Dejan Travnikar
Verified Expert in Sales
Sales Expert
Ljubljana, Slovenia
Toptal member since July 30, 2024
Dejan is an eCommerce growth expert with a proven track record of scaling brands globally. As a seasoned entrepreneur and fractional CMO, he brings a 360-degree perspective to digital marketing strategies, with expertise across media buying, CRO, and retention marketing. Having generated over $25 million in sales, Dejan is the go-to strategist for ambitious companies ready to dominate their market.
Expertise
- Conversion Rate Optimization (CRO)
- Email Marketing
- Facebook Ads
- Google Ads
- Landing Page Optimization
- eCommerce
- eCommerce Consulting
- eCommerce Marketing
Work Experience
Senior Growth Hacker
Genero – The Growth Marketing
- Spearheaded a strategic growth initiative that resulted in a 200% increase in eCommerce revenue within five months, demonstrating my exceptional ability to scale online businesses rapidly.
- Orchestrated the scaling of an eCommerce brand from $100,000 to $1.3 million in annual revenue within one year, showcasing expertise in sustainable, high-growth strategies.
- Optimized product pages for a leading Finnish brand, driving a 77% revenue growth through data-driven conversion rate optimization (CRO) techniques.
- Developed and implemented comprehensive 360-degree digital marketing strategies for eCommerce clients, expanding Genero's service offerings to include CRO, email marketing, and financial forecasting.
- Led successful market expansions for multiple eCommerce brands, leveraging cross-cultural marketing expertise to penetrate new geographical markets profitably.
- Managed and optimized multimillion-dollar marketing budgets for top Nordic eCommerce brands, including Dermosil, Kyrö Distillery, and Yliopiston Apteekki, consistently delivering above-benchmark ROAS.
- Pioneered the creation of standardized operating procedures for new service offerings, rapidly scaling the agency's capabilities and ensuring consistent, high-quality deliverables across diverse eCommerce projects.
- Trained and mentored junior growth hackers about Meta and Google ads, CRO, and email marketing.
Head of Digital Marketing and CMO
SOLTEC
- Engineered a multichannel digital strategy that quadrupled B2C sales in two years, demonstrating my ability to scale direct-to-consumer businesses rapidly.
- Designed and implemented a cross-border eCommerce funnel spanning three countries, increasing qualified leads by 300% and setting the foundation for international expansion.
- Leveraged HubSpot's CRM to optimize the entire customer journey, resulting in a 150% improvement in lead-to-customer conversion rates.
- Executed data-driven media buying strategies across multiple platforms, achieving a 200% increase in ROAS while scaling ad spending from $3,000 to $40,000 monthly.
- Developed and A/B tested high-converting product pages and email sequences, boosting overall conversion rates by 75% and customer lifetime value by 50%.
- Implemented advanced analytics and attribution models, providing actionable insights that reduced customer acquisition costs by 40% while increasing average order value by 35%.
- Pioneered an omnichannel approach integrating eCommerce with physical showrooms, resulting in a 250% increase in high-ticket item sales and improved customer satisfaction scores.
Founder and CEO
3rd Floor Agency
- Scaled multiple digital product brands to seven-figure annual revenues, demonstrating expertise in rapid growth strategies applicable to eCommerce businesses.
- Achieved a 10-fold ROAS growth on Meta Ads and Google Ads across diverse niches consistently, showcasing my ability to optimize high-performing paid media campaigns for eCommerce products.
- Engineered a data-driven launch strategy that grew a new product from $0 to $300,000 in revenue within three months with only $20,000 in ad spending, illustrating my capacity to scale new eCommerce product lines efficiently.
- Implemented an advanced analytics stack, including Google Analytics, Hotjar, and A/B testing platforms, to optimize user experience and conversion rates, resulting in a 40% increase in sales funnel efficiency.
- Developed and executed post-purchase email automation flows that increased average order value by 25% and improved customer lifetime value by 35%.
- Conducted in-depth heuristic evaluations and user research to inform product pricing strategies and selection of hero products, leading to a 50% improvement in profit margins.
- Created and optimized cross-border marketing campaigns, successfully penetrating new markets and increasing international sales by 200% for multiple brands.
- Leveraged data-driven A/B testing methodologies to continually refine landing pages and product offers, resulting in a 60% increase in conversion rates across all campaigns.
Founder and CEO
eCommerce Sales Agency
- Founded and scaled a specialized digital marketing agency focused on exponential growth for eCommerce brands across the US, the UK, and Australia.
- Spearheaded a comprehensive growth strategy that propelled an Australian eCommerce brand from $20,000 to $300,0000 monthly revenue in just 90 days, demonstrating my ability to scale online businesses rapidly.
- Pioneered a 360-degree marketing approach for eCommerce, integrating media buying, retention marketing, and CRO services to maximize client ROI and outperform industry benchmarks.
- Built and led a high-performing team of 10 digital marketing specialists across multiple disciplines, ensuring seamless execution of complex, multichannel eCommerce strategies.
- Developed and implemented innovative transition strategies for dropshipping businesses, successfully transforming them into sustainable, brand-focused eCommerce operations.
- Delivered above-benchmark ROAS for eCommerce clients across Facebook, Google, and emerging ad platforms consistently while strictly adhering to client confidentiality agreements.
- Engineered sophisticated email marketing campaigns and CRO strategies that significantly increased customer lifetime value and average order value for a diverse portfolio of eCommerce clients.
