Andrew Anderson
Verified Expert in Sales
Sales Expert
Lisbon, Portugal
Toptal member since August 7, 2024
Andrew is a transformational executive who led the turnaround of a near-death agency into the UK and Ireland’s category leader. He generated €40+ million in client revenue and secured nine straight years of accelerated growth. Specializing in full P&L ownership, he pioneers AI-first growth engines. Using LLM-driven creative and sentiment-triggered call scripts, Andrew boosts lead conversion from 10% to 18%, consistently increasing ROAS and driving business growth.
Expertise
- Digital Advertising
- Digital Marketing
- International Business
- Marketing
- Media Planning
- Midjourney
- OpenAI
- TV Advertising
Work Experience
Founder
Bridging the AI Gap
- Created a platform dedicated to simplifying artificial intelligence for businesses and individuals.
- Directed the design and development of the website by focusing on user experience (UX) and accessibility.
- Implemented the creation of high-quality, informative articles and video content tailored to target AI concepts for a diverse audience.
- Launched and managed the branding across multiple social media platforms, increasing consultancy inquiries by 35% and adding 48,000 followers across all platforms within six months.
Digital Marketing Consultant
Innobev
- Led digital marketing campaigns for global brands, enhancing Innobev's digital presence while driving brand awareness and engagement across multiple platforms.
- Ran a 100% organic influencer launch for Temris Whiskey with no paid boosts and whitelisting to preserve authenticity. Onboarded over 80 creators, achieving a 7.9% average engagement rate (ER). Achieved a 263% increase in follower growth.
- Built a creator community and user-generated content (UGC) flywheel featuring always-on briefs, a repost cadence, and surprise-and-delight tactics. Increased UGC volume by 122x with 40% repeat creators. Sourced 60% of the social calendar from community-generated content.
COO
Eircap Media
- Demonstrated distinguished leadership by successfully driving the execution of company-wide strategies, sales initiatives, and goal-setting processes with an average of eight clients per year, generating over €40 million in client revenue.
- Managed comprehensive operations, including negotiations, media procurement, and campaign planning.
- Handled strategic alliances across all UK and Irish TV stations alongside two call center partners.
- Expanded the direct response television (DRTV) customer base to maximum capacity and increased average call center conversions from 10% to 18%, contributing to a 50% growth in DRTV revenue.
Head of Business Development
Eircap Media
- Championed unprecedented year-on-year sales growth, exhibiting robust business awareness by directing and client-managing over 65 high-impact TV campaigns and countless social media campaigns across Meta and TikTok Ads.
- Managed a broad spectrum of operations, encompassing call center management, payment processing, and data transfer, demonstrating a commitment to operational excellence, security, GDPR compliance, and streamlined procedures.
- Grew revenue by 24.5% within 12 months, attained greater customer satisfaction with rising scores of 5% on NPS surveys, and decreased total operational costs by 16%.
Education
Bachelor's Degree in International Business
Dorset College - Dublin, Ireland
Diploma in Digital Marketing
Dublin Business School - Dublin, Ireland
Certifications
Generative AI
Google AdWords
Skills
Demand Generation
Paid Advertising
Competencies
B2B, Artificial Intelligence (AI)
Other
Microsoft 365, Midjourney, Leonardo AI, OpenAI, International Business, Project Management, Marketing, Digital Marketing, Business to Business (B2B), Business Development, TV Production, TV Advertising, Social Media Content, Advertising Copy, Social Media Strategy, Planning, Digital Advertising, Meta Ads, Social Media Marketing (SMM), Marketing Strategy, Content Marketing Strategy, Social Media Management, Growth Marketing, Facebook Ads, Content Writing, Search Engine Optimization (SEO), Writing & Editing, SEO Content, Article Writing, Blogs, Blogging, Digital Marketing Strategy, Copywriting, Brand Strategy, Email Marketing, Marketing Analytics, Social Media, Startup Marketing, Lead Generation, Sales Funnel, LinkedIn Profiles, AI Social Media Content Creation, LinkedIn Marketing, LinkedIn Ads, Adobe Photoshop, Canva, Azure, ClickUp, WordPress, SurveyMonkey, International Payments, Management, Sales, Media Buying, Call Centers, Conversion Rate Optimization (CRO), White Papers, Google Ads, Telemarketing, Media Planning, Generative Artificial Intelligence (GenAI), Direct Response Marketing, TikTok Ads, Branding, Advertising, Outdoor Advertising
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