to project timelines and deliverables, bolstering Uber's digital footprint and operational efficiency through rigorous project management and oversight.
Digital Marketing Project Manager
Acorns
- Grew engagement by 17% on the Acorns Instagram page while directing and overseeing the Acorns influencer team, strategy team, legal process, sales management, and creative team to ensure synergy and alignment in project execution.
- Leveraged cross-functional collaboration to save 20-25 team hours weekly while driving home company innovative best practices and delivering on strategic objectives, contributing to the company's market positioning.
- Increased team productivity and completion rate by 29%, taking over development, implementation, and automation solutions within project management tools like Asana and Slack. Streamlined workflows, enhancing efficiency and reducing manual overhead.
- Led the team to a 15% increase in user retention and a 25% boost in campaign conversion rates by leading the integration of advanced data analytics and machine learning algorithms into Acorns' marketing and customer engagement platforms.
Senior Growth Marketing Operations Manager
Hinge Health
- Enhanced Hinge Health's campaign implementation efficiency by 25% by transforming copy and design ideas into reality using HTML and CSS within the marketing automation platform, enriching user engagement and content delivery.
- Improved marketing precision and targeting at Hinge Health by 30%, cultivating robust marketing data that enabled pinpoint audience targeting with timely and relevant content, significantly enhancing engagement and conversion.
- Achieved a 20% uplift in user conversion rates at Hinge Health through the development of customized campaigns that engaged users precisely where they are in their health journey, optimizing engagement across various channels and stages.
- Increased marketing experiments by 40% at Hinge Health by leveraging automation to optimize email, direct mail, SMS, and in-app content, driving substantial improvements in content effectiveness and user engagement.
Education
Bachelor's Degree in Business Administration
Arkansas State University - Jonesboro, Arkansas, United States
Certifications
Google Analytics Certification
Project Management
Udemy
Skills
Tools
Braze, Salesforce
Competencies
B2B
Other
Slack, Asana, Microsoft Teams, Project Management, Brand Strategy, Sales, Strategy, Campaign Strategy, Email Marketing, Campaign Management, Branding, Email Management, Data Analytics, Sales Strategy, Trello, Tableau, Microsoft Excel, Performance Marketing, Agile, Agile Coaching, Agile Project Management, Growth Marketing, Marketing Automation, Email Sales, Marketing, Sales Process Management, Lead Generation, Drip Campaigns, CRM Systems, Digital Strategy, Digital Marketing Strategy, Email, Email Delivery, Channel Sales, Leadership, Sales & Channel Enablement, Key Performance Indicators (KPIs), Channel Strategy, Adobe Workfront, Iterable, Troubleshooting, Salesforce Marketing Cloud, Process Improvement, Marketing Technology (MarTech), SMS Marketing, Lifecycle Marketing, User Workflows, Marketing Cloud, Certified Salesforce Administrator, Business Analytics, Business Analysis, Customer Relationship Management (CRM), Google Workspace, Marketing Management, Content, Analytics, Web Development, Web Design, Web Design Strategy, Automation, Design, Product Growth, Direct Mail, Search Engine Optimization (SEO), Agile Marketing, HubSpot Marketing Hub, Workflow, Software as a Service (SaaS), Sales Training, Sales Funnel, Sales Effectiveness, Email Design, Mobile User Acquisition, B2B Marketing, Customer Acquisition, Deliverability, Intercom, Sales Management, User Engagement, Amplitude, Brand Consulting, Mixpanel, Kickstarter, Drip Email, Social Media, Linkedln, Ads
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