- Established the agency as a go-to partner for high-growth eCommerce brands, achieving a 95% client retention rate through demonstrable results and strategic insights.
Certifications
CRO for eCommerce Growth
CXL
eCommerce Data and Metrics
CXL
Customer Journey for eCommerce
CXL
Customer Segmentation for eCommerce
CXL
Email Marketing: Fundamentals
CXL
Customer Experience for eCommerce
CXL
GA4 Intermediate
CXL
eCommerce SEO
CXL
Applied Neuromarketing
CXL
Attention Basics
CXL
Landing Page Optimization
CXL
Building Trust
CXL
Building Habits and Loyalty
CXL
eCommerce Content Marketing
CXL
Heuristic Analysis Frameworks for Conversion Optimization Audits
CXL
Skills
Demand Generation
Paid Advertising, Brand Building
Competencies
eCommerce, B2C, B2B
Other
Facebook Ads, Google Ads, Conversion Rate Optimization (CRO), TikTok, eCommerce Marketing, eCommerce Consulting, Facebook Pixel, Facebook Ads Manager, Facebook Account Management, Instagram Ads, Instagram Growth, Instagram Marketing, Instagram, Funnel Optimization, Google Docs, Google Paid Ads, Google Optimize, Performance Analysis, Website Performance, Performance Marketing, Key Performance Metrics, Key Performance Indicators (KPIs), Marketing, B2B Marketing, B2C Marketing, Marketing Plans, Marketing Mix, Lead Nurturing, Teamwork, Team Management, Microsoft Teams, Slack, Fractional CMO, Chief Marketing Officer (CMO), Growth Strategy, Growth Marketing, Growth Hacking, Asana, Loom, Facebook, Facebook Marketing, Facebook Video Ads, Omnichannel Marketing, Lead Generation, Landing Pages, Cross-channel Marketing, Customer Journey, Customer Segmentation, Digital Marketing, Digital Marketing Strategy, Marketing Research & Analysis, Strategy, Channel Strategy, Digital Strategy, Marketing Leadership, Team Leadership, Leadership, Scaling, Web Marketing, Paid Media, Business to Consumer (B2C), Meta Platform, Lead Marketing, Lead Capture Pages, Performance Optimization, Customer Acquisition, Email Marketing, TikTok Ads, Landing Page Optimization, AI Marketing, HubSpot, Klaviyo, ChatGPT, English, TikTok Marketing, Funnel Analysis, Funnel Marketing, Google Sheets, Google Trends, Google Shopping Ads, Remote Team Leadership, Team Development, Team Building, Blog Posting, UX Analysis, UI Design, User Experience (UX), YouTube Marketing, Shopify Marketing, Adobe Photoshop, CapCut, Basecamp, Unbounce, Zapier, B2B Lead Generation, Search Engine Optimization (SEO), Google Analytics 4 (GA4), Customer Experience, Launch Strategy, Go-to-market (GTM) Strategy, Marketing Analytics, Reporting, Content Strategy, Brand Awareness, Pay-per-Click (PPC), Influencer Marketing, Paid Search, eCommerce Design, Google, Cross-channel Optimization, Product Launch, Web UX, UX Research, Cross-functional Team Leadership, Email, Email Design, Email Delivery, Email Campaigns, Email Management, Email List Building, Email Template Design, Niche Email Marketing, Email Autoresponders, Email Marketing Automation, Email Marketing Strategy, Email Content, Keyword Mapping, Keyword Research, Keyword Analysis, Keyword Advertising, Google Keyword Planner, Marketing Reports, Responsive Email Templates, Lead Magnet, Leads, Google Ad Manager, Sales Growth, Questionnaires, Digital Marketing Product Manager, Surveys, eCommerce SEO, Shopify Design, LinkedIn Ads, Semrush, ActiveCampaign, Finance, Shopify, Hotjar, Google Analytics, Meta Ads, HubSpot Marketing Hub, LinkedIn Marketing, YouTube Ads, YouTube SEO, SEO Tools, Local SEO, Social Media, Landing Page Design, Digital Product Management, Sales Funnel, ClickFunnels, IT, German, WordPress, WooCommerce, Video Ads, Qualitative Research, Quantitative Research, Surveying, Reports, Yoast SEO, YouTube Shorts, Profit & Loss (P&L), Shopify SEO, Figma, Canva, HTML, CSS, Monday.com, Miro, DNS, Kajabi, Kartra, Zoho, X (formerly Twitter), Notion, Neuromarketing, Data Reporting, Facebook Shops, Facebook Messenger API, Google SEO, Growth Model, Growth, Economic Analysis, SEO Reporting, Looker, Looker Studio, UX Design, UX Tools, Mobile UX, Shopify Plus, Shopify Customizations, YouTube, Economics, Google Data Studio, Google Search Console, SEO Marketing, SEO Keyword Research, Lead Management, Photoshop CC, Instagram Account Management, Web UI, WordPress SEO, Linkedln, Search Engine Marketing (SEM), YouTube Thumbnails, YouTube Channel Management, Content, Distributed Team Management, Growth Analysis, Community Growth, YouTube Growth Manager, Blogs, Go-to-market Plans, Go-to-market Optimization, eCommerce Development, eCommerce Platforms, Digital Project Management, Digital Marketing Best Practices, User Interface (UI), Social Media Content
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